Man Up

What Man Up does

Man Up Inc. is a Brooklyn-based nonprofit social service agency (MUSA) founded in 2004 by Andre T. Mitchell-Mann in response to the killing of 8-year-old Daesean Hill in East New York. The organization operates as a Cure Violence violence prevention and intervention provider, augmented by youth services, workforce training, and family support programs. Core offerings include community-based violence prevention/intervention using the Cure Violence Global methodology, youth empowerment and leadership development programs, and a Workforce Training & Certification Program offering OSHA 30-Hour, Site Safety Training (SST), scaffold, and drug/alcohol awareness certifications priced at $75-$375 per course. The agency is the first Cure Violence organization in NYC to receive site certification by Cure Violence Global and operates the Prince Joshua Avitto Community Center at 799 Van Siclen Ave, Brooklyn as its primary service hub, with additional mobile outreach and hospital response programs.

The business model is a hybrid nonprofit revenue structure combining individual and corporate donations, government grants and contracts from multiple NYC agencies (Mayor's Office, DYCD, OPGV, ONS, DOHMH, DOE, HHC), and fee-for-service training program fees. Distribution is primarily community-led through word-of-mouth referrals, partnerships with local government and community organizations, community events, and direct service delivery at the Brooklyn community center. The organization does not develop or deploy proprietary technology; its competitive positioning rests on community trust, the founder's credibility, and institutional relationships with NYC government entities. Target populations include justice-impacted individuals returning to the community, at-risk youth, urban neighborhood residents in East New York, and violence survivors seeking counseling and legal aid support.

Man Up Inc. operates with 11-50 employees and is led by Founder and CEO Andre T. Mitchell-Mann, who was appointed in June 2022 as NYC's first Gun Violence Prevention Czar. The organization does not have a parent company, has no subsidiaries, and is incorporated as a nonprofit in New York, USA.

Name

Man Up

Legal name

Man Up Inc.

Website

https://manupinc.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Man Up Inc. is a Brooklyn-based nonprofit social service agency that delivers violence prevention, youth services, and workforce training programs, primarily to justice-impacted individuals, at-risk youth, and East New York residents through government grants, donations, and fee-based certifications.

Ownership category

akta.pro rank

Product category

Community Violence Prevention Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

Keywords

• Violence prevention services
• Community violence intervention
• Workforce training programs
• Youth development services
• Construction safety certifications

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations from supporters who believe in the mission of violence prevention and community empowerment.
2. Government Grants and Contracts: Funding from city government agencies including the Mayor's Office, Department of Youth and Community Development (DYCD), and other municipal partners.
3. Training Program Fees: Fee-for-service workforce training programs including OSHA certifications, site safety training, and other professional certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Man Up Inc. is a non-profit multi-cultural social service agency that provides violence prevention and intervention services using the Cure Violence Global methodology, youth development programs (conflict resolution, leadership), and a workforce training program offering industry-recognized certifications such as OSHA 30-Hour, Site Safety Training (SST), scaffold, and fall prevention courses. Services are targeted at justice-impacted individuals, at-risk youth, and urban community residents in New York City, particularly East New York, Brooklyn.

