ASI Reisen

What ASI Reisen does

ASI Reisen (legally Alpinschule Innsbruck GmbH) is a family-owned Austrian active travel company founded in 1963 and headquartered in Innsbruck/Natters, operating a direct-to-consumer online travel platform at asi-reisen.de that sells guided and self-guided hiking, trekking, cycling, winter, and via ferrata tours to German-speaking customers across the DACH region. The company serves individual active-travel enthusiasts across five continents, supported by a network of certified Berg- und Wanderführer (mountain hiking guides) and local accommodation partners, with a portfolio of proprietary ASI Originals routes including flagship Alpine crossings (Oberstdorf-Meran, Garmisch-Venice, Königssee-Drei Zinnen). The company holds the distinction of being the first B Corp-certified travel company in the German-speaking market and operates the ASI Academy (asi.academy) training platform and the TripMate partner/guide operations portal as supporting ecosystem infrastructure.

The core technology is a standard online travel booking platform with website-based tour management, customer self-service accounts, and dedicated partner/agent login portals — there is no proprietary AI/ML layer, mobile app, or disclosed API. ASI distributes through three channels: direct online sales via asi-reisen.de, a DACH-region travel agency partner network (Reisebüros), and a customer self-service portal. The company also maintains a presence across major social platforms and a content marketing/blog layer for top-of-funnel demand generation.

The business model is per-booking package tour sales, with tour pricing ranging from approximately €500 for budget European group tours up to €6,000+ for premium long-haul packages such as Namibia (€4,615, 17 days), Albania (€2,450, 12 days), and Madeira (€1,895, 8 days). Pricing is per-person based on double occupancy with single-room supplements for solo travelers, and the company reports 40-45% local value creation on selected tours (Namibia 40%, Albania 45%) alongside 100% CO2 compensation across all trips. ASI Reisen is a private GmbH with no disclosed institutional investors, parent company, or subsidiaries, and has served over 350,000 lifetime guests across its 60+ year operating history.

Name

ASI Reisen

Legal name

Alpinschule Innsbruck GmbH

Website

https://asi-reisen.de

Company type

Private

Founded year

1963

Operating status

Operating

Short description

ASI Reisen is a family-owned Austrian active travel company (founded 1963) that sells guided and self-guided hiking, trekking, cycling, and adventure tours across five continents to German-speaking consumers via its direct-to-consumer platform asi-reisen.de and a DACH travel agency network.

Ownership category

akta.pro rank

Product category

Adventure & Nature Tourism

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Adventure group tours
• Hiking holidays
• Nature travel
• Guided walking trips
• Active vacation packages

Headquarters

HQ city

Natters

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Package Tour Sales: ASI Reisen generates revenue through selling complete package tours that include flights, accommodation, transfers, guided activities, and meals. Tours are offered in both guided group format and individual/self-guided formats. Pricing varies by destination, duration, and comfort level, ranging from approximately €500 to over €6,000 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ASI Reisen is a German tour operator that sells guided group adventure and nature holidays (hiking, walking, cycling, multi-activity) to individual travellers. Customers book into pre-set small-group itineraries (typically 8–16 participants) to destinations across Europe, Africa, Asia and the Americas, with selectable service tiers (Basic, Plus, Comfort) that vary the level of included services and comfort.

