Mack Brooks Exhibitions

What Mack Brooks Exhibitions does

Mack Brooks Exhibitions is a trade show and exhibitions company founded in 1965, headquartered in Saint Albans, United Kingdom, with 51-100 employees. The company was acquired by Reed Exhibitions in 2018 and now operates as part of RX Global (formerly Reed Exhibitions), the exhibitions division of RELX plc. Within this structure, Mack Brooks contributes a portfolio of specialized B2B trade show brands serving defined industry verticals, including FIBO (fitness and wellness), Vision Expo (optical), The Airport Show (aviation), and other exhibitions that fall under the broader RX Global umbrella of 280+ events across 41 industries.

The company's core offering is the curation and operation of dedicated B2B trade events that bring buyers and sellers together in physical marketplaces. RX Global has developed an event technology platform that supports and enhances the exhibition experience through digital tools for event management, attendee engagement, and operational execution. The technology is positioned as a way to make trade show participation more productive by reducing time spent navigating events and increasing meaningful business connections. The platform integrates with broader CRM infrastructure as evidenced by the Salesforce Trailblazer Bronze Award recognition. Distribution is anchored by physical trade shows at venues worldwide, supported by a wholly-owned international sales network of 20+ regional offices across Africa, Arabia, Australia, Germany, Brazil, China, France, India, Indonesia, Italy, Japan, Korea, Mexico, the Middle East, Singapore, Thailand, Turkey, the UK, and the USA.

Revenue is generated through two primary streams: transaction-based event participation fees (exhibitor booth fees, attendee registration, exhibition space rental) and advertising-based sponsorship and brand visibility packages at events. The company serves a hybrid customer base including B2B professionals and decision-makers seeking networking and lead generation, B2C consumers attending events with hands-on product experiences, and enterprise exhibitors purchasing booth space and sponsorships for market access. Pricing is not publicly disclosed and is set on a per-event basis. As a subsidiary of RELX, a publicly listed conglomerate on the London Stock Exchange, Mack Brooks operates within a corporate structure that provides capital access and operational scale across global markets.

Name

Mack Brooks Exhibitions

Legal name

Reed Exhibitions Limited

Website

https://mackbrooks.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Mack Brooks Exhibitions, founded in 1965 in Saint Albans, UK, operates as part of RX Global following its 2018 acquisition by Reed Exhibitions. It runs specialized B2B trade shows including FIBO, Vision Expo, and The Airport Show, serving exhibitors and industry buyers across 41 verticals within a 280+ event global portfolio.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show exhibitions
• Exhibition organization
• B2B trade events
• Exhibition space rental
• Global events management

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Participation and Exhibition: Revenue generated from exhibitor booth fees, attendee registration fees, and exhibition space rental at the company's 280+ trade events across 41 industries globally.
2. Sponsorship and Advertising: Sponsorship packages and advertising opportunities at events, including brand visibility, booth placement, and marketing presence within trade show environments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mack Brooks Exhibitions organizes and runs large-scale trade shows and exhibitions across more than 40 industries worldwide as part of the RX Global portfolio. Its core commercial offering is dedicated physical marketplaces that bring buyers and sellers together, monetized through exhibitor booth fees, exhibition space rental, attendee registration, and event sponsorship and advertising packages. The portfolio includes established brands such as FIBO (fitness), Vision Expo (optical), World Travel Market (travel), G2E (gaming), ILTM Cannes (luxury travel), ibtm (meetings and events), and The Airport Show (aviation).

Product overview

Mack Brooks Exhibitions operates as RX Global, a unified events platform that organizes and delivers 280+ events annually across 41 industries worldwide, attracting over 7 million annual participants. The company's product portfolio centers on its core RX Events Platform, supplemented by proprietary event technology solutions. The platform enables exhibition organizers and participants to connect, discover business opportunities, and conduct business development activities through large-scale trade shows and conferences. The event tech offering is positioned as a differentiation that 'sharpens' the event experience with less 'wandering' and more productive outcomes for participants.

Differentiator

Problem solved

Functional benefit

Brands

• World Travel Market (WTM London): Major global travel and tourism event
• Global Gaming Expo (G2E)
• ILTM Cannes
• ibtm events
• FIBO
• The Airport Show
• Vision Expo

Products and services

• FIBO Leading global fitness and wellness exhibition for the fitness industry, welcoming club operators, hospitality buyers, home-fitness end users, and fitness equipment manufacturers and brands for B2B and B2C engagement.
• Vision Expo Optical industry exhibition serving optometrists, optical retailers, frame and lens brands, and optical laboratories for product launches and industry networking.
• World Travel Market (WTM London) Major global travel and tourism trade event connecting travel industry buyers, destinations, hotels, tour operators, and technology providers.
• Global Gaming Expo (G2E) Premier gaming industry exhibition for casino operators, gaming equipment manufacturers, regulators, and gaming technology suppliers.
• ILTM Cannes International luxury travel market exhibition held in Cannes, connecting luxury travel buyers with high-end travel brands, hotels, and destinations.
• ibtm events Portfolio of meetings, incentives, conferences, and events (MICE) trade exhibitions for the global business events industry, connecting venues, destinations, and suppliers with corporate event buyers.
• The Airport Show Aviation industry exhibition for airports, airlines, and aviation suppliers, including passenger experience, ground handling, and airport technology providers. Quoted visitors include British Airways and Thai Airways evaluating new suppliers.
• Cannes Yachting Festival Yachting industry exhibition in Cannes for yacht builders, brokers, luxury marine brands, and yacht buyers.
• MCM (Middle East Comic Con) Pop culture and entertainment convention combining fan engagement, exhibitor showcases, and entertainment industry networking in the Middle East region.

Quantifiable outcome

• Over 7 million annual participants across 280+ events
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Informa Markets: Global exhibitions division of Informa plc, operating hundreds of B2B trade shows and conferences across the same verticals as RX/Mack Brooks — travel, healthcare, technology, beauty — making it the largest directly comparable peer.
• Koelnmesse: Cologne-based organizer of international trade fairs including Anuga, Gamescom, and ISM, directly comparable as a German trade-show heavyweight with global expansion ambitions.
• Emerald X: US-based B2B trade-show and conference organizer covering design, technology, and sports; competes in the same exhibit-and-conference model with comparable US enterprise audiences.
• Hyve Group: UK-listed international trade-show organizer running events in mining, fashion, and education; offers direct comparability on business model (exhibition-led) and European focus.
• dmg events: UAE-headquartered global trade-show organizer with heavy emphasis on Middle East, Africa, and South Asia — direct overlap with RX's emerging-market regional offices.
• GL Events: French-listed exhibitions and live-events company operating a global portfolio of trade fairs and venue-management services; competes head-to-head with RX in Europe, Latin America, and emerging markets.
• Messe München: Operator of major Munich-based trade fairs including BAU, IFAT, and drinktec, with a growing international subsidiary footprint closely mirroring RX's regional model.
• Messe Frankfurt: German-headquartered organizer of more than 150 trade fairs worldwide, including flagship consumer and B2B events such as Ambiente and Automechanika, directly competing with RX's vertical-specific exhibitions.
• Clarion Events: Private-equity-backed global trade-show and conference organizer with a portfolio overlapping RX in gaming, travel, retail, and fashion — a structurally comparable competitor.
• Hannover Fairs International: Operator of world's leading industrial technology trade fairs and a global subsidiary network, directly comparable on scale of flagship events and geographic rollout model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rxglobal_/videos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack Brooks Exhibitions