Visit Tri-Cities
Visit Tri-Cities is the official DMAP-accredited destination marketing organization for the Tri-Cities region of Washington State, operating a tourism marketing platform, events calendar, and meetings and sports tourism divisions to promote the region to leisure travelers, event planners, and local tourism businesses.
- Company typePrivate
- Founded1969
- HeadquartersKennewick, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Visit Tri-Cities does
Visit Tri-Cities is the official destination marketing organization (DMO) for the Tri-Cities region of Washington State (Kennewick, Pasco, Richland, West Richland), operating as a membership-based nonprofit entity with 11-50 employees headquartered in Kennewick. The organization is DMAP-accredited by Destinations International and functions as the region's central promotional and trip-planning resource, driving tourism through signature events (IRONMAN 70.3, hydroplane races, Benton Franklin Fair & Rodeo), sports tourism initiatives, meeting and convention sales, and content marketing.
The organization's core product is the visittri-cities.com platform, which integrates a trip planner, events calendar, online directory, e-newsletter, visitor guide request system, and SkyNav 360 virtual tours. Supporting distribution channels include organic social media (Instagram, Facebook, YouTube), a weekly email newsletter, press and media relations, and a photography contest designed to generate user content. The Meetings & Conventions division operates a direct enterprise sales motion targeting event planners, while the Sports tourism vertical is anchored by partnerships with major event organizers. The organization also runs the Tri-Cities Rivershore Enhancement Council (TREC) with Bechtel as sponsor and the Tri-IDEAs program focused on Inclusivity, Diversity, Equity and Accessibility.
Revenue is generated through membership programs for local tourism-related businesses, tourism improvement district assessments, and promotional partnerships, though specific financial figures are not publicly disclosed. The organization serves four primary customer segments: leisure tourists (B2C individuals and families), meeting and convention planners (B2B enterprise), sports event organizers (B2B enterprise), and local tourism businesses (B2B membership). Kevin Lewis serves as President & CEO. No external investment, parent company, or M&A activity is identified in the available data.
Visit Tri-Cities firmographics
Firmographics- Name
- Visit Tri-Cities
- Legal name
- Visit Tri-Cities
- Website
- https://www.visittri-cities.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Tri-Cities is the official DMAP-accredited destination marketing organization for the Tri-Cities region of Washington State, operating a tourism marketing platform, events calendar, and meetings and sports tourism divisions to promote the region to leisure travelers, event planners, and local tourism businesses.
- Ownership category
- akta.pro rank
Visit Tri-Cities industry classification
Industry- Product category
- Tourism Marketing & Destination Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
Keywords
Where Visit Tri-Cities is headquartered
LocationHeadquarters
- HQ city
- Kennewick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Tri-Cities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Tourism Marketing Services: Visit Tri-Cities generates revenue through membership programs for local tourism-related businesses, tourism promotion services, event management, and convention/meeting sales for the region. The organization operates as a non-profit destination marketing organization funded by membership fees, tourism improvement districts, and promotional partnerships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Visit Tri-Cities product offering
Product offeringCore offering
Visit Tri-Cities is the official destination marketing organization (DMO) for the Tri-Cities, WA region, providing tourism promotion, trip planning resources, and visitor information through its website, events calendar, visitor guides, and email newsletter. It also delivers meetings and conventions sales services and sports tourism initiatives (including IRONMAN 70.3 and other signature events) to drive regional visitation. The organization is funded primarily through membership programs with local tourism-related businesses, tourism improvement districts, and promotional partnerships.
Product overview
Visit Tri-Cities operates as a comprehensive destination marketing platform for the Tri-Cities, WA region. The core product is the official travel guide website (visittri-cities.com), which functions as a unified platform combining trip planning tools (Trip Planner), event discovery (Events Calendar), business directory services, and visitor information (Visitor Guide, E-Newsletter). The platform connects travelers with local attractions including wineries and vineyards, river recreation, history and science sites, outdoor activities, and culinary experiences across the Tri-Cities communities of Kennewick, Pasco, and Richland. The website also features the Experience Builder and Quick Search tools to help visitors explore and plan their trips.
Differentiator
Problem solved
Functional benefit
Brands
- Tri-Cities Rivershore Enhancement Council (TREC): A program of Visit Tri-Cities, composed of local jurisdictions, focused on restoration, development, and enhancement of rivershore communities.
- Tri-IDEAs
Products and services
- Visit Tri-Cities Website The official travel guide website for Tri-Cities, WA, serving as a comprehensive destination marketing platform providing visitors with trip planning tools, event calendars, visitor guides, and directory information for local attractions, accommodations, dining, and activities.
- Visitor Guide A comprehensive guide request service providing detailed printed and digital information about the Tri-Cities area for trip planning purposes.
- E-Newsletter Email newsletter providing weekly updates on events, deals, and things to do in Tri-Cities for subscriber engagement.
- Meetings & Conventions Services Dedicated sales service for meeting and convention planners seeking venues, accommodations, transportation, and local vendor connections for corporate meetings, conventions, conferences, and association events in the Tri-Cities area.