Product overview

ASI Reisen operates as a full-service active travel booking platform built around two primary tour formats: guided group tours (Geführte Reisen) led by certified mountain guides, and self-guided individual tours (Individuelle Reisen) with pre-arranged logistics. The core product portfolio spans six main activity categories—Wanderreisen (hiking), Alpenüberquerungen (Alpine crossings), Rad & E-Bike (cycling), Rundreisen (round trips), Winter & Schnee (winter activities), and Klettersteige (via ferrata)—organized under the ASI Originals sub-brand for proprietary packages. The offering is complemented by the ASI Academy training platform for guide education and TripMate for partner/guide operations management. Destinations span Europe (with flagship Alpine routes), Africa, Asia, America, and Oceania, serving over 350,000 past guests since the company's founding in 1963.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Adventure & Nature Tours (Basic / Plus / Comfort tiers) Pre-set guided group itineraries (hiking, walking, cycling, multi-activity) offered to individual travellers in small groups of typically 8–16 participants, with selectable service tiers (Basic, Plus, Comfort) that vary included services and comfort level. Destinations span Europe, Africa, Asia and the Americas.
• Madeira Hiking Tour An 8-day guided hiking tour on Madeira (Portugal), part of the company's European hiking portfolio, sold as a fixed-departure group trip to individual travellers.
• Namibia Desert & Nature Tour A guided group tour in Namibia (Africa) focused on desert and nature experiences, sold to individual travellers as a fixed-departure group itinerary.
• Albania Adventure Tour A guided group adventure tour in Albania (Europe) sold as a fixed-departure group itinerary to individual travellers interested in nature and active travel.
• 12-Month Weather Guarantee A booking-level guarantee tied to weather conditions on the booked trip, offered by ASI Reisen to reduce weather-related risk for individual travellers purchasing group tours.
• Carbon Offsetting (included with tour bookings) A sustainability service whereby the CO₂ emissions of booked tours are offset by ASI Reisen, with the cost included in the tour price rather than charged separately.

Quantifiable outcome

• Over 350,000 enthusiastic guests served since founding
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• B Lab (B Corp)coreOthersASI Reisen is the first B Corp-certified travel company in German-speaking markets, committed to highest social and ecological standards including CO2 compensation, local value creation, and transparency.
• Adventure Travel Trade Association (ATTA)coreOthersATTA membership connects ASI Reisen with global adventure travel industry network, providing marketing visibility, industry best practices, and professional development.
• HanseMerkurminorOthersRecommended travel insurance provider for ASI Reisen customers, offering cancellation, illness, and travel interruption coverage with flexible configuration options.
• Local Hotels and LodgescoreStrategic or Co-development PartnerNetwork of local accommodation providers across destinations including 3-4 star hotels, lodges, guesthouses, and mountain huts. These partnerships enable ASI's tour offerings and contribute to local value creation (40-45% of tour prices).
• Local Certified GuidescoreStrategic or Co-development PartnerNetwork of certified Berg- und Wanderführer (mountain hiking guides) providing on-ground expertise, safety, and authentic local experiences for ASI tours across all destinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backroads: US-based active travel company specializing in guided and self-guided hiking, cycling, and multi-adventure trips. Highly comparable in product format, small-group philosophy, and premium active travel positioning.
• G Adventures: Worldwide small-group adventure travel company offering hiking, trekking, and cultural tours. Comparable to ASI on guided group format, sustainability focus, and breadth of global destinations.
• Intrepid Travel: Global B Corp-certified small-group adventure tour operator with strong sustainability credentials. Highly comparable to ASI on product format, ESG positioning, and global active travel portfolio.
• Wikinger Reisen: German family-owned adventure and active travel operator offering guided hiking, trekking, and cycling tours worldwide. Directly comparable to ASI Reisen in product mix, DACH-centric customer base, and small-group guided format.
• Hauser Exkursionen: Munich-based adventure travel specialist focused on trekking, hiking, and expedition tours worldwide. Closely mirrors ASI's guided small-group active travel model and DACH customer orientation.
• Explore Worldwide: UK-based small-group adventure tour operator with global itineraries spanning hiking, trekking, and cultural experiences. Directly comparable in guided small-group model and active travel portfolio.
• REI Adventures: Adventure travel arm of US outdoor co-op REI offering guided hiking and active trips worldwide. Comparable on product format (guided active travel), brand credibility, and sustainability credentials.

Broad incumbents

• Studiosus Reisen: Leading German tour operator with cultural and active travel programs. While broader in scope (cultural tours, river cruises), it competes for the same DACH customer seeking guided group travel.
• DER Touristik: Large German tour operator group encompassing multiple brands and active travel offerings. Represents a scaled incumbent competing for the same DACH traveler and travel agency distribution channel.

Emerging players

• Much Better Adventures: UK-based curated adventure booking platform connecting travelers with guided outdoor experiences. Represents a digitally-native emerging player in the active travel space with overlapping target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asisreisen
• Instagraminstagram.com/asi_reisen
• LinkedInlinkedin.com/company/asi-reisen-alpinschule-innsbruck-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI Reisen