Rollin’ Oats

What Rollin’ Oats does

Rollin' Oats is a privately held, for-profit prepared foods company headquartered in St. Petersburg, Florida. Founded in 1994 by Larry Schwartz and Bert Swain, the company prepares and packages food products for sale, operating in a single local market with a workforce of 51-100 employees. Its functional role is that of a local prepared-foods operator serving the St. Petersburg consumer base, with no disclosed wholesale, e-commerce, or multi-location distribution signals in the available data.

The company's core product offering is prepared foods, made and packaged on-site, consistent with a retail grocery or specialty food store model rather than a centralized manufacturing or packaged-goods CPG business. No proprietary technology, digital platform, or technical architecture is described in the input data — the company's operations appear to be grounded in physical food preparation and retail. The website (rollinoats.com) was inaccessible during data collection (returning a CAPTCHA verification page), limiting first-party visibility into product mix, branding, pricing, and customer experience.

The business model is consistent with a traditional local prepared-foods retailer: revenue is generated through direct sales of prepared and packaged food items to walk-in customers in the St. Petersburg market. No pricing model, subscription, delivery channel, wholesale arrangement, or franchise structure is documented. The company is privately held with no disclosed funding rounds, ownership structure, parent company, or investors. Given the 30+ year operating history and stable headcount band, the business appears to be a mature, owner-operated local enterprise rather than a venture-backed or PE-backed growth platform.

Name

Rollin’ Oats

Website

https://rollinoats.com

Company type

Private

Founded year

1994

Headcount range

51–100 employees

Short description

Rollin' Oats is a privately held prepared foods company founded in 1994 in St. Petersburg, Florida, employing 51-100 people to make and package food products for local retail customers.

Ownership category

akta.pro rank

Product category

Specialty Foods Retail

NAICS

Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRAHAKAG

Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

Keywords

• Prepared foods retail
• Specialty grocery store
• Packaged food products
• Natural foods market
• Ready-to-eat meals

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Core offering

Rollin' Oats is a specialty food retailer that offers prepared foods that are made and packaged in-house. The company operates as a for-profit retail establishment based in St. Petersburg, United States, selling its own line of prepared and packaged food products directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepared and Packaged Foods

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Others

• Melissa's: Specialty producer and distributor of packaged fresh produce, prepared foods, and natural/specialty items to retail and foodservice. Comparable on the 'prepared foods made and packaged' angle and the wholesale distribution model that Rollin' Oats could potentially grow into.

Regional players

• PCC Community Markets: Seattle-area consumer-owned natural foods cooperative with a substantial prepared-foods program and curated grocery assortment. Operates in the same specialty/prepared-foods niche as Rollin' Oats in a different U.S. region.
• New Seasons Market: Pacific Northwest employee-owned natural foods grocer with a strong in-store deli and prepared-meals program. Comparable category and shopper profile, though regionally focused in Oregon and Washington.
• Erewhon: Premium Southern California natural foods market famous for chef-driven prepared foods, packaged grab-and-go, and curated wellness products. Comparable product philosophy (premium natural + prepared), though operating regionally in a different geography.

Broad incumbents

• The Fresh Market: Specialty grocery retailer focused on fresh, prepared, and natural foods with strong in-store prepared-meals and deli programs. Comparable because both compete for the same health-aware shopper with in-store prepared-foods offerings; The Fresh Market is a multi-region incumbent relative to Rollin' Oats' single Florida location.
• Trader Joe's: National specialty grocer offering an extensive assortment of packaged and prepared foods at value price points. Overlaps with Rollin' Oats in the prepared-and-packaged food category and competes for a similar everyday shopper, though at vastly larger national scale.
• Whole Foods Market: National natural and organic grocery chain with a substantial in-store prepared-foods, deli, and grab-and-go program. Comparable to Rollin' Oats because both operate physical retail anchored by prepared, packaged fresh foods for health-conscious consumers, though Whole Foods operates at vastly larger national scale.
• Sprouts Farmers Market: Specialty natural and organic grocery retailer with a multi-state footprint featuring fresh and prepared foods alongside packaged natural products. Comparable in product mix (natural, fresh, prepared) but operates at materially larger scale across many states.
• Sweetgreen: Multi-unit fast-casual chain preparing made-to-order and packaged salads/grain bowls. Shares the 'made and packaged prepared foods' model with Rollin' Oats, though Sweetgreen is a national prepared-meal operator rather than a local natural grocer.

Direct peers

• Natural Grocers: U.S. specialty retailer focused exclusively on natural and organic groceries, supplements, and prepared fresh items. Highly comparable to Rollin' Oats in mission and assortment, with the key difference being Natural Grocers' multi-state store base versus Rollin' Oats' localized footprint.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/rollinoatsstp
• Facebookfacebook.com/RollinOats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollin’ Oats