Lagoon

What Lagoon does

Lagoon Corporation, Inc. is a privately held, family-owned amusement park operator headquartered at 375 North Lagoon Drive in Farmington, Utah. Founded in 1886 as Lake Park and relocated to its current Farmington site in 1899, Lagoon is Utah's only major amusement park and one of the oldest continuously operating parks in the United States. The core offering consists of more than 50 mechanical rides and attractions, headlined by signature coasters Cannibal (a 208-foot custom mega coaster, $22 million, 2015), Wicked (2007), the historic 1921 wooden Roller Coaster, and the 1893 Herschell-Spillman Carousel. The park bundles three distinct experience zones: Lagoon A Beach (a six-acre seasonal water park), Pioneer Village (42 authentic 19th-century structures and antique collections), and Frightmares (a Halloween event with nine-plus haunted attractions and premium add-on experiences). On-site lodging is provided through the Lagoon RV Park & Campground, which operates from mid-April through early November.

Name

Lagoon

Legal name

Lagoon Corporation, Inc.

Website

https://lagoonpark.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lagoon is a privately held, family-owned amusement park in Farmington, Utah, founded in 1886, operating 50-plus rides, a water park, Pioneer Village, and on-site camping for families and regional visitors in the Western United States.

Ownership category

akta.pro rank

Product category

Amusement Park / Theme Park

NAICS

Amusement and Theme Parks (713110), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Marina RV & Waterfront Campgrounds (THAMAJAH), Water Parks (THAAAAAB)

Keywords

• Amusement park operations
• Family entertainment center
• Roller coaster attractions
• Water park recreation
• Group event hosting

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Admission Tickets: Single day tickets and season passports provide primary revenue. Single day passports range from $59.95 promotional pricing to $99.95 regular pricing, with youth pricing based on height (under 48 inches). Season passports offer unlimited visits throughout the operating season.
2. Food & Beverage: Multiple food and beverage locations throughout the park including Midway Area, South End, North Area, Pioneer Village, Coca-Cola Plaza, Old Mill, Carousel Plaza, and Lagoon A Beach. Restaurants include Arby's, Subway, Lagoon Biergarten, and various snack stands.
3. Merchandise: Merchandise locations throughout the park selling branded apparel, souvenirs, and novelty items.
4. Group Events & Catering: Corporate parties, family reunions, school days, and community events with group discounts, terrace reservations, and catering services. Minimum 15 participants for group rates.
5. Camping & RV Park: On-site RV park and campground with tent sites, RV sites with various amenities, and weekly rate discounts. Operating April 17 – November 8, 2026.
6. X-Venture Zone Attractions: Premium attractions including Sky Coaster ($20/person), Catapult ($20/person, $10 relaunch), and Double Thunder Raceway ($8 driver, $4 rider) that require separate purchase beyond admission.
7. Frightmares Premium Experiences: Special Halloween event with premium add-ons including Time Warp Fast Pass ($25-30), Seance experience ($15-17), and Peter's Pumpkin Patch ($13-15).
8. Parking: Daily parking at $20 regular, $35 preferred, $30 oversized/RV. Season parking pass available for $85.
9. Season Parking Pass: Annual parking pass for $85 providing unlimited parking throughout the season.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Lagoon operates a traditional amusement park in Farmington, Utah, providing single-day and season admission to more than 50 rides and attractions including signature roller coasters (Cannibal, Wicked, Colossus, 1921 wooden Roller Coaster), a six-acre water park called Lagoon A Beach, the Pioneer Village historical area, the Frightmares Halloween event, live entertainment, an on-site RV park and campground, and X-Venture Zone premium add-on attractions. Ancillary on-site services include multiple food and beverage outlets, merchandise, group and corporate event catering, and parking.

Product overview

Lagoon is an amusement park offering a unified portfolio of entertainment experiences. The core offering consists of over 50 rides and attractions including roller coasters (Cannibal, Roller Coaster, Colossus, Wicked, Rocket), the seasonal Lagoon A Beach water park, Frightmares Halloween event, and Pioneer Village historical area. The park generates revenue through Single Day Tickets and Season Passports (Regular, Senior, Classic Senior tiers), with ancillary services including on-site camping, food & refreshments, and X-Venture Zone extreme attractions (Sky Coaster, Catapult, go-karts) that require separate fees. Additional offerings include live entertainment shows (Smoke and Mirrors, Z's Emerald Underground), group events (corporate parties, school days, family reunions), and a myFun guest portal for digital passport management.

Differentiator

Problem solved

Functional benefit

Brands

• Frightmares: Lagoon's annual Halloween-themed event featuring haunted attractions, entertainment, and family-friendly activities. Runs September through November.
• Lagoon A Beach
• Pioneer Village

Products and services

• Roller Coasters and Rides More than 50 mechanical rides and attractions spanning roller coasters (Cannibal, 1921 wooden Roller Coaster, Colossus: The Fire Dragon, Wicked, Rocket), thrill rides, family rides, and kiddie rides, included with park admission.
• Lagoon A Beach Six-acre water park featuring slides, twisting hydro tubes, lazy river, wave pool, and aquatic attractions, operating seasonally from late May through early September and included with park admission.
• Frightmares Annual Halloween-themed event featuring more than nine haunted attractions, live entertainment, and family-friendly 'no scare zones' for young children, running September through November.
• Pioneer Village Historical Old West themed area featuring 42 authentic 19th-century buildings, antique collections including a world-class gun collection, photo studio, and Utah history exhibits, included with park admission.
• Live Entertainment and Shows Daily live shows including Smoke and Mirrors magic show and Z's Emerald Underground night show, performed at the Carousel Theater and included with park admission.
• X-Venture Zone Premium add-on thrill attractions including Sky Coaster, Catapult, and Double Thunder Raceway go-karts, sold separately from park admission.
• Lagoon RV Park and Campground On-site campground offering tent sites and RV sites with varying amenity levels (electricity 30 amp + water through full hookup with sewer), plus weekly rate discounts, open April 17 through November 8 annually.
• Group Events and Catering Hosted group event services for corporate parties, school groups, family reunions, and community organizations, including group rate tickets (minimum 15), terrace reservations, and catering options (meal deal vouchers and all-you-can-eat buffet for groups of 50+).
• Food and Refreshments Multiple food and beverage outlets distributed across the park, including branded restaurants (Arby's, Subway, Lagoon Biergarten), snack stands, and specialty dining at Carousel Plaza, Coca-Cola Plaza, Pioneer Village, Old Mill, and Lagoon A Beach.
• Park Merchandise Branded apparel, souvenirs, and novelty items sold at merchandise locations throughout the park.

Quantifiable outcome

• Colossus: The Fire Dragon was selected by People Magazine as one of the top 10 coaster rides in the country (1984)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Knoebels Amusement Resort: Family-owned Pennsylvania amusement park with free admission/pay-per-ride model, historic wooden roller coasters, and a campground. Highly comparable to Lagoon as an independent, multi-generational regional park with heritage attractions and on-site lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lagoonpark
• YouTubeyoutube.com/user/lagoonamusementpark
• Facebookfacebook.com/lagoonpark
• Instagraminstagram.com/lagoonpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoon