Zodiac

What Zodiac does

Zodiac International B.V. is a privately held Dutch wholesale distributor founded in 1984 by Ton "The Godfather" Pels and currently led by his son Vincent Pels. The company develops, supplies, and distributes replacement parts and accessories primarily for Harley-Davidson motorcycles, with secondary coverage of Indian, Victory, and Royal Enfield models, and self-describes as Europe's #1 aftermarket supplier for American V-Twins.

The company's flagship asset is the annual Zodiac Bikers Book — a 1,496+ page printed and digital flipbook catalog indexing 42,000+ parts and accessories, with 4,500+ new items introduced in the 2025/2026 edition. Distribution is anchored by a 50,000 square foot central warehouse in Mijdrecht, Netherlands (approximately 20 km from Amsterdam), shipping daily throughout Europe and beyond. Zodiac sells exclusively wholesale to a network of authorized dealers that access the Dealer Lounge B2B portal for ordering, pricing, stock visibility, and Diag4Tune diagnostic software licensing. The company also operates a Zodiac Racing Team and builds annual custom kit/show bikes demonstrating parts applications, supported by manufacturer partnerships with S&S Cycle (PRO TUNING/SIDEWINDER/VFI certifications) and parts sponsors including Spectro Oils, Kibblewhite, Goodridge, National Cycle, and Performance Machine.

Geographic reach is built out through wholly-owned local entities and sales offices across at least eight European countries — Germany (Zodiac Motorcycle Products GmbH), the United Kingdom and Ireland, France (Sucy en Brie), Italy (Milan), Scandinavia (Sweden and Norway), Spain, Hungary, and Portugal — plus distribution through named partners in Austria. Revenue is generated through wholesale hardware sales of catalog SKUs spanning 26 categories (engines, transmissions, exhausts, brakes, electrical, lighting, seats, wheels, suspension, fuel systems, gauges, oils, tools, and chemicals); end-consumer pricing is set by individual dealers. Zodiac holds a KBA management-systems certificate from TÜV NORD CERT, is GDPR-compliant under Dutch supervisory authority oversight (Chamber of Commerce 30080234), and operates with 11-50 employees.

Name

Zodiac

Legal name

Zodiac International B.V.

Website

https://zodiac.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Zodiac International B.V. is a Dutch wholesale distributor founded in 1984 that supplies aftermarket parts and accessories for Harley-Davidson motorcycles to authorized dealers across Europe via a 42,000+ SKU catalog and a central Netherlands warehouse.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle aftermarket parts
• Harley-Davidson parts distribution
• Wholesale motorcycle accessories
• Authorized dealer network
• Motorcycle replacement parts

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aftermarket Parts Distribution: Zodiac generates revenue by distributing original parts and accessories for Harley-Davidson motorcycles to authorized dealers across Europe. The company operates as a wholesale distributor, selling products in bulk to dealers who then resell to end customers. Products range from individual replacement parts (gaskets, filters, brake components) to complete kit-bikes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Zodiac International B.V. distributes more than 42,000 replacement parts and accessories for Harley-Davidson, Indian, Victory and Royal Enfield motorcycles through a wholesale dealer network across Europe. The company sources and curates parts across 26 categories, operates from a 50,000 square foot warehouse in Mijdrecht, Netherlands, and supports dealers through the Zodiac Bikers Book printed catalog, an online catalog with a supercharged search engine, and the Dealer Lounge B2B portal.

Product overview

Zodiac is a Dutch wholesale and distribution company founded in 1984, serving as Europe's #1 distributor of aftermarket parts and accessories for Harley-Davidson motorcycles. The company operates from a 50,000 square foot warehouse in Mijdrecht, Netherlands, and offers approximately 40,000 high-quality products through an international dealer network. The product portfolio centers on the Zodiac Bikers Book (BigBook) — a comprehensive 1,496+ page printed and digital catalog covering over 42,000 parts — supplemented by the Dealer Lounge online portal for authorized dealers. Zodiac also creates custom Kit Bikes and Show Bikes using exclusively catalog products, and provides Diag4Tune diagnostic software licensing. Parts span 26 categories: helmets/audio/merchandise, seats, exhausts, electrical/lighting, engine electrics, intake/fuel systems, engines, primary/clutch, transmissions, gaskets/seals, final drive, wheels/tires, brakes, handlebars/controls/mirrors, control cables/hydraulic lines, foot controls, front forks, frames/rear suspension, fenders/struts, gas/oil tanks, gauges/dashes, oils/filters/coolers, hardware, windshields, luggage, and tools/chemicals. The company also distributes products for Indian, Victory, and Royal Enfield motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• Zodiac Bikers Book: Annual aftermarket catalog featuring over 42,000+ parts and accessories for Harley-Davidson motorcycles, available in multiple languages including English, French, German, Italian, and Spanish.

Products and services

• Zodiac Bikers Book (BigBook) Comprehensive printed and digital aftermarket parts catalog covering over 42,000 parts and accessories for Harley-Davidson motorcycles, featuring a supercharged search engine and cross-referenced with the online catalog for price and availability verification. Available for purchase in multiple languages (English, French, German, Italian, Spanish).
• Genuine Zodiac Products Zodiac-branded replacement parts and accessories, manufactured in Europe or as custom products, distributed exclusively through the Zodiac authorized dealer network for Harley-Davidson, Indian, Victory, and Royal Enfield motorcycles.
• Dealer Lounge / Dealer Portal B2B web portal providing authorized Zodiac dealers with real-time access to the complete parts catalog, wholesale pricing, stock availability, wishlist functionality, and Diag4Tune diagnostic software licensing.
• Diag4Tune Diagnostic and tuning software offering with multi-dongle licensing capability, available to authorized Zodiac dealers to perform motorcycle diagnostics and tuning.
• Parts Catalog (26 Categories) Full catalog of aftermarket parts across 26 categories (helmets, audio, seats, exhausts, electrical systems, engine components, brakes, wheels, suspension, frames, fuel systems, instruments, oils, tools, chemicals, and more) for Harley-Davidson, Indian, Victory, and Royal Enfield motorcycles, distributed wholesale to authorized dealers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• S&S CyclecoreTechnology or IntegrationS&S Cycle is a key supplier of performance parts for American V-Twin motorcycles. Zodiac is a certified S&S PRO TUNING CENTER, SIDEWINDER CENTER, and VFI TUNING CENTER, indicating a strong technical partnership for selling and installing S&S products.
• TÜV NORD CERTcoreTechnology or IntegrationZodiac holds a KBA certificate for management systems by TÜV NORD CERT, demonstrating compliance with automotive industry quality standards.
• Spectro OilsminorChannel Partner/ Reseller/ DistributorSpectro Oils of America is a main sponsor of the Zodiac Racing Team, demonstrating a commercial partnership in the racing/motorsport context.
• Kibblewhite Precision MachiningminorChannel Partner/ Reseller/ DistributorKibblewhite Precision Machining Inc. is a main sponsor of the Zodiac Racing Team, providing precision engine components for drag racing applications.
• GoodridgeminorChannel Partner/ Reseller/ DistributorGoodridge is a parts sponsor of the Zodiac Racing Team, providing high-performance fluid transfer systems for the racing program.
• National CycleminorChannel Partner/ Reseller/ DistributorNational Cycle is a parts sponsor of the Zodiac Racing Team, providing windshield and motorcycle accessory products.
• Performance MachineminorChannel Partner/ Reseller/ DistributorPerformance Machine is a parts sponsor of the Zodiac Racing Team, providing brake and suspension components.
• Eriks AandrijftechniekminorChannel Partner/ Reseller/ DistributorEriks Aandrijftechniek is a parts sponsor of the Zodiac Racing Team, providing power transmission components.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tucker Rocky / Parts Unlimited: North America's largest powersports aftermarket distribution platform. Operates a much broader portfolio than Zodiac (ATV, snowmobile, motorcycle) but shares the dealer-distribution model and powersports catalog culture.
• MAG (Motorsports Aftermarket Group): Major US-based V-Twin and performance aftermarket holding company spanning multiple heritage brands. Relevant comparable for private-equity-style aftermarket consolidation and product portfolio scale.

Direct peers

• W&W Cycles: Germany-based Harley-Davidson parts specialist with similar European motorcycle aftermarket distribution focus. Directly competitive on Vintage to current model coverage and dealer supply model.
• Dennis Kirk: Large US multi-brand powersports aftermarket distributor serving both dealers and consumers. Comparable catalog scale and mail-order heritage, though with broader powersports scope beyond V-Twin.
• J&P Cycles: Long-standing US-based Harley-Davidson aftermarket parts retailer and distributor. Comparable in catalog breadth, brand recognition, and 40+ year heritage even though its primary geography is the US rather than Europe.
• Thunderbike: German Harley-Davidson customizer and parts distributor with strong custom-bike and performance parts offering. Comparable to Zodiac's German footprint, custom build portfolio, and V-Twin parts catalog depth.
• Custom Chrome Europe: Europe's other major dedicated V-Twin/Harley-Davidson aftermarket parts distributor. Directly comparable to Zodiac in product breadth, dealer-only B2B model, and multi-country European distribution.
• Motorcycle Storehouse: European V-Twin and custom motorcycle parts/accessories distributor serving dealers across the EU. Highly comparable to Zodiac's product mix, B2B-only model, and Harley-Davidson aftermarket focus.

Emerging players

• Le Pera Enterprises: US-based Harley-Davidson aftermarket manufacturer (notably seats) with which Zodiac has commercial partnership and product co-marketing. Adjacent rather than directly competing — supplies Zodiac's catalog with proprietary branded products.
• Performance Machine: US manufacturer of premium V-Twin wheels, brakes and controls that supplies Zodiac (Zodiac Racing Team sponsor). Adjacent supplier-cum-peer in the European H-D custom aftermarket channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZodiacBikers
• LinkedInlinkedin.com/company/zodiac-international-bv

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zodiac