Quantum Market Research

What Quantum Market Research does

Quantum Market Research is a Melbourne-based, privately held professional services firm operating as a market research agency for Australian government, business, and not-for-profit clients. Founded in 1969 by George Camakaris and headquartered at 280 Little Collins Street, Melbourne, the company has operated continuously for over 50 years and has been a member of the Clemenger Group (itself part of the Omnicom Advertising Group) since 1999. Quantum's client base spans federal and state government departments (Department of Transport Victoria, WorkSafe Victoria, Department of Health, The Treasury, National Faster Rail Authority) and large Australian enterprises (NAB, Telstra, Bupa, Yarra Valley Water, Water Services Association of Australia, Mount Buller, Sovereign Hill), per case-study evidence. The company is led by CEO Imogen Randell and Managing Director Richard Frost, with a team of approximately 30 named professionals spanning research, data services, fieldwork, finance, and administration functions.

The company's core product portfolio is anchored by two proprietary longitudinal cultural-trends datasets. AustraliaSCAN, launched in 1991 in collaboration with US-based DYG, surveys 2,000 Australians annually on social values, demographics, environmental attitudes, shopping behaviours, and technology usage, generating over 25 years of comparable longitudinal data. AustraliaNOW, launched in March 2020 in response to the COVID-19 pandemic, is a continuous social-values and sentiment tracker that has accumulated over 130,000 surveys monitoring online sentiment, media landscape shifts, and emerging themes. Alongside these flagship subscription products, Quantum delivers bespoke research services spanning advertising testing, brand positioning, customer satisfaction research, CX/UX testing, market segmentation, pricing strategy, and behavioural-change program evaluation, using methodologies including choice modelling, structural equation modelling, ethnography, focus groups, online/mobile surveys, and mystery shopping.

Quantum operates a professional services business model with project-based, custom-priced engagements, supported by a relationship-led, consultative sales motion targeting government and enterprise clients. Revenue streams comprise (i) bespoke market research service contracts with government and corporate buyers, (ii) recurring premium research report subscriptions (AustraliaSCAN, AustraliaNOW, Fuel Shockwaves), and (iii) implementation services (board-level debriefs, insight activation workshops, online dashboards, media production). The company holds ISO 27001 (information security) and ISO 20252 (market, opinion and social research) certifications, and its go-to-market is single-country (Australia) with content marketing, LinkedIn presence, and cultural-trends newsletter as primary channels. Historical international SCAN products (IndiaSCAN, ChinaSCAN) were operated in the 1990s but are not evidenced as currently active revenue streams.

Name

Quantum Market Research

Legal name

Quantum Market Research (Aust) Pty Ltd

Website

https://qmr.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Market Research Services: Quantum provides bespoke market research services to government, business, and not-for-profit clients including advertising testing, brand positioning, customer satisfaction research, CX/UX testing, market segmentation, and cultural trends analysis. Services are tailored to client needs and delivered through various methodologies including surveys, focus groups, in-depth interviews, ethnography, and choice modelling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Quantum Market Research is a Melbourne-based market research agency providing qualitative and quantitative research services to government, corporate, and not-for-profit clients. Its core offerings include bespoke market research projects (advertising testing, brand positioning, CX/UX testing, market segmentation, behaviour change, stakeholder sentiment) supported by proprietary longitudinal cultural trends products such as AustraliaSCAN and AustraliaNOW.

Product overview

Quantum Market Research operates as a market research agency offering a portfolio of proprietary cultural insights products and research services. The core offerings include AustraliaSCAN (a 30+ year annual cultural trends survey of 2,000 Australians) and AustraliaNOW (a continuous social sentiment monitor launched in 2020 with 130,000+ surveys). These are supplemented by specialized research reports like Fuel Shockwaves, and delivered alongside a comprehensive suite of research methodologies (choice modelling, ethnography, surveys) and implementation services (reporting, dashboards, workshops). The company functions as a platform combining proprietary data products with consulting services, primarily serving Australian government and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AustraliaSCAN A longitudinal cultural trends report surveying 2,000 Australians annually since 1991/1992 to measure social values and track long-term shifts in Australian culture, providing cross-culturally comparable data on demographics, attitudes, behaviours, and priorities.
• AustraliaNOW A continuous social and cultural insights monitor launched in March 2020 tracking rapidly changing media landscape, online sentiment, and social activity of Australians, with over 130,000 surveys conducted to provide fast, reliable insights on current sentiment and emerging themes.
• Fuel Shockwaves Report A special reports series analyzing how global events (such as Middle East conflicts) impact Australian and New Zealand consumers, tracking shifting behaviors and sentiment.
• Custom Market Research Services

Quantifiable outcome

• 48% of Sydney respondents likely to consider moving to regional centres with faster rail access
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Clemenger GroupcoreStrategic or Co-development PartnerQuantum became part of the Clemenger Group of companies in 1999. The Clemenger Group provides market leading technology solutions and knowledge across an ecosystem of 25+ agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roy Morgan Research: Australia's largest independent market research firm, running the long-running Roy Morgan Single Source survey and providing custom research to government and enterprise clients — directly comparable as an Australian-headquartered full-service insights agency with longitudinal consumer data.
• Hall & Partners: Global brand and communications research agency; a sister company under the Clemenger Group / Omnicom umbrella, sharing the same CEO (Imogen Randell) with Quantum per the management data — overlapping capability, client base and methodology.
• Fiftyfive5: ANZ-focused insights and research agency serving consumer-facing brands with segmentation, brand strategy and customer experience work — closely comparable offering and target market to Quantum's Business and Corporate segment.
• McNair yellowSquares: Australian market research firm with quantitative, qualitative and data analytics services across government, FMCG and utilities — comparable as a domestic full-service research peer serving similar federal/state government briefs.

Broad incumbents

• Ipsos: Global market research leader with strong public-sector and behavioural change practices; competes with Quantum on Australian government tenders and large enterprise brand/segmentation work, but offers much broader international footprint and scale.
• Kantar: Global data, insights and consulting company with extensive brand tracking, segmentation and audience measurement offerings — competes for the same enterprise brand-strategy and segmentation briefs Quantum serves, but with far greater scale and global panels.
• Nielsen: Global measurement and data analytics company with consumer panels, audience measurement and retail insights — adjacent to Quantum's quantitative research, with overlap on FMCG, retail and government contracts in Australia.
• YouGov: Global research data and analytics group with a panel-based syndicated research model and custom studies — comparable in cultural trends and public-affairs research, but operates a digital-panel-first model versus Quantum's mixed-method approach.

Emerging players

• Pureprofile: Australian-listed data and research technology company operating consumer panels, programmatic research and audience solutions — overlaps with Quantum on survey-based consumer research and government panel work, but competes on technology-enabled, lower-cost delivery.

Others

• The Research Society: Australia's peak industry body for market, social and opinion research — not a competitor, but the relevant ecosystem body setting standards (ISO 20252) and professional practice that Quantum operates within and across.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuantumMR
• LinkedInlinkedin.com/company/quantum-market-research_2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantum Market Research