Jiu Jitsu Five-O

Police Defensive Tactics Trainingjiujitsufiveo.com

Jiu Jitsu Five-O is a founder-owned training company that sells on-demand BJJ courses via a mobile app, an online instructor certification program, in-person law enforcement seminars, and branded apparel and training gear to police officers and first responders.

Company typePrivate
Founded2019
HeadquartersStillwater, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Jiu Jitsu Five-O does

Jiu Jitsu Five-O is a privately held, founder-owned training company that delivers Brazilian Jiu Jitsu instruction tailored to police officers and first responders. Its core offerings comprise an on-demand Online Academy delivered via a mobile app with a 14-day free trial, an online Instructor Certification program for BJJ blue belts or higher (marketed as first-of-its-kind), and venue-based in-person courses such as vehicle extractions training. The company also operates a Shopify-powered direct-to-consumer e-commerce storefront selling branded apparel (hoodies, joggers, hats), training gear (gear bags, grappling dummies), and accessories (logo flags).

Jiu Jitsu Five-O firmographics

Firmographics

Name: Jiu Jitsu Five-O
Legal name: Jiu Jitsu Five-O, LLC
Website: https://jiujitsufiveo.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: Jiu Jitsu Five-O is a founder-owned training company that sells on-demand BJJ courses via a mobile app, an online instructor certification program, in-person law enforcement seminars, and branded apparel and training gear to police officers and first responders.
Ownership category
akta.pro rank

Jiu Jitsu Five-O industry classification

Industry

Product category: Police Defensive Tactics Training
NAICS: Sports and Recreation Instruction (611620)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)
akta.pro secondary industries: Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

Police defensive tactics training
Online jiu jitsu academy
Bjj instructor certification
Law enforcement fitness training
Martial arts apparel

Where Jiu Jitsu Five-O is headquartered

Location

Headquarters

HQ city: Stillwater
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Jiu Jitsu Five-O business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

Online Academy Subscription: Subscription-based access to on-demand Jiu Jitsu training videos and courses via mobile app. Offers 14-day free trial.
Instructor Certification: Fee-based certification program for Jiu Jitsu blue belts or higher to become certified instructors
Apparel Sales: E-commerce sales of branded apparel including T-shirts, sweatshirts, joggers, and hats
Training Gear Sales: Sales of training equipment including gear bags ($75) and grappling dummies ($549)
In-Person Courses: Paid in-person training courses at specific locations (e.g., vehicle extractions course in Madisonville, KY)

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Online Academy with 14-day free trial
Unit Pricing	Pay-as-you-go	Kyle the Grappling Dummy - Training Equipment
Unit Pricing	Pay-as-you-go	Fundamental Gear Bag
Unit Pricing	Pay-as-you-go	Hoodies and Sweatshirts
Unit Pricing	Pay-as-you-go	Hats
Unit Pricing	Pay-as-you-go	Joggers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Jiu Jitsu Five-O product offering

Product offering

Core offering

Jiu Jitsu Five-O delivers Brazilian Jiu Jitsu training specifically designed for police officers and first responders. Core offerings include a subscription-based Online Academy accessible via mobile app with on-demand video instruction, an online Instructor Certification program for BJJ blue belts or higher, in-person training courses and seminars at physical locations, and a branded e-commerce storefront selling apparel, training gear, and accessories.

Product overview

Jiu Jitsu Five-O is a Jiu Jitsu training company offering a multi-platform approach: a core Online Academy with a mobile app for on-demand virtual training, an online Instructor Certification program, and in-person courses and seminars. The company also sells branded apparel and merchandise including hoodies, joggers, hats, training gear (gear bags, grappling dummies), and accessories. The platform is designed specifically for police officers and first responders, providing defensive tactics and control techniques training.

Differentiator

Problem solved

Functional benefit

Products and services

Online Academy (Mobile App) On-demand Jiu Jitsu training platform providing virtual fitness coaching and self-defense techniques accessible via mobile app, designed for police officers and first responders.
Instructor Certification Program Online certification program for Jiu Jitsu blue belts or higher, providing proven control tactics and ongoing instructor support for law enforcement and self-defense training.
In-Person Training Courses Hands-on Jiu Jitsu training courses and seminars for police officers covering vehicle extractions and defensive tactics conducted at physical locations.
Branded Apparel (Hoodies, T-Shirts, Joggers, Hats) Branded apparel line including hoodies, t-shirts, joggers, and hats featuring Jiu Jitsu Five-O and law enforcement-themed designs, sold via the Shopify e-commerce storefront.
Training Equipment (Gear Bags and Grappling Dummies) Training equipment sold via e-commerce, including Fundamental Gear Bags ($75) and Kyle the Grappling Dummy ($549) for practicing Jiu Jitsu techniques.
Branded Accessories (Flags and Other Items) Branded accessories including logo flags and other merchandise sold through the e-commerce storefront.

