ECPay

What ECPay does

ECPay is a Philippine third-party electronic payment service provider, founded in 2001 and headquartered in Quezon City, that connects consumers with billers, fintechs, and digital wallets through a nationwide over-the-counter (OTC) agent network. According to company materials, ECPay links 850+ biller and portfolio partners (utilities, telecoms, government, airlines, toll operators, banks, e-wallets, and remittance players) to 509,000+ merchant touchpoints, of which 474,000+ are KaECPay Sari-Sari Stores — small neighborhood retail outlets that act as cash-in/cash-out and bill-payment agents. The company also operates 3,000+ digital touchpoints for non-cash flows. It is now a subsidiary of Mynt (Globe Fintech Innovations, Inc.), the parent of GCash, following an August 5, 2025 merger, and is regulated by the Bangko Sentral ng Pilipinas (BSP) as a supervised e-money issuer and OTC payment service provider.

The product suite is built around nine integrated services: ecBills (multi-biller collection), ecCash (cash-in at agents), ecLoad (airtime top-up), ecPins (digital prepaid PINs), ecCashOut (cash withdrawal), Casa Deposit (banking deposit), ecTickets (airline tickets for Cebu Pacific and Air Asia, plus toll payments via EasyTrip and CCLEX), ecLink (an API integration layer that lets external billers, fintechs, banks, and e-wallets plug into ECPay's rails), and ecTransact (an upcoming end-to-end payment platform). The underlying technology architecture combines agent POS and mobile-wallet interfaces at the front end with a centralized bill-payment processing core and an emerging API/developer layer for partners. International reach is delivered through distribution partnerships with Reloadly, Ding, and Tranglo.

ECPay's business model is transaction-based: it earns fees on each bill payment, cash-in, cash-out, airtime load, PIN sale, ticket sale, remittance, and API-routed transaction processed through its network. Revenue is therefore a function of agent count, biller attachment, ticket size per transaction, and take-rate per product line. Go-to-market is B2B2C — billers integrate once to reach consumers via agents, while consumers access multiple services through a single neighborhood storefront. The customer base is highly diversified across 850+ billers and 509,000+ merchant endpoints, with no disclosed anchor customer. Headcount stands at 300+ at the Quezon City operations hub, up from approximately 200, reflecting active platform and post-merger integration scaling.

Name

ECPay

Legal name

Electronic Commerce Payments, Inc.

Website

https://ecpay.com.ph

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

ECPay is a Philippine third-party electronic payment network founded in 2001 that connects 850+ billers with 509,000+ over-the-counter merchants, including 474,000+ sari-sari stores, to deliver bill payment, cash-in/cash-out, airtime load, remittance, and ticketing services across the Philippines.

Ownership category

akta.pro rank

Product category

Electronic Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (522210)

SIC

Functions Related To Depository Banking, Nec (6099), Services-Consumer Credit Reporting, Collection Agencies (7320), Finance Services (6199)

akta.pro primary industry

Biller Direct EBPP Platforms (FSAMAJAA)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Utility & Municipal Billing Platforms (FSAMAJAG), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ)

Keywords

• Electronic payment services
• Bills payment processing
• Cash-in and cash-out services
• E-wallet reloading
• Merchant payment network

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Service Fees: ECPay earns service fees per transaction processed through its network of merchant partners and digital touchpoints. These fees are shared with merchant partners who provide the over-the-counter and digital distribution channels.
2. Biller and Portfolio Partner Services: Revenue generated by enabling billers (utilities, telecom, government, insurance, loans, education, etc.) and portfolio partners (e-wallets, banks) to collect payments through ECPay's nationwide merchant network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ECPay is an electronic payment systems provider in the Philippines that operates a unified platform connecting billers, merchants, e-wallets, and consumers for bills payment, e-wallet cash-in/out, electronic load, prepaid cards, bank deposits, and airline ticket purchases. Its services are delivered through a nationwide network of over-the-counter merchant partners, sari-sari stores (KaECPay), self-service kiosks, and an online API (ecLink) for biller integration, with real-time electronic reconciliation and web-based reporting for partners.

Product overview

ECPay operates as an electronic payment systems provider offering a unified platform with multiple integrated service modules. The core offering consists of ecBills (bills payment), ecCash (cash-in/wallet reloading), ecLoad (mobile top-up), ecPins (entertainment prepaid cards), ecCashOut (cash withdrawal), and Casa Deposit (bank deposits). These services are delivered through three main channels: ecMerchants (over-the-counter retail partners), KaECPay (sari-sari store network), and ECPay Kiosks (self-service machines). The platform also includes ecLink as an API product for biller integration and ecTransact as an upcoming new service. ECPay's ecosystem connects to over 850 Biller and Portfolio partners, serving customers through more than 509,000 over-the-counter locations and 3,000+ digital touchpoints nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ecBills: Bills payment service allowing customers to pay utility bills, telecommunications, insurance and other bills at ecMerchants, KaECPay Sari-Sari Stores, and ECPay Vending Machines.
• ecCash
• ecLoad
• ecCashOut
• ecPins
• Casa Deposit
• ecTickets
• ecLink
• ecTransact

Products and services

• ecBills Bills payment service enabling customers to pay utility bills (water, power), telecommunications, internet, and insurance providers at over-the-counter ecMerchants, KaECPay Sari-Sari Stores, and ECPay Vending Machines nationwide.
• ecCash Cash-in / wallet reloading service allowing customers to deposit cash to e-wallets (including GCash, Maya, and other Philippine digital wallets) via over-the-counter merchants, KaECPay Sari-Sari Stores, and ECPay Vending Machines nationwide.
• ecLoad Electronic mobile load / top-up service enabling automatic airtime load delivery from any accredited ECPay Merchant Partner without physical card scratching.
• ecPins Entertainment prepaid cards service allowing prepaid and postpaid subscribers to receive higher denominated prepaid credits (telco, gaming, internet cards) via SMS using ECPay's Text facility.
• ecCashOut Cash-out service enabling customers to withdraw wallet balance at the nearest ecMerchant and KaECPay Sari-Sari Store locations nationwide.
• Casa Deposit Deposit service enabling customers to deposit money to select digital banks (e.g., UnionBank, Maybank) via ecMerchants and ECPay Vending Machines.
• ecTickets Airline ticket purchasing service available via ecMerchants and ECPay Vending Machines, with plans to extend to other modes of transportation.
• ecLink API-based payment connection service providing semi-real-time payment connections for billers to integrate directly with ECPay's payment ecosystem.
• KaECPay Sari-sari store partner program enabling sari-sari store owners nationwide to offer ECPay services including ecBills, ecCash, and ecLoad, providing one-stop-shop capability for neighborhood customers and supplementary income for retailers.

Quantifiable outcome

• Over 509,000 over-the-counter merchant sites and 3,000+ digital touchpoints nationwide
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

48 partnerships are on record, tiered core, major and minor.

• Globe Fintech Innovations, Inc. (Mynt)coreOthers · 5 August 2025ECPay underwent a merger and consolidation of business portfolios finalized and approved by regulating agencies on 05 August 2025, placing ECPay under Globe Fintech Innovations, Inc. (Mynt). This represents a major corporate restructuring that positions ECPay within the Globe/Mynt fintech ecosystem, which also includes GCash.
• GCash (G-Xchange Inc.)coreTechnology or IntegrationGCash is a key portfolio partner on ECPay's ecCash network, allowing users to cash-in to their GCash wallets at ECPay's over-the-counter merchant locations and KaECPay Sari-Sari Stores. ECPay also facilitates GCash bill payments through its nationwide merchant network.
• Maya (PayMaya)coreTechnology or IntegrationMaya is a portfolio partner on ECPay's ecCash network for wallet cash-in services. ECPay's over-the-counter network enables Maya users to add cash to their wallets at participating merchants.
• UnionBank (The UnionBank of the Philippines)coreTechnology or IntegrationUnionBank participates in ECPay's Casa Deposit service, enabling users to deposit money to UnionBank accounts through ECPay's ecMerchants and ECPay Vending Machines. Also offers EON (UnionBank) wallet cash-in through ecCash.
• BPI (Bank of the Philippine Islands)coreTechnology or IntegrationBPI participates in ECPay's ecCash and ecBills networks. BPI BANKO (BPI BanKo) offers wallet cash-in services through ECPay. BPI credit card payments are also processed through ECPay's bill payment network.
• BDO UnibankcoreTechnology or IntegrationBDO Unibank is a merchant partner on ECPay's network, offering BDO cash card reloading and other banking services through ECPay's over-the-counter locations. BDO LIFE MICRO insurance is also available through ECPay.
• 7-Eleven PhilippinescoreChannel Partner/ Reseller/ Distributor7-Eleven convenience stores serve as major ecMerchant partners, providing over-the-counter access to ECPay's full suite of services (bills payment, e-load, cash-in) at their nationwide store network.
• Puregold Price ClubcoreChannel Partner/ Reseller/ DistributorPuregold supermarkets and malls serve as ecMerchant partners, offering ECPay's payment services at their store locations across the Philippines.
• Cebuana LhuilliercoreChannel Partner/ Reseller/ DistributorCebuana Lhuillier pawnshops and remittance centers participate in ECPay's network, providing bill payment and other ECPay services at their locations. Also listed as a cash-out partner.
• DragonPay CorporationcoreTechnology or IntegrationDragonPay is a payment gateway and collection service partner on ECPay's ecBills network, enabling online payment processing for various billers.
• Bangko Sentral ng Pilipinas (BSP)coreOthersECPay is regulated by the Bangko Sentral ng Pilipinas (BSP), the central bank of the Philippines. As a regulated electronic payment systems provider, ECPay operates under BSP oversight for electronic money issuance and payment system operations.
• Shopee PhilippinescoreTechnology or IntegrationShopee is an online shopping merchant partner on ECPay's ecBills network, enabling consumers to pay for their Shopee purchases through ECPay's over-the-counter locations.
• P.J. Lhuillier Inc. (Cebuana Lhuillier)coreChannel Partner/ Reseller/ DistributorRepublic Pawnshops Corp (HLhuillier Pawnshop) and P.J. Lhuillier Inc. participate in ECPay's ecCashOut and payment networks, enabling cash-out and bill payment services at their pawnshop locations nationwide.
• LandBank (Land Bank of the Philippines)majorTechnology or IntegrationLandBank Prepaid card holders can cash-in to their wallets through ECPay's ecCash network at participating merchants.
• PalawanPaymajorChannel Partner/ Reseller/ DistributorPalawanPay operates as a merchant partner on ECPay's network, providing bill payment and other services at their locations.
• GPay Network PHmajorTechnology or IntegrationGPay Network PH participates in ECPay's merchant ecosystem, integrating digital payment services with ECPay's network.
• Tambunting (JAT-Central Holding)majorChannel Partner/ Reseller/ DistributorTambunting pawnshops serve as ecMerchant partners, offering ECPay's bill payment and financial services at their nationwide pawnshop locations.
• Maybank PhilippinesmajorTechnology or IntegrationMaybank Philippines participates in ECPay's Casa Deposit service through its iSave Account Savings product, allowing users to deposit to their Maybank accounts via ECPay merchants.
• Globe TelecomcoreTechnology or IntegrationGlobe Telecom is a key telecommunications biller partner, with bill payments and electronic load purchases processed through ECPay's network. Globe's stores also serve as ECPay Kiosk locations.
• Smart CommunicationscoreTechnology or IntegrationSmart Communications is a telecommunications biller partner on ECPay's ecLoad and ecBills networks, enabling mobile load purchases and bill payments through ECPay's nationwide merchant network.
• PLDTcoreTechnology or IntegrationPLDT is a telecommunications and internet biller partner on ECPay's network, with home bills and load purchases processed through ECPay's over-the-counter and digital channels.
• Maynilad Water ServicescoreTechnology or IntegrationMaynilad is a key water utility biller partner on ECPay's ecBills network, enabling millions of Maynilad customers in Metro Manila to pay their water bills at ECPay's over-the-counter merchant locations nationwide.
• SSS (Social Security System)coreTechnology or IntegrationSSS is a government agency biller partner on ECPay's ecBills network, enabling members to pay their SSS contributions and loans at ECPay's over-the-counter locations.
• PAG-IBIG FundcoreTechnology or IntegrationPAG-IBIG Fund is a government housing agency biller partner on ECPay's ecBills network, enabling members to pay their contributions and housing loans at ECPay's nationwide merchant locations.
• Home Credit PhilippinesmajorTechnology or IntegrationHome Credit Philippines is a financing company biller partner on ECPay's ecBills network, enabling borrowers to make loan payments at ECPay's over-the-counter locations.
• CignalmajorTechnology or IntegrationCignal is a pay-TV provider biller partner on ECPay's ecLoad and ecBills networks, enabling subscribers to reload and pay their cable bills at ECPay merchant locations.
• TagaPay / Emandarin VenturesmajorChannel Partner/ Reseller/ DistributorTagaPay (E Mandarin Ventures Inc.) operates as a merchant partner and lending app on ECPay's ecBills network.
• TruemoneymajorTechnology or IntegrationTruemoney participates as a merchant partner on ECPay's network, integrating its digital financial services with ECPay's distribution.
• GrowsarimajorChannel Partner/ Reseller/ DistributorGrowsari Enterprise Inc. operates as a sari-sari store network and merchant partner on ECPay's ecosystem, expanding digital financial services access to neighborhood stores.
• MotoAccessminorChannel Partner/ Reseller/ DistributorMotoAccess serves as a merchant partner on ECPay's network, offering motorcycle-related financial services and payment options.
• eTap (Electronic Transfer and Advance Processing Inc.)minorChannel Partner/ Reseller/ DistributoreTap (ETAP) operates as a vending machine merchant partner on ECPay's network, providing self-service payment options.
• Coins.phmajorTechnology or IntegrationCoins.ph is a cryptocurrency and e-wallet platform listed on ECPay's ecBills network for bill payment services.
• Grab PhilippinesmajorTechnology or IntegrationGrab is listed as a biller partner on ECPay's ecBills network, enabling users to make payments for Grab services through ECPay's merchant locations.
• SafeLane (Optimum Exchange Remit Inc.)minorChannel Partner/ Reseller/ DistributorSafeLane / Optimum Exchange Remit Inc. operates as a remittance center merchant partner on ECPay's network, offering money transfer and payment services.
• PETNETminorChannel Partner/ Reseller/ DistributorPETNET Inc. operates as a merchant partner on ECPay's network, providing remittance and payment services at their locations.
• StarPay CorporationminorChannel Partner/ Reseller/ DistributorStarPay Corporation operates as a merchant partner on ECPay's ecosystem, integrating digital payment services.
• Moneymove / MarcopoPayminorChannel Partner/ Reseller/ DistributorMoneymove / MarcopoPay operates as a merchant partner on ECPay's network.
• SkyCablemajorTechnology or IntegrationSkyCable is a cable and internet provider biller partner on ECPay's ecBills network, enabling subscribers to pay their cable bills at ECPay's over-the-counter locations.
• DITO TelecommunitymajorTechnology or IntegrationDITO Telecommunity is a telecommunications biller partner on ECPay's ecBills and ecLoad networks, enabling subscribers to pay bills and purchase load through ECPay's merchant network.
• Metro Pacific (Meralco Kuryente Load)coreTechnology or IntegrationMERALCO (Metro Manila Electric Company) is a power utility biller partner on ECPay's ecBills network, enabling consumers to pay their electricity bills at ECPay's nationwide merchant locations. Meralco Kuryente Load also allows prepaid electricity purchases through ECPay.
• PhilHealthcoreTechnology or IntegrationPhilHealth (Philippine Health Insurance Corporation) is a government agency biller partner on ECPay's ecBills network, enabling members to pay their health insurance premiums at ECPay's over-the-counter locations.
• Bayad / Bilis Bayad Bill Collection ServicesmajorChannel Partner/ Reseller/ DistributorBayad and Bilis Bayad Bill Collection Services operate as payment center merchant partners on ECPay's network, offering bill payment and remittance services.
• Visa / MastercardcoreTechnology or IntegrationCredit card bill payment partners including BPI Credit Card, AUB Credit Cards, and Security Bank Mastercard are available on ECPay's ecBills network, enabling cardholders to make payments at ECPay merchant locations.
• CARD Inc. (Center for Agriculture and Rural Development)majorTechnology or IntegrationCARD Inc. is a microfinance institution and cooperative bank partner on ECPay's ecBills network, enabling borrowers to make loan payments at ECPay's over-the-counter locations.
• PayMaya / MayacoreTechnology or IntegrationMaya (PayMaya) is listed as an e-money app and Casa Deposit partner on ECPay's ecCash and Casa Deposit networks, enabling cash-ins and deposits to Maya wallets at ECPay's nationwide merchant locations.
• Piso.Vet / NetPlay Inc.minorChannel Partner/ Reseller/ DistributorNetPlay Inc. and similar digital entertainment/gaming platforms are listed as merchant partners on ECPay's ecBills and ecPins networks.
• AlfamartminorChannel Partner/ Reseller/ DistributorAlfamart convenience stores are listed as ECPay Kiosk host locations, with ECPay kiosks deployed at Alfamart branches.
• V5Pay (V5 Philippines Corp)majorTechnology or IntegrationV5Pay (V5 Philippines Corp) is listed as a collection service partner on ECPay's ecBills network, enabling payment processing for various billers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• TrueMoney Philippines: TrueMoney (Thai Ascend Money group) operates an over-the-counter agent network in Southeast Asia for cash-in, bill payment, and remittances, comparable in model to ECPay's ecMerchant ecosystem.

Direct peers

• Maya (PayMaya Philippines): Maya is a Philippines e-wallet and Casa Deposit partner on ECPay's network; it also independently offers bill payment, cash-in, and merchant acquiring, making it both a partner and a partial competitor.
• PayMongo: PayMongo is a Philippines-based online payment processor serving merchants and platforms with card and alternative payment acceptance, competing with ECPay's ecLink API for biller and merchant payment integration.
• DragonPay Corporation: DragonPay is a Philippine online payment gateway and bill collection service integrated with ECPay's ecBills network and competing for the same online biller payment processing volume.
• Bayad Center: Bayad Center is the other largest third-party electronic payment service provider in the Philippines and competes directly with ECPay for the same utility, telco, government, and bank biller relationships across an over-the-counter merchant network.

Emerging players

• Coins.ph: Coins.ph is a Philippines crypto and e-wallet platform listed on ECPay's ecBills network and offers bill payment and P2P transfers that overlap with ECPay's wallet cash-in and biller services.
• NetPlay / eTap (Electronic Transfer and Advance Processing Inc.): eTap is a Philippines-based vending machine and self-service payment operator partnering on ECPay's network, and competes in unattended payment and bill acceptance channels.

Broad incumbents

• GCash (G-Xchange Inc.): GCash, the Philippines' largest e-wallet, sits inside the same Mynt/Globe Fintech group that now owns ECPay and competes in cash-in, bill payment, and digital payment acceptance with overlapping use cases.
• Xendit: Xendit is a Southeast Asia payment processor covering the Philippines and Indonesia with APIs and bill payment capabilities, positioning it as a regional incumbent competing for online biller and merchant payment volumes.
• Grab Philippines (GrabPay): Grab is a biller partner on ECPay's ecBills network and operates GrabPay, an in-app wallet with bill payment and cash-in services that competes with ECPay's agent-led and digital flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ECPayPh
• LinkedInlinkedin.com/company/ecpay
• TikToktiktok.com/@ecpayofficial
• Xx.com/ecpayph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECPay