What Midamar does

Midamar Corporation, founded in 1974 and headquartered in Cedar Rapids, Iowa, is a privately-held, family-owned Halal food brand and supply chain management company serving Muslim consumers and institutional buyers across the United States and international markets. The company operates a 45,000+ square foot USDA-inspected facility in Cedar Rapids (combining offices, dry warehouse, freezers, and cold storage) and a regional headquarters in Dubai, UAE, with distribution reach across all 50 U.S. states, Canada, and approximately 30 countries. Midamar positions itself as the North American Pioneer in Halal foods, having launched the first dedicated Halal e-commerce site in the United States in October 2001 (midamarhalal.com).

The company's product portfolio centers on the Midamar Halal Brand of fresh, frozen, and further processed meat and poultry products, including beef, poultry, hot dogs, hamburgers, chicken nuggets, breakfast items, pizza toppings, deli meats, and beef jerky. Core proprietary capabilities include Halal certification verification systems, an in-house export documentation and bilingual translation/labeling system for international markets, and consolidated export services that source from over 300 U.S. food and equipment manufacturers. The company also offers restaurant equipment procurement and supply chain services for international restaurant franchisors expanding into Middle East, Southeast Asia, and Far East markets.

Midamar's go-to-market combines B2B channel sales (exclusive retail grocery distribution through Ziyad Brothers Importing, food service distributors, and institutional accounts including K-12 schools, universities, correctional facilities, amusement parks, stadiums, airlines, and hotels) with direct-to-consumer e-commerce. Revenue streams include wholesale food distribution (transaction-based), DTC e-commerce sales, international export services, and translation/labeling services billed as professional services. The company secured $20 million in expansion funding in 2025 and has received U.S. President's E-Star Award for Excellence in Exporting along with consecutive Gulfood Awards (2011-2013).

Name

Midamar

Legal name

Midamar Corporation

Website

https://midamar.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Midamar Corporation is a privately-held Halal food brand and supply chain management company founded in 1974, serving retail, food service, institutional, and international franchisor customers across the U.S., Canada, and 30+ countries with USDA-inspected meat products and export services.

Ownership category

akta.pro rank

Product category

Halal Food Products

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Poultry Processing (311615), Animal Slaughtering and Processing (31161)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Halal & Kosher Meat Wholesale (AFAIADAH)

akta.pro secondary industries

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Certified Butchery, Fabrication & Portioning (Halal/Kosher) (AFANAIAB), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC)

Keywords

• Halal meat products
• Halal food distribution
• Halal certification services
• International food export
• Restaurant equipment supply

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Food Distribution: B2B wholesale distribution of Halal meat and poultry products to grocery stores, ethnic retail, and food service operators through distributors and direct relationships.
2. International Export Services: Export consolidation, sourcing from US manufacturers, documentation, translation, and labeling services for companies expanding internationally.
3. Direct-to-Consumer E-commerce: Online sales of Halal products through midamarhalal.com to individual consumers across the USA and Canada.
4. Translation and Labeling Services: Bilingual labeling and translation services for products exported to Middle East and South East Asia markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Midamar produces, brands, and distributes Halal-certified fresh, frozen, and further-processed meat and poultry products — including beef, poultry, deli meats, hot dogs, hamburgers, chicken nuggets, breakfast items, pizza toppings, and beef jerky — under USDA inspection from its 45,000+ sq. ft. Cedar Rapids facility. The company also provides international export management, bilingual translation/labeling, restaurant equipment procurement, and supply chain services for restaurant franchisors expanding into Muslim-majority markets, and sells directly to consumers through its midamarhalal.com e-commerce site.

Product overview

Midamar Corporation is a Halal food company offering a unified product portfolio centered on its Midamar Halal Brand of fresh, frozen, and further processed meat and poultry products, alongside complementary services. The core offering includes beef, poultry, deli meats, breakfast items, pizza toppings, hot dogs, hamburgers, and chicken nuggets. The company operates through multiple channels: its midamarhalal.com e-commerce platform (the first dedicated Halal e-commerce site in the US, launched 2001), domestic retail and foodservice distribution, and international export services. Export services include translation/labeling, restaurant equipment procurement, and international restaurant concept expansion support. The product line has expanded through partnerships such as Ziyad Brothers Importing for retail distribution and inclusion of third-party products like SnoPac organic produce and ALSAFFY frozen vegetables.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Halal Beef Jerky Premium Halal beef jerky product line launched in February 2024 in Original, Teriyaki, and Hot Honey varieties, marketed as an all-natural snack option for Halal consumers in retail and food service channels.
• Halal Deli Meats Line of sliced Halal deli meats (Roast Beef, Beef Pastrami, Oven Roasted Turkey Breast), USDA inspected and Halal certified, sold through retail grocery on both U.S. coasts and the midamarhalal.com e-commerce site.
• Halal Hot Dogs and Hamburgers Halal-certified hot dogs and hamburgers produced under USDA inspection and distributed through retail grocery stores domestically for Halal consumers and food service operators.
• Halal Chicken Nuggets Halal-certified chicken nugget products distributed through retail grocery channels for Muslim consumers and family food service use.
• Halal Breakfast Items Full line of Halal breakfast items including sausages, breakfast beef strips, and Halal beef or turkey bacon sold through retail and food service channels.
• Halal Pizza Toppings Halal pizza toppings including Italian-style Halal beef pepperoni and additional pizza toppings for retail and food service customers.
• Bilingual Translation and Labeling Services Bilingual labeling and translation services for exporting products to the Middle East and Southeast Asia, covering ingredient translation, label formatting, electronic review, and approval for foreign-market compliance.
• International Export Services International export management including order tracking, multi-modal logistics (air, land, sea), food safety protocols, customized export consolidation (FCL and LCL), US product sourcing from hundreds of manufacturers, documentation, translation and labeling, spare parts replacement, and in-country support from the Dubai UAE office.
• Restaurant Equipment and Supplies Procurement Restaurant equipment and supplies service providing complete equipment selection, smallwares identification, spare parts selection, replacement equipment analysis, and product representation from over 200 major U.S. manufacturers for international restaurant concepts and food service operators.
• International Restaurant Concept Supply Chain Services Supply chain management services for international restaurant concept expansion covering Halal compliance, US product sourcing, consolidation, documentation, shipping, menu compliance guidance, and cultural sensitivity support for franchisors expanding into the Middle East, Southeast Asia, and Far East.