Quantifiable outcome

Officers can access training 24/7 via mobile app
+1 more outcomes

Companies that use Jiu Jitsu Five-O

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Jiu Jitsu Five-O technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Jiu Jitsu Five-O partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ShopifycoreTechnology or IntegrationShopify powers the company's e-commerce storefront, providing the platform for selling apparel, gear, and training courses online.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Jiu Jitsu Five-O competitors and assessment

Company assessment

Others

BJJ Heroes: BJJ media and instructional publisher offering interviews and technique breakdowns — adjacent ecosystem participant with content-driven BJJ monetization rather than direct competition.
Combat For Life: Non-profit organization combining martial arts training with life-skills programming for veterans, first responders, and at-risk youth — thematically adjacent to JJFO's LE/first-responder Jiu Jitsu mission but non-commercial and mission-driven.

Direct peers

Gracie University: Online BJJ academy with a structured belt-certified online curriculum and instructor certification pathways — directly comparable on the subscription academy + online certification dimensions.
Sheepdog Response: Tony Blauer Tactical System's defensive tactics and combatives training brand serving law enforcement, military, and security personnel — closely comparable to JJFO's police defensive-tactics content and in-person seminar model.
Atos BJJ Online: Online training platform from the Atos BJJ competition team offering subscription-based on-demand lessons — directly comparable on the premium BJJ subscription model and mobile app delivery.
BJJ Fanatics: Subscription and à-la-carte online BJJ instructional video marketplace offering on-demand technique libraries — comparable on the digital content monetization and instructor-vetted curriculum model.
Marcelo Garcia Online Academy: Subscription-based online BJJ academy from a renowned competitor offering on-demand technique instruction — comparable on the subscription digital training format and instructor-led video content.
Gracie Survival Tactics: Rorion Gracie's law enforcement-focused Brazilian Jiu Jitsu program offering instructor certification and defensive tactics curricula to police and military agencies — directly comparable to JJFO's LE-BJJ instructor certification and academy offering.

Emerging players

Modern Warrior Defense: Emerging police defensive tactics training brand combining martial arts with law enforcement-specific curriculum — partially comparable niche focus but smaller and less established than JJFO.
Sheepdog Training (Tim Kennedy): Green Beret and former MMA fighter Tim Kennedy's media/training brand for military, law enforcement, and first responders — comparable audience and content style but broader military focus than JJFO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Jiu Jitsu Five-O financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Jiu Jitsu Five-O leadership team

Management profile

Number of profiles

Profiles4 records

Jiu Jitsu Five-O funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Jiu Jitsu Five-O M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiu Jitsu Five-O

What does Jiu Jitsu Five-O do?

Is Jiu Jitsu Five-O a public or private company?

Jiu Jitsu Five-O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Jiu Jitsu Five-O founded?

Jiu Jitsu Five-O was founded in 2019. It employs 1 to 10 people.

Where is Jiu Jitsu Five-O based?

Jiu Jitsu Five-O is headquartered in Stillwater, United States, in the North America region.

How does Jiu Jitsu Five-O make money?

Five revenue lines are on record. Online Academy Subscription is the primary driver. The others are instructor Certification, apparel Sales, training Gear Sales and in-Person Courses.

Who are Jiu Jitsu Five-O's main competitors?

Others on record are BJJ Heroes and Combat For Life. Direct peers are Gracie University, Sheepdog Response, Atos BJJ Online, BJJ Fanatics, Marcelo Garcia Online Academy and Gracie Survival Tactics. Emerging players are Modern Warrior Defense and Sheepdog Training (Tim Kennedy).

Does Jiu Jitsu Five-O have an API?

No public API is recorded for Jiu Jitsu Five-O.

What industry is Jiu Jitsu Five-O in?

Jiu Jitsu Five-O's product category is Police Defensive Tactics Training. Its primary akta.pro industry code is HSADADAI, Law Enforcement / Military / Security Defensive Tactics Training, with a secondary code of HSADADAC, Grappling & Submission Arts Training (Judo, BJJ, Wrestling). Its NAICS code is 611620 and its SIC code is 8200.