AvailableCar

What AvailableCar does

AvailableCar (legal entity: Available Car Ltd) is a UK-based used car supermarket founded in 2002, operating two physical showroom sites in Castle Donington and Sutton In Ashfield within the East Midlands. The company sells 2,000+ used vehicles from 30+ brands spanning economy through premium and electric, targeting individual consumer buyers across the East Midlands region. Its go-to-market combines physical retail (unlocked forecourts with unlimited test drives, indoor showrooms, click-and-collect) with a digital storefront at availablecar.com that supports browsing, filtering, £99 vehicle reservation, home delivery, part-exchange valuation, and direct car-selling.

The underlying technology is a proprietary e-commerce platform enabling online vehicle discovery, finance origination, and part-exchange flows; the company is also FCA-authorized (FRN 309871) to act as a credit broker. Revenue is generated through one-time used vehicle sales augmented by attached finance commission (HP/PCP via a broad lender panel led by Evolution Funding with 15+ lenders including Black Horse, MotoNovo, and Santander Consumer UK), subscription-style RAC Extended Warranty products (12-48 months, including an EV-specific variant), part-exchange arbitrage, and accessory attach (IROADUK dash cams, Diamondbrite paint protection, S7 trackers, Executive Mat Packs). Pricing spans vehicles under £10,000 through premium stock, with finance from 9.9% APR representative and reservation at a flat £99.

Name

AvailableCar

Legal name

Available Car Ltd

Website

https://availablecar.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

UK used car supermarket founded in 2002 operating two East Midlands showrooms (Castle Donington, Sutton In Ashfield) selling 2,000+ vehicles from 30+ brands via online and in-store channels, with HP/PCP finance, RAC extended warranties, part-exchange, and accessory attach for individual consumers.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Used car sales
• Vehicle finance
• Part exchange
• Automotive retail
• Used car supermarket

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Vehicle Sales: Primary revenue from one-time sale of used vehicles to consumers. Customers purchase vehicles outright or through financed arrangements. The company acts as a credit broker earning commission from lenders on financed purchases.
2. Extended Warranties (RAC Partnership): Revenue from sale of RAC Extended Warranty packages (12, 24, 36, or 48 months) with optional 0% interest financing. Covers mechanical/electrical failures with RAC breakdown assistance.
3. Finance Commission: AvailableCar acts as credit broker introducing customers to panel lenders (Black Horse, MotoNovo, Santander, etc.). Receives commission (fixed fee or percentage of amount borrowed) from lenders for financed purchases.
4. Accessories and Add-ons: Sales of accessories including IROADUK dash cameras, Executive Mat Packs (carpet/rubber mats, boot liner), Diamondbrite Paint Protection (ceramic paint, fabric, leather protection), and S7 Vehicle Trackers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AvailableCar is a family-run used car supermarket that sells over 2,000 pre-owned vehicles from 30+ brands through two physical showrooms in the East Midlands (Castle Donington and Sutton-In-Ashfield) and an online platform. Core offerings include used vehicle sales outright or via Hire Purchase / Personal Contract Purchase finance (brokered through a lender panel from 9.9% APR representative), part-exchange with price promise, a standard 3-month/3,000-mile warranty, RAC Extended Warranty (12–48 months), and accessories such as dash cameras, mat packs, paint protection, and vehicle trackers.

