What Yoga Alliance Professionals does

Yoga Alliance Professionals, trading as Yoga Pros, is a Scottish-registered not-for-profit professional body (Company No. SC502923) that supports yoga teachers in building sustainable, career-long practices. Founded in 2017 and headquartered in Edinburgh, the organization serves more than 10,000 yoga teachers across 100+ countries, with its primary operational footprint in the UK and Ireland. Its core offering is a tiered membership platform: a free Trainee tier for teachers-in-training and a paid Professional tier for qualified teachers, supported by a Brand/Training School membership for accredited training providers. The platform is web-based and includes a member directory, a course accreditation management system, and a professional profile builder (LiveCV).

The product portfolio is structured around the proprietary Growth Path framework, a career progression system that moves teachers through Professional Standards, Career Infrastructure (including Cover Class, Partnership, Promotion), and Support & Accountability layers. Adjacent tools include Cover Classes (a substitute-teaching marketplace with alerts), Trainee Success Score (a transparency metric grading training courses on graduate outcomes across 10 criteria), Opportunity Score (a search-ranking metric for employer-facing directories), Specialty/Unlocks (verified specializations), and Growth Journeys (step-by-step career pathways). The platform integrates with Stripe, PayPal, and BACS for PCI-DSS-compliant payment processing and partners with Balens Ltd as an Authorised Introducer to facilitate a group Master Insurance Policy for UK and Ireland members.

Revenue is generated through three streams: annual Professional and Brand Membership subscriptions (with a 12-month monthly payment option), one-time non-refundable course accreditation fees (£249 per application for Foundation or Development training courses), and insurance facilitation income embedded in membership fees. The go-to-market model is community-led, combining a content-marketing blog (archive dating back to 2017), SEO-driven teacher and training-course directories, organic social channels, and a referral pipeline driven by accredited training schools that encourage graduates to join. The company employs 1-10 staff and underwent a 2025 rebranding from Yoga Alliance Professionals to Yoga Pros to reflect its evolution from a pure accreditation body to a full professional-infrastructure provider.

Name

Yoga Alliance Professionals

Legal name

Yoga Pros Organisation Limited

Website

https://yogaallianceprofessionals.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Alliance Professionals (Yoga Pros) is a Scottish not-for-profit professional body that operates a tiered membership and accreditation platform serving 10,000+ yoga teachers across 100+ countries, with primary operations in the UK and Ireland.

Ownership category

akta.pro rank

Product category

Yoga Professional Services

NAICS

Professional Organizations (81392), Business Associations (813910), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga professional membership
• Yoga teacher accreditation
• Yoga training certification
• Professional development yoga
• Yoga liability insurance

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Membership Subscriptions: Annual membership fees providing access to professional development tools, accreditation, directory listings, insurance facilitation, and member benefits. Auto-renewing annual subscriptions with monthly payment option available.
2. Course Accreditation Fees: One-time application fee for training providers seeking accreditation for their yoga teacher training courses. Non-refundable fee covering administrative review and assessment.
3. Insurance Facilitation: Facilitates group insurance coverage through Balens Ltd for UK and Ireland members, acting as an Authorised Introducer. Revenue derived from membership fees that include insurance access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yoga Pros is a standards-led not-for-profit professional body for yoga teachers, providing tiered Professional and Trainee Memberships, Foundation and Development Course Accreditation for training providers, and facilitated professional liability insurance through Balens Ltd. Members gain access to a career progression framework (Growth Path), Cover Class marketplace, LiveCV profile builder, searchable directory listings, and ongoing professional development resources.

Product overview

Yoga Pros (formerly Yoga Alliance Professionals) operates as a standards-led professional body for yoga teachers, offering a membership platform with tiered access. The core portfolio consists of Professional and Trainee Memberships for individual yoga teachers, Foundation and Development Training Accreditation for training providers, and the Growth Path framework for career progression. Supporting products include Cover Classes (substitute teaching marketplace), LiveCV (professional profiles), Trainee Success Score and Opportunity Score (visibility and ranking metrics), Specialty/Unlocks (verified specializations), and Insurance facilitation through Balens Ltd. The Yoga Teacher Revolution initiative drives community engagement and transparency around graduate outcomes. The platform spans member directories, teacher training accreditation, insurance administration, career development tools, and a blog content hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Paid annual membership tier for qualified yoga teachers (with monthly payment option on 12-month contract). Provides professional body accreditation, insurance facilitation through Balens Ltd, Growth Path access, Cover Class alerts, LiveCV profile builder, directory listing, and credential display with accreditation badges. Targets qualified yoga teachers seeking professional recognition, career sustainability, and insurance coverage.
• Trainee Membership
• Foundation Course Accreditation Accreditation service for 200-hour yoga teacher training courses. Requires minimum 180 contact hours, SYT-level lead teacher qualification, and 70% of the course taught by the lead teacher. Includes Trainee Success Score tracking for post-graduation support measurement. Targets organizations and individual trainers running Foundation-level yoga teacher training programs.
• Development Training Accreditation
• Master Insurance Policy Facilitation

Quantifiable outcome

• 30% of certified yoga teachers never teach a paid class - Yoga Pros addresses this through Cover Class system and Growth Path support

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves1 record

Broad incumbents

• ClassPass: Global fitness and wellness marketplace connecting consumers to studios and instructors across modalities including yoga. Broader incumbent that touches teacher discovery and corporate wellness but operates as a consumer marketplace rather than a professional body.
• Mindbody: Major wellness business management platform providing booking, payments, and directory services for yoga studios, teachers, and fitness businesses. Adjacent incumbent offering overlapping teacher discovery and studio infrastructure at much wider scale.
• International Yoga Federation: Global federation representing national yoga organizations worldwide, including member associations and teacher certification frameworks. Operates at a broader, international umbrella level compared to Yoga Pros' direct-to-teacher model.

Emerging players

• Pilates Method Alliance: Professional membership and certification body for Pilates teachers with a near-identical professional body and teacher accreditation model. Comparable as a parallel mind-body professional body that could be expanded into by Yoga Pros or competes for similar teacher mindshare.
• Teach Yoga: Online community and resource platform for yoga teachers offering job listings, teacher directories, and professional content. Adjacent emerging player in teacher discovery and career resources that overlaps with Yoga Pros' directory and Growth Path offerings.

Others

• Balens Ltd: Specialist insurance broker for holistic and wellness professionals, including yoga teachers. Yoga Pros' core insurance partner — not a competitor but the underlying provider whose product is bundled into Yoga Pros membership.

Regional players

• European Yoga Federation: Pan-European federation coordinating yoga organizations across European countries. Regional peer that overlaps in mission but serves a different geographic coalition than Yoga Pros' UK/Ireland-anchored but globally distributed membership.

Direct peers

• British Wheel of Yoga: The UK's longest-established yoga organization, providing teacher training accreditation, membership, and continuing professional development. Operates in the same UK/Ireland core market as Yoga Pros with the same yoga-teacher professional body value proposition.
• Yoga Alliance: US-based Yoga Alliance is the largest international professional registry and credentialing body for yoga teachers and training schools. Yoga Pros operated under a near-identical name for years, making it the most direct comparable on product, target audience, and business model.
• Independent Yoga Network: UK-based membership organization offering professional recognition, insurance access, and development resources for yoga teachers. Targets the same yoga teacher persona as Yoga Pros with a similar subscription-based professional body model.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YogaAlliancePro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Alliance Professionals