Quantifiable outcome

• 45+ years of Halal food market leadership in North America
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ziyad Brothers ImportingcoreChannel Partner/ Reseller/ Distributor · 20 September 2018Exclusive distribution partnership where Ziyad Brothers Importing serves as the exclusive distributor for Midamar products in retail grocery stores across the continental United States. Ziyad Brothers Importing, the leader in Middle Eastern retail food distribution, provides increased distribution, better service to retail grocery stores, and better value and assortment for consumers seeking Halal products.
• World Franchise AssociatescoreStrategic or Co-development PartnerPartnership to launch the first franchise development forum during Gulfood, supporting international restaurant concept expansion with Halal compliance.
• GulfoodcoreStrategic or Co-development PartnerAnnual partnership for the first franchise development forum and ongoing participation at Gulfood exhibition, the largest food and hospitality trade show in the Middle East.
• SnoPac Foods Inc.minorChannel Partner/ Reseller/ DistributorPartnership to add SnoPac Organic certified organic fruits and vegetables to Midamar's e-commerce platform midamarhalal.com. SnoPac, located in Caledonia, Minnesota, has been certified organic since 1943 and grows approximately 80% of products within 60 miles of their facility.
• 300+ US Food and Equipment ManufacturerscoreChannel Partner/ Reseller/ DistributorNetwork of over 300 US food and equipment manufacturers providing market access for Midamar's international supply chain and export services to the Middle East and Southeast Asia.
• Halal Certification BodiescoreStrategic or Co-development PartnerEstablished relationships with Halal certification organizations to provide single source Halal integrity and verification systems for international markets.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Crescent Foods: Crescent Foods is a US-based halal meat and poultry brand serving retail and food service customers with USDA-inspected, hand-slaughtered halal products. Direct competitor to Midamar in the North American halal meat category with similar channel mix.
• Saffron Road (American Halal Company): Saffron Road is a leading US halal frozen meals and snack brand owned by American Halal Company, distributed in mainstream grocery. Comparable to Midamar in targeting Muslim consumers seeking premium halal packaged foods.
• Al-Safa Foods: Al-Safa is a North American halal meat brand producing halal burgers, nuggets, deli meats, and prepared foods for retail and food service. Directly comparable product mix and target customer base to Midamar.
• Pampanga Foods: Pampanga Foods is a US-based halal meat and Filipino food brand distributing to retail and food service. Comparable in targeting ethnic-specific halal consumers with branded processed meat products.

Broad incumbents

• Tyson Foods: Tyson Foods is a major US meat processor with halal-certified product lines for retail and food service. Operates in the same halal product categories as Midamar at significantly larger scale and broader distribution.
• JBS USA: JBS USA is one of the largest US meat processors, supplying beef, pork, and poultry to retail and food service. Overlaps with Midamar's halal and conventional meat categories and possesses substantially greater supply chain and capital resources.
• Sysco: Sysco is the largest US broadline food service distributor serving restaurants, hospitality, and institutional customers. Overlaps with Midamar's food service distribution and institutional customer segments (K-12, universities, correctional, hospitality).
• KeHE Distributors: KeHE is a major US specialty food distributor serving natural, organic, ethnic, and culturally-specific categories including halal. Comparable to Midamar in distributing culturally-focused food products through retail and food service channels.

Others

• Ziyad Brothers Importing: Ziyad Brothers Importing is the leader in Middle Eastern retail food distribution in the US and serves as Midamar's exclusive retail grocery distributor. Functionally a channel partner but also a peer-level operator in Middle Eastern food distribution.
• Halal Transactions / IFANCA: IFANCA (Islamic Food and Nutrition Council of America) is a major US halal certification body whose certification is used across the halal meat industry. Ecosystem participant to Midamar, governing part of its certification value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/midamarhalal
• Xx.com/midamarhalal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midamar