Hayden-McNeil
Hayden-McNeil Publishing, a Macmillan Learning subsidiary, produces the #1 selling carbonless lab notebooks in the US and offers custom publishing services for STEM course materials — lab manuals, textbooks, eBooks, and digital lab simulations — serving higher education and K-12 instructors.
- Company typePrivate
- Founded1996
- HeadquartersPlymouth, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Hayden-McNeil does
Hayden-McNeil Publishing is a Plymouth, Michigan-based custom publishing company and wholly-owned subsidiary of Macmillan Learning (owned by Holtzbrinck Publishers Group) that produces STEM course materials for US higher education and K-12 markets. Its core physical offering is the #1 selling carbonless laboratory notebook in the United States, used by over 500,000 students across General Science, Chemistry, Organic Chemistry, Life Science, Physical Science, and Environmental Science courses, with crash-numbered duplicate pages that let instructors collect submissions while students retain originals. Alongside the notebook business, the company runs a project-based custom publishing service in which dedicated publishing professionals, managing editors, and on-staff scientific illustrators work with STEM faculty to author and produce custom lab manuals, textbooks, workbooks, and digital course materials, drawing on an extensive pre-cleared Hayden-McNeil Content Collection of illustrations, images, written experiments, and digital interactives.
The technology stack spans physical (carbonless paper engineering with coil binding and discipline-specific reference material) and digital (Achieve Labs platform, 100+ interactive lab simulations, Smart Worksheets with adaptive hints and real-time checks, interactive eBooks, the iOLab hardware platform, and an iClicker student engagement integration). Revenue is generated through a mix of unit-priced notebook sales via the Hayden-McNeil web store, wholesale to bookstores and schools, and Amazon; per-chapter/per-lab Content Collection licensing at $0.00-$4.00; quote-based custom print and digital publishing projects typically structured as multi-year course adoptions; and recurring digital subscriptions. Go-to-market is sales-led, combining a direct publishing professional team, AP workshop outreach, a $500-per-referral author referral program, Macmillan Learning peer consultants, and peer testimonials from named faculty at institutions such as West Virginia University, the University of Miami, and the University of Illinois. In 2023, Hayden-McNeil was folded into the newly formed Macmillan Learning Curriculum Solutions group alongside Bedford/St. Martin's, W.H. Freeman, and Worth Publishers.
Hayden-McNeil firmographics
Firmographics- Name
- Hayden-McNeil
- Legal name
- Hayden-McNeil Publishing
- Website
- https://haydenmcneil.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hayden-McNeil Publishing, a Macmillan Learning subsidiary, produces the #1 selling carbonless lab notebooks in the US and offers custom publishing services for STEM course materials — lab manuals, textbooks, eBooks, and digital lab simulations — serving higher education and K-12 instructors.
- Ownership category
- akta.pro rank
Hayden-McNeil industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Book Publishers (513130), Books Printing (323117), Software Publishers (5132)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Interdisciplinary/General Education & Study Skills (EDAGABAN)
- akta.pro secondary industries
- Open Lab Manuals & Practical Guides (STEM/CTE) (EDAGAJAG), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
Keywords
Where Hayden-McNeil is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hayden-McNeil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Publishing Services: Custom publishing services for higher education instructors to professionally author and publish their own course materials. Revenue generated through project-based fees for custom print and digital solutions, including lab manuals, textbooks, workbooks, and online courses.
- Lab Notebook Sales: Sale of pre-built and custom carbonless laboratory notebooks for STEM courses. Products include General Science, Chemistry, Organic Chemistry, Life Science, Physical Science, and Environmental Science notebooks in various page configurations (50 or 100 sets).
- Content Licensing: Licensing of individual chapters and lab content from the Content Collection database. Pricing varies per chapter/lab item, ranging from $0.00 to $4.00 per chapter/lab based on complexity and discipline.
