JPRA Architects

What JPRA Architects does

JPRA Architects is a privately held, 100% employee-owned architecture and planning firm founded in 1979 and headquartered in Farmington Hills, Michigan. The firm specializes exclusively in retail, mixed-use, entertainment, hospitality and resort, food and beverage, and master planning projects, serving an enterprise client base of tier-one North American retail REITs and developers including Macerich, PREIT, Simon Property Group, Unibail-Rodamco-Westfield, The Forbes Company, Whitman Family Development, Ivanhoé Cambridge, Turnberry, and Joseph Freed & Associates. Its service offering is delivered as a single integrated practice spanning full-service architecture, interior design, master planning, environmental graphics and wayfinding, and sustainability consulting; the firm employs BIM, REVIT, and virtual reality as core production and presentation tooling. JPRA has been led since 2023 by President and CEO Brian Gregorich, AIA, following the tenure of Bill Beitz, and operates as a 101–250-person firm structured as an ESOP, which the company cites as central to retention, culture, and long-cycle client service.

Revenue is generated on a project-based, professional-services model with fees scoped individually to engagement, supported by repeat business from legacy clients — most notably a 40+ year continuous collaboration with The Forbes Company. Marquee engagements include the Westfield Valley Fair expansion (2.2M sq ft), Green Acres Mall redevelopment for Macerich (400K sq ft of new entertainment/dining/retail), The Domain in Austin for Simon (685K sq ft retail plus residential and office on 57 acres), Fashion District Philadelphia for PREIT (1.5M sq ft mixed-use), Bal Harbour Shops expansion for Whitman Family Development, Cherry Hill Mall for PREIT, and Tsawwassen Mills in Vancouver for Ivanhoé Cambridge. The firm markets through its project portfolio website, industry conferences such as CenterBuild, ICSC award visibility, and long-standing client relationships rather than a high-velocity sales motion, and it does not publicly disclose pricing or revenue.

Name

JPRA Architects

Legal name

JPRA Architects

Website

https://jpra.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

JPRA Architects is a 100% employee-owned, 45-year-old architecture firm in Farmington Hills, Michigan, specializing in luxury retail, mixed-use, entertainment, hospitality, and food-and-beverage projects for tier-one North American REITs and developers such as Macerich, PREIT, Simon Property Group, Unibail-Rodamco-Westfield, and The Forbes Company.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141), Architectural, Engineering, and Related Services (5413)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Retail architecture services
• Mixed-use architecture design
• Interior design services
• Environmental graphics wayfinding
• Master planning design

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Architecture and Design Services: JPRA Architects generates revenue through professional architecture and design services for retail centers, mixed-use developments, entertainment venues, hospitality projects, and food & beverage establishments. Services include planning, architecture, interior design, lease administration, and environmental graphic services. Revenue is project-based, working with developers, REITs, and property owners on new construction, renovation, and expansion projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JPRA Architects is an international architecture and planning firm that designs retail environments, mixed-use developments, and master plans for commercial clients. The firm offers architectural design, interior design, environmental graphics and wayfinding, master planning, and sustainability services as integrated project deliverables for developers, retailers, REITs, and brand owners.

Product overview

JPRA Architects is a full-service architecture firm specializing in retail and mixed-use projects. The firm operates as a single integrated offering rather than a platform-plus-modules structure. Core services include architectural design, interior design, environmental graphics and wayfinding, master planning, and sustainability consulting. These services are delivered as an integrated practice where architects, interior designers, environmental graphic designers, and planning specialists collaborate across project phases from concept through construction administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Architectural design of retail environments, mixed-use developments, shopping centers, and related commercial projects, delivered for developers, REITs, retailers, and brand owners.
• Interior Design Services Interior design of retail, mixed-use, and commercial spaces, coordinated with the firm's architectural and graphics practices as a unified design deliverable.
• Environmental Graphics and Wayfinding Design Design of environmental graphics, signage, and wayfinding systems for retail and mixed-use projects, integrated with architectural and interior design.
• Master Planning Site and master planning for retail centers, mixed-use districts, and commercial developments, delivered as a standalone or companion service to architectural design.
• Mixed-Use Development Design Architecture and planning for mixed-use developments that combine retail with other uses such as residential, office, or hospitality, delivered for commercial real estate owners and developers.
• Sustainability Services Sustainability consulting and LEED/WELL-aligned design support for retail and mixed-use projects, integrated with architecture and master planning.

Quantifiable outcome

• Scottsdale Fashion Square sales increased from $1,032 psf to $1,472 psf after Luxury Wing redevelopment
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerJPRA Architects is a member of the U.S. Green Building Council. The firm aligns with client environmental strategies including carbon neutrality goals by 2030, and integrates sustainable design principles including energy-efficient designs, renewable energy sources, and sustainable materials into their projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Design International: London-based architecture practice focused on retail, hospitality, and mixed-use sectors. Competes for similar commissions on retail-led master planning, lifestyle centers, and destination retail globally.
• Benoy: UK-headquartered international architecture firm specializing in retail, mixed-use, and hospitality design. Direct competitor for cross-border retail and mixed-use projects, particularly with luxury and destination-retail clients.
• WATG (Wimberly Allison Tong & Goo): International architecture firm specializing in hospitality, retail, and mixed-use developments with strong luxury positioning. Closely comparable to JPRA's hospitality and resort practice and serves many of the same luxury developer clients.
• Vocon: Cleveland-based architecture and interior design firm with retail, workplace, and hospitality practices. Compares to JPRA in serving enterprise retail and mixed-use clients across North America with integrated architecture and interiors.
• CBT Architects: Boston-based architecture firm with deep retail and mixed-use practice, including work for major REITs and luxury retailers. Closely comparable in size and market positioning to JPRA, focused on the same developer-client ecosystem.

Broad incumbents

• Gensler: Global architecture and design firm with a large retail and consumer-experience practice serving many of the same REITs and developers as JPRA (including mixed-use and luxury retail). Comparable due to overlapping client base and project typologies, though Gensler operates at much larger scale.
• HOK: Large global architecture and design firm with mixed-use, retail, hospitality, and entertainment practices. Overlaps with JPRA in mid-to-large mixed-use commissions and competes for similar developer-clients.
• Skidmore, Owings & Merrill (SOM): Global architecture, engineering, and urban planning firm with established retail-adjacent and mixed-use work. Larger scale and broader portfolio, but intersects with JPRA on flagship mixed-use developments.
• CallisonRTKL (now Arcadis): CallisonRTKL was historically the dominant retail-architecture brand in North America, serving mall developers and luxury retail. Now part of Arcadis, it competes head-to-head with JPRA for the same large-format mall and mixed-use commissions.

Emerging players

• DesignPlus Consulting: Retail-focused architecture and consulting firm with overlap to JPRA on mall repositioning projects, particularly in mixed-use and lifestyle center segments. Smaller scale but increasingly bidding on similar work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jpra_architects
• Facebookfacebook.com/jpraarchitects
• LinkedInlinkedin.com/company/jpra-architects

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPRA Architects