Even/Odd
Even/Odd is a San Francisco and Los Angeles-based creative studio and production company that delivers brand campaigns, films, VFX, and original content for enterprise clients such as Nike, Google, WhatsApp, Spotify, and Solo Stove, supplemented by a direct-to-consumer merchandise shop.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Even/Odd does
Even/Odd is a private creative studio and production company founded in 2014 by Mohammad Gorjestani (Director, Founder) and Malcolm Pullinger (ECD, Founder), headquartered in San Francisco with a secondary office in Los Angeles. The studio employs 11-50 people and operates as a B2B professional services firm serving enterprise brands and advertising agencies, with a secondary direct-to-consumer merchandise storefront. Core service offerings include strategic creative development, multi-platform storytelling, casting, design, live-action production, animation, VFX, interactive experiences, copywriting, and earned-media distribution. Notable client engagements span Under Armour, Nike, WhatsApp, Google, Instagram, Spotify, Beats, Cash App, Square, Lyft, Solo Stove, DoorDash, Zendesk, Stella Artois, and Tazo, among others.
Revenue is generated primarily through quote-based project fees for commissioned brand campaigns, documentary films, and original content; a smaller revenue stream comes from unit-priced merchandise (t-shirts, hats, totes, posters, and limited-edition items) sold through the Even/Odd e-commerce shop. The studio has increasingly invested in original content production — Exit 12 (acquired by Fox Searchlight, first branded film to qualify for Academy Awards), Somewhere Higher (85th Academy Awards qualifier), DEFENDER/The Adachi Project, The Boombox Collection, and 1-800 Happy Birthday — signaling an evolution from pure agency-style production toward IP ownership.
Differentiation is grounded in a minority- and immigrant-owned positioning, a diverse creative leadership team (58% BIPOC, 49% women in creative roles), and an awards track record including Cannes Grands Prix, multiple Cannes Gold Lions, Webbys, D&AD Pencils, Clios, Tribeca X Awards, and an SXSW Grand Jury Prize. Distribution is sales-led, with agency partnerships supplementing direct brand engagement, and marketing relies on earned media, awards, and film-festival presence rather than paid channels. No funding rounds, institutional investors, or parent company have been disclosed.
Even/Odd firmographics
Firmographics- Name
- Even/Odd
- Legal name
- Even/Odd
- Website
- https://evenodd.studio
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Even/Odd is a San Francisco and Los Angeles-based creative studio and production company that delivers brand campaigns, films, VFX, and original content for enterprise clients such as Nike, Google, WhatsApp, Spotify, and Solo Stove, supplemented by a direct-to-consumer merchandise shop.
- Ownership category
- akta.pro rank
Even/Odd industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Even/Odd is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Even/Odd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Production Services: B2B professional services revenue from creating branded content, campaigns, films, and original content for enterprise clients and agencies.
- Merchandise Shop: Direct-to-consumer e-commerce sales of branded merchandise including t-shirts, hats, totes, and limited edition items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | Posters and Art |
| Unit Pricing | Pay-as-you-go | Other merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Even/Odd product offering
Product offeringCore offering
Even/Odd is a creative studio and production company that creates brand campaigns, documentary films, original content, and multi-platform storytelling for large enterprise clients. Offerings span strategic creative development, casting, live action production, animation, VFX, photography, interactive experiences, copywriting, post-production, and earned media/distribution partnerships. The studio also operates a direct-to-consumer merchandise shop and an in-house original content arm producing installations and documentaries.
Product overview
Even/Odd is a creative studio and production company offering a comprehensive suite of creative services including strategic creative development, multi-platform storytelling, casting, design, live action production, animation, VFX, interactive experiences, and photography. The studio creates both client work (brand campaigns for clients like Under Armour, Cash App, WhatsApp, Spotify, Beats, Square, Nike, Lyft, and others) and original content projects (including 1-800 Happy Birthday, DEFENDER, and The Boombox Collection). Additionally, the studio operates an e-commerce shop selling branded merchandise including apparel, accessories, prints, and specialty items. The company is minority and immigrant owned, based in San Francisco and Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Studio Services
Quantifiable outcome
- Solo Stove campaign earned 19.5 billion impressions and over $44 million in earned media value
- +4 more outcomes
Companies that use Even/Odd
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Even/Odd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Even/Odd partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Worthless StudioscoreArts non-profit partner for projects including 1-800 Happy Birthday public installation at NADA Art Fair and Brooklyn exhibition space.
- Campaign ZerominorPartner organization working on justice reform initiatives.
- Kiarostami FoundationcorePartnership for limited edition merchandise including Kiarostami poster sets, 'A Mulberry Saved My Life' jam, and 'Where is the Friends House?' activity book.
- CompoundcorePartner in The Adachi Project - a city-sanctioned partnership between Even/Odd, San Francisco Public Defender's Office, and Compound to honor late SF Public Defender Jeff Adachi through art, media, and culture.
- Change The LensminorPartner organization.
- San Francisco Public Defender's OfficecoreOfficial city-sanctioned partnership through The Adachi Project, creating films about the vital work of the Public Defender and criminal legal system reform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Even/Odd competitors and assessment
Company assessmentDirect peers
- Prettybird: Boutique creative production studio and talent management company operating across advertising, music videos, and original content. Direct comparable as a culturally driven, multi-disciplinary production company serving brand clients at a similar boutique scale.
- Anonymous Content: Culver City-based creative production company producing commercials, branded content, and feature films. Similar hybrid model of brand work plus original films/television and a comparable award-winning director roster.
- Modern Arts: Culturally-focused creative agency and production studio. Direct peer confirmed by Even/Odd's collaboration with Modern Arts as production partner on We Are Ayenda (Cannes Grands Prix winner); same client roster and storytelling positioning.
- Smuggler: Globally distributed commercial and documentary production company with offices in LA, NY, London. Direct comparable in branded content, cultural storytelling, and directors who cross between commercials and feature work.
- Radical Media: Independent production studio known for branded films, documentaries, and award-winning commercials. Operates similar model combining brand campaigns with feature/documentary production for premium global clients.
- Pulse Films: Multi-platform production company with strong music and culture credentials and substantial advertising work. Comparable business model mixing branded content, documentaries, and original IP across global brand clients.
- Iconoclast: Globally distributed commercial and content production studio with cultural positioning. Direct competitor in the boutique branded-content and culturally-driven storytelling category for enterprise advertisers.
- Partizan: Independent global production company spanning commercials, music videos, branded content and features. Operates similar mix of brand campaigns and original productions for premium global clients.
- Tool of North America: Independent directing and production company specializing in commercials and original branded content. Comparable boutique creative production firm serving global brand clients from Los Angeles.
Broad incumbents
- RSA Films: Long-established Ridley Scott-founded commercial and film production company. Operates the same hybrid branded content plus feature production model at larger scale; broader incumbent rather than equal-scale peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Even/Odd social profiles
Digital presenceEven/Odd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Even/Odd leadership team
Management profileNumber of profiles
Profiles4 records
Even/Odd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Even/Odd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Even/Odd
What does Even/Odd do?
Even/Odd is a creative studio and production company that creates brand campaigns, documentary films, original content, and multi-platform storytelling for large enterprise clients. Offerings span strategic creative development, casting, live action production, animation, VFX, photography, interactive experiences, copywriting, post-production, and earned media/distribution partnerships. The studio also operates a direct-to-consumer merchandise shop and an in-house original content arm producing installations and documentaries.
Is Even/Odd a public or private company?
Even/Odd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Even/Odd founded?
Even/Odd was founded in 2014. It employs 11 to 50 people.
Where is Even/Odd based?
Even/Odd is headquartered in San Francisco, United States, in the North America region.
How does Even/Odd make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are merchandise Shop.
Who are Even/Odd's main competitors?
Direct peers on record are Prettybird, Anonymous Content, Modern Arts, Smuggler, Radical Media, Pulse Films, Iconoclast, Partizan and Tool of North America. RSA Films is listed as a broad incumbent.
Does Even/Odd have an API?
No public API is recorded for Even/Odd.
What industry is Even/Odd in?
Even/Odd's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541820 and its SIC code is 7311.