Product overview

AvailableCar is a family-run used car supermarket (established 2002) operating two showroom locations in Castle Donington and Sutton-In-Ashfield in the East Midlands. The core product is the sale of quality used vehicles from over 30 brands including Ford, Vauxhall, Volkswagen, BMW, Mercedes-Benz, Nissan, Audi, and electric vehicles. The business model centers on a hassle-free car buying experience with vehicles available for in-store browsing or online purchase. Supporting products include finance services (Hire Purchase and Personal Contract Purchase), standard 3-month/3,000-mile warranty, and RAC Extended Warranty options (12-48 months). Additional offerings encompass vehicle accessories (dash cameras, mat packs, paint protection, vehicle trackers), part exchange services with a price promise guarantee, and free test drive opportunities. The company also sells electric vehicles including Tesla, MG EVs, and plug-in hybrids from various manufacturers, with dedicated EV warranty products available.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Car Sales Sale of over 2,000 quality used vehicles from 30+ brands (including Ford, Vauxhall, Volkswagen, BMW, Mercedes-Benz, Nissan, Audi, Tesla, MG EVs) to individual consumers through two physical showrooms and an online platform with reservation and home delivery.
• Vehicle Finance (HP and PCP) Credit-brokered Hire Purchase (HP) and Personal Contract Purchase (PCP) finance from 9.9% APR representative, arranged through a panel of lenders including Black Horse, MotoNovo, Santander Consumer UK, Startline Motor Finance, and Evolution Funding's broader lender panel. Available to individual consumers purchasing vehicles.
• Part Exchange Service Part-exchange trade-in service allowing customers to use their current vehicle as payment toward a new purchase from AvailableCar, backed by a Part Exchange Price Promise to beat any like-for-like quote, with online valuation in under a minute.
• Standard 3 Month/3,000 Mile Warranty Standard warranty included with every used vehicle purchase from AvailableCar, providing coverage for unexpected mechanical or electrical failures for 3 months or 3,000 miles.
• RAC Extended Warranty Optional extended warranty covering mechanical and electrical failures, with RAC Breakdown Assistance, Roadside Recovery, Home Start and Onward Travel included, available in 12, 24, 36, or 48 month terms with 0% interest financing and no excess to pay. Sold to vehicle purchasers as an upgrade to the standard warranty.
• RAC Extended EV Warranty Specialized extended warranty for electric vehicles covering EV systems, electrical components, regenerative braking, and lithium-ion traction battery, with Europe coverage for up to 60 days per 12-month period. Sold to consumers purchasing EVs or hybrids.
• Premium Dash Cameras (IROADUK) IROADUK front and rear Full HD 1080p dash cameras with Wi-Fi, built-in GPS, iOS and Android app support, parking modes with up to 48 hours recording, and 32GB SD card included. Sold as a vehicle accessory to AvailableCar customers.
• Executive Mat Pack Tailored luxury car mat set in carpet or rubber options, including PVC boot liner and waterproof bumper protector, backed by a 3-year or 60,000-mile warranty. Sold as a vehicle accessory to AvailableCar customers.
• Diamondbrite Paint Protection Advanced ceramic paint, fabric, and leather protection coating preserving vehicle appearance against environmental conditions, backed by a Lifetime Guarantee. Sold as a vehicle accessory to AvailableCar customers.
• S7 Vehicle Tracker Thatcham-approved vehicle tracking system with remote management, up to 5 years rechargeable battery life with low charge alerts, and optional recovery service with 98% recovery rate. Sold as a vehicle accessory to AvailableCar customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RAC (Royal Automobile Club)coreStrategic or Co-development PartnerAvailableCar partners with RAC to offer extended warranty products including mechanical/electrical coverage, RAC Breakdown Assistance, Roadside Recovery, Home Start and Onward Travel. Warranty available in 12, 24, 36, or 48 month terms with 0% interest financing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lookers: UK motor retailer group with new and used car sales, aftersales, and finance across multiple franchises. Overlaps with AvailableCar on used car retailing and finance brokering but operates broader franchised portfolio.
• Arnold Clark: UK's largest independently owned car dealer group with new and used vehicle sales across multiple brands and locations. Comparable in used car retailing and finance offerings, but with much larger scale and broader new-car franchise operations.
• Bristol Street Motors: Vertu Motors-owned UK car dealer group with multiple franchise and used car locations across England. Comparable in used vehicle retail, finance brokering, and omnichannel service, though operates broader franchised new car business.
• Marshall Motor Group: UK car retailer operating franchised dealerships and used car operations, now part of Constellation Automotive Group. Comparable used vehicle retail and finance offering, with substantially larger franchise footprint and corporate scale.
• Evans Halshaw: Pendragon-owned UK car dealer group operating franchised new and used vehicle sales. Comparable in used car retail, finance arrangements, and aftersales, though at larger corporate scale with multi-franchise operations.
• Inchcape UK: Global automotive distributor and retailer with UK retail operations across multiple premium and volume brands. Overlaps on used vehicle retailing and finance, but with much broader international and franchised operations.

Direct peers

• CarShop: UK used car supermarket chain owned by Sytner, operating multiple large-format sites with hundreds of vehicles in stock and online reservation. Directly mirrors AvailableCar's supermarket model, multi-brand inventory, and online + physical hybrid customer journey.
• cinch: Constellation Automotive Group's online-first used car retailer offering nationwide home delivery, part-exchange, and finance. Competes directly with AvailableCar on used car retailing and finance brokering, but operates at significantly larger national scale and digital intensity.

Emerging players

• Motorway: UK online marketplace connecting private sellers to a network of dealers for used car sales. Not a direct retailer but competes for both consumer attention and dealer inventory supply; overlaps with AvailableCar's sell-your-car and part-exchange services.

Others

• Auto Trader: UK's largest digital automotive marketplace connecting buyers and sellers of new and used vehicles. Does not directly retail but is the primary customer acquisition channel for AvailableCar and most UK used car dealers, making it an important ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/availablecar
• YouTubeyoutube.com/user/availablecar
• Facebookfacebook.com/availablecarltd
• LinkedInlinkedin.com/company/availablecar/?originalSubdomain=uk
• Instagraminstagram.com/availablecarltd
• TikToktiktok.com/@availablecarltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvailableCar