CAIRS Adoption Software

What CAIRS Adoption Software does

CAIRS Adoption Software (legal entity: CAIRS SOLUTIONS LLC) is a privately held, bootstrapped software company founded in 2010 and headquartered in Seminole, Florida, with additional offices in Indianapolis, Indiana, and two engineering centers in Visakhapatnam, India. The company builds a vertically integrated product suite purpose-built for the U.S. private adoption, foster care, and child welfare market. Its core products are ParentFinder (an adoption profile creation and marketing system with video and social media integration), MyAdoptionPortal/MAP (a 24-module case management and CRM for caseworkers, social workers, and attorneys), ChildConnect (a post-adoption communication platform that has facilitated 10,000+ updates), and Pinpoint (a digital marketing add-on). CAIRS also operates a Premier Google Partner digital marketing agency serving adoption agencies, and offers custom website design/development and mobile app development services using WordPress, Drupal, Joomla, AngularJS, React, Vue.js, Node.js, PHP/MySQL, MongoDB, Flutter, and Firebase.

The company serves private adoption agencies, adoption attorneys, prospective adoptive parents, birth parents, and county/government foster care offices, with 1,000+ reported clients and 1,200+ finished projects. Revenue is generated through a mix of recurring SaaS subscriptions (MAP), one-time fees with perpetual hosting (ParentFinder Featured/Preferred memberships), digital marketing retainers, and project-based professional services for website and mobile app development. Pricing is quote-based and not publicly disclosed.

CAIRS operates with 40+ team members averaging 30+ years of experience, led by CEO Mark Livings (former CIO/CTO with IPO experience) and COO Bidisha Ghosh (30+ years IT product development). The company has no disclosed external institutional funding, no M&A activity, no parent company or subsidiaries, and is owned by its founders/management. Geographic markets are limited to the United States (with India serving as an offshore delivery center rather than a sales market), making this a niche, founder-led, US-vertical software business.

Name

CAIRS Adoption Software

Legal name

CAIRS SOLUTIONS LLC

Website

https://cairsolutions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CAIRS Adoption Software (CAIRS SOLUTIONS LLC) is a Florida-based, privately held vertical SaaS company founded in 2010 that builds adoption profile marketing (ParentFinder), 24-module case management CRM (MAP), post-adoption communication software (ChildConnect), and digital marketing services for U.S. private adoption agencies, attorneys, and child-welfare entities.

Ownership category

akta.pro rank

Product category

Adoption Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Adoption management software
• Foster care case management
• Adoption profile marketing
• Post-adoption communications
• Child welfare CRM

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions/Licensing: SaaS-based software products for adoption agencies including MyAdoptionPortal (MAP) case management system and related adoption management tools.
2. Adoption Profile Services: One-time fee for ParentFinder adoption profile creation service including video production, writing assistance, and featured/preferred membership tiers.
3. Digital Marketing Services: Digital marketing services launched in 2016 including SEO, SEM, social media marketing, and PPC campaigns for adoption agencies. CAIRS is a Premier Google Partner.
4. Website Design & Development: Custom web design and development services using WordPress, Drupal, and Joomla. Also includes hosting and ongoing support.
5. Mobile App Development: Custom mobile application development services for adoption agencies and related businesses.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

CAIRS develops and sells a vertically integrated software suite purpose-built for the adoption, foster care, and child welfare sector. The core products are ParentFinder (adoption profile creation and marketing platform proven to reduce parent wait times), MyAdoptionPortal/MAP (a 24-module case management CRM for agencies, attorneys, and social workers), and ChildConnect (post-adoption communication platform facilitating 10,000+ updates). The company complements these products with professional services including digital marketing, custom website design and development, and mobile app development for adoption agencies, attorneys, and county representatives.

Product overview

CAIRS Solutions operates a portfolio of vertically integrated, web-based products purpose-built for the adoption, foster care, and child welfare sector. The core offering consists of three major products: ParentFinder (adoption profile creation and marketing system), ChildConnect (post-adoption communication and update platform), and MyAdoptionPortal / MAP (a 24-module case management and CRM tool for agencies, attorneys, and social workers). Pinpoint Marketing (PPM) supplements the suite with SEO and digital marketing services. These products share a common technology foundation and data environment, enabling agencies and attorneys to manage the full adoption lifecycle — from prospective parent profiling and matching, through case management and compliance, to post-adoption communication with birth parents — within a single integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ParentFinder: Adoption profile creation and marketing system - the only profile creation system in the adoption and foster care market proven to reduce wait times for prospective Adoptive Parents to be matched with newborn and waiting children
• ChildConnect
• My Adoption Portal (MAP)
• Pinpoint

Products and services

• ParentFinder

Quantifiable outcome

• Reduces wait times for prospective adoptive parents to be matched with newborn and waiting children
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerCAIRS is a Premier Google Partner providing digital marketing services to adoption agencies. This partnership enables CAIRS to offer PPC, SEM, and other Google advertising services to clients in the adoption vertical.
• Florida Adoption CouncilminorOthersCAIRS maintains membership and association with the Florida Adoption Council, an industry organization supporting adoption professionals in Florida.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netsmart Technologies: Netsmart provides human-services and behavioral-health EHR/case-management platforms including myEvolv, used by child-welfare and community-care providers. Comparable to CAIRS as a broad incumbent serving case-worker workflows across similar agency buyer personas, but at a much larger scale.
• Salesforce.org (Salesforce Nonprofit Cloud): Salesforce's Nonprofit Cloud and AppExchange partner apps are commonly adopted by mid-sized adoption and human-services agencies as a generalist CRM alternative to vertical solutions like CAIRS MAP. It is a broad incumbent rather than a direct competitor and lacks adoption-specific workflow IP.
• Bonterra (Social Solutions Apricot): Bonterra's Apricot (formerly Social Solutions) is a nonprofit and social-services CRM and case-management platform widely used by adoption and human-services agencies. It is a broad incumbent competing for the same nonprofit adoption-agency CRM budget as CAIRS MAP, with a much larger vendor.
• Tyler Technologies (Northwoods): Tyler Technologies acquired Northwoods, a long-standing provider of case-management software for child welfare, foster care, and human services. As a broad public-sector incumbent, Tyler competes with CAIRS for county and state foster-care contracts with a much larger product portfolio and sales footprint.

Direct peers

• CaseWorthy: CaseWorthy provides case-management and reporting software purpose-built for child welfare, foster care, and social-service agencies. It is the closest direct peer to CAIRS' MAP product in serving US child-welfare agencies with similar workflow automation and reporting needs.
• Welligent: Welligent delivers cloud-based case management, EHR, and reporting software for behavioral health and human services including child welfare and foster care programs. It competes with CAIRS' MAP in serving similar caseworker and social-worker user bases in the human-services vertical.

Emerging players

• CharityTracker: CharityTracker provides a community-services case-management and outcomes-tracking platform used by faith-based and nonprofit social-service organizations. While not adoption-specific, it is comparable to CAIRS as a niche SaaS targeting small and mid-sized human-services agencies with workflow automation needs.
• iFoster: iFoster provides a digital platform serving foster youth, caregivers, and agencies with resources, training, and case-support tools. It overlaps with CAIRS' MAP and ChildConnect on the foster-care side of the market, focused on resource connection rather than agency case management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cairs-adoption-software
• Instagraminstagram.com/parentfinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAIRS Adoption Software