Borsenmedien AG
Börsenmedien AG is a German financial media company operating a direct-to-consumer publishing platform serving EEA- and Switzerland-based retail investors through subscription magazines (DER AKTIONÄR, BÖRSE ONLINE, €uro), daily trading services, and stock research reports.
- Company typePrivate
- Founded1998
- HeadquartersKulmbach, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Borsenmedien AG does
Börsenmedien AG is a privately held German financial media company headquartered in Kulmbach, Germany, founded in 1998. The company operates a direct-to-consumer publishing and e-commerce platform (boersenmedien.de) targeting German-speaking retail investors and professional/business decision makers in the European Economic Area and Switzerland. Its product portfolio is anchored on four established magazine brands—DER AKTIONÄR, BÖRSE ONLINE, €uro, and €uro am Sonntag—and extended through specialized Börsenbriefe (trading newsletters) such as HEBELTRADER (daily leveraged-derivative ideas) and TradingDay (daily US-market ideas), plus themed research reports under the Aktien-Reports line (e.g., Turbo-Juli, Das neue Öl).
The technology stack is a conventional e-commerce and content publishing platform. Magazine content is delivered as print editions (free shipping within Germany; fee-based international shipping) and digital E-Paper editions accessible via web browser, smartphone, and tablet. A central customer account portal (konto.boersenmedien.com) provides subscription management, library access to past issues, billing history, notification preferences, and two-factor authentication via mobile number. Operational infrastructure relies entirely on third-party services: PayPal and Amazon Payments for checkout, Zoho CRM for customer data, Google Ads and Meta Pixel for paid acquisition, Google Analytics and Supermetrics for marketing measurement, Sentifi for embedded market-data widgets, financeAds for affiliate channel management, and Web Inclusion's Eye-Able for accessibility compliance. No public API, SDK, mobile application, or proprietary AI/ML capability is documented.
The revenue model combines four streams. Auto-renewing magazine subscriptions in print and E-Paper (monthly, quarterly, and annual cadences) form the recurring base; one-time purchases of single issues, Aktien-Reports, and book/merchandise SKUs provide transactional revenue; free newsletters (DER AKTIONÄR DAILY, BÖRSE ONLINE Daily, maydornsmeinung, Goldtelegramm, €uro Finanz-Newsletter, and others) drive top-of-funnel acquisition; ancillary gift cards and books (the latter via Plassen Buchverlage) round out the catalog. Per-issue pricing spans €4.49 (Euro am Sonntag) to €9.90 (HEBELTRADER), annual magazine subscriptions are priced €96-€115, and themed reports reach €99.99 (Turbo-Juli). The company is family-controlled, led by sole Vorstand Bernd Förtsch and Aufsichtsratsvorsitzende (Supervisory Board Chair) Michaela Förtsch, with no external investors or public shareholders referenced. Services are explicitly restricted to the EEA and Switzerland, with deliberate non-service to Japan, Canada, the UK, and the US.
Borsenmedien AG firmographics
Firmographics- Name
- Borsenmedien AG
- Legal name
- Börsenmedien AG
- Website
- https://boersenmedien.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Börsenmedien AG is a German financial media company operating a direct-to-consumer publishing platform serving EEA- and Switzerland-based retail investors through subscription magazines (DER AKTIONÄR, BÖRSE ONLINE, €uro), daily trading services, and stock research reports.
- Ownership category
- akta.pro rank
Borsenmedien AG industry classification
Industry- Product category
- Financial Publishing
- NAICS
- Book Retailers and News Dealers (4592)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Borsenmedien AG is headquartered
LocationHeadquarters
- HQ city
- Kulmbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Borsenmedien AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Recurring subscription revenue from print and digital (E-Paper) versions of financial magazines including DER AKTIONÄR, BÖRSE ONLINE, €uro, and Euro am Sonntag. Subscriptions auto-renew monthly unless cancelled 4 weeks before end of period.
- Single Issue Sales: One-time purchase of individual magazine issues, stock reports (Aktien-Reports), and derivative trading recommendations such as HEBELTRADER.
