Jiu Jitsu Five-O
Jiu Jitsu Five-O is a founder-owned training company that sells on-demand BJJ courses via a mobile app, an online instructor certification program, in-person law enforcement seminars, and branded apparel and training gear to police officers and first responders.
- Company typePrivate
- Founded2019
- HeadquartersStillwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jiu Jitsu Five-O does
Jiu Jitsu Five-O is a privately held, founder-owned training company that delivers Brazilian Jiu Jitsu instruction tailored to police officers and first responders. Its core offerings comprise an on-demand Online Academy delivered via a mobile app with a 14-day free trial, an online Instructor Certification program for BJJ blue belts or higher (marketed as first-of-its-kind), and venue-based in-person courses such as vehicle extractions training. The company also operates a Shopify-powered direct-to-consumer e-commerce storefront selling branded apparel (hoodies, joggers, hats), training gear (gear bags, grappling dummies), and accessories (logo flags).
Jiu Jitsu Five-O firmographics
Firmographics- Name
- Jiu Jitsu Five-O
- Legal name
- Jiu Jitsu Five-O, LLC
- Website
- https://jiujitsufiveo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jiu Jitsu Five-O is a founder-owned training company that sells on-demand BJJ courses via a mobile app, an online instructor certification program, in-person law enforcement seminars, and branded apparel and training gear to police officers and first responders.
- Ownership category
- akta.pro rank
Jiu Jitsu Five-O industry classification
Industry- Product category
- Police Defensive Tactics Training
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)
- akta.pro secondary industries
- Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)
Keywords
Where Jiu Jitsu Five-O is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Jiu Jitsu Five-O business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations
Revenue model
- Online Academy Subscription: Subscription-based access to on-demand Jiu Jitsu training videos and courses via mobile app. Offers 14-day free trial.
- Instructor Certification: Fee-based certification program for Jiu Jitsu blue belts or higher to become certified instructors
- Apparel Sales: E-commerce sales of branded apparel including T-shirts, sweatshirts, joggers, and hats
- Training Gear Sales: Sales of training equipment including gear bags ($75) and grappling dummies ($549)
- In-Person Courses: Paid in-person training courses at specific locations (e.g., vehicle extractions course in Madisonville, KY)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Online Academy with 14-day free trial |
| Unit Pricing | Pay-as-you-go | Kyle the Grappling Dummy - Training Equipment |
| Unit Pricing | Pay-as-you-go | Fundamental Gear Bag |
| Unit Pricing | Pay-as-you-go | Hoodies and Sweatshirts |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | Joggers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Jiu Jitsu Five-O product offering
Product offeringCore offering
Jiu Jitsu Five-O delivers Brazilian Jiu Jitsu training specifically designed for police officers and first responders. Core offerings include a subscription-based Online Academy accessible via mobile app with on-demand video instruction, an online Instructor Certification program for BJJ blue belts or higher, in-person training courses and seminars at physical locations, and a branded e-commerce storefront selling apparel, training gear, and accessories.
Product overview
Jiu Jitsu Five-O is a Jiu Jitsu training company offering a multi-platform approach: a core Online Academy with a mobile app for on-demand virtual training, an online Instructor Certification program, and in-person courses and seminars. The company also sells branded apparel and merchandise including hoodies, joggers, hats, training gear (gear bags, grappling dummies), and accessories. The platform is designed specifically for police officers and first responders, providing defensive tactics and control techniques training.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Academy (Mobile App) On-demand Jiu Jitsu training platform providing virtual fitness coaching and self-defense techniques accessible via mobile app, designed for police officers and first responders.
- Instructor Certification Program Online certification program for Jiu Jitsu blue belts or higher, providing proven control tactics and ongoing instructor support for law enforcement and self-defense training.
- In-Person Training Courses Hands-on Jiu Jitsu training courses and seminars for police officers covering vehicle extractions and defensive tactics conducted at physical locations.
- Branded Apparel (Hoodies, T-Shirts, Joggers, Hats) Branded apparel line including hoodies, t-shirts, joggers, and hats featuring Jiu Jitsu Five-O and law enforcement-themed designs, sold via the Shopify e-commerce storefront.
- Training Equipment (Gear Bags and Grappling Dummies) Training equipment sold via e-commerce, including Fundamental Gear Bags ($75) and Kyle the Grappling Dummy ($549) for practicing Jiu Jitsu techniques.
- Branded Accessories (Flags and Other Items) Branded accessories including logo flags and other merchandise sold through the e-commerce storefront.
Quantifiable outcome
- Officers can access training 24/7 via mobile app
- +1 more outcomes
Companies that use Jiu Jitsu Five-O
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Jiu Jitsu Five-O technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jiu Jitsu Five-O partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the company's e-commerce storefront, providing the platform for selling apparel, gear, and training courses online.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Jiu Jitsu Five-O competitors and assessment
Company assessmentOthers
- BJJ Heroes: BJJ media and instructional publisher offering interviews and technique breakdowns — adjacent ecosystem participant with content-driven BJJ monetization rather than direct competition.
- Combat For Life: Non-profit organization combining martial arts training with life-skills programming for veterans, first responders, and at-risk youth — thematically adjacent to JJFO's LE/first-responder Jiu Jitsu mission but non-commercial and mission-driven.
Direct peers
- Gracie University: Online BJJ academy with a structured belt-certified online curriculum and instructor certification pathways — directly comparable on the subscription academy + online certification dimensions.
- Sheepdog Response: Tony Blauer Tactical System's defensive tactics and combatives training brand serving law enforcement, military, and security personnel — closely comparable to JJFO's police defensive-tactics content and in-person seminar model.
- Atos BJJ Online: Online training platform from the Atos BJJ competition team offering subscription-based on-demand lessons — directly comparable on the premium BJJ subscription model and mobile app delivery.
- BJJ Fanatics: Subscription and à-la-carte online BJJ instructional video marketplace offering on-demand technique libraries — comparable on the digital content monetization and instructor-vetted curriculum model.
- Marcelo Garcia Online Academy: Subscription-based online BJJ academy from a renowned competitor offering on-demand technique instruction — comparable on the subscription digital training format and instructor-led video content.
- Gracie Survival Tactics: Rorion Gracie's law enforcement-focused Brazilian Jiu Jitsu program offering instructor certification and defensive tactics curricula to police and military agencies — directly comparable to JJFO's LE-BJJ instructor certification and academy offering.
Emerging players
- Modern Warrior Defense: Emerging police defensive tactics training brand combining martial arts with law enforcement-specific curriculum — partially comparable niche focus but smaller and less established than JJFO.
- Sheepdog Training (Tim Kennedy): Green Beret and former MMA fighter Tim Kennedy's media/training brand for military, law enforcement, and first responders — comparable audience and content style but broader military focus than JJFO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Jiu Jitsu Five-O social profiles
Digital presenceJiu Jitsu Five-O financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jiu Jitsu Five-O leadership team
Management profileNumber of profiles
Profiles4 records
Jiu Jitsu Five-O funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jiu Jitsu Five-O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jiu Jitsu Five-O
What does Jiu Jitsu Five-O do?
Jiu Jitsu Five-O delivers Brazilian Jiu Jitsu training specifically designed for police officers and first responders. Core offerings include a subscription-based Online Academy accessible via mobile app with on-demand video instruction, an online Instructor Certification program for BJJ blue belts or higher, in-person training courses and seminars at physical locations, and a branded e-commerce storefront selling apparel, training gear, and accessories.
Is Jiu Jitsu Five-O a public or private company?
Jiu Jitsu Five-O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jiu Jitsu Five-O founded?
Jiu Jitsu Five-O was founded in 2019. It employs 1 to 10 people.
Where is Jiu Jitsu Five-O based?
Jiu Jitsu Five-O is headquartered in Stillwater, United States, in the North America region.
How does Jiu Jitsu Five-O make money?
Five revenue lines are on record. Online Academy Subscription is the primary driver. The others are instructor Certification, apparel Sales, training Gear Sales and in-Person Courses.
Who are Jiu Jitsu Five-O's main competitors?
Others on record are BJJ Heroes and Combat For Life. Direct peers are Gracie University, Sheepdog Response, Atos BJJ Online, BJJ Fanatics, Marcelo Garcia Online Academy and Gracie Survival Tactics. Emerging players are Modern Warrior Defense and Sheepdog Training (Tim Kennedy).
Does Jiu Jitsu Five-O have an API?
No public API is recorded for Jiu Jitsu Five-O.
What industry is Jiu Jitsu Five-O in?
Jiu Jitsu Five-O's product category is Police Defensive Tactics Training. Its primary akta.pro industry code is HSADADAI, Law Enforcement / Military / Security Defensive Tactics Training, with a secondary code of HSADADAC, Grappling & Submission Arts Training (Judo, BJJ, Wrestling). Its NAICS code is 611620 and its SIC code is 8200.