What Cherry City Electric does

Cherry City Electric is a Pacific Northwest electrical construction contractor operating as a division of Morrow-Meadows Corporation since a 1994 merger. The company delivers large-scale electrical construction, instrumentation and controls, lighting controls, low-voltage systems, and 24/7 facility maintenance services to commercial, industrial, healthcare, and institutional clients across Oregon, Washington, and California. Its service portfolio spans preconstruction planning through ongoing maintenance, with featured project values ranging from $5.5M to $26.8M, and a customer base that includes Oregon State University, Salem Hospital, OHSU, and the City of Beaverton. The company engages as a specialty trade subcontractor to general contractors such as Turner Construction and Skanska on multi-million-dollar design-assist and Integrated Project Delivery contracts.

The company's core technology capability is Virtual Design Construction/BIM, with documented use of Target Value Design (TVD) processes and full BIM modeling on complex projects such as the OHSU Elks Children's Eye Clinic, which was delivered LEED Silver certified and on schedule and budget. Cherry City operates five branch offices (Salem, Vancouver, Los Angeles, San Francisco, San Diego) and holds electrical contractor licenses across six states (AZ, CA, NV, MO, OR, WA) through its parent entity, enabling cross-regional resource mobilization. The company's go-to-market is enterprise field sales, built on long-standing relationships with general contractors and institutional owners, supplemented by 24/7 on-call service contracts with existing client facilities management teams.

Revenue is generated primarily through one-time project contracts valued in the millions to tens of millions, supplemented by recurring 24/7 on-call facility maintenance and special projects engagements. Pricing is quote-based with no public disclosure. Cherry City competes on 40+ years of regional brand equity, parent-company bonding capacity and cross-state resource mobility, BIM/VDC-led preconstruction, and a Special Projects Group handling non-standard requirements. As of 2025, the company has restructured its brand presentation to operate as a unified entity under the Morrow Meadows corporate website while retaining its division identity.

Name

Cherry City Electric

Legal name

Morrow-Meadows Corporation

Website

https://cherrycityelectric.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Cherry City Electric is a Pacific Northwest electrical construction contractor and division of Morrow-Meadows Corporation, delivering multi-million-dollar electrical projects for healthcare, sports, arts, and institutional clients across OR, WA, and CA.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Construction Services: Revenue is generated through large-scale, fixed-price or negotiated electrical construction contracts for commercial and industrial projects. Contract values range from millions to tens of millions of dollars per project. This is the primary revenue driver.
2. Facility Maintenance & 24/7 On-Call Service: Ongoing maintenance contracts and emergency on-call service for existing facilities, providing recurring service revenue alongside project-based work.
3. Special Projects: Unique, non-standard electrical and systems projects that fall outside routine construction or maintenance, often requiring custom solutions and specialized expertise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cherry City Electric is an electrical construction contractor delivering preconstruction, Virtual Design Construction/BIM modeling, instrumentation and controls, lighting controls, low-voltage systems, and 24/7 facility maintenance for commercial, industrial, healthcare, and institutional clients. Projects typically range from millions to tens of millions of dollars in contract value, executed under design-assist, design-bid-build, and integrated project delivery (IPD) methods. The firm is a division of Morrow-Meadows Corporation and primarily serves the Pacific Northwest.

Product overview

Cherry City Electric offers a unified suite of electrical construction services as a division of Morrow Meadows Corporation. The portfolio centers on core service offerings including Preconstruction, Virtual Design Construction/BIM, Instrumentation & Controls, Lighting Controls, Low-Voltage Systems, Special Projects Group, and 24/7 On-Call Service. These services span from early-stage planning through project execution and ongoing maintenance, serving industrial and commercial clients in the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconstruction Services Early-stage planning and consultation for electrical construction projects, including project scoping, cost estimation, and feasibility analysis for commercial, industrial, healthcare, and institutional clients.
• Virtual Design Construction / BIM
• Instrumentation and Controls
• Lighting Controls
• Low-Voltage Systems
• Special Projects Group
• 24/7 On-Call Facility Maintenance Service

Quantifiable outcome

• OSU Reser Stadium project delivered over a multi-phase timeline spanning 2005–2023, covering seating additions, suites, concourses, LED lighting, wellness clinic, and game-day facilities — a complex multi-phase design-assist engagement.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Morrow Meadows CorporationcoreOthers · 1 January 1994Cherry City Electric is a division of Morrow Meadows Corporation, having merged with the company in 1994. The combined entity operates across multiple US states (AZ, CA, NV, MO, OR, WA) with branch offices in Salem, Vancouver, Los Angeles, San Francisco, and San Diego. The relationship is a parent-subsidiary/merger structure, not a third-party partnership, and provides Cherry City Electric with the backing, bonding capacity, and cross-regional resources of a larger established contractor.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cochran Inc: Pacific Northwest-based electrical contractor serving commercial and industrial clients across Washington and Oregon. Directly comparable to Cherry City in regional scope, vertical mix (healthcare, education, commercial), and project scale.
• Hunt Electric Corporation: Multi-state electrical contractor with significant Pacific Northwest operations serving commercial, industrial, and healthcare clients. Comparable to Cherry City in project scale, design-assist delivery, and sector focus.
• Veca Electric & Technologies: Pacific Northwest electrical contractor delivering commercial, industrial, and mission-critical electrical construction with BIM/VDC capabilities. Directly comparable in regional footprint and service portfolio.

Broad incumbents

• Rosendin Electric: One of the largest electrical contractors in the U.S. with deep West Coast presence across commercial, data center, and mission-critical verticals. Comparable in capability scope (BIM, design-assist) but at significantly larger scale and national reach.
• Faith Technologies: National electrical and specialty systems contractor serving commercial, industrial, healthcare, and mission-critical markets. Comparable service portfolio and design-assist delivery, but operating at national scale.
• Cupertino Electric: Large West Coast electrical contractor with strong presence in California data center, healthcare, and commercial markets. Comparable to Cherry City/Morrow-Meadows in West Coast concentration and data center exposure.
• Helix Electric: San Diego-headquartered electrical contractor serving commercial, industrial, healthcare, and renewable markets across the western U.S. Overlapping capability set and West Coast geographic coverage.
• Bergelectric: Large West Coast electrical contractor with strong commercial, healthcare, and mission-critical presence. Comparable in vertical mix and West Coast regional footprint, but at larger enterprise scale.
• IES Commercial: Division of IES Holdings providing commercial and industrial electrical contracting services nationally. Comparable in service portfolio (design-assist, BIM, low-voltage) and customer verticals.

Others

• ME Engineers: MEP and technology systems engineering consultancy with strong sports, entertainment, and performing arts portfolio (stadia, theaters, museums). Adjacent to Cherry City's design-assist delivery and shares overlapping project types like Reser Stadium and Patricia Reser Center for the Arts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cherrycityelect
• Facebookfacebook.com/cherrycityelectric
• LinkedInlinkedin.com/company/cherry-city-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry City Electric