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Firestorm Solutions

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Namestring
Firestorm Solutions
Legal namestring
Firestorm Solutions, LLC
Websiteurl
firestorm.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Firestorm Solutions, LLC is a privately-held crisis management advisory firm founded in 2005 and headquartered in Roswell, Georgia. The firm provides crisis management planning, crisis response, crisis communications, and consequence management services primarily to K-12 schools, colleges, universities, and private-sector businesses and organizations. Documented engagements include crisis response to the Virginia Tech shootings (2007) and Hurricane Sandy (2012), and the firm is a member of the CrisisRisk family of companies. Senior leadership (Co-Founder/CEO & President James Satterfield and Co-Founder/CEO Harry Rhulen, along with executives, principals, and an Executive Council) participates directly in client delivery.

The product portfolio is anchored by the proprietary PREDICT.PLAN.PERFORM.® methodology, layered with the CRISIS COACH® flagship service (senior management advisory, crisis plan development, crisis communications), the CRISIS COACH® Insurance standalone insurance policy (24/7 access to professional crisis managers and related services), and Firestorm Insurance Strategy (managed services delivered in partnership with risk-bearing entities). Registered trademarks cover CRISIS COACH® and PREDICT.PLAN.PERFORM.®. The firm adopted GDPR-compliant data processing practices effective May 24, 2018.

Firestorm operates as a B2B professional services firm with an enterprise field-sales motion, quote-based multi-year engagements, no publicly disclosed pricing, and no disclosed funding, M&A, or revenue history. Primary go-to-market is direct enterprise engagement (via phone 800-321-2219 and website contact form) supplemented by insurance partnership distribution through carriers, reinsurers, agents, and brokers. Revenue streams include crisis advisory professional services, insurance partnership licensing/managed-services arrangements, and training/assessment services; the firm serves a national US market.

Short descriptiontext

Firestorm Solutions is a private, founder-led crisis management advisory firm serving K-12 schools, higher education, and businesses with crisis planning, response, communications, and consequence management via its proprietary PREDICT.PLAN.PERFORM.® methodology and insurance partnership channel.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRoswell, United States
HQ citystring
Roswell
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
crisis management services, crisis communications advisory, business continuity planning, risk assessment consulting, consequence management
Industry5 codes
1Business Continuity, Crisis Management & Resilience Planning
CodeBPAKADAIPrimaryYes
2Crisis Management & Communications Support (Mass Notification)
CodeBPABANAFPrimaryNo
3Crisis Communications & Issues Management
CodeBPAFADAEPrimaryNo
4Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire)
CodeBPABANAIPrimaryNo
5Emergency Response, Spill Prevention & Crisis Preparedness
CodeBPAHAJAMPrimaryNo
NAICS code1 code
  • Administrative Management and General Management Consulting Services541611
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Management Services8741
Product category
Crisis Management Consulting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Crisis Management Advisory Services
TypeProfessional Services
Description

Professional consulting services providing crisis management planning, strategy development, and hands-on crisis response. Senior team members including founders and principals provide advisory services to senior management.

firestorm.com
2CRISIS COACH Insurance Partnership
TypeLicensing Royalties
Description

Insurance policy product offered in partnership with risk-bearing entities (insurers, reinsurers, agents/brokers). Provides 24/7 access to crisis management services as a policy coverage feature for insureds.

firestorm.com
3Insurance Strategy Services
TypeManaged Services
Description

Firestorm Insurance Strategy and Crisis Coach Insurance services delivered in partnership with insurance companies to serve their insureds/members/clients.

firestorm.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Enterprise crisis management consulting - quote-based pricing
ModelOtherBilling cadenceMulti-year contract
Notes

Direct engagement model with pricing based on scope of crisis management services, advisory retainer, or per-engagement basis. No public pricing tiers available.

firestorm.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1CRISIS COACH® Insurance
Description

A stand-alone insurance policy providing insureds with 24/7 access to professional crisis managers, critical decision support, crisis strategy design, crisis communications, predictive intelligence services, and crisis support services.

firestorm.com
+1 more record
Core offering1 text field

Firestorm Solutions provides professional crisis management advisory, planning, training, and response services to schools and businesses through its CRISIS COACH® service and PREDICT.PLAN.PERFORM.® methodology. The firm also delivers a stand-alone CRISIS COACH® Insurance policy offering 24/7 access to professional crisis managers, and Firestorm Insurance Strategy services delivered through insurance partnerships to reduce the frequency and severity of crises and claims.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Firestorm Solutions offers a portfolio of crisis management products and services centered on its CRISIS COACH® brand. The core offering is the CRISIS COACH® crisis management coaching service, which provides senior management advisory, crisis management plan development, and crisis communications support using the proprietary PREDICT.PLAN.PERFORM.® methodology. This is complemented by CRISIS COACH® Insurance—a standalone insurance policy providing 24/7 access to professional crisis managers—and Firestorm Insurance Strategy, which delivers risk and crisis management services through partnerships with risk-bearing entities. Together, these products form a comprehensive suite addressing crisis prediction, planning, response, and recovery.

Product and service3 records
1CRISIS COACH®
CategoryCrisis Management Advisory
Description

Firestorm's flagship crisis management coaching service providing senior management advisory, crisis management plan development, and crisis communications support for schools, colleges, and businesses facing critical incidents.

2CRISIS COACH® Insurance
CategoryInsurance Product / Crisis Coverage
Description

A stand-alone insurance policy providing insureds with immediate 24/7 access to professional crisis managers, covering stabilization of critical events, critical decision support, crisis strategy design, crisis communications, predictive intelligence services, and crisis support services.

3Firestorm Insurance Strategy
CategoryRisk Management Partnership Services
Description

Risk management and crisis management services delivered in partnership with risk-bearing entities (insurers, reinsurers, agents, brokers) to improve crisis outcomes and decrease the frequency and severity of crises and claims for partner insureds, members, and clients.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Firestorm is a member of the CrisisRisk family of companies, suggesting an affiliated corporate structure for crisis and risk management services. CrisisRisk appears to be the parent or umbrella organization for Firestorm Solutions.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global specialist risk consultancy providing crisis management, incident response, and crisis communications to multinational enterprises — directly overlapping Firestorm's senior-led advisory model across preparedness, response, and reputation protection.

TypeBroad incumbent
Description

Large global advisory firm whose Strategic Communications segment includes crisis communications, issues management, and reputation advisory — overlapping Firestorm's PR and crisis messaging capabilities.

TypeDirect peer
Description

Crisis and emergency management firm delivering preparedness planning, response, and recovery services to corporations and governments. Highly comparable scope to Firestorm's preparedness, response, and consequence management work.

TypeOthers
Description

Large commercial insurer offering crisis response coverages and risk consulting; relevant as both a peer in crisis-resilience services and as a likely archetype for Firestorm's insurance partner distribution model.

TypeBroad incumbent
Description

Established corporate risk and investigations firm offering corporate security, threat management, and crisis response services across enterprise clients — overlaps with Firestorm's active-threat and workplace violence preparedness work.

6Concentric (now part of Allianz)
TypeDirect peer
Description

Crisis management consultancy spun out of Witt O'Brien's, providing preparedness planning, response, and consequence management to corporate and institutional clients — directly comparable practice and methodology offering.

TypeBroad incumbent
Description

Large management and technology consultancy with a crisis, emergency management, and continuity practice serving federal, education, and commercial clients — comparable at the offering level if not at the firm-size or GTM level.

TypeDirect peer
Description

Strategic security and risk advisory firm providing crisis management, threat assessment, and protective services to corporate, education, and public-sector clients — overlapping in education-targeted crisis work.

TypeBroad incumbent
Description

Management consultancy with risk and resilience advisory practices that help enterprises plan for and respond to crises, including reputational and operational events — adjacent to Firestorm's executive advisory model.

TypeDirect peer
Description

Security and risk consultancy with a deep crisis management, business continuity, and incident response practice, serving enterprises and institutions. Comparable in targeting crisis preparedness and response engagements.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Firestorm Solutions

Crisis Management Consultingfirestorm.com

Firestorm Solutions is a private, founder-led crisis management advisory firm serving K-12 schools, higher education, and businesses with crisis planning, response, communications, and consequence management via its proprietary PREDICT.PLAN.PERFORM.® methodology and insurance partnership channel.

What Firestorm Solutions does

Firestorm Solutions, LLC is a privately-held crisis management advisory firm founded in 2005 and headquartered in Roswell, Georgia. The firm provides crisis management planning, crisis response, crisis communications, and consequence management services primarily to K-12 schools, colleges, universities, and private-sector businesses and organizations. Documented engagements include crisis response to the Virginia Tech shootings (2007) and Hurricane Sandy (2012), and the firm is a member of the CrisisRisk family of companies. Senior leadership (Co-Founder/CEO & President James Satterfield and Co-Founder/CEO Harry Rhulen, along with executives, principals, and an Executive Council) participates directly in client delivery.

The product portfolio is anchored by the proprietary PREDICT.PLAN.PERFORM.® methodology, layered with the CRISIS COACH® flagship service (senior management advisory, crisis plan development, crisis communications), the CRISIS COACH® Insurance standalone insurance policy (24/7 access to professional crisis managers and related services), and Firestorm Insurance Strategy (managed services delivered in partnership with risk-bearing entities). Registered trademarks cover CRISIS COACH® and PREDICT.PLAN.PERFORM.®. The firm adopted GDPR-compliant data processing practices effective May 24, 2018.

Firestorm operates as a B2B professional services firm with an enterprise field-sales motion, quote-based multi-year engagements, no publicly disclosed pricing, and no disclosed funding, M&A, or revenue history. Primary go-to-market is direct enterprise engagement (via phone 800-321-2219 and website contact form) supplemented by insurance partnership distribution through carriers, reinsurers, agents, and brokers. Revenue streams include crisis advisory professional services, insurance partnership licensing/managed-services arrangements, and training/assessment services; the firm serves a national US market.

Firestorm Solutions firmographics

Firmographics
Name
Firestorm Solutions
Legal name
Firestorm Solutions, LLC
Website
https://firestorm.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
Firestorm Solutions is a private, founder-led crisis management advisory firm serving K-12 schools, higher education, and businesses with crisis planning, response, communications, and consequence management via its proprietary PREDICT.PLAN.PERFORM.® methodology and insurance partnership channel.
Ownership category
akta.pro rank

Firestorm Solutions industry classification

Industry
Product category
Crisis Management Consulting
NAICS
Administrative Management and General Management Consulting Services (541611)
SIC
Services-Management Consulting Services (8742), Services-Management Services (8741)
akta.pro primary industry
Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)
akta.pro secondary industries
Crisis Management & Communications Support (Mass Notification) (BPABANAF), Crisis Communications & Issues Management (BPAFADAE), Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI), Emergency Response, Spill Prevention & Crisis Preparedness (BPAHAJAM)

Keywords

  • Crisis management services
  • Crisis communications advisory
  • Business continuity planning
  • Risk assessment consulting
  • Consequence management

Where Firestorm Solutions is headquartered

Location

Headquarters

HQ city
Roswell
HQ country
United States
HQ region
North America

Markets served

Firestorm Solutions business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Crisis Management Advisory Services: Professional consulting services providing crisis management planning, strategy development, and hands-on crisis response. Senior team members including founders and principals provide advisory services to senior management.
  2. CRISIS COACH Insurance Partnership: Insurance policy product offered in partnership with risk-bearing entities (insurers, reinsurers, agents/brokers). Provides 24/7 access to crisis management services as a policy coverage feature for insureds.
  3. Insurance Strategy Services: Firestorm Insurance Strategy and Crisis Coach Insurance services delivered in partnership with insurance companies to serve their insureds/members/clients.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractEnterprise crisis management consulting - quote-based pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Firestorm Solutions product offering

Product offering

Core offering

Firestorm Solutions provides professional crisis management advisory, planning, training, and response services to schools and businesses through its CRISIS COACH® service and PREDICT.PLAN.PERFORM.® methodology. The firm also delivers a stand-alone CRISIS COACH® Insurance policy offering 24/7 access to professional crisis managers, and Firestorm Insurance Strategy services delivered through insurance partnerships to reduce the frequency and severity of crises and claims.

Product overview

Firestorm Solutions offers a portfolio of crisis management products and services centered on its CRISIS COACH® brand. The core offering is the CRISIS COACH® crisis management coaching service, which provides senior management advisory, crisis management plan development, and crisis communications support using the proprietary PREDICT.PLAN.PERFORM.® methodology. This is complemented by CRISIS COACH® Insurance—a standalone insurance policy providing 24/7 access to professional crisis managers—and Firestorm Insurance Strategy, which delivers risk and crisis management services through partnerships with risk-bearing entities. Together, these products form a comprehensive suite addressing crisis prediction, planning, response, and recovery.

Differentiator

Problem solved

Functional benefit

Brands

  • CRISIS COACH® Insurance: A stand-alone insurance policy providing insureds with 24/7 access to professional crisis managers, critical decision support, crisis strategy design, crisis communications, predictive intelligence services, and crisis support services.
  • PREDICT.PLAN.PERFORM.®

Products and services

  • CRISIS COACH® Firestorm's flagship crisis management coaching service providing senior management advisory, crisis management plan development, and crisis communications support for schools, colleges, and businesses facing critical incidents.
  • CRISIS COACH® Insurance A stand-alone insurance policy providing insureds with immediate 24/7 access to professional crisis managers, covering stabilization of critical events, critical decision support, crisis strategy design, crisis communications, predictive intelligence services, and crisis support services.
  • Firestorm Insurance Strategy Risk management and crisis management services delivered in partnership with risk-bearing entities (insurers, reinsurers, agents, brokers) to improve crisis outcomes and decrease the frequency and severity of crises and claims for partner insureds, members, and clients.

Companies that use Firestorm Solutions

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Firestorm Solutions technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Firestorm Solutions partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • CrisisRiskcoreStrategic or Co-development PartnerFirestorm is a member of the CrisisRisk family of companies, suggesting an affiliated corporate structure for crisis and risk management services. CrisisRisk appears to be the parent or umbrella organization for Firestorm Solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Firestorm Solutions competitors and assessment

Company assessment

Direct peers

  • Control Risks: Global specialist risk consultancy providing crisis management, incident response, and crisis communications to multinational enterprises — directly overlapping Firestorm's senior-led advisory model across preparedness, response, and reputation protection.
  • Witt O'Brien's (Concentric by Allianz): Crisis and emergency management firm delivering preparedness planning, response, and recovery services to corporations and governments. Highly comparable scope to Firestorm's preparedness, response, and consequence management work.
  • Concentric (now part of Allianz): Crisis management consultancy spun out of Witt O'Brien's, providing preparedness planning, response, and consequence management to corporate and institutional clients — directly comparable practice and methodology offering.
  • Hillard Heintze: Strategic security and risk advisory firm providing crisis management, threat assessment, and protective services to corporate, education, and public-sector clients — overlapping in education-targeted crisis work.
  • Kroll (Resilience practice): Security and risk consultancy with a deep crisis management, business continuity, and incident response practice, serving enterprises and institutions. Comparable in targeting crisis preparedness and response engagements.

Broad incumbents

  • FTI Consulting (Strategic Communications): Large global advisory firm whose Strategic Communications segment includes crisis communications, issues management, and reputation advisory — overlapping Firestorm's PR and crisis messaging capabilities.
  • Pinkerton (corporate): Established corporate risk and investigations firm offering corporate security, threat management, and crisis response services across enterprise clients — overlaps with Firestorm's active-threat and workplace violence preparedness work.
  • Booz Allen Hamilton (Crisis & Emergency Management): Large management and technology consultancy with a crisis, emergency management, and continuity practice serving federal, education, and commercial clients — comparable at the offering level if not at the firm-size or GTM level.
  • Mercer (Oliver Wyman) — Crisis & Resilience: Management consultancy with risk and resilience advisory practices that help enterprises plan for and respond to crises, including reputational and operational events — adjacent to Firestorm's executive advisory model.

