CustomCat
CustomCat is a Detroit-based print-on-demand fulfillment company that produces and ships 40,000+ custom apparel, housewares, and accessories daily for 50,000+ ecommerce sellers, brands, and individuals via Shopify, Etsy, WooCommerce, and BigCommerce integrations using its proprietary DIGISOFT® printing technology.
- Company typePrivate
- Founded2015
- HeadquartersDetroit, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What CustomCat does
CustomCat is a privately held print-on-demand (POD) fulfillment company founded in 2004 and headquartered in Detroit, Michigan, where it operates a 7-acre production facility producing 40,000+ units daily with a 95% three-day ship rate. The company serves ecommerce entrepreneurs, SMB sellers, brands, influencers, promotional-products buyers, and individual consumers, enabling them to sell custom apparel, housewares, and accessories without holding inventory. Its technology stack centers on DIGISOFT®, a proprietary digital print method that combines DTG speed with DTF vibrancy and durability, complemented by Dye Sublimation for non-apparel categories, and exposed via a CustomCat API plus deep native integrations with Shopify, Etsy, WooCommerce, and BigCommerce.
CustomCat's product catalog spans more than 300 customizable SKUs across T-shirts, hoodies, sweatshirts, hats, activewear, bags, blankets, drinkware, wall art, and accessories, with active catalog expansion through 2024–2025 (AirFrame Photo Tiles, Vegan Leather Patch Hats, new Gildan/Comfort Colors/Badger Sport/Holloway styles). The business model is primarily transaction-based — sellers pay wholesale per unit and CustomCat handles printing and white-label shipping directly to the end customer — with a recurring PRO subscription ($25/month annual or $30/month monthly) that gives 20–40% off wholesale pricing, plus an Enterprise tier with multi-year contracts and dedicated account management.
CustomCat firmographics
Firmographics- Name
- CustomCat
- Legal name
- CustomCat
- Website
- https://customcat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CustomCat is a Detroit-based print-on-demand fulfillment company that produces and ships 40,000+ custom apparel, housewares, and accessories daily for 50,000+ ecommerce sellers, brands, and individuals via Shopify, Etsy, WooCommerce, and BigCommerce integrations using its proprietary DIGISOFT® printing technology.
- Ownership category
- akta.pro rank
CustomCat industry classification
Industry- Product category
- Print-on-Demand Fulfillment
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industry
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
Keywords
Where CustomCat is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CustomCat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Print-on-Demand Fulfillment Services: Transaction-based revenue model where merchants pay for each custom product produced and shipped. No upfront costs or subscription required for basic access. Revenue is generated through the margin between wholesale product costs and retail pricing set by sellers. PRO subscription ($25-30/month) provides 20-40% discounts on wholesale prices, creating upsell revenue while offering better margins to high-volume sellers.
- PRO Subscription: Monthly or annual subscription providing access to discounted wholesale pricing (20-40% off standard catalog prices). Revenue from subscription fees plus higher order volumes from price-sensitive high-volume sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with access to entire catalog at standard wholesale prices |
| Subscription | Monthly | Premium subscription offering 20-40% off wholesale prices for high-volume sellers |
| Subscription | Multi-year contract | Enterprise tier with custom volume pricing for large accounts |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
CustomCat product offering
Product offeringCore offering
CustomCat operates a print-on-demand drop-shipping fulfillment platform where sellers upload designs, connect ecommerce stores, and have CustomCat print and ship customized apparel, housewares, and accessories directly to end customers. The company runs proprietary DIGISOFT® digital printing and Dye Sublimation on a 7-acre Detroit facility producing 40,000+ units daily, with 300+ customizable SKUs and native integrations to Shopify, Etsy, WooCommerce, and BigCommerce.
Product overview
CustomCat is a print-on-demand drop-shipping and custom fulfillment platform for entrepreneurs and individuals. The core platform enables users to upload designs, connect to ecommerce stores (Shopify, Etsy, WooCommerce, BigCommerce), and have CustomCat print and ship custom products directly to customers. The product portfolio includes three main categories: Apparel (T-Shirts, Hoodies, Sweatshirts, Hats, Jackets, Polo Shirts, Tank Tops, Athletic Apparel, Pants, All-Over-Print, Women's Apparel, Babies, Youth), Housewares (Rugs & Mats, Pillows, Drinkware & Mugs, Blankets, Ornaments, Towels, Wall Art), and Accessories (Bags, Footwear, Misc). CustomCat operates proprietary DIGISOFT® technology for apparel printing and Dye Sublimation for housewares and accessories. The company offers tiered pricing: CustomCat Lite (free) and CustomCat PRO ($30/month). Production facilities are located in Detroit, Michigan with fulfillment of most orders within 3 business days.
Differentiator
Problem solved
Functional benefit
Brands
- DIGISOFT®: Proprietary next-generation digital print technology engineered to outperform DTG and DTF printing methods, delivering consistent high-quality prints that are more vibrant and durable.
