Pirlo
Pirlo is a 116-year-old Austrian family-owned manufacturer of tinplate and aluminum metal packaging plus plastic laminate and monomaterial tubes, serving chemicals, cosmetics, pharmaceuticals, food, and dangerous goods customers across more than 40 countries from five sites in Austria and Poland.
- Company typePrivate
- Founded1908
- HeadquartersSoll, Austria
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Pirlo firmographics
Firmographics- Name
- Pirlo
- Legal name
- Österreichische Blechwarenfabrik Pirlo GmbH & Co KG
- Website
- https://pirlo.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pirlo is a 116-year-old Austrian family-owned manufacturer of tinplate and aluminum metal packaging plus plastic laminate and monomaterial tubes, serving chemicals, cosmetics, pharmaceuticals, food, and dangerous goods customers across more than 40 countries from five sites in Austria and Poland.
- Ownership category
- akta.pro rank
Pirlo industry classification
Industry- Product category
- Metal Packaging Manufacturing
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Metal Cans (3411), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Cosmetic Tubes (Squeeze, Airless Tubes) (IMALAJAF)
- akta.pro secondary industry
- Spouts, Fitments & Pouring Closures (IMALALAH)
Keywords
Where Pirlo is headquartered
LocationHeadquarters
- HQ city
- Soll
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Pirlo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Metal Packaging (Cans/Dosen): Manufacture and sale of tinplate metal packaging including round bottles, jars, pails, hobbocks, cans with various lid types (screw, slip, push-on, fold, patent), and specialty containers. Sold primarily through key account sales and online shop.
- Plastic Tubes (Tuben): Manufacture and sale of plastic laminate tubes (PBL) and monomaterial tubes (PP, HDPE) for cosmetics, pharmaceuticals, food, and household products. Sold through key account sales.
- Dangerous Goods Packaging: Specialized UN-certified metal packaging for hazardous goods transport (road ADR, rail RID, sea IMDG, air ICAO). Includes consulting on dangerous goods classification and packaging selection.
- Dosenprofi Online Shop: Direct-to-consumer e-commerce channel for metal packaging in small quantities (from 10 units). EU-wide shipping including Switzerland and Norway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small-quantity online orders via Dosenprofi.com |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Pirlo product offering
Product offeringCore offering
Pirlo manufactures and sells metal packaging (tinplate cans, buckets, round bottles, hobbocks, and specialty containers with various lid types) and plastic tubes (PBL laminate tubes and PP/HDPE monomaterial tubes). Products are customized for industrial customers in the chemical, cosmetics, pharmaceutical, food, and dangerous goods sectors, with small-quantity retail available via the Dosenprofi online shop.
Product overview
Pirlo is a manufacturer of metal and plastic packaging solutions, offering two main product categories: Metal Packaging (Metallverpackungen) including cans, buckets, round bottles/cans, and various lid types in tinplate (Weißblech) and aluminum; and Plastic Packaging (Kunststoffverpackungen) primarily consisting of laminated and mono-material tubes. The metal packaging portfolio includes Hobbocks (large containers 12-30L), Eimer (buckets 2.5-12L), Rundkannen and Rundflaschen (round containers), Schraubdeckeldosen (screw-top cans), Stülpdeckeldosen, Eindrückdeckeldosen, Falzdeckeldosen, Patentdeckeldosen (various lid mechanisms), AluCaps (aluminum closures), and specialty items like SiCan and 2K-UniCan. The plastic tube portfolio centers on the PirlOne platform (PP mono-material tubes including PirlOne, PirlOne SHINE, PirlOne PCR, PirlOne autoklavierbar) complemented by Pirlo RECY, Pirlo CLEAR, Pirlo PCR, Pirlo LOOP, and Pirlo SPONGE (with sponge applicator). Products serve industries including chemical/technical, cosmetics, pharmaceuticals, food, and dangerous goods, with key sustainability differentiators being mono-material designs for recyclability and CO2-reduced steel options.
Differentiator
Problem solved
Functional benefit
Brands
- Pirlo Tubes: Plastic tubes product line including PirlOne, Pirlo RECY, Pirlo CLEAR, Pirlo SHINE, Pirlo LOOP, Pirlo PCR, Pirlo SPONGE, and PirlOne PCR for cosmetics, pharmaceuticals, food, and household applications.
- Dosenprofi
Products and services
- Hobbocks (large metal containers) Large-volume tinplate containers with clamping ring lids, available in 12–30 liter capacities. Used for chemical/technical and food applications, with optional UN dangerous goods approval and DIN 11683 embossed hazard markings.
- Eimer (buckets) Conical tinplate buckets with volumes from 2.5 to 12 liters. Feature ringless openings for complete emptying, optional UN dangerous goods approval, and various lid types including metal tension closures.
- Rundkannen (round cans) Large-format round cans with fill volumes from 2.5 to 30 liters. Stackable for space-saving storage, equipped with sheet metal or plastic folding handles.
- Rundflaschen (round bottles) Cylindrical tinplate bottles with fill volumes from 100–2,300 ml for chemical/technical, pharmaceutical, and food applications, featuring originality closures and recloseability.
- Schraubdeckeldosen (screw-top cans) Aromatic-tight screw-top cans made from tinplate or aluminum for fill volumes of 11–183 ml, suitable for food, cosmetics, pharmaceuticals, and luxury goods with optional vacuum version.
- Stülpdeckeldosen (slip-top cans) Versatile slip-top metal cans available in drawn (9–338 ml) and welded (135–1,500 ml) versions for dry, powdered, and cream products, with optional embossing and various liner options.
- Eindrückdeckeldosen (push-top cans) Push-top tinplate cans with maximum opening for optimal emptying of powdered or solid contents, available in 150–1,800 ml capacities with ringless openings.
- Falzdeckeldosen (friction-top cans) Friction-lid metal cans with easy-open functionality for fill volumes from 100–3,500 ml, available with classic friction lids, steel, or foil tear-open lids.
- Patentdeckeldosen (ring cans with patented lid) Patent lid cans with special ring construction that prevents lid sticking, ideal for chemical and technical products with fill volumes from 100–1,100 ml, available with StaCan for stacking.
- AluCaps (aluminum screw caps) Aluminum screw closures for standard screw threads with diameters 18–100 mm, featuring FDA-approved sealing inserts for aromatic-tight sealing in food applications.
- Pirlo RECY (PBL white tubes) PBL (Plastic Barrier Laminate) white tubes in 300/15 µm and 350/25 µm thicknesses with up to 50% reduction in raw material use vs. conventional tubes and good recyclability.
- Pirlo CLEAR (PBL transparent tubes) PBL transparent tubes with 300/25 µm thickness combining protection and transparency, offering contact transparency with glossy OPP film lamination.
- PirlOne (PP mono-material tubes)
Quantifiable outcome
- 62% CO₂ reduction in packaging when using bluemint® steel vs conventional tinplate
- +5 more outcomes
Companies that use Pirlo
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Pirlo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Pirlo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- thyssenkrupp Rasselsteincorethyssenkrupp Rasselstein supplies Pirlo with bluemint® CO2-reduced packaging steel. This steel reduces CO2 emissions in the manufacturing process by using specially prepared steel scrap in the blast furnace. The specific emissions are externally verified and certified by DNV and TÜV SÜD. Pirlo processes this steel into high-quality tinplate cans for demanding applications, enabling a 62% CO2 reduction in the final packaging.
- Henkel Adhesive TechnologiesflagshipHenkel partnered with Pirlo and thyssenkrupp Rasselstein to launch a sustainable packaging concept using tinplate cans made from bluemint® steel. Pirlo manufactures the CO2-reduced tinplate cans for Henkel's adhesive products, including Tangit pipe adhesives and contact adhesives. The packaging is being rolled out across Europe and the environmental performance has been independently certified by TÜV SÜD. This represents one of the first uses worldwide of bluemint® steel for packaging adhesives.
- TÜV SÜDminorTÜV SÜD independently certified the environmental performance (CO2 reduction) of Henkel's new sustainable packaging manufactured by Pirlo using bluemint® steel.
Scale indicators9 records
Recent moves18 records
Expansion highlights6 records
Pirlo competitors and assessment
Company assessmentBroad incumbents
- AptarGroup: Global leader in dispensing systems and packaging components for beauty, personal care, home care, and pharma. Comparable to Pirlo in specialty closures (oil pourers, proprietary dispensing) and premium packaging for cosmetics, though Aptar focuses on pumps and dispensing rather than cans/tubes.
- Crown Holdings: One of the world's largest metal packaging manufacturers, producing steel and aluminum cans for beverage, food, and specialty markets. Comparable to Pirlo's metal can business but with vastly greater scale and a global footprint that dwarfs Pirlo's European concentration.
- Silgan Holdings: Major North American metal container, closure, and dispensing solutions producer with a substantial European dispensing and specialty closures business. Comparable to Pirlo in metal packaging and closures, including dispensing and specialty segments.
- Ardagh Group: Global metal and glass packaging producer serving food, beverage, and specialty markets across Europe and the Americas. Comparable to Pirlo in tinplate cans, jars, and specialty metal containers for food and chemicals.
- Ball Corporation: Global metal packaging leader primarily in beverage cans and aerosol containers, with growing aerospace and sustainability initiatives. Comparable to Pirlo in tinplate/aluminum can manufacturing though primarily at much larger scale in beverage and aerosol end markets.
Regional players
- Envases Group: Spanish metal packaging manufacturer producing tinplate cans, closures, and specialty containers for European food, chemical, and industrial markets. Comparable to Pirlo in tinplate cans and specialty metal packaging, but with a more southern European focus.
- Linpac Packaging: European manufacturer of rigid and flexible plastic packaging, including tubes and specialty containers, serving food and consumer goods. Comparable to Pirlo's plastic tube business, particularly in food-contact applications where Pirlo holds BRCGS certification.
Direct peers
- Alltub Group: Global manufacturer of aluminum tubes and aerosol cans serving cosmetics, pharmaceuticals, food, and industrial markets. Highly comparable to Pirlo's plastic tube business (PirlOne platform) with similar end markets and sustainability-driven mono-material developments.
- Massilly Group: French metal packaging manufacturer of tinplate cans, closures, and specialty packaging for food, cosmetics, and industrial markets. Closely comparable to Pirlo's metal cans and specialty closures business, with similar mid-sized European positioning and shared focus on tinplate innovation.
- Hoffmann Neopac: Swiss-based manufacturer of metal tins and plastic tubes serving cosmetics, pharmaceuticals, and food. Highly comparable to Pirlo's combined metal cans + plastic tubes portfolio, particularly in the cosmetics and pharma tube segments where Pirlo's PirlOne platform competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pirlo social profiles
Digital presencePirlo compliance and trust
Trust signalCompliance3 records
Pirlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pirlo leadership team
Management profileNumber of profiles
Profiles5 records
Pirlo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pirlo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pirlo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pirlo
What does Pirlo do?
Pirlo manufactures and sells metal packaging (tinplate cans, buckets, round bottles, hobbocks, and specialty containers with various lid types) and plastic tubes (PBL laminate tubes and PP/HDPE monomaterial tubes). Products are customized for industrial customers in the chemical, cosmetics, pharmaceutical, food, and dangerous goods sectors, with small-quantity retail available via the Dosenprofi online shop.
Is Pirlo a public or private company?
Pirlo is a private company. It is classified as family owned and is currently operating.
When was Pirlo founded?
Pirlo was founded in 1908. It employs 251 to 500 people.
Where is Pirlo based?
Pirlo is headquartered in Soll, Austria, in the Europe region.
How does Pirlo make money?
Four revenue lines are on record. Metal Packaging (Cans/Dosen) is the primary driver. The others are plastic Tubes (Tuben), dangerous Goods Packaging and dosenprofi Online Shop.
Who are Pirlo's main competitors?
Broad incumbents on record are AptarGroup, Crown Holdings, Silgan Holdings, Ardagh Group and Ball Corporation. Regional players are Envases Group and Linpac Packaging. Direct peers are Alltub Group, Massilly Group and Hoffmann Neopac.
Does Pirlo have an API?
No public API is recorded for Pirlo.
What industry is Pirlo in?
Pirlo's product category is Metal Packaging Manufacturing. Its primary akta.pro industry code is IMALAJAF, Cosmetic Tubes (Squeeze, Airless Tubes), with a secondary code of IMALALAH, Spouts, Fitments & Pouring Closures. Its NAICS code is 326111 and its SIC code is 3411.