What Dutchgrown.com does

DutchGrown (Dutchgrown.com) is a Netherlands-based, family-owned e-commerce retailer of premium Dutch flower bulbs and perennials, founded in 1882 and now in its fourth generation of family operation. The company ships top-size bulbs in over 1,000 varieties directly from Holland to US home gardeners as its primary segment, with secondary reach into US cities, municipal planting programs, and professional landscapers through a Landscaper Specials and curated Bulb Collections tier. The catalog spans core spring-flowering categories — Tulips, Daffodils/Narcissus, Alliums, Anemones, Crocus, Hyacinths, Iris, Ranunculus, Peonies, and Jumbo Amaryllis — alongside specialty and naturalizing varieties (Camassia, Chionodoxa, Corydalis, Fritillaria, Galanthus, Leucojum, Muscari, Ornithogalum, Puschkinia, Scilla, Saffron Crocus, Paperwhites) and complementary products such as Heinen Delfts Blue vases and digital gift cards. Proprietary branded sub-collections include Ranunculus Butterfly™ and Ranunculus Romance™.

The underlying technology is a standard Shopify storefront with no proprietary platform disclosed; ancillary tools support a content-marketing blog (how-to guides and bulb-care information) and social channels on Instagram, Facebook, Twitter, Pinterest, and YouTube. Asset-and-IP specificity comes from the family's direct supply relationships in the Netherlands — proximity to top growers enables access to top-size bulbs across 1,000+ varieties — and from registered trademarks (DutchGrown™, Ranunculus Butterfly™, Ranunculus Romance™). The business model is direct-to-consumer, one-time-purchase e-commerce with per-unit pricing ranging from roughly $5 (e.g., Allium Globemaster from $7.95, Crocus from $8.00–$11.50) to ~$90 (curated premium collections and Peony at $78.50), with free shipping on orders over $100, seasonal promotional discount codes, and no subscription or recurring component. Customer acquisition relies on SEO-led product collections, content marketing, organic social, and an email newsletter offering free shipping on first orders; the sales motion is fully self-serve with no sales team.

Name

Dutchgrown.com

Legal name

DutchGrown

Website

https://dutchgrown.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

11–50 employees

Short description

DutchGrown is a Netherlands-based, family-owned (since 1882) direct-to-consumer e-commerce retailer of premium Dutch flower bulbs and perennials, shipping more than 1,000 varieties of top-size bulbs to US home gardeners, cities, and professional landscapers via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Flower Bulbs and Perennials

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower bulbs wholesale
• Dutch flower bulbs
• Fall planted bulbs
• Spring flowering bulbs
• Garden perennials

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: DutchGrown generates revenue through direct-to-consumer online sales of flower bulbs and perennials. Customers purchase individual products or bulk quantities via the DutchGrown.com e-commerce storefront. The company ships products directly to customers across the United States from their Netherlands base. Pricing is per-product/unit, with free shipping offered on orders over $100. There is no subscription component; transactions are one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DutchGrown sells top-quality flower bulbs and perennials directly to US consumers, cities, and landscapers through its own e-commerce storefront. The company offers more than 1,000 varieties including tulips, daffodils, alliums, anemones, crocus, hyacinths, irises, peonies, ranunculus, and specialty bulbs shipped from the Netherlands. Offerings are structured as curated collections, custom-blended mixes for landscaping, and individual bulbs sold at per-unit pricing with free shipping over $100.

Product overview

DutchGrown is a family-owned flower bulb and perennial e-commerce platform founded in 1882, specializing in top-quality bulbs shipped from Holland to the USA. The company operates as a direct-to-consumer online retailer offering over 1,000 different varieties across fall-planted and spring-planted categories. The product portfolio centers on core bulb varieties (Tulips, Daffodils, Narcissus, Alliums, Anemones, Crocus, Hyacinths, Iris, Ranunculus, Peonies, Amaryllis, and specialty varieties like Camassia, Chionodoxa, Corydalis, and others) complemented by curated Bulb Collections featuring custom-blended mixes designed to bloom simultaneously. The company positions itself on wholesale pricing, top-size bulb quality, and four generations of Dutch horticultural expertise. Ancillary offerings include Gift Cards and decorative Delft Blue vases.

Differentiator

Problem solved

Functional benefit

Products and services

• Tulips Over 180 varieties of top-size tulip bulbs including Darwin hybrid, double, fringed, parrot, peony, triumph, and wild tulip subtypes in various colors for spring gardens. Targeted at home gardeners and landscapers.
• Daffodils & Narcissus Various daffodil and narcissus bulb varieties including trumpet, large-cupped, double, jonquilla, tazetta, mini, and cyclamineus subtypes for spring blooming.
• Alliums Giant ornamental onion bulbs known for elegant slender stems and large globe-shaped blooms. Includes varieties like Globemaster, Gladiator, Ambassador, Purple Sensation, and Mount Everest.
• Anemones Delicate spring-flowering bulbs producing beautiful flowers in various colors including white, pink, blue, purple, red, and apricot.
• Anemones (Italian) Italian Anemone Mistral species — hardy plants producing delicate flowers in white, pink, and blue, known for long blooming period.
• Bulb Collections Custom-blended mixes of flower bulbs tried and tested to bloom simultaneously. Includes multi-species combos and color blends for landscaping and large plantings.
• Camassia (Camas Lily) North American native bulbs with bluish violet starry flowers, excellent naturalizers that flower freely in late spring to early summer.
• Chionodoxa Luciliae (Glory of the Snow) Early spring blooming bulbs that self-seed freely under trees or shrubs, excellent for rock gardens and naturalizing.
• Corydalis (Fumewort) Spring-flowering perennials with delicate fern-like foliage and tubular flowers in pink, purple, and blue shades.
• Crocus Early spring flowering corms pushing through late winter snow with yellow, white, blue, and purple goblet-shaped blooms. Includes Saffron Crocus (fall blooming).
• Hyacinths Fragrant spring-flowering bulbs with dense clusters of bell-shaped flowers in various colors.
• Iris Dutch iris bulbs producing elegant, sword-shaped foliage and distinctive flowers in various colors.
• Ixias South African iris bulbs producing star-shaped flowers in vibrant colors.
• Jumbo Amaryllis Large amaryllis bulbs producing dramatic, trumpet-shaped flowers in various colors, popular for indoor forcing.
• Leucojum (Giant Snowflake) Bell-shaped white flowers with green tips, excellent for naturalizing in gardens.
• Muscari (Grape Hyacinths) Compact spring bulbs producing grape-like clusters of tiny blue flowers, excellent for borders and naturalizing.
• Ornithogalum (Starflower) Elegant spring-flowering bulbs producing star-shaped white flowers on tall stems.
• Oxalis (Shamrock) Clover-like foliage with small flowers, suitable for fall planting.
• Paperwhites Indoor narcissus bulbs that can be forced to bloom without cold period, producing fragrant white flowers.
• Peonies Herbaceous perennials producing large, fragrant flowers in spring in various colors including pink, white, and red.
• Puschkinia (Striped Squill) Early spring bulbs with delicate white flowers featuring blue stripes, excellent for naturalizing.
• Ranunculus Spring/summer flowering corms producing multi-petaled rose-like blooms in various colors.
• Ranunculus (Italian) Italian ranunculus varieties known for larger flowers and extended blooming period.
• Ranunculus Butterfly™ Specialty ranunculus variety with unique butterfly-shaped flowers; proprietary branded collection.
• Ranunculus Romance™ Exclusive ranunculus collection featuring romantic color blends; proprietary branded variety trademark.
• Saffron Crocus Fall-blooming crocus producing saffron spice; culinary specialty bulb.
• Scilla (Squill) Early spring bulbs with bell-shaped blue flowers, excellent for naturalizing.
• Flower Vases - Heinen Delfts Blue Dutch Delft Blue ceramic flower vases as complementary product to bulbs.
• Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of flower bulbs.
• New for 2026 Fall Collection New product collection launched for the 2026 fall planting season featuring multiple new tulip, allium, crocus, corydalis, and Italian anemone varieties exclusive to DutchGrown.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Old House Gardens: Specialty US bulb retailer focused on heirloom and historic flower bulb varieties. Comparable to DutchGrown in DTC bulb retail, but differentiated by emphasis on rare and antique varieties rather than broad assortment.
• Van Engelen: Wholesale flower bulb distributor and sister company to John Scheepers, selling bulk quantities to landscapers, municipalities, and public gardens. Comparable to DutchGrown's Landscaper Specials collection in product mix, B2B target, and Dutch sourcing roots.
• Colorblends: US-based wholesale bulb supplier specializing in custom-blended mixtures for commercial landscapers, municipalities, and public-space plantings. Closely parallels DutchGrown's curated Bulb Collections and B2B landscaper/city customer segment.
• Brent & Becky's Bulbs: US-based family-run flower bulb and perennial retailer offering top-quality bulbs to home gardeners and landscapers. Directly comparable to DutchGrown in product category, customer base, and DTC e-commerce model, with similar emphasis on curated collections and top-size quality.
• John Scheepers Beauty from Bulbs: Premium US bulb retailer specializing in Dutch-imported flower bulbs for spring and fall planting. Operates as a sister brand to Van Engelen, competing head-to-head with DutchGrown in premium bulb DTC and offering overlapping assortment of tulips, daffodils, alliums, and specialty varieties.
• B&D Lilies: US-based specialty bulb and lily retailer shipping premium Dutch-grown bulbs to home gardeners. Comparable in product category, premium positioning, and DTC fulfillment, though with a narrower assortment focused on lilies and related varieties.

Broad incumbents

• Park Seed: Long-established US seed, bulb, and live plant retailer serving home gardeners. Comparable in DTC gardening retail and bulb category presence, though broader in assortment (seeds, plants, tools) and less specialized in premium Dutch imports.
• Burpee: Iconic US seed and plant retailer with broad category coverage spanning seeds, plants, bulbs, and gardening supplies. Overlaps with DutchGrown in the bulb and perennial category but operates as a mass-market incumbent rather than a premium Dutch-specialist.
• White Flower Farm: Established US perennial and bulb nursery offering live plants, bulbs, and gardening supplies across a broader category footprint. Comparable to DutchGrown in DTC premium-plant retail to home gardeners, but with substantially larger assortment and longer established US-based fulfillment.

Emerging players

• Eden Brothers: Fast-growing US online retailer specializing in flower bulbs, seeds, and perennials with emphasis on heirloom and hard-to-find varieties. Comparable in DTC bulb retail, target customer (home gardeners), and broad SKU model, though with a more digitally native marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hollandbulbs
• YouTubeyoutube.com/user/hollandbulbs
• Facebookfacebook.com/dutchgrown.flowerbulbs
• Instagraminstagram.com/dutchgrown_com
• Pinterestpinterest.com/dutchgrown

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutchgrown.com