Ogilvy

What Ogilvy does

Ogilvy Greece operates as a full-service advertising and communications agency headquartered in Athens (Gerakas), delivering integrated marketing services through five core pillars: Advertising, Public Relations, Ogilvy One (Performance Marketing, CRM & Data), Health, and Consulting. The agency is the Greek operating entity of the global Ogilvy network, itself part of WPP (London-listed), and is structured through multiple legal entities including Bold Ogilvy A.E. and subsidiary practices covering creative, PR, performance, health, and design/production. Its work spans brand strategy, creative advertising, PR and earned media, healthcare communications, performance marketing, CRM, branded entertainment, and consulting, executed for major Greek and international enterprise clients across telecommunications (Cosmote/OTE), banking (Eurobank), aviation (Aegean), consumer goods (Lacta/Mondelez, Dove/AXE/Unilever, Nescafé), automotive (Toyota Hellas), retail (IKEA Greece), and Greek government ministries.

The agency employs 300+ advertising and communications professionals and operates under a professional services fee-based revenue model with project- and contract-based pricing negotiated individually with enterprise clients. New business is acquired through direct sales outreach, new business pitches, and long-term account management; no public pricing is disclosed. Distribution is entirely direct B2B enterprise engagement with no self-service or productized offering. The agency's underlying technology stack combines data-driven CRM and first-party data via Ogilvy One, dynamic advertising and content creation across paid/owned/earned media, and increasingly AI-assisted video production tools (notably Google's VEO3 used in the BOX "Epic Points" and Greek Ministry of Transportation "Greek Islands are Beautiful" campaigns) integrated via the WPP OPEN Platform.

With 40+ years of continuous presence in the Greek market, Ogilvy Greece has accumulated 1,377+ Ermis Awards and 81+ Effie Awards domestically, alongside 10 Cannes Lions, 3 Clio Awards, 8 London International Awards, and 3 Webby Awards internationally. Recent wins include the Grand Clio (Clio Health 2026) and Bronze Lion at Cannes 2026 for Toyota "Escape Vehicle," a Gold Lion at Cannes 2022 and Grand Effie for Lacta "Don't Ever Leave Me," and a Bronze Lion at Cannes 2024 for the Greek Ministry of Education "Stop Bullying." Quantified campaign outcomes include a +13.5% sales lift for Lacta, +60% participation increase for Cosmote's Robotics Competition, and documented regulatory impact (Dove "Dear Influencers" campaign led to changes in Greek advertising law on filters/retouched images). The agency is GDPR-compliant and operates an ISO 27001-aligned information security program.

Name

Ogilvy

Legal name

Bold Ogilvy Ανώνυμη Εταιρεία Επικοινωνίας

Website

https://ogilvy.gr

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Ogilvy Greece is a full-service advertising and communications agency based in Athens, part of the WPP network, employing 300+ professionals across Advertising, PR, Performance Marketing (Ogilvy One), Health, and Consulting for major enterprise and government clients.

Ownership category

akta.pro rank

Product category

Advertising & Communications Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Advertising services
• Public relations
• Performance marketing
• Brand consulting
• Health communications

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Creative Services: Ogilvy generates revenue through fee-based creative and advertising services, including campaign development, brand strategy, film production, branded entertainment, and multi-channel activation for enterprise clients.
2. Performance Marketing & CRM: Revenue from data-driven performance marketing, CRM strategy, and digital marketing services leveraging first-party consumer data and technology platforms.
3. Public Relations & Communications: Fees for public relations, earned media, social media, influencer marketing, and issue navigation services.
4. Health & Wellness Communications: Specialized health and wellness communication services including health brand strategy, HCP marketing, medical education, and patient engagement.
5. Consulting: Business consulting services including growth strategy, business transformation, corporate brand innovation, and growth insights.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ogilvy Greece is a full-service advertising and communications agency that creates, plans, and executes integrated brand campaigns for enterprise and government clients. Its portfolio spans advertising, public relations, performance marketing and CRM (Ogilvy One), health communications, and business consulting. Services are delivered through 300+ communication professionals in Athens, operating as part of the global WPP/Ogilvy network.

Product overview

Ogilvy Greece is a full-service advertising and communications agency operating as part of the WPP network. The company offers an integrated portfolio of services organized around five core pillars: Advertising, Public Relations, Ogilvy One (Performance Marketing, CRM & Data), Health, and Consulting. These core services are supported by specialized capabilities including Brand Strategy, Branded Entertainment, Social, Activation & Shopper Marketing, and various Health sector offerings (Medical Education, HCP Marketing, Patient Engagement, HealthTech & Data). The agency serves diverse clients across telecommunications (Cosmote, Aegean), banking (Eurobank), automotive (Toyota), consumer goods (Lacta, Dove, IKEA), and government sectors, creating campaigns spanning TV, digital, social media, outdoor, and experiential channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Creation and scaling of brand ideas that win audience attention, executed through dynamic content delivered across paid, owned, and earned media for enterprise clients in Greece.
• Public Relations Brand-building, reputation protection, and influence-driving communications combining data-informed strategy with earned and social media expertise for enterprise clients.
• Ogilvy One Performance marketing, CRM, and data-driven customer acquisition services that leverage digital platforms and first-party data to convert consumer intent into action for enterprise clients.
• Health Communications Specialized health brand strategy, HCP marketing, medical education, and patient engagement services for healthcare brands, pharmaceutical companies, hospitals, and medical organizations.
• Consulting Business consulting covering growth strategy, business transformation, corporate brand innovation, and growth insights, delivered through long-term client engagements.

Quantifiable outcome

• Lacta #ActForLove campaign increased sales by 13.5%
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WPPcoreOthersOgilvy is a member of the WPP global advertising and communications network. WPP is the world's largest communications services company, and Ogilvy operates as its flagship creative agency brand. Ogilvy Greece is part of this international network structure.
• Foss ProductionsminorImplementation/ SI/ Consulting PartnerFoss Productions is a Greek film and content production company that has worked with Ogilvy on several branded entertainment campaigns including 'The Real Robokids', Toyota 'Escape Vehicle', and Cosmote TELEKOM campaigns.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McCann Athens (McCann Worldgroup Greece): Greek arm of McCann Worldgroup (IPG), offering full-service advertising, digital, and PR to enterprise clients in Greece. Directly competes with Ogilvy Greece for the same blue-chip Greek advertisers across similar service lines.
• Publicis Athens (Publicis Groupe Greece): Greek operations of Publicis Groupe providing advertising, digital, and communications services. Operates with comparable full-service model and competes head-to-head with Ogilvy Greece for enterprise accounts across telecom, FMCG, and banking verticals.
• Leo Burnett Athens: Greek office of Leo Burnett (Publicis Groupe), historically a strong creative agency in the Greek market. Competes with Ogilvy Greece for brand-led creative mandates and similar multinational clients.
• Saatchi & Saatchi Greece: Greek operations of Saatchi & Saatchi (Publicis Groupe), focused on brand-building creative work. Comparable in service offering and target client base to Ogilvy Greece.
• BBDO Athens: Greek arm of BBDO (Omnicom), a global full-service creative network. Competes directly with Ogilvy Greece for Greek and multinational clients with similar integrated communications offerings.
• TBWA Athens: Greek operations of TBWA (Omnicom), known for disruptive creative work. A direct competitor to Ogilvy Greece in the Greek advertising market across brand, digital, and PR services.
• DDB Athens: Greek arm of DDB (Omnicom), offering advertising and integrated communications. Competes with Ogilvy Greece for similar enterprise client mandates in the Greek market.
• Havas Athens (Havas Creative Greece): Greek operations of Havas, offering creative, media, and communications services. A network-agency direct competitor to Ogilvy Greece in the Greek market.
• Dentsu Greece: Greek arm of Dentsu International, offering advertising, digital, and CX services. Competes with Ogilvy Greece for similar enterprise clients across multiple verticals.
• FCB (Foote, Cone & Belding) Athens: Greek operations of FCB (IPG), a global creative network. Competes with Ogilvy Greece for brand-led creative mandates and similar multinational and Greek enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ogilvygreece
• YouTubeyoutube.com/OgilvyGreece
• Facebookfacebook.com/OgilvyGreece
• LinkedInlinkedin.com/company/ogilvygreece
• Instagraminstagram.com/ogilvygreece

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy