Second Stage Theater
- Company typePrivate
- Founded1979
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Second Stage Theater firmographics
Firmographics- Name
- Second Stage Theater
- Legal name
- Second Stage Theater
- Website
- https://2st.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Second Stage Theater industry classification
Industry- Product category
- Live Theater and Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Second Stage Theater is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Second Stage Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Individual and subscription ticket sales for Broadway and Off-Broadway productions at the Hayes Theater and The Irene Diamond Stage.
- Memberships: Friends membership starting at $150, plus higher-tier donor categories providing benefits and recognition.
- Corporate Partnerships: Corporate membership program with tiers ($50,000+, $25,000-$49,999, $10,000-$24,999, $5,000-$9,999, $2,500-$4,999) providing visibility and benefits to corporate supporters.
- Foundation Grants: Funding from foundations including Blanche & Irving Laurie Foundation and J.L. Greene Foundation.
- Individual Donations: Donations from individual patrons supporting the nonprofit theater's mission.
- Facility Rentals: Rental of theater venues for external events and productions.
- Special Events: Revenue from signature events including the annual All-Star Bowling Classic and Gala.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Student Rush Tickets |
| Unit Pricing | Pay-as-you-go | 30 Under 30 Program |
| Subscription | Annual | Season Subscription |
| Transaction based/ take rate | Pay-as-you-go | Single Tickets |
| One time/ perpetual license | Pay-as-you-go | Seat Naming Opportunities |
| Subscription | Annual | Friends Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Second Stage Theater product offering
Product offeringCore offering
Second Stage Theater produces and presents live theatrical performances of contemporary American plays and musicals at two New York venues: the Hayes Theater on Broadway and The Irene Diamond Stage Off-Broadway. The company sells individual and subscription tickets, runs tiered membership and donor programs, hosts group and student matinees, and offers venue rentals, with all artistic programming exclusively dedicated to works by living American writers.
Product overview
Second Stage Theater is a nonprofit theater company that operates as a single unified organization with two main venue types: Broadway productions at The Hayes Theater and Off Broadway productions at The Irene Diamond Stage at The Pershing Square Signature Center. Their core offering is live theatrical performances featuring contemporary American playwrights. Supporting services include subscription packages, individual ticket sales, membership programs (Champions Circle, Friends of Second Stage, 2ND GEN), student matinee programs, and venue rentals. The company does not offer a technology product or software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hayes Theater Broadway Productions Live Broadway theatrical productions presented at the Hayes Theater (240 West 44th Street, New York) featuring contemporary American plays and musicals, open to general theatergoers, subscribers, group buyers, and student matinee audiences.
- Irene Diamond Stage Off-Broadway Productions Off-Broadway world premiere productions presented at The Irene Diamond Stage at The Pershing Square Signature Center (480 W 42nd Street, New York), featuring new works by contemporary American writers including The Visitors and Work of Devotion.
- Season Subscription Packages Subscription packages offering discounted access to four shows in the 2026/27 season with options including the 4-Show Series ($475) and Flip the Script under-30 subscription ($120), with benefits including free exchanges and priority booking.
- Champions Circle Membership Premium membership at the $3,000+ level offering premium seats, exclusive events with season artists, and access to the Champions Lounge at the Hayes Theater.
- 2ND GEN Program Community of arts lovers under 40 with membership starting at $250, designed to engage younger audiences with Second Stage programming and support contemporary American artists.
- Friends of Second Stage Membership Friends membership starting at $150 designed to enhance the theater experience and provide immersion in New York's theater scene, with higher donor tiers offering additional benefits and recognition.
- 30 Under 30 Ticket Program $30 ticket program for patrons age 30 and under using promo code 30UNDER30, including access to after-party events following selected performances.
- Student Matinee Program Free student matinees bringing NYC public high school students to professional theater with moderated talk-back sessions with cast and creative team, targeting at least 1,000 students annually for the 2025/2026 Season.
- Hayes Theater Seat Naming Donor opportunity to name a seat at the Hayes Theater with tax-deductible contributions ranging from $2,500 to $10,000 depending on seat location, providing lasting recognition at the Broadway venue.
- Hayes Theater Venue Rentals Hayes Theater available for summer production rentals and short-term event rentals throughout the season, subject to availability, for external producers and event organizers.
- Corporate Membership Program Corporate membership program with five tiers ($2,500 to $50,000+) providing visibility, hospitality benefits, employee entertainment access, and brand association with Second Stage's contemporary American plays mandate.
Quantifiable outcome
- 22 Tony Awards and 57 Tony nominations demonstrating production quality and industry recognition
- +2 more outcomes
Companies that use Second Stage Theater
Customer profileSegments5 records
Ideal customer profiles4 records
Second Stage Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Second Stage Theater partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Theater Development Fund (TAP Plus Program)majorPartnership with Theater Development Fund's TAP Plus program supporting audience development and ticket access initiatives.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Second Stage Theater competitors and assessment
Company assessmentDirect peers
- Roundabout Theatre Company: Major nonprofit Broadway and Off-Broadway producing company running multiple venues including the American Airlines Theatre, Studio 54, and the Stephen Sondheim Theatre. Directly comparable in nonprofit Broadway producing model; notably, Evan Cabnet was previously an Artistic Associate at Roundabout before joining Second Stage.
- Playwrights Horizons: Off-Broadway nonprofit dedicated to new American work, operating the Mainstage Theater and the Peter Jay Sharp Theater. Directly comparable mission of developing and producing new American plays and musicals.
- Lincoln Center Theater: Nonprofit LCT operates the Vivian Beaumont, Mitzi E. Newhouse, and Claire Tow Theaters at Lincoln Center, producing Broadway and Off-Broadway work. Comparable nonprofit Broadway/Off-Broadway producing model with a major venue portfolio and Tony-winning track record.
- Manhattan Theatre Club: Nonprofit Broadway and Off-Broadway producing organization operating the Samuel J. Friedman Theatre and the New York City Center Stage II. Closely comparable as a Tony-winning nonprofit that produces both Broadway and Off-Broadway seasons of contemporary and classic work.
- New York Theatre Workshop: Off-Broadway nonprofit theater known for developing and premiering new work, including the original production of 'Rent.' Comparable in nonprofit Off-Broadway new-play development mission and Off-Broadway venue operations.
- Atlantic Theater Company: Off-Broadway nonprofit producing company at the Linda Gross Theater and the Atlantic Stage 2, focused on producing new work. Comparable in nonprofit Off-Broadway producing model and contemporary American playwright focus.
- Vineyard Theatre: Off-Broadway nonprofit producing company focused on new musicals and plays, including 'Avenue Q' and 'Dear Evan Hansen' (early development). Comparable in nonprofit new-work development pipeline and Off-Broadway contemporary programming.
- Signature Theatre: Nonprofit theater company that shares the Pershing Square Signature Center (480 W 42nd Street) with Second Stage's Off-Broadway Irene Diamond Stage. Comparable in nonprofit resident playwright model and Off-Broadway venue operations at the same complex.
- MCC Theater: Off-Broadway nonprofit theater producing new work at the Robert W. Wilson MCC Theater Space. Comparable in producing contemporary American plays with a focus on new voices.
Emerging players
- Primary Stages: Smaller Off-Broadway nonprofit producing company dedicated to new American plays. Comparable in new American play mission but smaller in scale, venue footprint, and donor base than Second Stage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Second Stage Theater social profiles
Digital presenceSecond Stage Theater compliance and trust
Trust signalCompliance1 record
Second Stage Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Stage Theater leadership team
Management profileNumber of profiles
Profiles7 records
Second Stage Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Stage Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Stage Theater
What does Second Stage Theater do?
Second Stage Theater produces and presents live theatrical performances of contemporary American plays and musicals at two New York venues: the Hayes Theater on Broadway and The Irene Diamond Stage Off-Broadway. The company sells individual and subscription tickets, runs tiered membership and donor programs, hosts group and student matinees, and offers venue rentals, with all artistic programming exclusively dedicated to works by living American writers.
Is Second Stage Theater a public or private company?
Second Stage Theater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Second Stage Theater founded?
Second Stage Theater was founded in 1979. It employs 11 to 50 people.
Where is Second Stage Theater based?
Second Stage Theater is headquartered in New York, United States, in the North America region.
How does Second Stage Theater make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, corporate Partnerships, foundation Grants, individual Donations, facility Rentals and special Events.
Who are Second Stage Theater's main competitors?
Direct peers on record are Roundabout Theatre Company, Playwrights Horizons, Lincoln Center Theater, Manhattan Theatre Club, New York Theatre Workshop, Atlantic Theater Company, Vineyard Theatre, Signature Theatre and MCC Theater. Primary Stages is listed as an emerging player.
Does Second Stage Theater have an API?
No public API is recorded for Second Stage Theater.
What industry is Second Stage Theater in?
Second Stage Theater's product category is Live Theater and Performing Arts. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111 and its SIC code is 7900.