Natty Greene's Brewing

What Natty Greene's Brewing does

Natty Greene's Brewing Company is a privately held craft brewery and full-service pub founded in 2004 and headquartered at 345 South Elm Street in downtown Greensboro, North Carolina. The business operates a single integrated location combining an on-site brewhouse, indoor dining, bar service, outdoor patio, and dedicated private event spaces. Core products include a rotating lineup of in-house craft beers (Guilford Golden Lager, Buckshot Amber Ale, Wildflower Witbier, Juicy Love IPA, Campfire Porter, and seasonal selections), a full pub-food menu spanning appetizers through entrées ($10-$30), a cocktail program ($11-$14 standard pours, with premium whiskey options up to $99), and a Sunday brunch service. The August 2024 Beer Garden expansion added a new pavilion with an interior brewhouse, enabling the business to bring its full 600-barrel annual sales volume in-house from a previous 300-barrel on-site production capacity.

The company's revenue model is multi-stream and primarily direct-to-consumer: on-premise food and beverage sales, take-out and delivery via ToastTab, private event rentals of two dedicated spaces (The Greene Room for 80 guests and The 2nd Space for 150 guests), canned beer and merchandise sales, and recurring event programming including trivia nights, run clubs, and watch parties. Pricing is entirely unit-based across food, beverage, and event offerings, with multi-year contracts available for private event rentals subject to minimum food purchases. Customer segments are horizontally diversified across downtown residents and workers, private event hosts, off-premise diners, and entertainment/social event attendees.

Leadership is held by co-owners Chris Lester and Ashleah Lester, supported by General Manager Brian Holdridge, Executive Chef Nelson Jackson, Head Brewer John Wallinger, Marketing and Events Manager Beverly Bowen, and Floor Manager Hayley Sumner. The company is privately held with no disclosed institutional investment, no parent company, and no franchising or multi-unit expansion evidenced. Technology stack is conventional restaurant infrastructure: ToastTab for ordering and reservations, SpotHopper for website and email marketing, and standard social media channels for community engagement.

Name

Natty Greene's Brewing

Legal name

Natty Greene's Brewing Company

Website

https://nattygreenes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Natty Greene's Brewing Company is a privately held craft brewery and full-service pub founded in 2004 in downtown Greensboro, NC, serving craft beer, pub food, private events, and regular social programming to local residents, downtown workers, and event hosts from a single integrated location.

Ownership category

akta.pro rank

Product category

Craft Brewery and Pub Restaurant

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery
• Pub restaurant
• Craft beer production
• Private event venue
• On-premise dining

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-Premise Food and Beverage Sales: Traditional restaurant and bar revenue through dine-in service. Customers purchase craft beers, cocktails, wine, and pub food while on premises. Menu features burgers, wings, salads, sandwiches, and entrees with rotating craft beer selection.
2. Take-out and Delivery: Online ordering through ToastTab for pickup and delivery of full menu items, enabling revenue outside of on-premise dining.
3. Private Event Rentals: Rental revenue from two dedicated event spaces - The Greene Room (80 person capacity, 3000 sq ft) and The 2nd Space (150 person capacity, 3500 sq ft). Spaces include staff, dinnerware, setup and cleanup with required food minimums.
4. Canned Beer and Merchandise Sales: Sale of freshly canned Natty Greene's beer and limited edition 'Natty's' merchandise for take-home consumption and brand merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Natty Greene's is a craft brewery and full-service pub restaurant that brews its own beer on-site (approximately 300 barrels annually, with 600 barrels sold per year) and serves it alongside a comfort food menu of burgers, wings, sandwiches, salads, and entrees. The company operates two dedicated private event spaces (The Greene Room, 80 guests; The 2nd Space, 150 guests) plus the Beer Garden pavilion, and supports take-out, delivery, catering, and recurring community events such as trivia and run club.

Product overview

Natty Greene's Brewing is a craft brewery and downtown Greensboro gathering place since 2004, offering a unified hospitality experience centered on in-house craft beer brewing paired with a full pub-food menu. The core offerings include craft beer production (Guilford Golden Lager, Buckshot Amber Ale, Wildflower Witbier, Juicy Love IPA, Campfire Porter, and seasonal beers), a comprehensive restaurant menu featuring burgers, wings, sandwiches, salads, and entrees, supplemented by event spaces (The Greene Room, The 2nd Space, and The Beer Garden), catering services, online ordering, Sunday brunch, and regular events programming. The 2024 Beer Garden expansion brought all brewing production in-house, making this a vertically integrated craft brewery with full-service dining.

Differentiator

Problem solved

Functional benefit

Brands

• The Greene Room: Private event space featuring 3,000 square feet with capacity for 80 people. Includes table seating for 40, lounge and bar area for cocktail party atmosphere. Rental includes staff, dinnerware, setup, and cleanup.
• The 2nd Space
• Beer Garden

Products and services

• Craft Beer Brewing

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Foothills Brewing: Independent craft brewery and pub in Winston-Salem, NC operating a brewpub model with rotating taps and full food menu. Directly comparable as a North Carolina-based craft brewery combining on-site brewing with restaurant operations and event programming.
• Fullsteam Brewery: Independent craft brewery and tavern in Durham, NC with on-site brewing, food service, and event space. Comparable in craft beer + food hybrid model, regional NC positioning, and community-focused programming.
• Wicked Weed Brewing: Asheville, NC craft brewery operating brewpubs with in-house brewing, full kitchens, and private event capabilities. Directly comparable in vertically integrated brewpub format with comparable beer portfolio breadth and food offerings.
• Gordon Biersch Brewery Restaurant: National brewpub chain combining on-site brewing with full-service dining and bar program. Comparable as a brewery-restaurant hybrid emphasizing fresh house-brewed beer, pub food menu, and on-premise event hosting.

Emerging players

• Lonerider Brewing Company: Raleigh, NC craft brewery expanding into taproom and event experiences. Comparable as an independent NC craft brewer pursuing on-premise consumer engagement, though smaller and more focused on taproom than full restaurant service.

Broad incumbents

• BJ's Restaurant Brewhouse: National chain of restaurants operating in-house brewhouses with proprietary craft beer, deep food menus, and large private event spaces. Comparable in vertically integrated brewpub model, though at much greater scale with broader geographic footprint.
• Yard House: National upscale-casual restaurant chain with extensive craft beer taps, full bar, and event-friendly format. Comparable as a large-scale food + craft beer venue with event/private dining infrastructure.
• Sierra Nevada Brewing Co. One of the largest U.S. craft breweries operating brewery-taproom-restaurant destinations. Comparable in craft beer + hospitality hybrid operating model, though at materially greater production scale and brand recognition.
• New Belgium Brewing Company: Major U.S. craft brewery with a Fort Collins taproom featuring food service and events. Comparable in craft brewing + hospitality model, though vastly larger production scale and owned by a global beverage company.
• Dogfish Head Brewing & Eats: Large craft brewery operating brewery-taproom-restaurant concepts with rotating food menus and event programming. Comparable in vertically integrated brewing and hospitality model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/101884433209080
• Instagraminstagram.com/nattygreenesbrewingco
• Xx.com/Natty_Greenes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natty Greene's Brewing