What Crowd does

Crowd (legal entity: The Crowd Group Limited) is a London-headquartered international marketing agency founded in 2014 in Bournemouth, UK, and operating through eight in-market offices across Europe (London, Berlin, Madrid, Amsterdam), the Middle East (Dubai), Asia Pacific (Shenzhen, Chengdu), and North America (San Francisco). It delivers three core service pillars — Creative (Experience & Activation, Campaign & Content, Design), Media (Social Media Marketing, Planning & Buying, Performance Marketing), and Technology (AI Innovations, Technical Development, UX/UI Design) — to a client base that mixes multinational enterprises (Nike, Airbnb, Baxter, ENGIE, DENSO, Costa Coffee, Sumsub, Binance) with government and tourism authorities (Dubai Airports, Egypt Tourism, Ras Al Khaimah Tourism Development Authority).

Underlying the service offering is an R&D Labs division that develops proprietary marketing-technology assets, most notably SightGEO — an LLM visibility and cultural intelligence platform that tracks brand mentions across generative AI engines across prompts, competitors, markets, and languages. Other proprietary or branded technology assets include AI Innovations (generative asset creation, AI chaining, workflow automation, predictive modelling) and the TEAMO Web3 agency and NFT initiative. The agency maintains certified partnerships with Google, Meta, HubSpot, and Marketo, alongside ISO certification, PRCA accreditation, and a roster of industry awards (Awwwards, MENA Digital Awards, W3, MMA, The Drum).

Crowd's revenue model is project-based and retainer-based professional services, with public budget tiers ranging from under $5,000 to $100,000+. Distribution is direct, led by regional Managing Directors (Jamie Sergeant as Global CEO, Skye McNeill as COO, plus regional MDs Adam Smithson for EU, Tom Berne for UAE, Jensen Yan for China, and Deepa Pathak for the US) and supported by website contact forms, phone, and WhatsApp outreach. The company is privately held with no disclosed external funding rounds, operates under UK Modern Slavery Act compliance, and was selected for the Grow London Global Cohort 8 programme in 2024, signaling active intent to scale internationally from its UK base.

Name

Crowd

Legal name

The Crowd Group Limited

Website

https://thisiscrowd.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowd is a London-based international marketing agency with eight in-market offices across Europe, Middle East, Asia Pacific, and North America. It delivers creative, media, and technology services to enterprise brands, governments, and technology firms, supported by its proprietary SightGEO LLM visibility platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services Fees: Project-based and retainer-based marketing services revenue generated through creative, media, and technology service engagements with enterprise clients, governments, and brands globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crowd is an international creative and performance media agency that provides creative, media, and technology services to enterprise and government clients. The agency combines brand creative development, paid media planning and buying, and marketing technology capabilities, including its proprietary SightGEO LLM visibility platform for measuring brand presence in large-language-model outputs.

Product overview

Crowd is an international marketing agency that combines global reach with local knowledge and merges human expertise with cutting-edge technology. The company operates as a connected network of 8 in-market companies under The Crowd Group umbrella. The core offering spans three main service pillars: Creative Services (Experience & Activation, Campaign & Content, Design), Media Services (Social Media Marketing, Planning & Buying, Performance Marketing), and Technology Services (AI Innovations, Technical Development, UX/UI Design). The company also operates R&D Labs as a dedicated innovation hub that develops proprietary technology platforms like SightGEO for LLM visibility tracking. Supporting resources include a free eBooks library covering marketing topics. Specializations include multicultural marketing (25 nationalities, 17 languages) and sustainability marketing as strategic pillars.

Differentiator

Problem solved

Functional benefit

Brands

• SightGeo: LLM visibility and cultural intelligence platform that tracks brand mentions across generative AI engines
• TEAMO
• R&D Labs

Products and services

• Creative Services
• Media Services
• Technology Services
• SightGEO LLM Visibility Platform

Quantifiable outcome

• 7.3M+ campaign impressions for ENGIE Middle East digital campaign
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Grow London Global / London & PartnerscoreGTM or Marketing Partner · 1 January 2026Selected for Cohort 8 of Grow London Global programme backed by the Mayor of London, supporting UK businesses with international scaling. Programme provides tailored support, market insights, and networking with 125 high-growth businesses.
• Google PartnercoreTechnology or IntegrationCertified Google Partner status for advertising and analytics capabilities, enabling advanced digital marketing services for clients.
• MetacoreTechnology or IntegrationPartnership for Facebook and Instagram advertising capabilities and insights, supporting social media marketing services.
• ISO CertificationcoreOthersISO certification indicating quality management systems for consistent service delivery.
• SightGeocoreStrategic or Co-development PartnerLLM visibility and cultural intelligence platform developed by Crowd's R&D. Tracks brand mentions across generative AI engines and provides cultural search intelligence. Represents Crowd's proprietary technology offering for AI-first marketing.
• Academic Partnerships (UK)minorStrategic or Co-development PartnerLondon R&D hub collaborates with academic institutions for evidence-based marketing strategies and early access to consumer behavior research.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Anomaly: Independently owned creative agency with offices in New York, Los Angeles, London, Toronto, Shanghai and Singapore. Comparable to Crowd's independent, multi-region model and brand-led creative positioning for major global clients.
• R/GA: Globally networked creative and technology agency (part of IPG) known for combining design, engineering and emerging tech for enterprise brands. Comparable to Crowd in its technology-led creative positioning and emphasis on innovation labs.
• Huge Inc. Global experience design and digital agency offering strategy, creative, marketing and technology services. Comparable to Crowd in its integrated offering and enterprise client roster across multiple regions.
• Critical Mass: Digital experience and design agency (part of Globant) offering creative, media, CRM and technology services globally. Comparable to Crowd's enterprise-focused, integrated digital agency model with measurable performance-marketing outcomes.
• Monks (formerly MediaMonks): Global digital-first production and creative agency operating across content, media and technology disciplines. Comparable to Crowd's integrated creative/media/tech service model and international footprint serving enterprise brands.
• Dept Agency: Independent, Amsterdam-rooted digital creative and technology agency with offices across Europe, the US and APAC. Closely comparable to Crowd in size, multi-region "global boutique" positioning, creative + technology + media offering, and use of proprietary martech.

Broad incumbents

• Digitas: Publicis-owned global connected marketing agency spanning creative, media, data and technology. Comparable to Crowd's full-service digital agency positioning but with substantially greater scale and holding-company backing.
• Dentsu Creative: Global creative network of Dentsu International, offering integrated creative, media and CX services. A larger incumbent competitor for the same enterprise brand-marketing budgets Crowd pursues, with much deeper geographic coverage.
• VMLY&R: WPP's global creative and brand experience network with deep capabilities across advertising, CX and commerce. Competes for the same enterprise CMO mandates Crowd targets, with far larger scale and proprietary martech.
• Publicis Sapient: Digital transformation and marketing arm of Publicis Groupe, combining strategy, creative, consulting and technology. Comparable as a tech-enabled marketing-services competitor pursuing enterprise digital transformation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisiscrowd
• YouTubeyoutube.com/user/ThisIsCrowd
• Facebookfacebook.com/CrowdCommunications
• LinkedInlinkedin.com/company/this-is-crowd
• Instagraminstagram.com/thisiscrowd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowd