Rainbow Energy

What Rainbow Energy does

Rainbow Energy Marketing Corporation (REMC) is a North American wholesale power and natural gas marketing firm founded in 1994 and headquartered in Bismarck, North Dakota. The company is a wholly-owned subsidiary of United Energy Corporation (UEC), a diversified energy holding company engaged in oil and gas production, midstream operations, and crude oil marketing. REMC provides asset management, real-time spot market execution, next-day and short-term trading, longer-term forward origination, risk management advisory, and natural gas nomination and transportation optimization to utilities, independent power producers, municipalities and joint action agencies, state and federal agencies, alternative energy developers, large industrial users, and investment funds across the United States, Canada, and Mexico.

The company's underlying technology is a wholesale energy trading and asset management platform that supports bilateral and RTO market transactions, transaction confirmation, transmission reservation and tagging, scheduling, curtailment management, and natural gas pipeline scheduling. REMC holds active market participant memberships in eight major North American ISOs/RTOs — AESO, CAISO, ERCOT, IESO, MISO, ISO-NE, NYISO, and PJM — plus WSPP, giving it direct execution access to most major U.S. and Canadian trading hubs. Its technology footprint is conventional trading infrastructure rather than a differentiated software product.

Revenue is generated through four primary streams: asset management fees for managing client power and gas assets, transaction fees from real-time and short-term trading, professional-services-style risk management advisory, and managed-services revenue from natural gas nomination, imbalance management, and transportation optimization. Pricing is quote-based and not publicly disclosed, with each engagement structured as a customized contract. The company distributes its services through direct B2B enterprise sales backed by a seven-office footprint spanning Bismarck, Overland Park, Houston, Jacksonville/St. Augustine, Minneapolis, Topeka, and Regina, and through the RC Energy joint venture with Grupo CLISA in Mexico and the Peak Energy retail gas subsidiary in Saskatchewan, Canada.

Name

Rainbow Energy

Legal name

Rainbow Energy Marketing Corporation

Website

https://rainbowenergy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Rainbow Energy Marketing Corporation is a wholesale power and natural gas marketing firm serving utilities, independent power producers, municipalities, and large industrial users across North America with asset management, real-time trading, and risk management services.

Ownership category

akta.pro rank

Product category

Wholesale Energy Marketing and Trading

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Renewable Energy Certificates & Guarantees of Origin Trading (RECs/GoOs/I-RECs) (EUAGAAAH)

akta.pro secondary industry

REC/GO Aggregation & Supply Origination (Generators/IPP Aggregators) (EUAMAKAH)

Keywords

• Wholesale power marketing
• Energy trading services
• Power asset management
• Natural gas scheduling
• ISO RTO market access

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Asset Management Services: Fees for managing power and gas assets on behalf of clients, including strategic relationship management, production decision support, and bilateral/RTO market execution.
2. Trading and Transaction Fees: Revenue from executing real-time spot market transactions, next-day/short-term trading, and longer-term forward capacity and energy transactions.
3. Risk Management Advisory: Advisory services for short-term and forward market views, market opportunity analysis, and customized strategy development.
4. Natural Gas Management: Revenue from managing natural gas nominations, scheduling, imbalance monitoring, and transportation optimization.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Rainbow Energy Marketing Corporation (REMC) is a wholesale power and natural gas marketing and trading firm that provides asset management, real-time spot market transactions, next-day and short-term trading, longer-term forward origination, risk management, and natural gas nominations and scheduling for utilities, independent power producers, municipalities, and state and federal agencies across the United States, Canada, and Mexico. The company operates across bilateral and major RTO/ISO markets and is a wholly-owned subsidiary of United Energy Corporation (UEC).

Product overview

Rainbow Energy Marketing Corporation (REMC) operates as a wholesale power marketing and trading platform offering a suite of integrated energy management services. The core offering consists of Asset Management Services, Real-Time Spot Market Transactions, Next-Day/Short-Term Trading, Longer-Term Origination, Risk Management, and Natural Gas Management. REMC has been engaged in wholesale power marketing since 1994, extending into Canada and Mexico. The company also includes two sub-brands: RC Energy (a joint venture with Grupo CLISA focused on wholesale energy supply for independent power producers and large industrial users) and Peak Energy (a natural gas retailer serving commercial and industrial customers in Saskatchewan, Canada).

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Management Services Strategic relationship service that minimizes energy purchase costs and maximizes the value of generating resources for utilities, independent power producers, and asset owners by developing and executing strategies to find top dollar for excess energy in bilateral and RTO markets, including short-, intermediate-, and long-term production decision support.
• Real-Time Spot Market Transactions Execution and management of real-time transactions for clients, including transaction execution, confirmation, transmission reservation and tagging, scheduling, and management of transactions during curtailments, designed to maximize off-system sales revenues, minimize spot purchase costs, and manage fuel, market price, and credit risks.
• Next-Day/Short-Term Trading Execution and management of next-day, balance-of-week, and longer-term transactions to maximize off-system sales revenues, minimize spot purchase costs, and manage fuel, market price, and credit risks for utilities and power producers.
• Longer-Term Origination Negotiation and execution of forward capacity and energy transactions, including monthly, seasonal, and annual contracts, response to RFPs, and implementation of longer-term strategies for clients.
• Risk Management Development of customized asset-optimization strategies aligned to client risk profiles and profit objectives, with advisory on short-term and forward market views and analysis of upcoming market opportunities to support effective strategy development.
• Natural Gas Management Management of natural gas nominations and scheduling with suppliers and pipeline companies, including throughput monitoring, imbalance management, and optimization of natural gas transportation through purchase, resale, and scheduling to reduce imbalance costs and maximize profitability.
• RC Energy Joint venture between Rainbow Energy Marketing Corporation and Grupo CLISA that provides wholesale energy supply and marketing to independent power producers and large industrial and commercial end users in North America, offering efficient and competitive energy solutions.
• Peak Energy Ltd.

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Intensity Infrastructure PartnerscoreStrategic or Co-development Partner · 11 December 2025Oklahoma-based Intensity Infrastructure Partners is developing a natural gas pipeline project in partnership with Rainbow Energy. The pipeline aims to bring Bakken natural gas to eastern North Dakota. Rainbow Energy plans to use the gas to power a data center at its industrial park near Coal Creek Station. The companies are nearing a positive final investment decision on the pipeline.
• RC EnergycoreStrategic or Co-development PartnerRC Energy is a joint venture between Rainbow Energy Marketing Corporation and Grupo CLISA, established in 2016. The company specializes in wholesale energy supply and marketing, offering efficient and competitive energy solutions to independent power producers and large industrial and commercial end users.
• Peak Energy Ltd.coreChannel Partner/ Reseller/ DistributorPeak Energy Ltd. is a natural gas retailer that supplies natural gas to commercial and industrial end-use customers in Saskatchewan, Canada. It operates as part of the Rainbow Energy family of companies, extending REMC's reach into Canadian retail natural gas markets.
• United Energy CorporationOthersUnited Energy Corporation (UEC) is the parent holding company of Rainbow Energy Marketing Corporation. UEC is a diversified energy industry leader based in Bismarck, North Dakota, engaged in oil and gas production and exploration, natural gas and power marketing, crude oil marketing, and oil and gas midstream projects. REMC grew out of UEC's beginnings in gas marketing and production.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Macquarie Energy: One of the largest physical and financial energy commodity traders globally, with a dedicated North American power and gas marketing business active across major RTOs — directly comparable in service offering and counterparty base to Rainbow Energy.
• Mercuria Energy Trading: Global integrated energy and commodities trading house with substantial North American power, gas, and environmental products desks; competes for the same IPP and utility counterparty flow as Rainbow Energy.
• Vitol: World's largest independent energy trader with deep US power and gas marketing operations, including RTO market participation and asset management — directly comparable in core product set and customer types.
• Twin Eagle Resource Management: North American midstream energy marketing firm trading physical and financial power, natural gas, and environmental products, with a similar B2B customer base of utilities, IPPs, and large end-users.
• Tenaska Power Services: Mid-sized US power marketing and asset management company providing energy scheduling, trading, and risk management to generators and utilities — closely comparable scale and service mix to Rainbow Energy.
• DTE Energy Trading: Wholesale energy marketing affiliate of DTE Energy that buys, sells, and trades physical and financial power and gas across North American RTOs, targeting the same utility and IPP customer segments.
• EDF Trading: Affiliate of EDF Group and a major global energy commodity trader with significant North American power and gas marketing operations, competing for similar bilateral and RTO-based transactions.
• Castleton Commodities International: Global energy commodities merchant with active US power, natural gas, and environmental markets businesses; comparable in offering physical and financial energy products to utilities, IPPs, and large end-users.
• Hartree Partners: Global commodities and energy merchant with substantial North American power and natural gas trading desks, offering asset optimization and risk management services comparable to Rainbow's core offering.

Broad incumbents

• ENGIE Energy Marketing NA: North American marketing arm of global utility ENGIE, providing wholesale power, gas, and environmental products across multiple RTOs — broader portfolio than Rainbow but overlapping in customer base and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remcmedia
• Facebookfacebook.com/Rainbow-Energy-Marketing-Corporation-519761324884685
• LinkedInlinkedin.com/company/rainbow-energy-marketing-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Energy