Unique Designs

What Unique Designs does

Unique Designs, Inc. is a vertically-integrated jewelry manufacturer and B2B wholesaler headquartered in Secaucus, New Jersey, positioning itself as the largest jewelry manufacturer in the US. It designs, sources, manufactures, and distributes diamond, gemstone, gold, silver, and platinum jewelry—spanning bridal, fashion, and fine categories—to major retailers, department stores, warehouse clubs (Costco, BJ's, Sam's Club), big box stores (Walmart, Kohl's), e-commerce retailers (Amazon, Blue Nile, Ritani), home shopping channels (HSN, QVC, JTV), independent jewelers, specialty, off-price, military, and travel retail channels. The company operates as a subsidiary of Kiran Gems, described as the world's largest diamond manufacturer; together the group reports 150+ factories, 40,000+ employees worldwide, and roughly $3 billion in group sales. Unique Designs itself employs 200+ people at its 70,000 sq. ft. Secaucus manufacturing and distribution headquarters and ships over 6 million packages annually.

The company's core technology is vertical integration across the diamond value chain: sightholder access to rough natural diamonds, in-house lab-grown diamond facilities with over 1,000 reactors (capacity to grow and polish 250,000+ carats over 1 carat annually), and in-house manufacturing with 50+ artisans skilled in CAD design and casting capable of producing custom pieces in three business days. Operations are supported by an on-premise third-party gemological grading laboratory, SCS-007 sustainability certification, and RJC membership. Commercial infrastructure includes EDI integration for purchase orders, invoicing, shipping notices, inventory management and payments; a custom drop-shipping program; and 24-hour replenishment from a large inventory pool spanning 30,000+ SKUs.

Revenue is generated through B2B wholesale on both true-sale and consignment bases, covering loose mined and lab-grown diamonds, finished bridal and fashion jewelry, and licensed national-brand products (Badgley Mischka, Marchesa, Jennifer Fisher, Forever 21, and others). Pricing is transaction-based wholesale, not publicly disclosed, with end-consumer retail price points ranging from $5 to over $50,000. Go-to-market is sales-led B2B account management combined with channel-partner distribution, and the portfolio includes acquired/sub-brands China Pearl (pearls), Mercury Ring (lab-grown diamonds for independent jewelers, 45,000+ loose stones and 5,500+ styles), and Tanya Creations (private-label fashion jewelry).

Name

Unique Designs

Legal name

Unique Designs, Inc.

Website

https://ud-ny.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Unique Designs is a vertically-integrated US jewelry manufacturer and B2B wholesaler of mined and lab-grown diamond, gemstone, and bridal/fashion jewelry, serving department stores, warehouse clubs, big box, e-commerce, home shopping, and independent jewelers across North America.

Ownership category

akta.pro rank

Product category

Wholesale Jewelry Manufacturing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Bridal Jewelry Customization & Bespoke (CRAKACAG)

akta.pro secondary industries

Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Jewelry manufacturing
• Diamond wholesale
• Bridal jewelry
• Lab-grown diamonds
• Fashion jewelry

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Diamond Sales: Wholesale of loose mined and lab-grown diamonds to retailers. Products sold in various sizes from single cuts to over 10 carat stones. Includes GIA and IGI certified diamonds.
2. Fine Jewelry Wholesale: Wholesale of bridal and fashion jewelry including rings, bands, bracelets, necklaces, earrings, hoops, and pendants. Sold to department stores, warehouse clubs, specialty stores, and independent jewelers.
3. Consignment Sales: Products sold to US retailers on consignment basis in addition to true sale. UD branded goods comprise vast majority of sales.
4. Licensed Brand Products: Products sold under licensed national brands including Badgley Mischka, Black Jack, Catherine, Heartistry, Jennifer Fisher, Forever 21, Marchesa, and Unique Moments.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Unique Designs is a vertically-integrated jewelry manufacturer and wholesale distributor specializing in mined and lab-grown diamond jewelry, gemstones, and bridal and fashion pieces (rings, bands, bracelets, necklaces, earrings, hoops, and pendants). The company sells wholesale to major retailers, department stores, independent jewelers, warehouse clubs, e-commerce retailers, and media/home shopping channels across North America, with product price points ranging from $5 to over $50,000.

