EVISU
EVISU is a 1991-founded Japanese heritage denim and streetwear brand selling premium jeans, apparel, and accessories through owned e-commerce sites in 50+ countries and physical retail, targeting fashion-conscious men, women, and children.
- Company typePrivate
- Founded1991
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EVISU does
EVISU is a Japanese-origin premium denim and streetwear apparel brand founded in 1991 and headquartered in Kwun Tong, Hong Kong, operating as a private company with 51–100 employees. Its core offering is premium denim jeans — available in six fits (Slim, Taper, Regular, Relaxed, Loose, Wide Leg) — distinguished by proprietary hand-detailed embroidery including the signature Seagull and Daicock prints. The product portfolio extends across men's and women's apparel (tops, bottoms, jackets, accessories) and is organized into sub-brands including MADE IN JAPAN (limited-edition Japanese-manufactured heritage line), EVISU SIGNATURE (premium positioning), EVISU VINTAGE (heritage reissues), SOCCER CAPSULE (sports-themed apparel), and KIZZU (children's line). Pricing spans from $18 for entry-level accessories to $425–$475 for Made in Japan denim, with active seasonal sale promotions of 10–60% off and bundle discounts.
EVISU's business model is direct-to-consumer apparel sales, monetized through owned e-commerce storefronts localized across 50+ countries (covering North America, South America, Europe, Asia-Pacific, the Middle East, and Africa) and supported by a physical retail store locator channel. The brand executes a multi-channel marketing approach spanning Instagram, Weibo, Facebook, YouTube, and email newsletters, complemented by seasonal fashion collaborations (e.g., the 2025 Icecream partnership) to drive cultural relevance and demand. Customer segments are horizontal across male and female fashion consumers and streetwear enthusiasts seeking Japanese denim heritage, with no named enterprise or B2B customers. Free shipping thresholds ($330 USD) and tiered discount mechanics serve as conversion and AOV drivers across the DTC funnel.
EVISU firmographics
Firmographics- Name
- EVISU
- Legal name
- evisu.com
- Website
- https://evisu.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EVISU is a 1991-founded Japanese heritage denim and streetwear brand selling premium jeans, apparel, and accessories through owned e-commerce sites in 50+ countries and physical retail, targeting fashion-conscious men, women, and children.
- Ownership category
- akta.pro rank
EVISU industry classification
Industry- Product category
- Premium Denim Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
Keywords
Where EVISU is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
EVISU business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Apparel Sales: EVISU generates revenue through direct sales of premium denim, apparel, and accessories through owned e-commerce platforms and retail stores. Products include jeans, jackets, tops, bottoms, and accessories with price points ranging from $18 to $475+ USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories - Entry level products including toys, socks starting from $18 |
| Unit Pricing | Pay-as-you-go | T-Shirts and Tops - Core apparel from $90-$125 |
| Unit Pricing | Pay-as-you-go | Bottoms and Shorts - Mid-range denim and casual wear $100-$309 |
| Unit Pricing | Pay-as-you-go | Premium Denim - Made in Japan and Signature collections $349-$475 |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items - Reduced pricing with 10-60% off |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
EVISU product offering
Product offeringCore offering
EVISU designs, manufactures, and sells premium Japanese denim jeans, apparel, and lifestyle accessories under its own brand and sub-brands (MADE IN JAPAN, EVISU SIGNATURE, EVISU VINTAGE, SOCCER CAPSULE, KIZZU). The company sells directly to consumers worldwide through its owned regional e-commerce websites and physical retail stores, with signature designs featuring hand-detailed Seagull and Daicock embroidery.
Product overview
EVISU is a Japanese denim brand offering a diverse portfolio of apparel and accessories. The core product is premium denim jeans available in multiple fits (Slim, Taper, Regular, Relaxed, Loose, Wide Leg) featuring signature Seagull and Daicock prints. The portfolio includes specialized sub-brands such as MADE IN JAPAN (limited edition Japanese-manufactured jeans), EVISU SIGNATURE Collection (premium line), SOCCER CAPSULE (sports-themed collection), EVISU VINTAGE (heritage reissues), and KIZZU (children's line). Core product categories span tops (T-shirts, sweatshirts, shirts, jackets), bottoms (jeans, sweatpants, shorts), and accessories (bags, hats, sunglasses, toys). The brand operates seasonal collections including Spring/Summer and Fall/Winter lines, with a dedicated SALE section offering discounted items.
Differentiator
Problem solved
Functional benefit
Brands
- MADE IN JAPAN: Premium denim collection manufactured in Japan with limited edition releases
- EVISU SIGNATURE COLLECTION
- EVISU VINTAGE
- KIZZU
Products and services
- EVISU Denim Jeans Premium denim jeans available in multiple fits (Slim, Taper, Regular, Relaxed, Loose, Wide Leg) with signature prints including Seagull and Daicock patterns, sold to fashion-conscious male and female consumers worldwide.
- MADE IN JAPAN Collection Limited edition jeans precisely recreating EVISU's iconic designs, manufactured in Japan with traditional craftsmanship and premium quality positioning for premium denim consumers.
- EVISU SIGNATURE Collection Premium collection showcasing EVISU's signature design elements and craftsmanship, positioned as a high-end offering within the brand portfolio.
- SOCCER CAPSULE Soccer-themed capsule collection featuring football-inspired apparel including shorts, T-shirts, and accessories with sports motifs for fashion-forward consumers.
- EVISU VINTAGE Collection Vintage-inspired collection featuring reissued designs that celebrate the brand's heritage and classic aesthetic, targeting consumers seeking authentic heritage denim looks.
- Tops (T-Shirts, Sweatshirts, Shirts, Jackets) Extensive tops category including T-shirts, sweatshirts, shirts, jackets and waistcoats, down jackets and coats for men and women, ranging from $90-$125 for T-shirts.
- Bottoms (Jeans, Sweatpants, Shorts) Bottom wear category including jeans, sweatpants, joggers, pants, shorts, and dresses/skirts for women, with shorts priced $100-$255 and denim shorts $255-$309.
- Accessories (Bags, Hats, Sunglasses, Socks, Toys) Accessories collection including bags, hats, sunglasses, underwear, socks, plush toys, and other lifestyle items, with entry-level pricing starting from $18 for items like the Daruma Plush Toy.
- KIZZU Kids line featuring smaller sizes and child-appropriate designs from EVISU's signature aesthetic, marketed as an affordable entry into the brand for younger consumers.
- EVISU x Icecream Denim Collaboration Limited edition collaboration collection with Icecream brand blending EVISU's denim heritage with Icecream's streetwear aesthetic, available at various retail locations and online platforms.
Companies that use EVISU
Customer profileSegments3 records
Ideal customer profiles3 records
EVISU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EVISU partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IcecreamnotableEVISU partnered with Icecream for a denim collaboration, one of several fashion brand collaborations featured in the Fall 2025 denim season. This collaboration blends EVISU's denim heritage with Icecream's streetwear aesthetic, resulting in a collection that is part of the broader trend of heritage denim brands partnering with streetwear, sports, and music culture labels.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EVISU competitors and assessment
Company assessmentEmerging players
- Neighborhood: Japanese streetwear and workwear-inspired label with cult following. Comparable to EVISU on Japanese streetwear heritage, premium denim focus, and collaboration-driven cultural relevance.
Direct peers
- Naked & Famous Denim: Canadian premium selvedge denim maker known for craftsmanship and limited-edition drops. Comparable to EVISU on premium denim specialty positioning and craft-led storytelling.
- Edwin: Japanese heritage denim brand with premium selvedge production and European market strength. Directly comparable to EVISU on Japanese denim craft heritage, selvedge and Made-in-Japan lines, and global DTC footprint.
- Diesel: Premium Italian denim and casualwear brand with global DTC and wholesale presence. Closely comparable to EVISU in premium denim positioning, fit-driven assortment, and lifestyle extension into accessories.
- 7 For All Mankind: Premium denim brand with strong fit-driven assortment and global DTC. Comparable to EVISU in premium positioning, multiple fit options, and lifestyle category extension.
- True Religion: Iconic premium denim brand known for distinctive stitching and signature design details. Directly comparable on premium denim heritage, bold signature branding, and DTC-led distribution.
- A.P.C. French premium casualwear and denim brand with minimalist aesthetic and global DTC. Comparable to EVISU in premium price points, denim-led assortment, and fashion-conscious consumer base.
Broad incumbents
- Comme des Garçons: Iconic Japanese fashion house frequently cited alongside EVISU in Japanese streetwear rankings. Comparable as a peer benchmark for Japanese fashion brand equity and global premium positioning, though its scope extends well beyond denim.
- Saint Laurent: Luxury fashion house with a strong premium denim offering. Comparable to EVISU at the upper boundary of the denim category on pricing, brand cachet, and fashion-driven demand.
- Levi's: Global denim incumbent with mass-to-premium tiering and unmatched scale. Comparable to EVISU as a benchmark for the premium denim category, though Levi's serves a much broader price and demographic range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EVISU social profiles
Digital presenceEVISU financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVISU leadership team
Management profileNumber of profiles
Profiles1 record
EVISU funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVISU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVISU
What does EVISU do?
EVISU designs, manufactures, and sells premium Japanese denim jeans, apparel, and lifestyle accessories under its own brand and sub-brands (MADE IN JAPAN, EVISU SIGNATURE, EVISU VINTAGE, SOCCER CAPSULE, KIZZU). The company sells directly to consumers worldwide through its owned regional e-commerce websites and physical retail stores, with signature designs featuring hand-detailed Seagull and Daicock embroidery.
Is EVISU a public or private company?
EVISU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EVISU founded?
EVISU was founded in 1991. It employs 51 to 100 people.
Where is EVISU based?
EVISU is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does EVISU make money?
One revenue line is on record: direct Apparel Sales.
Who are EVISU's main competitors?
Neighborhood is listed as an emerging player. Direct peers are Naked & Famous Denim, Edwin, Diesel, 7 For All Mankind, True Religion and A.P.C.. Broad incumbents are Comme des Garçons, Saint Laurent and Levi's.
Does EVISU have an API?
No public API is recorded for EVISU.
What industry is EVISU in?
EVISU's product category is Premium Denim Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 458 and its SIC code is 5600.