YES SIR
YES SIR is a founder-operated Paris video production studio founded in 2015, producing original fiction, documentaries, and brand content for French corporates (Société Générale, Mazars, Stellantis, Truffaut) and broadcasters (France Télévisions, Canal+, France 24).
- Company typePrivate
- Founded2015
- HeadquartersSaint-ouen, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What YES SIR does
YES SIR is a Paris-based, founder-operated video production studio founded in 2015 by François Cusset and Damien Gouilly-Frossard, organized around three internal divisions: YES SIR FILMS (original fiction series), YES SIR DOCUMENTAIRES (original documentaries), and YES SIR CONTENT (brand content and employer-brand campaigns). The company positions itself as a 'Content Factory' that integrates consulting, writing, production, and multi-platform distribution, applying documentary filmmaking rigor to commercial brand storytelling for major French corporates (Société Générale, Mazars, Stellantis, Renault, Martell, Louis Roederer, Truffaut, Dyson, Safran).
Commercially, YES SIR operates a project-based revenue model anchored on three streams: one-off brand-content production fees paid directly by enterprise clients; broadcast licensing and co-production fees from French public broadcasters (France Télévisions, France 24, France Culture), Canal+, Ushuaia TV, and TF1 Production; and recurring channel-management mandates such as the Truffaut YouTube channel (179,000+ subscribers, 150+ films per year). Co-productions are typically developed in partnership with other production entities (Mon Voisin Productions, Reality Distortion Field, Gonzague TV, Slash/France Télévisions) and supported by French public-sector film funds (CNC, AFD).
The studio is privately held with no external venture or private-equity capital, nine named team members, and operations centered in Saint-Ouen (Seine-Saint-Denis). It is primarily a sales-led business with direct client engagement and relies on industry award recognition (Grand Prix Strategies, Deauville Green Award, Spot Festival, Visa d'Or, Hollywood Series selection, Marseille Web Festival) as its principal credibility signal. Distribution flows through both broadcast partners (Canal+, France.tv streaming) and brand-owned digital properties.
YES SIR firmographics
Firmographics- Name
- YES SIR
- Legal name
- YES SIR
- Website
- https://yessir.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YES SIR is a founder-operated Paris video production studio founded in 2015, producing original fiction, documentaries, and brand content for French corporates (Société Générale, Mazars, Stellantis, Truffaut) and broadcasters (France Télévisions, Canal+, France 24).
- Ownership category
- akta.pro rank
Where YES SIR is headquartered
LocationHeadquarters
- HQ city
- Saint-ouen
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
YES SIR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Content Production: Production of branded content, employer branding films, and advertising campaigns for corporate clients. Services include creative concept development, filming, and multi-platform distribution.
- Documentary Production: Original documentary creation in co-production with TV networks (France Télévisions, Canal+, France 24, Ushuaia TV, KTO, TF1 Production). Revenue generated through broadcast licensing and co-production agreements.
- Fiction Production: Original fiction series production (e.g., CORPORATE, LAKRIMA, VACHES MAIGRES) in partnership with broadcasters and streaming platforms such as France.tv.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
YES SIR product offering
Product offeringCore offering
YES SIR is a Content Factory that integrates consulting, creative writing, content production, and multi-platform distribution for brands, broadcasters, and NGOs. It operates three service divisions: original fiction series and feature films (YES SIR FILMS), original documentary production (YES SIR DOCUMENTAIRES), and branded content / employer brand campaigns (YES SIR CONTENT), delivering work for clients such as LVMH, Renault, Stellantis, Société Générale, Dyson, Martell, and Solidarités International.
Product overview
YES SIR is a Content Factory that integrates consulting, writing, content production, and multi-platform distribution. The company operates three core divisions: YES SIR FILMS for original fiction creation (producing series and feature films), YES SIR DOCUMENTAIRES for original documentary production (exploring environmental, social, and cultural topics), and YES SIR CONTENT for brand content and employer branding campaigns. The company also provides YouTube channel management services, particularly for the Truffaut brand.
Differentiator
Problem solved
Functional benefit
Products and services
- YES SIR FILMS YES SIR FILMS is the original fiction creation division, producing feature films and TV series for broadcast and streaming distribution (including France.tv). Productions include CORPORATE, LAKRIMA, VACHES MAIGRES, IRREDUCTIBLE, K.O., BOOMERANG, and WALK4ME, with co-production partners such as Reality Distortion Field (LAKRIMA) and Mon Voisin Productions (Vaches Maigres).
- YES SIR DOCUMENTAIRES YES SIR DOCUMENTAIRES is the original documentary production division, creating documentary films on environmental, social, sports, cultural, and historical topics for broadcast on France Télévisions, Canal+, France 24, Ushuaia TV, and KTO. Productions include SARCELLOPOLIS (Visa d'Or 2015), MARE NOSTRA, LES ENGAGÉ(E)S 2030 (Deauville Green Award Gold 2025), PLUS QU'UN JEU (Spot Festival 2024, Deauville Sport Doc Festival 2024), PUZZLE WOMEN, THE ART OF CHANGE, BANGALORE LA DERNIÈRE GOUTTE, UN MONDE EN COMMUN, L'ODYSSÉE ATLANTIQUE, LA VAGUE À L'ÂME, RETOUR À BABYLONE, UNE POUR TOUTES, and the multi-season humanitarian series DE VOS PROPRES YEUX for Solidarités International.
- YES SIR CONTENT (Brand Content & Employer Brand) YES SIR CONTENT is the brand content and employer brand division, producing corporate films, advertising campaigns, internal communications content, and event coverage for clients including LVMH (Martell, Louis Roederer), Renault/Stellantis, AUDI, Citroën, Société Générale, Mazars, Rakuten, Dyson, Relais & Châteaux, Truffaut, IDEX, Safran, RTE, Big Fernand, Sodexo/Bateaux Parisiens, St-Yorre, and INSERM. Productions include PULSE (Safran), the S. Générale Masterclass (Grand Prix Strategies Engagement 2023), the Martell 360° virtual tour (FWA Site of the Day 2019), and the IDEX 'Heroes of Decarbonation' AI-driven employer brand campaign.
- Truffaut YouTube Channel Management Full-service YouTube channel management for the Truffaut gardening brand, including editorial calendar planning, publication management, content optimization (thumbnails, titles, tags, SEO), and playlist management. The Truffaut channel managed by YES SIR has grown to over 179,000 subscribers and produces 150+ films per year.
Quantifiable outcome
- 179,000+ YouTube subscribers managed for Truffaut channel
- +2 more outcomes
Companies that use YES SIR
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
YES SIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YES SIR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- France TélévisionscoreMajor co-production partner for documentary projects including 'Sarcellopolis', 'Un monde en commun', 'L'Odyssée Atlantique', and other documentary productions. France 3, France 24, and France Culture all air YES SIR content.
- Canal+coreBroadcast partner for documentary series including 'Plus qu'un jeu' (rugby documentary) and 'Une pour toutes' (women's football documentary).
- TF1 ProductionminorProduction partner for documentary projects including 'Mare Nostra' for Ushuaia TV.
- Ushuaia TVminorBroadcasting partner for environmental documentaries including 'Mare Nostra' and 'Les Engagé(e)s 2030'.
- France 24minorBroadcast partner for documentary content including 'La Vague à l'âme', 'Identités Volées', 'Sarcellopolis', and other productions.
- Reality Distortion FieldminorCo-production partner for fiction series 'LAKRIMA' in development with FTD.
- Mon Voisin ProductionsminorCo-production partner for fiction series 'Vaches Maigres'.
- Slash/France TélévisionsminorCo-production partner for webseries 'Un monde en commun' with CNC TALENTS support.
- Gonzague TVminorCollaborated on hidden camera employer branding campaign for Mazars ('CAM CA$H x MAZARS').
- CNC (Centre National du Cinéma)minorSupport from CNC for documentary and transmedia productions including 'Sarcellopolis' and 'Un monde en commun'.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
YES SIR competitors and assessment
Company assessmentBroad incumbents
- Havas Productions: Global content production arm of Havas Group, producing brand content, films, and advertising across multiple geographies. Comparable in serving major advertisers with video content production but operates as part of a much larger global network with greater resources and broader geographic reach than YES SIR.
- RSA Films: Ridley Scott's global commercial and film production company, one of the most established names in advertising and branded content production. Comparable to YES SIR in producing brand films and documentary-style content for major advertisers, though RSA operates globally with decades of premium brand relationships at substantially larger scale.
- Publicis Productions: Content production arm of Publicis Groupe (formerly Prodigious), one of the world's largest advertising holding companies. Comparable in providing integrated content production services to major brands globally, though at vastly greater scale and with the backing of a top-3 global advertising holding company.
- BETC Paris: One of France's most awarded creative agencies under Havas, producing brand films, advertising campaigns, and branded content for major French and global advertisers. Directly comparable to YES SIR's YES SIR CONTENT division in client base (luxury, financial services) and Paris-based operations, though BETC operates at significantly greater scale as part of the Havas network.
Direct peers
- Stink Studios: International creative production company specializing in branded content, films, and digital experiences for major brands. Directly comparable to YES SIR in offering premium film production services with creative director-driven approach, though Stink Studios operates across multiple global offices (London, New York, LA, Berlin, Shanghai) versus YES SIR's primarily Paris-based footprint.
- Iconoclast: International content production company specializing in commercials, branded content, music videos, and documentary-style filmmaking. Comparable to YES SIR in creative positioning at the intersection of documentary and advertising aesthetics, serving global brands with premium production values across multiple geographies.
- Wanda Productions: Paris-based branded content and documentary production studio serving major French and international brands. Directly comparable to YES SIR as a French boutique production company with similar client base (luxury, automotive, financial services) and emphasis on documentary-influenced brand storytelling.
- Partizan: Independent international film and content production company with offices in London, Paris, New York, and Los Angeles. Directly comparable to YES SIR in offering premium branded content, documentary, and fiction production services, with a similarly creative-director-led approach and overlap in serving major brands and broadcasters.
- Solab: Independent French production company producing brand films, documentaries, and corporate content. Comparable to YES SIR as a Paris-based boutique production studio serving major French advertisers and broadcasters, with similar scope across brand content and documentary production.
- Hype (Hype Studio): Paris-based creative production studio producing branded content, films, and digital experiences for major brands. Comparable to YES SIR as a French boutique production studio of similar scale, focused on premium brand content with creative-director-led approach for similar luxury and consumer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
YES SIR social profiles
Digital presenceYES SIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
YES SIR leadership team
Management profileNumber of profiles
Profiles9 records
YES SIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YES SIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YES SIR
What does YES SIR do?
YES SIR is a Content Factory that integrates consulting, creative writing, content production, and multi-platform distribution for brands, broadcasters, and NGOs. It operates three service divisions: original fiction series and feature films (YES SIR FILMS), original documentary production (YES SIR DOCUMENTAIRES), and branded content / employer brand campaigns (YES SIR CONTENT), delivering work for clients such as LVMH, Renault, Stellantis, Société Générale, Dyson, Martell, and Solidarités International.
Is YES SIR a public or private company?
YES SIR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YES SIR founded?
YES SIR was founded in 2015. It employs 1 to 10 people.
Where is YES SIR based?
YES SIR is headquartered in Saint-ouen, France, in the Europe region.
How does YES SIR make money?
Three revenue lines are on record. Brand Content Production is the primary driver. The others are documentary Production and fiction Production.
Who are YES SIR's main competitors?
Broad incumbents on record are Havas Productions, RSA Films, Publicis Productions and BETC Paris. Direct peers are Stink Studios, Iconoclast, Wanda Productions, Partizan, Solab and Hype (Hype Studio).
Does YES SIR have an API?
No public API is recorded for YES SIR.