Products and services
- CustomCat Print-on-Demand Fulfillment Platform Core print-on-demand drop-shipping fulfillment service for ecommerce entrepreneurs and sellers, providing catalog of 300+ customizable products, automated order syncing, white-label shipping, and US-based production in Detroit, Michigan.
- Custom Apparel Product Line Customizable apparel category offering t-shirts, hoodies, sweatshirts, hats, jackets, polos, button-ups, tank tops, athletic apparel, pants, all-over-print items, women's apparel, babies, and youth apparel for ecommerce sellers and individual buyers.
- Custom Housewares Product Line Customizable housewares product line including rugs & mats, pillows, drinkware & mugs, blankets, ornaments, towels, and wall art such as canvas, posters, and AirFrame Photo Tiles for ecommerce and personal customers.
- Custom Accessories Product Line Customizable accessories category covering bags, footwear, and miscellaneous items for ecommerce sellers and promotional use cases.
- POD for Online Stores Print-on-demand drop-shipping service for ecommerce sellers, connecting stores to CustomCat's catalog of 300+ customizable products with automated order fulfillment and white-label shipping to end customers.
- POD for Brand Merchandise Custom print-on-demand merchandise service for brands, influencers, organizations, sports teams, and events to outfit fan bases, employees, and promotional needs with no inventory commitment.
- POD for Promotional Products Custom promotional products service for businesses and organizations, supplying branded tees, totes, accessories, and logo mugs for events, conferences, corporate branding, and marketing giveaways.
- High-Volume Business POD High-volume POD fulfillment service for large ecommerce operators offering custom volume pricing, dedicated account management, and priority fulfillment from CustomCat's 7-acre Detroit production facility.
- CustomCat API Integration Developer API for software teams to automate order ingestion from online stores and platforms into CustomCat's fulfillment system with real-time sync, four documented use cases, and batched 2-hour production triggers.
- Shipping Services Worldwide shipping via USPS Ground Advantage, OSM, UPS, and Amazon Shipping across Economy, Ground, 2-Day, Overnight, and International tiers shipped from Detroit, MI (with limited country exclusions).
- Vegan Leather Patch Hats Sublimated vegan leather patch hats with 3 design shape options, no design limitations, and full design fidelity for ecommerce sellers in the apparel category.
- AirFrame Photo Tiles Wall art product under the CustomCat housewares line featuring tool-free installation, modern design, removable/repositional mounting, and availability in 9 sizes.
Quantifiable outcome
- 95% of items shipped within 3 business days
- +3 more outcomes
Companies that use CustomCat
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
CustomCat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
CustomCat partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreNative integration partnership with Shopify platform. CustomCat app enables automatic product syncing, order fulfillment, and white-label shipping directly to Shopify store customers. One of CustomCat's primary distribution channels with 443+ app reviews and integration across 20,000+ Shopify stores.
- EtsycoreEtsy app integration allowing sellers to connect their Etsy shop, export products to Etsy drafts, and automatically fulfill orders through CustomCat. Over 5,000 Etsy stores integrated. Recently upgraded to support Etsy webhooks for faster order processing.
- WooCommercecoreFree WooCommerce plugin integration for WordPress-based ecommerce stores. Automatic order syncing and fulfillment. Over 10,000 WooCommerce stores integrated.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CustomCat competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CustomCat social profiles
Digital presenceCustomCat financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomCat leadership team
Management profileNumber of profiles
CustomCat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomCat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomCat
What does CustomCat do?
CustomCat operates a print-on-demand drop-shipping fulfillment platform where sellers upload designs, connect ecommerce stores, and have CustomCat print and ship customized apparel, housewares, and accessories directly to end customers. The company runs proprietary DIGISOFT® digital printing and Dye Sublimation on a 7-acre Detroit facility producing 40,000+ units daily, with 300+ customizable SKUs and native integrations to Shopify, Etsy, WooCommerce, and BigCommerce.
Is CustomCat a public or private company?
CustomCat is a private company. It is classified as unknown and is currently operating.
When was CustomCat founded?
CustomCat was founded in 2015. It employs 101 to 250 people.
Where is CustomCat based?
CustomCat is headquartered in Detroit, United States, in the North America region.
How does CustomCat make money?
Two revenue lines are on record. Print-on-Demand Fulfillment Services are the primary driver. The others are PRO Subscription.
Does CustomCat have an API?
Yes. CustomCat API allows software developers to automate sending orders from online stores or platforms to CustomCat's fulfillment system without manual order submission. The API enables: (1) loading CustomCat product mockups to seller websites with automatic fulfillment, (2) using CustomCat solely for order fulfillment with seller's own mockups, (3) platforms enabling sellers to upload designs with CustomCat handling all transactions and seller support. Orders are batched into the system every 2 hours. Requires a software developer to implement the integration. Developer documentation is at customcat-beta.mylocker.net/api/v1.
What industry is CustomCat in?
CustomCat's product category is Print-on-Demand Fulfillment. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation). Its NAICS code is 42435 and its SIC code is 5130.