Elite Motorsports

What Elite Motorsports does

Elite Motorsports is an auto dealer and performance shop that specializes in the repair, servicing, and development of automobiles.

Name

Elite Motorsports

Legal name

Elite Motorsports, L.L.C.

Website

https://elitemotorsportsllc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Motorsports is an auto dealer and performance shop that specializes in the repair, servicing, and development of automobiles.

Ownership category

akta.pro rank

Product category

Motorsports Services & Performance Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Manufacturing (3361)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Drag racing team
• Race engine building
• Motorsports equipment sales
• High performance parts
• NHRA racing operations

Headquarters

HQ city

Wynnewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Racing Sponsorships: The team generates revenue through sponsorship agreements with companies including Johnson's Horsepowered Garage, Melling Performance, R+L Carriers, CTech Manufacturing, Outlaw Light Beer, Competition Trailers, Janac Brothers Racing, 1320 LLC, and JEGS.com. Partnerships renewed annually for 2026 season.
2. Equipment Sales: Sales of race-ready motor coaches, toterhomes, trailers, race cars, and trucks. Constantly rotating inventory of premium equipment used at highest racing levels. Turnkey, race-ready equipment available immediately.
3. Parts and Accessories Sales: Elite HP division sells new and used high-performance racing parts, racing engines, aftermarket auto parts and tools, and used race cars/collectible cars.
4. Merchandise Sales: TSR Elite Merchandise sold through dedicated Shopify storefront at tsr-elite-merchandise.myshopify.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elite Motorsports operates as a multi-division motorsports enterprise running a championship NHRA drag racing team in Top Fuel, Pro Stock, and Pro Mod categories. The company also builds and tunes Pro Stock and Pro Mod racing engines through its Elite Performance division, sells new and used high-performance racing parts and race cars through its Elite HP division, and resells race-ready transportation equipment including motor coaches, toterhomes, trailers, and race cars. The company is owned and operated by founder Richard Freeman and headquartered in Wynnewood, Oklahoma.

Product overview

Elite Motorsports operates as a diversified motorsports enterprise offering both racing competition and commercial equipment sales. The core offerings include: (1) Elite Motorsports Racing Team - an NHRA championship drag racing team competing in Top Fuel, Pro Stock, and Pro Mod categories; (2) Elite Performance - an engine-building organization providing Pro Stock and Pro Mod engines plus tuning/consulting services; (3) Elite HP - an online and on-campus parts store selling new and used high-performance racing parts with the world's largest used race car inventory; and (4) Motorsports Transportation Equipment - a physical inventory of race-ready vehicles including semi transporters, motor coaches, toterhomes, trailers, and race cars. Elite Cultivation represents a separate cannabis business venture. The company was founded in 2005 by Richard Freeman and is headquartered in Wynnewood, Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Motorsports NHRA Racing Team Professional NHRA drag racing team competing in Top Fuel, Pro Stock, and Pro Mod categories with 10 drivers including Tony Stewart and 6-time champion Erica Enders. Competes across the NHRA Mission Foods Drag Racing Series event schedule.
• Elite Performance Engine Building Championship-winning Pro Stock and Pro Mod engine building service offering engine builds, tuning services, and consulting. Develops optimized horsepower combinations with fine-tuning capabilities for drag racing competition.
• Elite HP Racing Parts Store Retail operation selling new and used high-performance racing parts, aftermarket auto parts and tools, used race cars, and collectible cars. Houses what is described as the largest inventory of new and used high-performance racing parts.
• Race-Ready Motorsports Transportation Equipment Sale of turnkey, race-ready transportation equipment including semi transporters, motor coaches, toterhomes, gooseneck trailers, stacker trailers, specialty hospitality units, and point-of-sale units used at the highest racing levels.
• Race Cars and Engines for Sale Sale of new and used high-performance race cars and racing engines available through the company's website inventory listings, offering turnkey equipment ready for immediate competition use.
• Elite Cultivation (Cannabis Growing and Processing) Wholly-owned cannabis growing and processing operation under the Elite Motorsports umbrella that brings precision-based engineering to the cannabis industry.
• TSR Elite Merchandise Direct-to-consumer branded merchandise store selling TSR Elite branded apparel and fan gear through a dedicated Shopify e-commerce storefront.

Quantifiable outcome

• 6 NHRA Pro Stock world championships with Erica Enders (2014-15, 2019-20, 2022-23)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and strategic.

• Johnson's Horsepowered GaragecoreGTM or Marketing Partner · 13 February 2026Major sponsor supporting Elite Motorsports Pro Stock teams. Renewed partnership for 2026 season. Partnership dates back over 15 years with shared family-oriented values.
• Melling Performance PartscoreGTM or Marketing Partner · 13 February 2026Primary sponsor celebrating 80th anniversary during 2026 partnership. Long-standing relationship supporting Elite Motorsports teams with performance parts.
• R+L CarrierscoreGTM or Marketing Partner · 13 February 2026Sponsor of Tony Stewart's Top Fuel car in 2026 season. Primary car sponsorship for elite Top Fuel entry.
• CTech ManufacturingmajorGTM or Marketing Partner · 13 February 2026Renewed partnership for 2026 season. Manufacturing partner providing specialized components for racing operations.
• Outlaw Light BeermajorGTM or Marketing Partner · 13 February 2026Sponsor of Jeg Coughlin Jr.'s Pro Stock car. Renewed partnership for 2026 season supporting Elite Motorsports.
• Competition TrailersmajorGTM or Marketing Partner · 13 February 2026Renewed partnership for 2026 season. Provider of competition trailers for team transportation needs.
• Janac Brothers RacingmajorGTM or Marketing PartnerSponsor of Aaron Stanfield and Greg Stanfield's Pro Stock entries. Racing team with Stanfield family connection.
• 1320 LLCmajorGTM or Marketing PartnerSponsor of Stephen Bell's Pro Stock entry. Company housing Stephen Bell's umbrella of motorsports interests.
• JEGS.comcoreGTM or Marketing PartnerSponsor of Troy Coughlin Jr. and Jeg Coughlin Jr. cars. Long-time motorsports retailer partner.
• Modern RacingstrategicTechnology or IntegrationPartner for Mason Wright's Pro Mod program. Crew chief Justin Elkes from Modern Racing serves on Mason Wright's team.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Don Schumacher Racing: One of the most decorated multi-car NHRA teams, fielding entries across Top Fuel, Funny Car, and other categories. Directly comparable as a large factory-style drag racing operation competing for the same sponsors, drivers, and NHRA event visibility.
• John Force Racing: Legendary multi-car NHRA Funny Car team with deep sponsor relationships and equipment/part sales operations. Comparable as a championship-winning NHRA team with diversified racing and parts businesses and a comparable scale footprint.
• Kalitta Motorsports: Multi-car NHRA team competing in Top Fuel and Funny Car, with related aerospace/manufacturing businesses under the Kalitta umbrella. Comparable as a vertically integrated NHRA operation spanning racing and equipment.
• Tony Stewart Racing: Tony Stewart's NHRA Top Fuel operation that now runs through Elite Motorsports. Closely tied to Elite through shared drivers and crossover sponsors, making it a direct operational and competitive peer in Top Fuel.
• JEGS Performance: Major high-performance racing parts retailer and motorsports sponsor with the Coughlin family's NHRA Pro Stock program. Comparable as a parts + racing peer that competes for both Elite HP's customer base and sponsor-driven Pro Stock entries.
• Bob Glidden Racing / Ken Black Racing: Historic NHRA Pro Stock teams with multi-championship lineage. Comparable as direct Pro Stock competition and as prior-generation examples of the championship-team-plus-parts-business model Elite Motorsports now operates.

Broad incumbents

• Summit Racing Equipment: Largest direct-to-consumer performance parts retailer in the U.S., with deep motorsports sponsorship reach. Comparable as a scaled parts marketplace competitor and a typical Elite HP peer in performance aftermarket distribution.
• Holley Performance Products: Publicly-traded performance automotive parts manufacturer covering fuel, ignition, and engine components. Comparable as a broad incumbent supplying similar Pro Stock/Pro Mod engine-build categories served by Elite Performance.
• Race Winning Brands: Consolidator of performance automotive parts brands (including Wiseco, JE Pistons, CP-Carrillo) supplying drag racing engine builders. Comparable as a tier-one supplier of engine components that Elite Performance builds with and that Elite HP distributes.

Regional players

• Competition Trailers / Featherlite: Leading manufacturer of motorsports and race-team trailers, including goosenecks and stackers. Comparable as a supplier competing in the same motorsports transportation equipment category that Elite Motorsports resells and partners with (Competition Trailers is an Elite sponsor).

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elitemotorsllc
• Facebookfacebook.com/EliteMotorsportsLLC
• Instagraminstagram.com/elitemotorsportsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Motorsports