Product overview

Man Up Inc. is a non-profit multi-cultural social service agency serving urban neighborhoods with a focus on violence prevention, youth services, and workforce development. The organization operates the Prince Joshua Avitto Community Center as its primary hub. Its core programs include the Violence Prevention/Intervention Services using the Cure Violence Global methodology, Youth Services for empowerment and leadership development, and the Workforce Training & Certification Program offering OSHA certifications, Site Safety Training (SST), scaffold training, and related safety certifications. The Career Training Program specifically targets justice-impacted individuals and community members seeking employment opportunities. The Crisis Management System (CMS) provides crisis response capabilities. These programs work together to achieve the organization's mission of building healthy and safe neighborhoods through community empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• Violence Prevention/Intervention Services Community-based violence prevention and intervention programs using the Cure Violence Global methodology, crisis management, and a credible messenger approach to reduce gun violence in urban neighborhoods. Targeted at violence-prone areas of New York City, particularly East New York, Brooklyn.
• Youth Services Youth empowerment programs providing conflict resolution skills, leadership development, cultural enrichment, political awareness, and opportunities for young people to become advocates for peace. Targeted at at-risk youth and motivated young adults in NYC.
• Workforce Training & Certification Program Comprehensive workforce training program that provides industry-recognized certifications including OSHA 30-Hour, Site Safety Training (SST), scaffold training, drug/alcohol awareness, and fall prevention courses. Designed for justice-impacted individuals, motivated young adults, and community members seeking employment opportunities.
• Career Training Program Employment training program designed for justice-impacted individuals, young adults, and community members offering industry certifications, hands-on safety training, and pathways to job opportunities supporting long-term financial stability and career growth.
• Prince Joshua Avitto Community Center Community center facility at 799 Van Siclen Ave, Brooklyn, NY 11207, operated by Man Up Inc. as a hub for training programs, youth services, counseling, legal aid resources, community gatherings, and family support services.
• Hospital Response Program On-site violence intervention services delivered at hospitals responding to trauma cases, in partnership with NYC Health + Hospitals Corporation (HHC). Provides crisis response and survivor support at the point of care.
• Crisis Management System (CMS) Crisis response and management system operated by trained personnel to address and de-escalate violent incidents in the community, complementing the Cure Violence prevention methodology.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Cure Violence Global (CVG)coreStrategic or Co-development PartnerMan Up Inc is the most recognized Cure Violence organization in NYC and the first to receive site certification by Cure Violence Global. The organization implements the Cure Violence methodology for violence prevention and intervention.
• Mayor's Office of the City of New YorkcoreStrategic or Co-development PartnerFounder Andre T. Mitchell-Mann was appointed as NYC's first Gun Violence Prevention Czar and Co-Chair of the Gun Violence Prevention Task Force by Mayor Eric Adams in June 2022.
• Department of Youth and Community Development (DYCD)coreStrategic or Co-development PartnerGovernment partner providing funding and programmatic support for youth services and community development initiatives.
• Office to Prevent Gun Violence (OPGV)majorStrategic or Co-development PartnerCity agency partner focused on gun violence prevention efforts in New York City.
• Office of Neighborhood Safety (ONS)majorStrategic or Co-development PartnerCity agency partner working on neighborhood safety initiatives.
• Legal Aid SocietymajorStrategic or Co-development PartnerPartner providing legal services to clients and community members served by Man Up Inc programs.
• Department of Health and Mental Hygiene (DOHMH)majorStrategic or Co-development PartnerCity health agency partner supporting health-related programming and services.
• Department of Education (DOE)majorStrategic or Co-development PartnerPartner supporting educational programming and school-based initiatives.
• Health & Hospital Corporation (HHC)majorStrategic or Co-development PartnerPartner for hospital-based violence intervention and response programs.
• East New York Restoration Local Development CorporationmajorStrategic or Co-development PartnerLocal development partner supporting neighborhood improvement and economic development in East New York.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roca, Inc. Roca is a Massachusetts-based nonprofit that runs a highly regarded violence interruption and workforce development model for justice-impacted young men and women. It is directly comparable to Man Up in combining credible-messenger outreach with job training and behavioral change programming for the same target populations.
• The Fortune Society: The Fortune Society is a NYC-based nonprofit providing reentry support, workforce training, and housing for formerly incarcerated individuals. It overlaps directly with Man Up's Career Training Program and justice-impacted customer segment, sharing NYC geography and government funding sources.
• Center for Employment Opportunities (CEO): CEO is a national nonprofit that provides immediate employment, paid work, and transitional support to people returning home from incarceration. It is closely comparable to Man Up's justice-impacted workforce training mission and operates in NYC alongside Man Up.
• Newark Community Street Team: Newark Community Street Team is a NJ-based Cure Violence affiliate using credible messengers to interrupt violence in high-risk neighborhoods. It implements the same Cure Violence Global methodology as Man Up and serves an almost identical target population in a neighboring metro area.
• READI Chicago: READI Chicago is a violence prevention program that connects individuals at the highest risk of gun violence to cognitive behavioral therapy, job training, and mentorship. It operates the same credible-messenger-plus-workforce hybrid model as Man Up and is one of the closest programmatic analogs nationally.
• Advance Peace: Advance Peace runs the Peacemaker Fellowship, a credible-messenger violence interruption program in Oakland and other California cities. It shares Man Up's methodology, target population, and street-outreach delivery model, making it a strong direct peer.
• Per Scholas: Per Scholas is a national nonprofit providing tuition-free technology and construction-safety workforce training to individuals from underserved communities. It overlaps with Man Up's workforce certification mission, particularly the OSHA and construction-safety curriculum, and similarly channels justice-impacted and low-income learners into employment.

Broad incumbents

• Communities In Schools: Communities In Schools is one of the largest US dropout-prevention and youth-development nonprofits, operating inside K-12 schools nationwide. It is a broader incumbent in the youth services space that Man Up competes for youth-attention and funding within, though it focuses on in-school retention rather than violence interruption.
• Brotherhood Crusade: Brotherhood Crusade is a long-standing South LA community nonprofit offering youth development, workforce, and violence prevention programs. It is comparable to Man Up as a multi-program urban community services organization combining youth, employment, and public safety programming.

Others

• Cure Violence Global: Cure Violence Global is the parent methodology organization that certifies Man Up as a site and trains violence interruption programs globally. It is included as an "OTHERS" peer because it is the upstream enabler of Man Up's program rather than a direct competitor, but materially shapes Man Up's operating model and credentials.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ManUpInc_Usa
• YouTubeyoutube.com/channel/UCO7oDAunVMakFTP0CtwoUxQ
• Facebookfacebook.com/people/Man-Up/pfbid0NhKn2ZpdKkB1bgFQRRe8mq7WRfGf357mDnbdTQVhemMoK56eKvPhZweaYseHtTsbl
• Instagraminstagram.com/manupinc_ishere

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man Up