Elixir
Elixir (now MedImpact Healthcare Systems) is a US pharmacy benefit manager administering prescription drug benefits for employers, health plans, consultants, and payers, with integrated mail-order (Birdi) and specialty pharmacy operations.
- Company typePrivate
- Founded2001
- HeadquartersOverland Park, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Elixir does
Elixir, now operating under the legal entity MedImpact Healthcare Systems following a corporate rebrand, is a United States–based Pharmacy Benefit Management (PBM) company. The company administers prescription drug benefits for employer-sponsored health plans, health insurers, consultants, and payers, routing claims through a multi-BIN system (BIN 009893 and BIN 800004) to direct processing across its pharmacy network. Its member-facing infrastructure comprises the legacy MedTrak Rx portal (medtrakrx.com) and the newly launched M1 Member Portal (medimpact.com/web/login), which provide personalized drug information, savings tools, and mail-order management capabilities.
The product architecture layers mail-order and specialty pharmacy fulfillment on top of the core PBM platform. Birdi Mail Order Pharmacy handles 90-day chronic medication supplies through a dedicated operations line, while Specialty by Birdi — based in Ohio — manages complex specialty medications requiring special handling. Additional service lines include Elixir Savings (member cost-reduction program), Hospice pharmacy benefit services, and a Manufacturer Hub connecting pharmaceutical manufacturers to formulary placement and market access functions.
Commercially, Elixir/MedImpact operates a B2B enterprise field-sales model targeting employers and payers, supplemented by an inside-sales contact center segmented by audience (Member/Prescriber, Consultant/Payer, Manufacturer Hub, Retail Pharmacy). Pricing is quote-based on multi-year contracts; no public pricing is disclosed. The company holds no disclosed parent company, investor base, or ownership structure in the input data, and no revenue, headcount, funding, or AI/ML capabilities are reported.
Elixir firmographics
Firmographics- Name
- Elixir
- Legal name
- MedImpact Healthcare Systems
- Website
- https://medtrakrx.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Elixir (now MedImpact Healthcare Systems) is a US pharmacy benefit manager administering prescription drug benefits for employers, health plans, consultants, and payers, with integrated mail-order (Birdi) and specialty pharmacy operations.
- Ownership category
- akta.pro rank
Elixir industry classification
Industry- Product category
- Pharmacy Benefit Management
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
- akta.pro secondary industry
- Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH)
Keywords
Where Elixir is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elixir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Pharmacy Benefit Management Services: Core PBM services including prescription drug benefit administration, formulary management, and pharmacy network access for employer-sponsored health plans and health insurers
- Mail Order Pharmacy: Birdi mail order pharmacy services for 90-day chronic medication supplies, generating revenue through prescription dispensing fees
- Specialty Pharmacy: Specialty by Birdi provides specialty medication management and dispensing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for employer and payer customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Elixir product offering
Product offeringCore offering
Elixir (now MedImpact Healthcare Systems) operates as a pharmacy benefit manager that administers prescription drug benefits for employers, health plans, consultants, and payers. It complements benefit administration with integrated mail order pharmacy (Birdi) and specialty pharmacy (Specialty by Birdi) fulfillment, and provides member-facing self-service portals for drug information, savings, and medication management.
Product overview
Elixir (now rebranded as MedImpact) operates as a Pharmacy Benefit Management (PBM) company offering a suite of member-facing portals and pharmacy services. The core offerings include MedTrak Rx and M1 Member Portal for personalized drug information and savings management, supported by Birdi Mail Order Pharmacy and Specialty by Birdi for medication fulfillment. The company provides PBM services for payers and consultants, hospice pharmacy services, manufacturer hub connectivity, and the Elixir Savings program. The architecture consists of member-facing web portals for self-service, integrated with mail order and specialty pharmacy fulfillment services, all connected to backend PBM infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Birdi Mail Order Pharmacy: Mail order pharmacy service
- Specialty by Birdi
Products and services
- MedTrak Rx (Member Portal) Web-based member portal providing personalized drug information, savings opportunities, and tools to manage Birdi mail order medications for members covered by Elixir/MedImpact pharmacy benefits.
- M1 Member Portal New member portal providing access to personalized drug information, savings opportunities, and medication management tools for Elixir/MedImpact members.
- Birdi Mail Order Pharmacy Mail order pharmacy service providing 90-day supplies of chronic maintenance medications with home delivery, integrated into Elixir/MedImpact's pharmacy benefit offering.
- Specialty by Birdi Specialty pharmacy service for complex medications requiring special handling, integrated with pharmacy benefit management services and managed through Ohio-based operations.
- Pharmacy Benefit Management (PBM) Services Pharmacy benefit administration services including formulary management, prescription drug coverage, and pharmacy network access for consultants and payers managing pharmacy benefits for their member populations.
- Elixir Savings Savings program designed to reduce pharmacy costs for members covered by Elixir/MedImpact pharmacy benefits.
- Hospice Pharmacy Services Pharmacy benefit management services designed for hospice care providers, supporting medication access and management for hospice patient populations.
- Manufacturer Hub Platform connecting pharmaceutical manufacturers with pharmacy benefit management services to support drug pricing, formulary inclusion, and market access strategies.
Companies that use Elixir
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Elixir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elixir partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Birdi Mail Order PharmacycoreBirdi operates as an integrated mail order pharmacy partner providing 90-day chronic medication supplies. Accessible via 855-247-3479 (TTY 711) or [email protected]. Core component of the mail order pharmacy strategy within the MedImpact/Elixir PBM ecosystem.
- Specialty by BirdicoreSpecialty pharmacy services for complex medications operated by Birdi, based in Ohio. Contact: 833-546-0799 (TTY 711) or [email protected]. Provides specialty medication management integrated with pharmacy benefit management services.
- Folds of HonorminorNonprofit organization partnership for ProAm online registration. Members can access Folds of Honor ProAm event registration through medtrakrx.com/ProAm/Login. Represents community engagement and nonprofit sector presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Elixir competitors and assessment
Company assessmentDirect peers
- Express Scripts (The Cigna Group): Second-largest US PBM, integrated with Cigna health plans. Direct competitor across employer, health plan, and specialty pharmacy procurement.
- OptumRx (UnitedHealth Group): Third-largest PBM, integrated with UnitedHealthcare. Direct competitor for enterprise PBM contracts and specialty drug management.
- CVS Health (Caremark): Largest US PBM operating Caremark, which serves employers, health plans, and government programs. Direct head-to-head competitor for employer-sponsored PBM contracts and specialty drug management.
- Prime Therapeutics: PBM owned by a consortium of health plans. Directly comparable as an independent PBM serving employer and health plan clients with integrated specialty pharmacy.
- Navitus Health Solutions: Independent PBM with transparent pass-through pricing model. Closest size-comparable competitor and most direct alternative PBM choice for employers.
- Magellan Rx Management: Specialty and PBM services provider with strong specialty pharmacy operations. Comparable in specialty drug management capabilities.
- Humana Pharmacy Solutions: PBM with strong Medicare Advantage focus. Comparable PBM services for health plan sponsors and specialty pharmacy operations.
Emerging players
- SmithRx: Fast-growing PBM focused on self-funded employers and SMB market. Comparable in PBM services with focus on transparency and digital member experience.
- Capital Rx: Tech-forward PBM with focus on transparent pricing and enterprise software. Emerging competitor in employer-sponsored PBM RFPs.
- Rightway Healthcare: PBM with consumer-centric member experience and pharmacy navigation. Emerging competitor in employer PBM market with member portal focus similar to Elixir's MedTrak Rx.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Elixir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elixir leadership team
Management profileNumber of profiles
Elixir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elixir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elixir
What does Elixir do?
Elixir (now MedImpact Healthcare Systems) operates as a pharmacy benefit manager that administers prescription drug benefits for employers, health plans, consultants, and payers. It complements benefit administration with integrated mail order pharmacy (Birdi) and specialty pharmacy (Specialty by Birdi) fulfillment, and provides member-facing self-service portals for drug information, savings, and medication management.
When was Elixir founded?
Elixir was founded in 2001. It employs 1,001 to 5,000 people.
Where is Elixir based?
Elixir is headquartered in Overland Park, United States, in the North America region.
How does Elixir make money?
Three revenue lines are on record. Pharmacy Benefit Management Services are the primary driver. The others are mail Order Pharmacy and specialty Pharmacy.
Who are Elixir's main competitors?
Direct peers on record are Express Scripts (The Cigna Group), OptumRx (UnitedHealth Group), CVS Health (Caremark), Prime Therapeutics, Navitus Health Solutions, Magellan Rx Management and Humana Pharmacy Solutions. Emerging players are SmithRx, Capital Rx and Rightway Healthcare.
Does Elixir have an API?
No public API is recorded for Elixir.
What industry is Elixir in?
Elixir's product category is Pharmacy Benefit Management. Its primary akta.pro industry code is HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms, with a secondary code of HLALADAH, Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit). Its NAICS code is 456110 and its SIC code is 6321.