Others

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Firestorm Solutions social profiles

Digital presence

Firestorm Solutions compliance and trust

Trust signal

Compliance1 record

Firestorm Solutions financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Firestorm Solutions leadership team

Management profile

Number of profiles

Profiles2 records

Firestorm Solutions funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Firestorm Solutions M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firestorm Solutions

What does Firestorm Solutions do?

Firestorm Solutions provides professional crisis management advisory, planning, training, and response services to schools and businesses through its CRISIS COACH® service and PREDICT.PLAN.PERFORM.® methodology. The firm also delivers a stand-alone CRISIS COACH® Insurance policy offering 24/7 access to professional crisis managers, and Firestorm Insurance Strategy services delivered through insurance partnerships to reduce the frequency and severity of crises and claims.

Is Firestorm Solutions a public or private company?

Firestorm Solutions is a private company. It is classified as corporate owned and is currently operating.

When was Firestorm Solutions founded?

Firestorm Solutions was founded in 2005. It employs 11 to 50 people.

Where is Firestorm Solutions based?

Firestorm Solutions is headquartered in Roswell, United States, in the North America region.

How does Firestorm Solutions make money?

Three revenue lines are on record. Crisis Management Advisory Services are the primary driver. The others are CRISIS COACH Insurance Partnership and insurance Strategy Services.

Who are Firestorm Solutions's main competitors?

Direct peers on record are Control Risks, Witt O'Brien's (Concentric by Allianz), Concentric (now part of Allianz), Hillard Heintze and Kroll (Resilience practice). Broad incumbents are FTI Consulting (Strategic Communications), Pinkerton (corporate), Booz Allen Hamilton (Crisis & Emergency Management) and Mercer (Oliver Wyman) — Crisis & Resilience. Allianz Global Corporate & Specialty (crisis coverage add-ons) is listed as an others.

Does Firestorm Solutions have an API?

No public API is recorded for Firestorm Solutions.

What industry is Firestorm Solutions in?

Firestorm Solutions's product category is Crisis Management Consulting. Its primary akta.pro industry code is BPAKADAI, Business Continuity, Crisis Management & Resilience Planning, with a secondary code of BPABANAF, Crisis Management & Communications Support (Mass Notification). Its NAICS code is 541611 and its SIC code is 8742.

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Live signals
GlobeNewswireJoint Webinar by MIR3, Firestorm and Black Swan Focuses on a Review of 2015: A Year of Crisis and CommunicationMIR3, Firestorm, and Black Swan Solutions will host a webinar on December 9 to review 2015 crises and communication lessons. The event, led by Ann Pickren, Jim Satterfield, and Michelle Colosimo, will cover natural disasters, active shooters, cyber breaches, and workplace violence. Registration is required but free.GlobeNewswireJoint Webinar by MIR3 and Firestorm Focuses on PreparingMIR3 and Firestorm will host a webinar on October 21 at 11:00am PT on preparing for cybersecurity breaches, led by Ann Pickren and Jim Satterfield. The session covers communication strategies across five attack phases and stakeholder engagement. Registration is required but free.GlobeNewswireSpeaking and Listening in a Crisis: A Webinar From MIR3, Inc. and FirestormMIR3 and Firestorm will host a webinar on crisis communication on August 27, featuring Ann Pickren and Jim Satterfield. The session will cover what to say, when to deliver messages, and case studies, with no charge to join.GlobeNewswireNew Tendenci(R)-Powered Web Site Helps Firestorm Solutions LLC Prepare Businesses for DisasterFirestorm Solutions LLC launched a new Tendenci-powered website to help businesses prepare for disasters, following Hurricane Edouard's threat. The site features a CMS, e-newsletter automation, and event calendar, aiming to build a culture of preparedness. The company's 'Predict. Plan. Perform.' methodology is central to its crisis management services.GlobeNewswireSchipul - The Web Marketing Company Creates Emergency Preparedness Alliance With Firestorm Solutions LLCSchipul, a web marketing company, entered a strategic alliance with Firestorm Solutions for business continuity and disaster recovery. The partnership aims to improve Tendenci software's disaster preparedness tools, which include first responder and volunteer coordination features. Schipul's CEO said the alliance will help improve services for clients and communities.