Housing Japan

What Housing Japan does

Housing Japan K.K. is a Tokyo-based, privately held luxury real estate brokerage and property services firm founded in 2000. The company operates under Tokyo Metropolitan Governor real estate brokerage license (2) No. 98912 and serves international and domestic high-net-worth individuals seeking high-end Tokyo real estate, with active coverage of premium neighborhoods including Akasaka, Aoyama, Azabu, Daikanyama, Ebisu, Meguro, Shibuya, Toranomon, Roppongi, and Hiroo. It maintains a multilingual team (Japanese, English, Chinese) to support cross-border transactions and runs both an English-language site (housingjapan.com) and dedicated Japanese and Chinese-language entry points.

The company's service stack spans the full ownership lifecycle: brokerage for buying, selling, and renting freehold Tokyo properties; professional property management (virtual bank accounts, tax and financial reporting, maintenance coordination, renovations); short-term furnished rental management; and long-term rental placement. Underlying capabilities are accessed through REINS, Japan's nationwide broker information network, combined with an internal pool of off-market luxury listings cultivated over 25 years. The technology stack is industry-standard; no proprietary platform or AI capability is disclosed. The firm also operates affiliated entities (HJ Asset Management K.K., KEN'S PLACE K.K., Trunk Room Tokyo Co., Ltd.) covering investment management and ancillary property services.

Housing Japan earns revenue primarily through transaction commissions on luxury property sales and purchases, supplemented by recurring property management fees from existing owner clients and managed-services income from short-term furnished rentals and long-term rental placements. The go-to-market is sales-led and relationship-based, with a digital-first marketing layer (website, blog, area guides, weekly email listings, SEO, and social channels across Facebook, Twitter/X, LinkedIn, Pinterest, Instagram, and YouTube) feeding inbound inquiries into multilingual agents. Property listing prices on the site range from approximately ¥40,000,000 to ¥2,500,000,000+, anchoring the high-end of the customer segment. The company is small (11-50 employees), founder-owned, and shows no evidence of external private equity or venture capital backing.

Name

Housing Japan

Legal name

Housing Japan K.K.

Website

https://housingjapan.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Housing Japan K.K. is a privately held Tokyo luxury real estate brokerage founded in 2000, serving international and domestic high-net-worth buyers, sellers, and investors with multilingual buy/sell, rental, and property management services across premium Tokyo neighborhoods under Tokyo Metropolitan Governor license (2) No. 98912.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Corporate & Executive Short-Term Housing Management (BPAJAIAH)

akta.pro secondary industries

Corporate / Executive Housing Management (BPAJAFAK), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

Keywords

• Luxury real estate brokerage
• Property management services
• Tokyo real estate agent
• Investment property sales
• Rental property management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage: Housing Japan earns commission fees on completed property sales and purchases as a licensed Tokyo real estate broker (Tokyo Metropolitan Governor (2) No. 98912). The company facilitates transactions between buyers and sellers of luxury Tokyo real estate, providing brokerage services from initial consultation through closing.
2. Property Management Services: Ongoing property management services for clients including virtual bank accounts, tax and financial reporting, maintenance coordination, and renovations. This provides recurring revenue from existing property owner clients.
3. Short-Term Rental Management: Managed short-term furnished apartment services generating rental income for property owners.
4. Long-Term Rental Services: Rental property management and tenant placement services for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Housing Japan is a licensed Tokyo luxury real estate brokerage that facilitates buying, selling, and renting of premium residential properties in Tokyo's most exclusive neighborhoods. The company provides a one-stop service covering property search and acquisition, sales brokerage, property management (including virtual bank accounts, tax/financial reporting, maintenance, and renovations), and rental management for both short-term furnished and long-term rentals. It serves international and domestic high-net-worth individuals, expatriates, foreign investors, and Japanese nationals through a multilingual team with access to REINS and exclusive off-market listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Tokyo Property Brokerage service for purchasing luxury freehold properties in Tokyo, serving both overseas and Tokyo-based buyers with multilingual guidance through the full acquisition process.
• Sell Tokyo Property Sales brokerage service for owners selling luxury Tokyo properties, including free appraisal, market positioning, and transaction management through closing.
• Professional Property Management Comprehensive property management service for owners of second homes or investment properties in Tokyo, providing virtual bank accounts, tax/financial reporting, maintenance coordination, renovations, and access to the Owner's Portal.
• Short-Term Furnished Apartments Furnished short-term apartment rental service in Tokyo for domestic and international tenants seeking flexible accommodation.
• Long-Term Rentals Long-term rental property management and tenant placement service for owners of Tokyo residential properties and prospective tenants.
• Investment Real Estate Brokerage service for clients seeking investment property in Tokyo, covering unit/house acquisitions and investment buildings, supported by market analysis and post-purchase management.
• Managed Short-Term Properties End-to-end management of short-term furnished rental properties for owners, generating rental income through Housing Japan's operational handling.
• Luxury Developments (Villas and Residences) Development of luxury villas and residences in exclusive Tokyo neighborhoods, with at least six more residences planned as part of ongoing expansion.
• Resort Properties

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REINS (Real Estate Information Network System)coreTechnology or IntegrationHousing Japan works across Japan's nationwide broker network including REINS, the industry platform used by licensed real estate agencies to share property information. This provides clients access to the full Japanese property market beyond the company's own listings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Japan: Large global commercial-leaning real estate services firm with a Japan residential and capital markets practice serving HNW and institutional buyers in Tokyo's prime districts.
• Engel & Völkers Japan: Global luxury-focused brokerage franchise operating in Tokyo, offering competing premium listing distribution and international referral pipelines, but as part of a much broader global portfolio.
• Mori Building Co., Ltd. Tokyo-focused luxury real estate developer of premium mixed-use towers (Roppongi Hills, Toranomon Hills) that both develops and sells prime residences — comparable luxury segment, but as a major developer rather than a brokerage.
• Savills Japan: Global real estate services firm with a Japan residential desk serving HNW and institutional clients on prime Tokyo property — overlaps in target market but operates as part of a global, multi-sector platform.

Direct peers

• Christie's International Real Estate: Affiliated luxury real estate network with Japan coverage marketing high-end residences to international collectors and HNW buyers, directly comparable to Housing Japan's luxury brokerage and global reach thesis.
• Tokyo Apartment Inc. Tokyo-focused real estate agency offering furnished rentals, sales, and property management to international clients, closely overlapping with Housing Japan's short-term and long-term rental services in central Tokyo.
• Plaza Homes: Tokyo luxury rental and sales agency serving expatriate executives and foreign companies, with similar multilingual capability and focus on premium central Tokyo neighborhoods.
• Ken Corporation: Tokyo-based luxury real estate brokerage specializing in high-end rentals and sales to expatriate and international HNW clients — the closest direct competitor to Housing Japan's luxury, internationally-focused model.
• List Sotheby's International Realty: Asia-Pacific luxury real estate franchise with deep Japan coverage, particularly in resort and second-home markets, competing for the same cross-border HNW buyer pool that Housing Japan targets.
• Sotheby's International Realty (Japan): Global luxury real estate brand with a Tokyo affiliate network marketing premium Tokyo residences to international buyers — directly overlaps with Housing Japan's luxury brokerage thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/housingjapan
• YouTubeyoutube.com/channel/UCfq7sNnyj8_yW1yHmHGGpRA
• Facebookfacebook.com/TokyoHomes
• LinkedInlinkedin.com/company/housing-japan
• Instagraminstagram.com/housingjapan
• Pinterestpinterest.jp/housingjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Japan