EC-CUBE

What EC-CUBE does

EC-CUBE Co., Ltd. (株式会社イーシーキューブ) is a Japan-based provider of open-source e-commerce platform software, established October 2018 as a 100% subsidiary of ILGLM Co., Ltd. (a Tokyo Stock Exchange Standard Market listed parent, ticker 7353). The company develops and distributes the EC-CUBE platform — a PHP-based, Symfony-component e-commerce framework released under the GNU Open Source License — through three product tiers: a free downloadable open-source edition, the ec-cube.co cloud/SaaS platform (free initial and monthly fees with separate transaction-based fees), and EC-CUBE Enterprise, a high-availability, high-security managed service for large-scale merchants with vertical-specific modules for B2B, marketplace, multi-language, subscription, re-use, and after-market commerce. EC-CUBE reports 35,000+ active storefronts, 1.8 million+ cumulative downloads, 1,100+ plugins in its Owners Store, a 46,000+ registered developer community, and a 150+ integration partner network across Japan, with a self-reported annual transaction volume of ¥2.1 trillion processed through EC-CUBE-powered stores.

The company operates a hybrid go-to-market combining self-serve open-source downloads, channel partners for SMB implementations, direct enterprise field sales for large-scale EC-CUBE Enterprise deployments, and a marketplace/app-store presence including Stripe's global marketplace (April 2025). Revenue is generated through Enterprise subscriptions, cloud/SaaS transaction fees, paid plugins, and professional services (build, operations, consulting). Recent strategic emphasis is on AI-driven commerce capabilities — Agentic Commerce (May 2025), EC-CUBE EQ generative AI development process (February 2025), and the Adaptive Commerce Platform repositioning (March 2026) — alongside bundled payment integrations (EC-CUBE Payment Plus with 3D Secure 2.0 in October 2025, Amazon Pay standard integration in September 2025). EC-CUBE operates from headquarters in Osaka and a Tokyo office with 11-50 employees, and its leadership combines founder/CEO Susumu Iwata (also CEO of parent ILGLM) with experienced CXOs in technology, corporate, sales, marketing, and outside directors from PwC, Mizuho, IBM Japan, Salesforce Japan, and Dentsu.

Name

EC-CUBE

Legal name

株式会社イーシーキューブ

Website

https://ec-cube.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EC-CUBE Co., Ltd. is a Japan-based, open-source e-commerce platform vendor and 100% subsidiary of Tokyo-listed ILGLM, serving 35,000+ Japanese online stores with PHP/Symfony-based core software, the ec-cube.co cloud platform, and the EC-CUBE Enterprise line for large-scale merchants.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Document Workflow, Routing & Approvals (Content-Centric Workflow) (HDAEAGAG), Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Open-source ecommerce platform
• Ecommerce software
• Online store builder
• B2B ecommerce platform
• Enterprise ecommerce solutions

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EC-CUBE Open Source (Free Download): Free downloadable open-source e-commerce platform (GNU Open Source License). Core product that drives ecosystem, plugins, and enterprise upsell. Used by 35,000+ stores.
2. ec-cube.co Cloud/SaaS Platform: Cloud-hosted SaaS version of EC-CUBE with free initial and monthly fee (transaction fees apply separately). Installation, maintenance, updates handled by company. Customizable despite SaaS model.
3. EC-CUBE Enterprise: High-availability, high-security enterprise-grade EC platform for large-scale, high-traffic merchants. Full managed services including infrastructure, security, monitoring, backup, and support. Vertical integrated model.
4. Professional Services (構築・運用サービス): End-to-end EC site building, consulting, operations and maintenance services leveraging 20 years of EC-CUBE expertise. Includes strategy, design, development, launch, and ongoing operations support.
5. Plugin/Addon Sales: Over 1,100 plugins available through the EC-CUBE Owners Store, including paid security, payment, marketing, and functional extensions. Amazon Pay plugin and others offered on subscription or per-transaction basis.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

EC-CUBE develops and operates an open-source e-commerce platform (PHP/Symfony-based) sold as a freely downloadable software, a cloud-hosted SaaS version (ec-cube.co), and an enterprise managed-service edition (EC-CUBE Enterprise) for large-scale and high-traffic merchants. The company also delivers professional services covering strategy, design, development, launch, and ongoing operations/maintenance for EC sites. Revenue is generated via subscription fees on the cloud and enterprise tiers, professional services fees, and plugin/transaction-based add-ons.

Product overview

EC-CUBE offers a tiered portfolio of e-commerce products centered on its open-source EC platform. The core offerings are the open-source EC-CUBE® (for small to mid-scale self-hosted deployments) and ec-cube.co (a co-creation SaaS/cloud version launched in February 2019 with zero fixed monthly fees). Above these sits EC-CUBE Enterprise — a high-availability, enterprise-grade system for large-scale, high-traffic operations — supplemented by domain-specific Enterprise modules (for B2B, Marketplace, Multi-language, Subscription, Re-Use, and AfterMarket commerce). The product lineup is extended by add-on modules including EC-CUBE Payment Plus (bundled payment plugin with 3D Secure 2.0), EC-CUBE TargetPush (behavioral push notifications), and EC-CUBE EQ (generative AI-enhanced development process). All versions share the same codebase lineage, and the enterprise tier actively contributes improvements back to the open-source version. The company provides end-to-end services spanning consulting, build/construction, and ongoing operations/maintenance support.

Differentiator

Problem solved

Functional benefit

Brands

• EC-CUBE®: 自社開発・小～中規模向け。充実のカート機能を搭载したオープンソースECプラットフォーム。国内35,000店舗以上、年閒流通総額2,100億円、180万ダウンロード突破。
• EC-CUBE Enterprise
• ec-cube.co

Products and services

• EC-CUBE® (Open Source) Japan's No.1 open-source e-commerce platform for building and operating online stores. Free to download under GNU license; rich cart functionality, high customizability, 1,100+ plugins, 46,000+ developer community, 35,000+ active storefronts, ¥2.1 trillion annual GMV, 1.8 million cumulative downloads. For SMB and mid-market merchants, D2C brands, developers, and partner agencies.
• ec-cube.co (Cloud EC SaaS) Co-creation cloud EC platform (SaaS) with free initial and monthly fees and separate transaction-based billing. Hosted version of EC-CUBE 4 with installation, maintenance, and updates handled by EC-CUBE; remains customizable via the plugin ecosystem. Targeted at SMBs and mid-market retailers wanting cloud convenience with full EC-CUBE flexibility.
• EC-CUBE Enterprise High-availability, enterprise-grade e-commerce platform built on the EC-CUBE codebase. Targets large-scale, high-traffic online merchants needing cost reduction vs. custom development, redundancy, auto-scaling, security diagnostics, monitoring, backup, and full vertical integration from build through ongoing operations and support.
• EC-CUBE Enterprise Infrastructure High-security, high-availability cloud infrastructure environment specifically tuned for EC-CUBE. Provides redundant server architecture, automated scaling, 24/7 monitoring, and regular backup systems for uninterrupted service during peak traffic. Sold as part of the EC-CUBE Enterprise stack.
• EC-CUBE Enterprise for BtoB EC Enterprise-tier EC build and operations service tailored for large-scale B2B e-commerce operations. Supports complex B2B pricing structures, account hierarchies, approval workflows, and order management tailored to wholesale and corporate procurement use cases.
• EC-CUBE Enterprise for Marketplace Enterprise service for building and operating large-scale, multi-vendor marketplace e-commerce platforms on EC-CUBE. Supports vendor onboarding, catalog, fulfillment, and operator workflows for marketplace businesses.
• EC-CUBE Enterprise for Multi-language EC Enterprise EC build and operations service supporting multi-language, multi-currency, multi-country storefronts and international shipping logistics for cross-border commerce on EC-CUBE.
• EC-CUBE Enterprise for Subscription EC Enterprise solution for recurring purchase and subscription-based e-commerce business models. Includes subscription management, automatic renewal processing, and integrated billing on EC-CUBE.
• EC-CUBE Enterprise for Re:Use Specialized EC build and operations service for the re-use and resale industry. Supports businesses dealing in second-hand goods, refurbished products, and circular economy commerce, with features tailored to re-use operations.
• EC-CUBE Enterprise for AfterMarket Enterprise solution supporting manufacturing after-market DX. Targets after-market parts and service commerce in the manufacturing sector with vertical-specific catalog, ordering, and integration features.
• EC-CUBE Payment Plus (with 3D Secure 2.0) Proprietary payment plugin bundled as standard in the latest EC-CUBE version. Includes world-standard 3D Secure 2.0 strong customer authentication for secure and simple payment processing on EC-CUBE storefronts.
• EC-CUBE TargetPush EC-CUBE proprietary web push notification tool enabling behavior-based targeted messaging. Allows stores to send personalized notifications based on user browsing and purchase behavior to drive engagement and conversions.
• EC-CUBE EQ (Generative AI development process) Generative-AI-powered next-generation EC development process standardization initiative. Applies AI to accelerate and enhance planning, design, development, and deployment workflows for EC site construction on EC-CUBE.
• EC-CUBE Industry Experts Network connecting EC-CUBE with industry experts who have deep domain-specific practical knowledge. Provides specialized consulting and support for EC businesses in specific industries beyond generic ecommerce.
• EC-CUBE Business Growth Support Service EC business growth accompaniment service combining AI technology with expert human consultants. Provides joint support for EC business growth using AI tools and specialized domain expertise, complementing the EC-CUBE platform.
• EC-CUBE Professional Services (Strategy, Build, Operations & Maintenance) End-to-end EC site services covering strategy, design, development, launch, and ongoing operations and maintenance, leveraging 20 years of EC-CUBE expertise. Sold to merchants that need implementation or operational support for their EC-CUBE storefronts.

Quantifiable outcome

• 35,000+ stores running EC-CUBE in Japan
• +4 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• EC-CUBE Industry ExpertscoreStrategic or Co-development Partner · 4 June 2026Program connecting EC-CUBE with industry experts who have deep domain expertise to provide specialized consulting and implementation for vertical-specific EC solutions.
• StripeflagshipTechnology or Integration · 14 April 2025Strategic collaboration with Stripe, the global financial platform used by millions of businesses worldwide. EC-CUBE was the first Japanese company to publish an app on Stripe's global marketplace (April 2025), enabling Stripe's user base to discover EC-CUBE. Collaboration aims to evolve payments into a revenue-generating tool, with COO Onzura presenting at Stripe Tour Tokyo 2025.
• E&R System (株式会社E&Lシステム)minorStrategic or Co-development Partner · 29 March 2024Collaboration with E&R System, provider of e-commerce core system 'TsuuhanAce' (通販Ace), to accelerate EC backend business DX through integration.
• Atome JapancoreTechnology or Integration · 29 September 2022BNPL (Buy Now Pay Later) partnership integrating Atome's Asia-leading deferred payment service as standard on EC-CUBE. Enables Japanese merchants to offer split-payment options to consumers, enhancing conversion rates.
• Adfolge (株式会社イルグルム/アドフープ)minorGTM or Marketing Partner · 5 April 2022Partnership with Adfolge (Illglom marketing matching platform) to provide EC-CUBE specialized development company matching service, connecting merchants with certified EC-CUBE builders.
• Rakuten Card (楽天カード株式会社)coreTechnology or Integration · 4 April 2022Integration of Rakuten Card's online payment service as standard on EC-CUBE, enabling merchants to accept Rakuten payment methods within their EC-CUBE stores.
• GMO Epsilon (GMOイプシロン株式会社)coreTechnology or Integration · 18 February 2021Launch of EC-CUBE Payment Light (EC-CUBEペイメント ライト), an official payment service enabling online payment processing in as fast as 1 business day with low implementation costs.
• Government CIO Advisor (政府CIO補佐官 市谷聡啓氏)minorOthers · 13 November 2020Appointment of former Government CIO Advisor Ichitani Nobuhiro as DX promotion advisor to broadly promote EC-centered DX initiatives nationwide using EC-CUBE.
• Orient Corporation (株式会社オリエントコーポレーション)coreStrategic or Co-development Partner · 4 November 2020Capital and business partnership for DX support. Morita from ORIental Corp joined board of directors (September 2023) to strengthen collaboration. Partnership aims to leverage digital technology and open innovation for new business models.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce CRM ecosystem. Comparable to EC-CUBE Enterprise for large, multi-site, ERP-integrated deployments, but anchored in a much larger SaaS portfolio.
• BigCommerce: Global SaaS e-commerce platform with a headless / API-first architecture serving SMB through enterprise. Comparable to EC-CUBE Enterprise's mid-to-large merchant positioning but broader in geographic reach and pure-SaaS in delivery.

Direct peers

• PrestaShop: Open-source e-commerce platform with a global merchant base and a large third-party theme/module marketplace. Closest European OSS analog to EC-CUBE in licensing model and ecosystem-driven distribution.
• BASE: Japanese SMB-focused e-commerce platform with a freemium model and template-based storefronts. Directly competes with EC-CUBE for the long tail of Japanese small merchants who do not want to self-host an open-source platform.
• Adobe Commerce (Magento): Enterprise-focused open-source commerce platform from Adobe (formerly Magento Open Source / Commerce Cloud). Directly comparable to EC-CUBE Enterprise on large-scale, high-availability e-commerce deployments, with similar architecture tradeoffs.
• makeshop (GMO): Japanese SaaS e-commerce platform operated by GMO. Competes head-on with EC-CUBE in the Japanese SMB and mid-market e-commerce segment and has overlapping payment and security integrations.
• STORES: Japanese SaaS e-commerce platform serving SMB merchants, with adjacent products for reservations and online stores. Comparable to EC-CUBE in target customer (Japanese SMB) and product philosophy (managed simplicity), differing in delivery model (pure SaaS vs. OSS + SaaS).
• Shopify: Global leader in hosted e-commerce platforms, offering SaaS storefronts and an enterprise tier (Shopify Plus). Directly comparable to EC-CUBE in serving SMB and enterprise merchants with a tiered product portfolio, though Shopify is purely SaaS whereas EC-CUBE combines OSS, SaaS, and enterprise.
• WooCommerce: Open-source e-commerce plugin for WordPress with massive global SMB penetration and a large extension marketplace. Closest open-source analog to EC-CUBE® in licensing model, customization depth, and reliance on third-party developers and hosts.

Emerging players

• Shopware: European open-source commerce platform with growing enterprise traction and an API-first architecture. Comparable to EC-CUBE's open-source + enterprise hybrid model, but more headless-oriented and emerging in Asia-Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EC_CUBE
• Facebookfacebook.com/eccube

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EC-CUBE