Product overview

Unique Designs Inc. is a vertically-integrated jewelry manufacturing company offering a portfolio of products and services. The core offering consists of mined and lab-grown diamond jewelry manufacturing (rings, bands, bracelets, necklaces, earrings, pendants), supplemented by acquired pearl brand China Pearl (offering freshwater, Akoya, South Sea, and Tahitian pearls) and sub-brand Mercury Ring (specializing in lab-grown diamonds with 45,000+ loose stones and 5,500+ jewelry styles). The company also operates Tanya Creations for fashion jewelry private label needs. Services include automated replenishment, drop shipping, custom design (3-day turnaround), and EDI integration. The company carries 8 licensed national brands including Marchesa, Jennifer Fisher, and Forever 21. Distribution spans all retail channels including department stores, e-commerce, specialty jewelry, independent jewelers, warehouse clubs, and military retailers.

Differentiator

Problem solved

Functional benefit

Brands

• China Pearl: Pearl provider offering Chinese Freshwater Pearls, Japanese Akoya Cultured Pearls, South Sea Pearls, and Tahitian Black Pearls. Also produces pearl jewelry under several brand labels with private label goods and customized packaging services.
• Mercury Ring
• Tanya Creations
• Unique Moments

Products and services

• Unique Designs Core Jewelry Manufacturing Core vertically-integrated jewelry manufacturing offering mined and lab-grown diamond, gemstone, gold, silver, and platinum pieces supplied wholesale to retailers.
• China Pearl Pearl product line offering Chinese Freshwater Pearls, Japanese Akoya Cultured Pearls, South Sea Pearls, and Tahitian Black Pearls, plus pearl jewelry under several brand labels with private label goods and customized packaging.
• Mercury Ring

Quantifiable outcome

• 45 years in business with $3 billion Kiran Group sales
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Kiran GemscoreStrategic or Co-development PartnerKiran Gems is the principal supplier and parent company of Unique Designs. Kiran Gems is the world's largest diamond manufacturer, jewelry manufacturer and wholesaler, and lab-grown diamond grower and manufacturer. Together, they have 150+ factories and 40,000+ employees worldwide, with $3 billion in group sales.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stuller: US-based B2B jewelry manufacturer and wholesaler serving independent jewelers and large retailers with findings, mountings, bridal, and finished jewelry. Closest analog to UD's vertically-integrated wholesale model with similar breadth of SKUs and rapid-turn services.
• Richline Group: Berkshire Hathaway-owned jewelry manufacturer/wholesaler producing gold, silver, and diamond jewelry for mass and specialty retail. Competes directly with UD across department-store, warehouse-club, and big-box channels, including licensed brand programs.

Broad incumbents

• Pandora: Global jewelry manufacturer/retailer with vertically-integrated production and broad omnichannel distribution. Operates at a larger and more consumer-facing scale than UD, but overlaps in mass-market fashion jewelry and licensed-brand strategies.
• Signet Jewelers: Largest specialty jewelry retailer in the US (Kay, Zales, Jared), with significant private-label and bridal exposure. Operates downstream from UD as a customer but competes for share of wallet via vertically-integrated store-brand programs.
• Swarovski: Global crystal and jewelry manufacturer with branded wholesale and retail distribution. Comparable as a vertically-integrated jewelry maker with licensed-brand DNA; differs in gemstone/fashion positioning versus UD's diamond-centric portfolio.

Emerging players

• Brilliant Earth: DTC online jewelry retailer specializing in ethical and lab-grown diamonds. Overlaps with UD's lab-grown (Mercury Ring) and sustainability-certified positioning but operates retail-side rather than as a wholesale manufacturer.
• Diamond Foundry: Vertically-integrated lab-grown diamond producer with CVD reactor capacity and finished-jewelry output. Direct competitor to UD's lab-grown operations via upstream production and a competing finished-jewelry brand (VRAI).
• Charles & Colvard: US-based moissanite and lab-grown gemstone jewelry maker with omnichannel distribution. Competes with UD in alternative-stone fashion jewelry and lab-grown categories at lower price points.

Others

• Blue Nile: Online diamond jewelry retailer currently owned by Signet. Functions both as a UD wholesale customer and as a competing channel for bridal and lab-grown sales, with overlap in retailer-supplier economics.
• Helzberg Diamonds: Mid-market US jewelry retail chain (Berkshire Hathaway). A documented UD customer and competitor for bridal and fashion jewelry share; useful adjacent comparable for omnichannel assortment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UDIJewelry
• LinkedInlinkedin.com/in/unique-designs-41429116b

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique Designs