Maxis Advisors
Maxis Advisors is a Charlotte-based consultancy that negotiates government incentives, conducts site selection, and provides labor analytics and real estate advisory for Fortune 500 and middle-market companies executing capital investment projects across the United States.
- Company typePrivate
- Founded1996
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maxis Advisors does
Maxis Advisors LLC is a niche advisory firm specializing in corporate site selection, government incentive negotiation, labor analytics, and commercial real estate advisory for capital investment projects. Founded in 1996 (originally as Development Advisors LLC) and headquartered in Charlotte, NC with a regional office in Atlanta, the firm operates as a wholly-owned subsidiary of Foundry Commercial following a late-2021 acquisition that added roughly eight associates to Foundry's commercial real estate platform. Maxis serves Fortune 500 and middle-market companies across manufacturing, distribution, office operations, and real estate development, with cumulative reported outcomes of more than $12.5 billion in client capital investment, over $5.2 billion in negotiated incentives, and 20,000-plus created jobs across 45-plus U.S. states and territories.
The firm's core technology is its codified negotiation methodology and labor analytics framework rather than a software product. Its Incentive Negotiation Methodology centers on non-adversarial, impact-incentive packages spanning cash grants, tax abatements, land/lease subsidization, infrastructure support, utility rate reductions, payroll reimbursements, and job training grants. Site Selection is delivered through comparative location analyses weighing business factors, operational costs, infrastructure, utilities, transportation, taxes, and workforce; Labor Analytics pairs SOC-coded quantitative datasets with qualitative employer interviews for talent availability and wage benchmarking. Real Estate Advisory supports lease/purchase/option transactions and due diligence, while Compliance Services administers ongoing claims, reporting, and legislative tracking tied to negotiated multi-year incentive packages.
Maxis generates revenue as a professional services consultancy on quote-based, multi-year engagements scoped per project. Its go-to-market is anchored by direct enterprise field sales to corporate decision-makers, an inside-sales function for mid-market leads, and an alliance-partner referral network of CPA, construction, banking, private equity, commercial real estate, and engineering firms. The January 2026 alliance with Monarch Global Strategies extends the same incentive-negotiation model to U.S.-Mexico nearshoring projects, while a senior leadership bench of former state economic development officials (including alumni of the Georgia Department of Economic Development, South Carolina Department of Commerce, and KPMG's Global Location and Expansion Services practice) constitutes the firm's primary differentiator from competing site-selection consultancies.
Maxis Advisors firmographics
Firmographics- Name
- Maxis Advisors
- Legal name
- Maxis Advisors LLC
- Website
- https://maxisadvisors.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maxis Advisors is a Charlotte-based consultancy that negotiates government incentives, conducts site selection, and provides labor analytics and real estate advisory for Fortune 500 and middle-market companies executing capital investment projects across the United States.
- Ownership category
- akta.pro rank
Maxis Advisors industry classification
Industry- Product category
- Economic Development Consulting
- NAICS
- Management Consulting Services (54161), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)
- akta.pro secondary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Maxis Advisors is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maxis Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services Consulting: Maxis Advisors generates revenue through professional services fees for site selection, incentive negotiation, compliance, real estate advisory, and labor analytics services. Services are billed as consulting engagements, typically for capital investment projects requiring location analysis and government incentive negotiations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Maxis Advisors product offering
Product offeringCore offering
Maxis Advisors provides expert incentives negotiation, site selection, labor analytics, real estate advisory, and compliance services for Fortune 500 and middle-market companies executing capital investment and job-creating projects. The firm represents clients in negotiations with state and local governments to secure cash grants, tax abatements, infrastructure support, utility rate reductions, payroll reimbursements, and job training grants, while conducting comparative location analyses to identify viable, cost-effective sites and buildings.
Product overview
Maxis Advisors is a location analysis and incentives advisory firm that offers a unified suite of five core consulting services: Incentives negotiation, Site Selection, Labor Analytics, Real Estate Advisory, and Compliance Services. These services work together to help Fortune 500 and middle-market companies maximize ROI on capital investment and job-creating projects by securing negotiated incentive packages and selecting optimal locations. Founded in 1996 and acquired by Foundry Commercial in late 2021, the firm operates as part of a commercial real estate services platform while maintaining its distinct advisory service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Incentives Expert representation in complex incentive negotiations with state and local governments for corporations executing capital investment and job-creating projects. Services include securing cash grants, tax abatements, land/lease subsidization, infrastructure support, utility rate reductions, payroll reimbursements, and job training grants.
- Site Selection Comprehensive location analysis identifying and evaluating factors for corporate location decisions, including comparative analysis of business factors and costs, market-entry and long-term operational costs, infrastructure, utilities, transportation, taxes, and workforce assessment for companies evaluating new sites or facility expansions.
- Labor Analytics Data-driven labor analyses using Standard Occupation Codes (SOC) to evaluate talent availability, skills transferability, hiring trends, commuting patterns, wage benchmarking, and job posting analytics. Includes one-on-one interviews with existing employers for qualitative intelligence to support talent strategies aligned with location decisions.
- Real Estate Advisory Professional representation in commercial office and industrial real estate transactions, including site and building identification, lease/purchase/option negotiation, due diligence coordination, and cost analysis for leasing, purchasing, constructing, or acquiring facilities.
- Compliance Services Administrative support to ensure companies receive full benefits from negotiated incentive packages, including ongoing compliance maintenance, reporting, claims administration, training, coordination among divisions, and legislative/regulatory change tracking.
