What ITRIS Automation Square does

ITRIS Automation Square is a privately held French software company founded in 1995 and headquartered in Grenoble, France. The company develops software for the translation and verification of industrial programmable logic controller (PLC) programs, serving the industrial automation sector. Its product addresses a narrow but technically demanding workflow — converting PLC code across controller platforms and validating it against functional specifications — which is a critical step in deploying and maintaining control systems in manufacturing and process industries.

The company operates with a small team of 11–50 employees, reflecting its position as a focused specialist vendor rather than a broadly scaled enterprise platform. It has remained in continuous operation for nearly three decades, and its only disclosed external capital event is a €1.4 million funding round closed in September 2013, led by Rhône-Alpes Création with participation from Eurekap!, Expansinvest, Siparex Groupe, and XAnge. The absence of subsequent fundraising rounds points to a capital-light, operationally self-funded operating posture. Eric Pierrel serves as Chief Executive Officer.

The business model is built on selling specialized software tools to industrial customers — most plausibly system integrators, automation engineers, and manufacturers operating complex PLC-driven production lines. The company's primary web domain currently resolves only to a Nameshield domain registration page, indicating minimal self-service demand generation and a reliance on direct sales, partner channels, and long-standing customer relationships for revenue capture.

Name

ITRIS Automation Square

Website

https://itris-automation.com

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

ITRIS Automation Square is a French software company founded in 1995 that develops tools for the translation and verification of industrial programmable logic controller (PLC) programs, serving automation engineers and industrial system integrators.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• PLC translation software
• Programmable logic controllers
• Industrial automation software
• PLC program verification
• Automation engineering tools

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Core offering

ITRIS Automation Square develops and supplies software tools for the translation and verification of industrial programmable logic controller (PLC) programs. The company's solutions serve automation engineers and industrial organizations that need to migrate, convert, or validate PLC code across different controller platforms and standards.

Differentiator

Problem solved

Functional benefit

Products and services

• PLC Program Translation and Verification Software

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• CODESYS (3S-Smart Software Solutions): Vendor of the widely used IEC 61131-3 PLC programming environment and toolchain. Directly comparable to ITRIS as a vendor of industrial controller programming software, with overlap in program translation and verification use cases.

Broad incumbents

• Siemens Digital Industries (TIA Portal): Dominant industrial automation incumbent offering TIA Portal as an integrated PLC programming, simulation, and verification suite. Competes with ITRIS by bundling similar capabilities into its proprietary stack for SIMATIC controllers.
• Rockwell Automation (Studio 5000): Provides Studio 5000 Logix Designer as the integrated programming and verification environment for Allen-Bradley PLCs. Comparable as a broad automation incumbent with overlapping PLC tooling functionality.
• Schneider Electric (EcoStruxure Control Expert): Offers EcoStruxure Control Expert (formerly Unity Pro) for PLC programming and validation across Modicon platforms. Comparable broad incumbent competing in the same industrial automation software category.
• Beckhoff Automation (TwinCAT): Provides TwinCAT as a comprehensive PLC and motion programming environment. Comparable as a broad automation incumbent offering integrated PLC development and verification tooling.
• Phoenix Contact (PLCnext Engineer / KW Software): Offers PLCnext Engineer, building on the former KW Software MultiProg toolchain. Comparable incumbent in the IEC 61131-3 PLC programming tooling market.
• ABB Ability (Automation Builder): Offers Automation Builder as an integrated engineering suite for PLC programming, simulation, and verification across ABB controller families. Comparable broad incumbent in industrial automation software tooling.
• Mitsubishi Electric (GX Works3): Provides GX Works3 as the integrated programming and verification environment for MELSEC PLCs. Comparable broad automation incumbent with overlapping PLC tooling functionality.

Emerging players

• MathWorks (Simulink PLC Coder): Provides Simulink PLC Coder for automatic generation and verification of PLC code from model-based designs. Partial overlap with ITRIS' verification and code-generation positioning, particularly in model-driven engineering workflows.
• ISaGRAF (Rockwell Automation): ISaGRAF provides a portable IEC 61131-3 / IEC 61499 control programming environment used across multiple controller platforms. Comparable as a vendor-neutral PLC programming and translation toolset serving similar industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITRIS Automation Square