What Table Covers Now does

Table Covers Now is a privately held e-commerce business headquartered in Stafford, United States, that manufactures and sells customizable table covers, table runners, table skirts, and an extensive catalog of promotional products. The company's core offering is digitally printed table linens available in multiple styles (fitted, stretch spandex, throw, pleated, open corner) across a wide size and material range (polyester, spandex, linen, waterproof fabrics), with customization accepting logos, photos, and personalized designs. The technology underpinning the product line is digital printing on textile substrates, with no proprietary software, app, or AI capabilities disclosed.

The business operates as a direct-to-consumer e-commerce retailer with a self-serve website (tablecoversnow.com) that handles 24/7 ordering alongside phone-based support (1-877-207-8738). Revenue is generated primarily through one-time unit-priced custom orders, with quote-based pricing, bulk/wholesale tiers for large quantities, and active promotional discounting (25% off with code USA25). A related sister brand, Swag Boxes Now (swagboxesnow.com), extends reach into the corporate swag segment. Marketing is conducted through the company's own website, extensive SEO-optimized category and city-specific landing pages (covering 12+ US metros), content marketing guides, and direct outreach to trade show exhibitors.

The customer base spans trade show and event exhibitors as the primary segment, with secondary segments including event planners and individuals (weddings, parties), hospitality businesses (restaurants, hotels, caterers), and corporate buyers seeking promotional merchandise. The company claims to have served 100,000+ customers cumulatively. Headcount is in the 11-50 employee range, no parent entity, funding, acquisitions, or leadership team information is disclosed, and operations are described as actively ongoing with no public revenue, legal entity name, or founding date available.

Name

Table Covers Now

Website

https://tablecoversnow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Table Covers Now is a privately held US e-commerce company that manufactures and sells custom-printed table covers, runners, and a broad catalog of promotional products to trade show exhibitors, event planners, hospitality businesses, and corporate buyers via its self-serve website.

Ownership category

akta.pro rank

Product category

Custom Printed Textiles and Promotional Products

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF)

akta.pro secondary industry

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Custom table covers
• Custom table runners
• Promotional products
• Trade show displays
• Custom event linens

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Table Cover Sales: One-time product sales of custom table covers, tablecloths, table runners, and table skirts. Orders range from individual pieces to bulk wholesale quantities for events, trade shows, weddings, and business use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Table Covers Now manufactures and sells custom-printed table covers, tablecloths, table runners, and table skirts via a direct-to-consumer e-commerce platform. The company offers customization with logos, photos, and personalized designs across multiple materials (polyester, spandex, linen, waterproof) and styles (fitted, stretch, throw, pleated), alongside related promotional merchandise including trade show displays, banners, lanyards, apparel, drinkware, bags, and wedding/party supplies.

Product overview

Table Covers Now operates as a custom printing and promotional products e-commerce platform with its flagship product being Custom Table Covers (available in rectangle, square, round, fitted, and stretch styles) supplemented by complementary products including Custom Table Runners, Table Skirts, and a extensive portfolio of trade show displays, banners, lanyards, custom apparel, drinkware, bags, signage, wedding/party supplies, office/tech accessories, outdoor gear, food/candy items, and packaging solutions. The core offering centers on customized textile and printed products for events, businesses, and celebrations, with bulk ordering options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Table Covers Custom-printed table covers in rectangle, square, and round shapes, available in fitted, stretch spandex, throw, pleated, and open corner styles. Supports logo, photo, and personalized design customization for trade shows, events, parties, weddings, and business branding.
• Custom Table Runners Custom table runners in linen, polyester, chiffon, and lace materials. Available in standard and bulk quantities with options for embroidery, digital printing, and monogram personalization for table decoration and event styling.
• Table Skirts Custom table skirts sized to standard table dimensions, providing decorative front panels for trade shows, conferences, banquets, and professional event presentations.
• Trade Show Displays Complete trade show booth display solutions including pop-up displays, zip-up displays, media displays, backlit displays, hanging signs, and booth flooring accessories for trade show and exhibition setups.
• Banners & Signage Custom vinyl banners, fabric banners, adjustable stand banners, breakaway banners, pole banners, billboard printing, and mesh banners for indoor and outdoor promotional signage.
• Custom Lanyards Custom-printed lanyards in full-color sublimation, polyester, nylon, tubular, woven, and cord styles for badge holding, event identification, and brand visibility.
• Custom Apparel Branded apparel including custom t-shirts, polo shirts, hoodies, sweatshirts, hats, aprons, jackets, and accessories for promotional and corporate use.
• Custom Drinkware Promotional drinkware including custom mugs, tumblers, water bottles, shot glasses, wine glasses, beer mugs, travel mugs, stadium cups, and can coolers for events, gifts, and branded merchandise.
• Custom Bags Branded bags including backpacks, tote bags, drawstring bags, cotton canvas bags, messenger bags, duffel bags, laptop bags, fanny packs, and cooler bags for events, corporate gifts, and promotional giveaways.
• Wedding & Party Supplies Wedding and party event supplies including custom napkins, coasters, balloons, temporary tattoos, envelopes, matchboxes, and decorative items for celebrations and personal events.
• Custom Food Packaging Custom food packaging solutions including hamburger boxes, pizza boxes, popcorn boxes, paper bags, take-out containers, soup bowls, and eco-friendly packaging options for restaurants and food service businesses.
• Promotional Products Wide range of promotional merchandise including keychains, pens, notebooks, stickers, stress balls, magnets, mouse pads, USB drives, awards, medals, trophies, patches, challenge coins, and novelties for corporate giveaways and marketing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• 4imprint: One of the largest direct-to-consumer custom promotional product companies in North America, offering table covers, apparel, drinkware, and bags via an e-commerce model with bulk/wholesale pricing — closely aligned with Table Covers Now's offering and GTM motion.
• Custom Ink: Custom printing e-commerce operator specializing in apparel, bags, and accessories for groups and businesses; competes in the same online custom-decorated merchandise category with a similar self-serve ordering experience and bulk-discount model.
• HALO Branded Solutions: Established custom promotional products distributor operating in apparel, drinkware, bags, and event-related categories; serves corporate and enterprise customers with a business-to-business sales motion comparable to Table Covers Now's wholesale offering.
• Quality Logo Products: Online custom promotional product retailer offering tens of thousands of customizable items including apparel, drinkware, bags, and table coverings; competes directly in the custom e-commerce segment with a similar broad catalog approach.
• Discount Mugs: Custom-decorated drinkware and promotional product e-commerce retailer offering custom mugs, bottles, and apparel; overlaps with Table Covers Now's custom drinkware category and shares the low-price custom-printing positioning.
• ePromos: Online custom promotional products company offering apparel, bags, drinkware, and event supplies with both e-commerce and dedicated rep channels; directly comparable catalog and target customer mix.
• Crestline Custom Promotional Products: Custom imprinted promotional products retailer with a similar e-commerce catalog spanning apparel, bags, drinkware, and event-related merchandise; comparable business model and customer base.
• CV Linens: Specialty retailer of table linens, chair covers, and event décor serving weddings, corporate events, and trade shows; directly overlaps Table Covers Now's tablecloth and runner core offering in the event segment.

Broad incumbents

• Cimpress (VistaPrint): The largest incumbent in online custom printing, offering signage, banners, apparel, and a wide range of business marketing materials via self-serve e-commerce; competes across multiple Table Covers Now product categories at a broader scale.

Emerging players

• Totally Branded: UK-headquartered custom promotional products e-commerce operator expanding into the US market with a comparable catalog of apparel, drinkware, bags, and event merchandise — overlapping product mix though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table Covers Now