- Newsletter Subscriptions: Free newsletter subscriptions delivering daily and weekly market updates, trading ideas, and special interest content. While free, they drive conversion to paid products.
- Books and Merchandise: Sale of financial books from Plassen Buchverlage and branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DER AKTIONÄR magazine - individual issue |
| Subscription | Monthly | BÖRSE ONLINE magazine - individual issue |
| Subscription | Monthly | Euro am Sonntag - individual issue |
| Unit Pricing | Pay-as-you-go | HEBELTRADER - derivative trading recommendations |
| Subscription | Annual | €uro magazine - annual E-Paper subscription |
| Subscription | Pay-as-you-go | €uro magazine - 3-month E-Paper subscription |
| Subscription | Annual | €uro magazine - annual Kombi subscription (Print + E-Paper) |
| Subscription | Annual | €uro magazine - annual Print subscription |
| Subscription | Pay-as-you-go | €uro magazine - 3-month Kombi subscription |
| Subscription | Pay-as-you-go | €uro magazine - 3-month Print subscription |
| Unit Pricing | Pay-as-you-go | Turbo-Juli Aktien-Report |
| Unit Pricing | Pay-as-you-go | Das neue Öl Aktien-Report |
| Subscription | Pay-as-you-go | €uro digital trial subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Borsenmedien AG product offering
Product offeringCore offering
Börsenmedien AG is a German financial media company that publishes and sells subscriptions to financial magazines (DER AKTIONÄR, BÖRSE ONLINE, €uro, €uro am Sonntag) in print and E-Paper digital formats. The company also offers daily trading recommendation services (HEBELTRADER, TradingDay), themed stock research reports (Aktien-Reports), financial books, branded merchandise, and gift cards, primarily targeting German-speaking retail investors through a direct-to-consumer e-commerce model.
Product overview
Börsenmedien AG operates a multi-brand financial publishing platform comprising German-language magazines (DER AKTIONÄR, BÖRSE ONLINE, €uro, €uro am Sonntag), daily trading services (HEBELTRADER, TradingDay), themed Aktien-Reports, and multiple newsletters. The offering spans print and E-Paper digital formats for magazines, with daily/weekly derivative trading recommendations targeting different investor risk profiles. Core products include HEBELTRADER (daily leveraged product ideas) and TradingDay (daily US trading ideas), complemented by research reports and newsletters. Customers access digital products through a central account portal with library, billing, and notification management.
Differentiator
Problem solved
Functional benefit
Brands
- DER AKTIONÄR: Leading German financial magazine offering stock market tips and investment recommendations
- BÖRSE ONLINE
- €uro
- €uro am Sonntag
- HEBELTRADER
- TradingDay
- Aktien-Reports
Products and services
- DER AKTIONÄR
Companies that use Borsenmedien AG
Customer profileSegments2 records
Ideal customer profiles2 records
Borsenmedien AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Borsenmedien AG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PayPal (Europe) S.à.r.l. et Cie, S.C.A.corePayPal serves as the primary payment processor for the Börsenmedien online shop, enabling customers to complete purchases securely through their PayPal accounts or linked payment methods.
- Amazon Payments Europe S.C.A.coreAmazon Payments is integrated as an alternative payment method, allowing customers to checkout using their Amazon account credentials and saved payment information.
- Google Ireland LimitedcoreGoogle Analytics is used for web analytics and user behavior tracking. Google Ads, Google Ads Remarketing, Google Customer Match, and Google Marketing Platform (Display & Video 360, Campaign Manager 360) are utilized for online advertising and marketing campaigns.
- Meta Platforms Ireland Ltd.coreMeta Pixel and Meta Conversions API are implemented for tracking advertising effectiveness on Facebook and Instagram platforms, enabling conversion measurement, audience targeting, and look-alike audience creation.
- ZOHO CORPORATION B.V.coreZoho CRM is used as the customer relationship management system for managing customer data, contact information, and sales processes. Data processing involves Zoho Corporation Pvt. Ltd. in India under EU standard contractual clauses.
- financeAds GmbH & Co.KGminorFinanceAds operates the affiliate/partnership program for Börsenmedien, tracking cookie-based referrals for proper commission allocation on referred customers.
- Plassen BuchverlageminorPlassen Buchverlage provides books and publishes a newsletter featured on the Börsenmedien platform. The newsletter promotes new books, authors, exclusive benefits, interviews, and pre-publication excerpts.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Borsenmedien AG competitors and assessment
Company assessmentDirect peers
- wallstreet:online AG: German financial media and portal operator running wallstreet:online and Ariva.de. Competes directly with Börsenmedien in financial news, stock information, and retail-investor-oriented content for German-speaking audiences, with overlapping subscription and advertising revenue models.
- finanzen.net GmbH & Co. KG: One of Germany's largest financial portals offering real-time quotes, news, and analysis to retail investors. Highly comparable to Börsenmedien's portal-driven distribution model and target audience of self-directed German retail investors.
- Stock3 (formerly GodmodeTrader): German trading community and newsletter platform providing daily trading ideas, screeners, and premium subscriptions. Directly comparable to HEBELTRADER and TradingDay in offering daily actionable trade ideas to active German retail traders.
- TraderFox GmbH: German premium subscription service delivering stock picks, trading signals, and screeners to retail investors. Closely comparable to Börsenmedien's Aktien-Reports and Börsenbriefe products in product format and target audience.
- Motley Fool Deutschland GmbH: German arm of The Motley Fool, offering investment recommendations, premium stock picks, and educational content to retail investors. Comparable in subscription-based investment research model and German-language retail investor audience.
- Finanzen Verlag GmbH (Finanzen100): German financial publisher and portal under the Finanzen100 brand, owned by Axel Springer. Competes with Börsenmedien's financial magazines and news content for the German retail investor audience across digital and print channels.
- Seeking Alpha: Global crowdsourced investment research and news platform with premium subscription tiers. Functionally similar to Börsenmedien's premium newsletter and report products, though operating globally rather than in a single language market.
Broad incumbents
- DAF - Deutsches Anleger Fernsehen: German financial television broadcaster serving retail investors with market coverage, interviews, and analysis. Broadly comparable as a German-language financial media brand targeting the same retail investor audience via a different (video) format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Borsenmedien AG compliance and trust
Trust signalCompliance1 record
Borsenmedien AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borsenmedien AG leadership team
Management profileNumber of profiles
Profiles2 records
Borsenmedien AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borsenmedien AG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borsenmedien AG
What does Borsenmedien AG do?
Börsenmedien AG is a German financial media company that publishes and sells subscriptions to financial magazines (DER AKTIONÄR, BÖRSE ONLINE, €uro, €uro am Sonntag) in print and E-Paper digital formats. The company also offers daily trading recommendation services (HEBELTRADER, TradingDay), themed stock research reports (Aktien-Reports), financial books, branded merchandise, and gift cards, primarily targeting German-speaking retail investors through a direct-to-consumer e-commerce model.
Is Borsenmedien AG a public or private company?
Borsenmedien AG is a private company. It is classified as family owned and is currently operating.
When was Borsenmedien AG founded?
Borsenmedien AG was founded in 1998. It employs 51 to 100 people.
Where is Borsenmedien AG based?
Borsenmedien AG is headquartered in Kulmbach, Germany, in the Europe region.
How does Borsenmedien AG make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, newsletter Subscriptions and books and Merchandise.
Who are Borsenmedien AG's main competitors?
Direct peers on record are wallstreet:online AG, finanzen.net GmbH & Co. KG, Stock3 (formerly GodmodeTrader), TraderFox GmbH, Motley Fool Deutschland GmbH, Finanzen Verlag GmbH (Finanzen100) and Seeking Alpha. DAF - Deutsches Anleger Fernsehen is listed as a broad incumbent.
Does Borsenmedien AG have an API?
No public API is recorded for Borsenmedien AG.
What industry is Borsenmedien AG in?
Borsenmedien AG's product category is Financial Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 4592 and its SIC code is 2721.