- Digital Solutions: Custom digital production including eBooks, custom online courses, digital interactives, and lab simulations created by dedicated in-house digital production team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Science Lab Notebook (50 pages) |
| Unit Pricing | Pay-as-you-go | Chemistry Lab Notebooks (50 or 100 pages) |
| Unit Pricing | Pay-as-you-go | Organic Chemistry Lab Notebook (100 pages) |
| Unit Pricing | Pay-as-you-go | Life Science Lab Notebook (50 pages) |
| Unit Pricing | Pay-as-you-go | Content Collection Licensing |
| Other | Multi-year contract | Custom Publishing Solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hayden-McNeil product offering
Product offeringCore offering
Hayden-McNeil provides custom publishing services and educational materials primarily for higher education STEM instructors. Its core offerings are the #1 selling carbonless student lab notebooks in the U.S. across multiple science disciplines, plus custom print and digital publishing of lab manuals, textbooks, workbooks, eBooks, online courses, and digital interactives developed with a dedicated publishing team for each instructor. Supporting the offerings is a large Content Collection of pre-cleared illustrations, images, and lab content available for licensing.
Product overview
Hayden-McNeil, a Macmillan Learning company, operates as the Curriculum Solutions division offering a dual portfolio of physical lab notebooks and custom publishing services. The core lab notebook products include the #1 selling carbonless student lab notebooks across six science disciplines (Chemistry, Organic Chemistry, Life Science, Physical Science, Environmental Science, General Science) available in 50 or 100 page sets. Digital offerings center on the Achieve Labs platform featuring over 100 lab simulations, Smart Worksheets with adaptive feedback, interactive eBooks, and the iOLab hardware platform. Custom publishing services provide both print solutions (custom lab manuals, textbooks, workbooks) and digital solutions (eBooks, online courses, digital interactives). Supporting content includes Anatomy and Physiology coloring activities (100+ units) and inquiry-based biology lab curricula.
Differentiator
Problem solved
Functional benefit
Brands
- Curriculum Solutions: A suite of resources within Macmillan Learning for building customized course solutions, combining Bedford/St. Martin's, W.H. Freeman, and Worth Publishers content with Hayden-McNeil's custom publishing capabilities.
- Hayden-McNeil Lab Solutions
- Student Lab Notebooks
Products and services
- Student Lab Notebooks
- Achieve Labs Digital Platform Digital lab platform providing prebuilt and customizable lab solutions with assessments, interactive eBooks, and over 100 lab simulations for hands-on lab experiences. Targeted at higher education instructors and students in STEM courses.
- Custom Print Solutions Custom publishing service for building affordable custom print solutions including custom lab manuals, textbooks, workbooks, student essay collections, and student speech collections for STEM courses. Targeted at higher education instructors.
- Custom Digital Solutions
- Hayden-McNeil Content Collection Database of thousands of pre-cleared illustrations, images, photos, written experiments, and digital interactives available for individual chapter/lab licensing or integration into custom projects. Pricing ranges from $0.00 to $4.00 per chapter/lab.
- Anatomy and Physiology Coloring Activities Over 100 interactive coloring activities with scientifically accurate illustrations of the human body, available as standalone books or integrated into custom lab manuals. Targeted at anatomy and physiology courses.
- Inquiry-Based Biology Labs (Discovering Biological Science) Student-centered inquiry-based biology lab manuals developed by Dr. John Peters and Dr. Brian Scholtens, suitable for both major and non-major college biology courses.
- Organic Chemistry Lab Solutions Custom organic chemistry lab course materials including pre-lab safety and procedure videos, interactive learning objects, quizzes, lab illustrations, and lab technique guides. Targeted at higher education organic chemistry instructors.
- iOLab Hardware Platform Interactive online laboratory hardware platform providing digital lab experiments for scientists and engineers. Targeted at higher education physics and engineering lab courses.
Quantifiable outcome
- Used by over 500,000 students nationwide
- +2 more outcomes
Companies that use Hayden-McNeil
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Hayden-McNeil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Hayden-McNeil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Macmillan LearningcoreHayden-McNeil Publishing is a wholly-owned subsidiary and integral part of Macmillan Learning's Curriculum Solutions group. The company operates under Macmillan Learning branding and distributes through Macmillan Learning's platforms, sales teams, and student stores.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hayden-McNeil competitors and assessment
Company assessmentBroad incumbents
- McGraw-Hill Education: Major US higher-education publisher with a deep STEM catalog and digital learning platforms (Connect, ALEKS) that compete with Hayden-McNeil's custom and digital lab offerings.
- Pearson Education: One of the largest global educational publishers; competes with Hayden-McNeil across higher-ed STEM textbooks, custom publishing, and digital courseware including lab solutions and Mastering platforms.
- Cengage Group: Large educational publisher with custom and digital STEM course materials (MindTap) that directly overlap with Hayden-McNeil's custom publishing and digital lab solution portfolio.
- Macmillan Learning: Hayden-McNeil's parent company and broader educational publishing platform; comparable because it bundles custom publishing, digital platforms (Achieve, iClicker, Sapling), and STEM content under one roof.
Direct peers
- Carolina Biological Supply Company: Long-standing supplier of lab notebooks, specimens, and hands-on science teaching materials to K-12 and higher-ed; directly comparable in the physical lab notebook category.
- Sapling Learning: Macmillan Learning's online homework and learning platform for STEM; directly overlaps with Hayden-McNeil's custom digital solutions and lab simulations.
- Bedford, Freeman & Worth: Macmillan Learning imprint specializing in custom publishing and STEM/social science course materials; the most direct internal comparable to Hayden-McNeil's custom lab manual and textbook business.
- W.H. Freeman: Sister imprint under Macmillan Learning's Curriculum Solutions group focused on STEM higher-ed textbooks; competes for the same STEM instructor customers and course-material budgets.
Emerging players
- Top Hat: Higher-ed digital courseware and interactive textbook platform competing for instructor budgets with modern digital alternatives to Hayden-McNeil's custom and digital products.
- Labster: Provides immersive virtual lab simulations for STEM courses; competes with Hayden-McNeil's Achieve Labs simulation suite, particularly in remote and make-up lab scenarios.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Hayden-McNeil social profiles
Digital presenceHayden-McNeil compliance and trust
Trust signalCompliance2 records
Hayden-McNeil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayden-McNeil leadership team
Management profileNumber of profiles
Hayden-McNeil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayden-McNeil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayden-McNeil
What does Hayden-McNeil do?
Hayden-McNeil provides custom publishing services and educational materials primarily for higher education STEM instructors. Its core offerings are the #1 selling carbonless student lab notebooks in the U.S. across multiple science disciplines, plus custom print and digital publishing of lab manuals, textbooks, workbooks, eBooks, online courses, and digital interactives developed with a dedicated publishing team for each instructor. Supporting the offerings is a large Content Collection of pre-cleared illustrations, images, and lab content available for licensing.
Is Hayden-McNeil a public or private company?
Hayden-McNeil is a private company. It is classified as corporate owned and is currently operating.
When was Hayden-McNeil founded?
Hayden-McNeil was founded in 1996. It employs 101 to 250 people.
Where is Hayden-McNeil based?
Hayden-McNeil is headquartered in Plymouth, United States, in the North America region.
How does Hayden-McNeil make money?
Four revenue lines are on record. Custom Publishing Services are the primary driver. The others are lab Notebook Sales, content Licensing and digital Solutions.
Who are Hayden-McNeil's main competitors?
Broad incumbents on record are McGraw-Hill Education, Pearson Education, Cengage Group and Macmillan Learning. Direct peers are Carolina Biological Supply Company, Sapling Learning, Bedford, Freeman & Worth and W.H. Freeman. Emerging players are Top Hat and Labster.
Does Hayden-McNeil have an API?
No public API is recorded for Hayden-McNeil.
What industry is Hayden-McNeil in?
Hayden-McNeil's product category is Educational Publishing. Its primary akta.pro industry code is EDAGABAN, Interdisciplinary/General Education & Study Skills, with a secondary code of EDAGAJAG, Open Lab Manuals & Practical Guides (STEM/CTE). Its NAICS code is 513130 and its SIC code is 2731.