Quantifiable outcome
- Over $12.5 billion in capital investment facilitated through negotiated incentive packages
- +3 more outcomes
Companies that use Maxis Advisors
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Maxis Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maxis Advisors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Monarch Global StrategiescoreAlliance partnership to support U.S.-Mexico manufacturing expansion. Maxis provides site selection, incentives negotiations, and location analysis services while Monarch provides market entry and regulatory expertise for Mexico operations. The partnership offers clients culturally fluent and strategically aligned services for North American manufacturing decisions.
- CPA FirmsminorAlliance partner category referring to accounting firms that leverage Maxis Advisors services to help identify negotiated and discretionary incentives for their clients.
- Construction FirmsminorAlliance partner category referring to construction companies whose clients require site selection and incentives packages when building new sites or expansions.
- BanksminorAlliance partner category referring to financial institutions that can provide added-value services to their client relationships through Maxis Advisors incentives and site selection expertise.
- Private EquityminorAlliance partner category referring to private equity firms whose portfolio companies could benefit from incentive opportunities during expansions or relocations.
- Retired ExecutivesminorAlliance partner category referring to retired business executives who can connect contacts from previous professional relationships with expert incentives negotiations and site selection services.
- Commercial Real EstateminorAlliance partner category referring to commercial real estate firms where incentives negotiations are needed for transactions involving new market entry or company expansions.
- Engineering FirmsminorAlliance partner category referring to engineering firms at the forefront of new construction or expansion projects that can connect clients with expert site selection and incentives packages.
- Foundry CommercialcoreFoundry Commercial acquired Maxis Advisors in late 2021, adding the location analysis and incentives advisory firm as a service line within Foundry's commercial real estate platform. Maxis operates as a Foundry Commercial company with approximately 8 associates integrated into the team.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Maxis Advisors competitors and assessment
Company assessmentOthers
- Area Development: Industry publication and event organizer covering corporate site selection, incentives, and economic development. Not a direct competitor but a key channel where Maxis engages in thought leadership and where prospective clients evaluate advisors.
Direct peers
- Deloitte Site Selection & Business Incentives: Deloitte's site selection and incentives advisory serves large multinationals on location strategy, incentive negotiations, and labor analytics. The firm competes with Maxis for Fortune 500 capital investment engagements and offers a comparable scope of services.
- KPMG Global Location and Expansion Services: KPMG's dedicated site selection and incentives practice competes head-to-head with Maxis for enterprise expansion and relocation mandates. Maxis' Tom Croteau (former Deputy Commissioner, GDEcD) and Robert Chase were both Managing Directors in this practice, demonstrating direct talent and service-line overlap.
- PwC Site Selection & Incentives: PwC's site selection and credits/incentives practice provides overlapping services to enterprise clients evaluating capital investment locations and structuring government incentives. Direct competitor for U.S. capital project mandates.
- Ernst & Young (EY) Credits and Incentives: EY's Credits & Incentives practice offers comparable incentive negotiation, site selection, and compliance services for corporate clients. Robert Chase was in EY's Boston credits-and-incentives practice before joining Maxis, evidencing direct functional and client overlap.
- Site Selection Group: Boutique site selection and incentives consultancy serving corporate clients on location strategy and incentive negotiations. Closely comparable in size, focus, and service offering to Maxis, with similar enterprise client base.
Broad incumbents
- Newmark Location Incentives & Strategy: Newmark's incentives advisory practice supports enterprise clients on site selection and incentive negotiations as part of its full-service CRE platform. Direct overlap on project-level mandates, with broader capital-markets reach.
- CBRE Location Advisory & Incentives: CBRE's location advisory practice supports enterprise site selection and incentive negotiations globally. Larger and broader than Maxis but directly overlaps on Fortune 500 capital investment mandates.
- Cushman & Wakefield Incentives Advisory: Global CRE services platform with an incentives and location strategy practice that competes with Maxis for enterprise site selection and incentive packages, though as part of a much broader real estate services portfolio.
- JLL (Jones Lang LaSalle) Location Strategy & Incentives: JLL's location strategy and incentives advisory serves large corporate occupiers on site selection, incentives, and labor analytics. Competitor for enterprise mandates but part of a broader global CRE platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maxis Advisors social profiles
Digital presenceMaxis Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxis Advisors leadership team
Management profileNumber of profiles
Profiles12 records
Maxis Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxis Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxis Advisors
What does Maxis Advisors do?
Maxis Advisors provides expert incentives negotiation, site selection, labor analytics, real estate advisory, and compliance services for Fortune 500 and middle-market companies executing capital investment and job-creating projects. The firm represents clients in negotiations with state and local governments to secure cash grants, tax abatements, infrastructure support, utility rate reductions, payroll reimbursements, and job training grants, while conducting comparative location analyses to identify viable, cost-effective sites and buildings.
Is Maxis Advisors a public or private company?
Maxis Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Maxis Advisors founded?
Maxis Advisors was founded in 1996. It employs 1 to 10 people.
Where is Maxis Advisors based?
Maxis Advisors is headquartered in Charlotte, United States, in the North America region.
How does Maxis Advisors make money?
One revenue line is on record: professional Services Consulting.
Who are Maxis Advisors's main competitors?
Area Development is listed as an others. Direct peers are Deloitte Site Selection & Business Incentives, KPMG Global Location and Expansion Services, PwC Site Selection & Incentives, Ernst & Young (EY) Credits and Incentives and Site Selection Group. Broad incumbents are Newmark Location Incentives & Strategy, CBRE Location Advisory & Incentives, Cushman & Wakefield Incentives Advisory and JLL (Jones Lang LaSalle) Location Strategy & Incentives.
Does Maxis Advisors have an API?
No public API is recorded for Maxis Advisors.
What industry is Maxis Advisors in?
Maxis Advisors's product category is Economic Development Consulting. Its primary akta.pro industry code is BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships), with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 54161 and its SIC code is 8742.