- Sports Tourism Services Sports tourism division supporting sports tournament hosting and signature athletic events (including IRONMAN 70.3, hydroplane races, baseball games, hockey games, and amateur sports tournaments) with venue access, spectator amenities, and regional promotion for event attendance.
- Local Business Membership Program Membership program offering local tourism-related businesses (hotels, restaurants, wineries, attractions, retail) tiered access to marketing exposure, visitor referrals, networking, and promotional resources through Visit Tri-Cities' channels.
Companies that use Visit Tri-Cities
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Visit Tri-Cities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Tri-Cities partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BechtelcoreBechtel serves as the sponsor for the Tri-Cities Rivershore Enhancement Council (TREC), a program of Visit Tri-Cities focused on restoration, development, and enhancement of rivershore communities. TREC is composed of local jurisdictions and drives efforts to help communities rediscover the beauty of their rivershores.
- Avelo AirlinesminorAvelo Airlines partners with Visit Tri-Cities for photo contest prizes, offering airfare packages to winners who share Tri-Cities photos on social media using #TCTourism.
- Tri-Cities Rivershore Enhancement Council (TREC)coreTREC is a program of Visit Tri-Cities composed of local jurisdictions (Benton and Franklin counties, cities of Kennewick, Pasco, and Richland). The council drives restoration, development, and enhancement of the region's rivershores, emphasizing ongoing efforts to shape the riverside community.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Visit Tri-Cities competitors and assessment
Company assessmentDirect peers
- Visit Tucson: DMO for Tucson, Arizona. Another sunshine-driven, outdoor-and-wine-focused DMO with a parallel CVB and sports-tourism sales structure, ideal comparable for measuring regional DMO performance.
- Visit Napa Valley: DMO for Napa Valley. Closest comparable for a wine-country-led destination-marketing strategy and an instructive benchmark for monetizing premium wine-region leisure demand.
- Visit Spokane: The official DMO for Spokane, Washington. Operates the same destination-marketing, meetings & conventions, and sports-tourism model for an inland Pacific Northwest metro region with very similar scale and asset mix.
- Visit Bend: DMO for Bend, Oregon. Comparable-size regional DMO with similarly strong outdoor recreation and craft beverage positioning, mirroring Visit Tri-Cities' outdoor and wine tourism pillars.
- Visit Boise: DMO for Boise, Idaho. Mid-sized inland-Pacific-Northwest DMO with parallel conventions bureau function and similar approach to destination storytelling and sports tourism.
- Visit Seattle: The official DMO/CVB for Seattle. Larger Washington-state peer operating the same destination marketing, conventions sales, and content platform model—useful benchmark for Visit Tri-Cities' upside ceiling and competitive draw radius.
- Travel Portland: DMO and CVB for Portland, Oregon. Closely analogous destination-marketing and meetings/conventions sales structure; competes with Tri-Cities within the broader Pacific Northwest visitor consideration set.
- Tourism Vancouver: DMO/CVB for Metro Vancouver. Operates an integrated destination marketing, conventions, and member-services platform in the Pacific Northwest corridor with a similar inbound-tourism mission.
- Visit Denver: Convention & Visitors Bureau for Denver, Colorado. Comparable mid-major metro CVB with strong sports-and-conventions demand profile, providing a benchmark for sales motion and content-platform scale.
- Sonoma County Tourism: Official DMO for Sonoma County, California. Wine-country destination-marketing peer covering the same experiential pillars—wineries, outdoor recreation, culinary, and event-driven visitation—that define Visit Tri-Cities' positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Visit Tri-Cities social profiles
Digital presenceVisit Tri-Cities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Tri-Cities leadership team
Management profileNumber of profiles
Profiles1 record
Visit Tri-Cities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Tri-Cities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Tri-Cities
What does Visit Tri-Cities do?
Visit Tri-Cities is the official destination marketing organization (DMO) for the Tri-Cities, WA region, providing tourism promotion, trip planning resources, and visitor information through its website, events calendar, visitor guides, and email newsletter. It also delivers meetings and conventions sales services and sports tourism initiatives (including IRONMAN 70.3 and other signature events) to drive regional visitation. The organization is funded primarily through membership programs with local tourism-related businesses, tourism improvement districts, and promotional partnerships.
Is Visit Tri-Cities a public or private company?
Visit Tri-Cities is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Tri-Cities founded?
Visit Tri-Cities was founded in 1969. It employs 11 to 50 people.
Where is Visit Tri-Cities based?
Visit Tri-Cities is headquartered in Kennewick, United States, in the North America region.
How does Visit Tri-Cities make money?
One revenue line is on record: tourism Marketing Services.
Who are Visit Tri-Cities's main competitors?
Direct peers on record are Visit Tucson, Visit Napa Valley, Visit Spokane, Visit Bend, Visit Boise, Visit Seattle, Travel Portland, Tourism Vancouver, Visit Denver and Sonoma County Tourism.
Does Visit Tri-Cities have an API?
No public API is recorded for Visit Tri-Cities.
What industry is Visit Tri-Cities in?
Visit Tri-Cities's product category is Tourism Marketing & Destination Promotion Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561591 and its SIC code is 7990.