Active International
- Company typePrivate
- Founded1984
- HeadquartersMarkham, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Active International firmographics
Firmographics- Name
- Active International
- Legal name
- Active International
- Website
- https://activeinternational.ca
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Active International industry classification
Industry- Product category
- Corporate Trade and Media Services
- NAICS
- Wholesale Trade Agents and Brokers (425)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)
- akta.pro secondary industry
- Trade Marketing Strategy & Execution (MPAAAJAB)
Keywords
Where Active International is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Active International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Trade Services: Active International generates revenue by facilitating corporate trade arrangements where businesses exchange unsold products or assets for media advertising services. The company acts as an intermediary, valuing client assets and structuring barter agreements with media partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Active International product offering
Product offeringCore offering
Active International operates a Corporate Trade model that enables businesses to convert unsold products, excess inventory, or underutilized assets into media advertising spend, helping clients recover write-downs and maintain marketing budgets. This core trade offering is complemented by full-service Media Planning & Buying capabilities that use data and analytics to plan and execute media campaigns, and Wholesale Inventory Services that help businesses extract additional value from excess stock through advertising-driven demand generation.
Product overview
Active International operates as a Corporate Trade solutions provider offering three core services. The Corporate Trade model serves as the primary platform enabling businesses to monetize unsold inventory and assets by converting them into media spend. This is complemented by Media Planning & Buying services that provide full-service media solutions using data analytics, and Wholesale Inventory Services that help recover value from excess inventory. The three offerings work together as an integrated system where businesses can use their assets to fund advertising through the Corporate Trade model while accessing professional media buying services.
Differentiator
Problem solved
Functional benefit
Brands
- AMS: Parent company brand under which Active International operates
Products and services
- Corporate Trade A proprietary barter model that enables businesses to use their unsold products or other assets to help fund media costs, recover write-downs due to unsold stock, and maintain marketing spend when cash is constrained. Designed for enterprises across multiple industries holding excess inventory or underutilized assets.
- Media Planning & Buying Full-service media solutions that use data and analytics to help brands resonate with consumers while delivering results for media spend. Targeted at enterprise and mid-market brands seeking to plan and execute advertising campaigns across channels.
- Wholesale Inventory Services Services that help businesses extract better value from their inventory, partnering with clients to unlock additional value and grow through advertising-driven demand. Aimed at businesses holding excess or underperforming stock.
Companies that use Active International
Customer profileSegments1 record
Ideal customer profiles1 record
Active International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMS (amsgrowthpartner.com)parentAMS operates as the parent company of Active International. The company logo appears on the website identifying Active International as 'an ams company' with links to amsgrowthpartner.com.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Active International competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company operating GroupM media-buying networks alongside creative and PR services. Comparable as a full-service media planning/buying competitor with vastly greater scale and geographic reach.
- Omnicom Group: Global advertising holding company with media planning/buying arms (OMD, PHD, Hearts & Science). Comparable as a full-service media agency competitor offering planning, buying, and analytics at enterprise scale.
- Publicis Groupe: Global advertising holding company with media-buying networks (Starcom, Zenith, Spark Foundry). Comparable as a broad incumbent offering integrated media planning and buying across geographies.
- Dentsu: Global advertising group operating Dentsu Media and Merkle. Comparable as a broad incumbent in media planning and buying, with strong data and programmatic capabilities.
- Havas Media Network: Global media planning and buying network within Havas. Comparable as a full-service media agency competitor serving enterprise advertisers across multiple markets.
- GroupM: World's largest media investment company within WPP, operating media agencies (Mindshare, Wavemaker, EssenceMediacom). Comparable as a direct competitor in media planning/buying with similar core services.
- Stagwell: Global digital-first marketing and advertising network. Comparable as a holding-company-style competitor offering media, creative, and research services to enterprise advertisers.
Direct peers
- Horizon Media: Large independent US media agency offering planning, buying, and analytics. Comparable as a direct peer operating at similar scale within the media-buying services category, without holding-company overhead.
- MDC Partners: Network of marketing and communications agencies. Comparable as a peer in mid-to-large agency services with media planning, creative, and data capabilities across multiple brands.
Emerging players
- The Trade Desk: Leading programmatic demand-side platform for digital and CTV advertising. Comparable as an adjacent emerging player shaping how media-buying services are delivered, with overlap in CTV buying where Active International has built thought leadership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Active International social profiles
Digital presenceActive International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active International leadership team
Management profileNumber of profiles
Profiles2 records
Active International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active International
What does Active International do?
Active International operates a Corporate Trade model that enables businesses to convert unsold products, excess inventory, or underutilized assets into media advertising spend, helping clients recover write-downs and maintain marketing budgets. This core trade offering is complemented by full-service Media Planning & Buying capabilities that use data and analytics to plan and execute media campaigns, and Wholesale Inventory Services that help businesses extract additional value from excess stock through advertising-driven demand generation.
Is Active International a public or private company?
Active International is a private company. It is classified as corporate owned and is currently operating.
When was Active International founded?
Active International was founded in 1984. It employs 501 to 1,000 people.
Where is Active International based?
Active International is headquartered in Markham, Canada, in the North America region.
How does Active International make money?
One revenue line is on record: corporate Trade Services.
Who are Active International's main competitors?
Broad incumbents on record are WPP, Omnicom Group, Publicis Groupe, Dentsu, Havas Media Network, GroupM and Stagwell. Direct peers are Horizon Media and MDC Partners. The Trade Desk is listed as an emerging player.
Does Active International have an API?
No public API is recorded for Active International.
What industry is Active International in?
Active International's product category is Corporate Trade and Media Services. Its primary akta.pro industry code is MPAAAFAL, International / Market Entry & Expansion Marketing Strategy, with a secondary code of MPAAAJAB, Trade Marketing Strategy & Execution. Its NAICS code is 425 and its SIC code is 7311.