McNROE Consumer Products
- Company typePrivate
- Founded1986
- HeadquartersKolkata, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
McNROE Consumer Products firmographics
Firmographics- Name
- McNROE Consumer Products
- Legal name
- McNROE Consumer Products
- Website
- https://mcnroe.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
McNROE Consumer Products industry classification
Industry- Product category
- Personal Care & Fragrances
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
- akta.pro secondary industries
- Men’s Deodorants & Antiperspirants (CRABAGAG), Fragrance & Deodorant Distribution (CRAOAEAF), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)
Keywords
Where McNROE Consumer Products is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Markets served
McNROE Consumer Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Distribution channels2 records
Marketing channels2 records
McNROE Consumer Products product offering
Product offeringCore offering
McNROE Consumer Products manufactures and markets multibranded personal care and grooming products in India, including perfumes, deodorants, wet wipes, talcum powder, and grooming accessories. The company's flagship offering is the Wild Stone luxury men's fragrance brand, which drives the majority of its branded revenue through modern retail and e-commerce channels. Products are positioned across mass and premium tiers to address the Indian male grooming and personal care consumer.
Product overview
McNROE Consumer Products operates primarily through its Wild Stone brand, which offers men's luxury fragrances. The company competes in India's premium fragrance segment, where luxury men's fragrances account for 60% of the $189.1 million market and outpaced overall market growth at 14.6% in 2024. Wild Stone is positioned as a key player among luxury fragrance brands alongside Skinn by Titan and Ajmal Group, competing against mass-market players like Vini Cosmetics (Fogg) and newer entrants like Bellavita.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Stone: Luxury fragrance brand for men sold in India, part of McNROE Consumer Products portfolio.
Products and services
- Wild Stone Wild Stone is McNROE's flagship luxury men's fragrance brand, anchoring the company's presence in India's premium men's personal care segment and contributing roughly 60% of the company's revenue through sales via modern retail and online channels.
- Multibranded deodorants, wet wipes, talcum powder, and grooming accessories Mass-market personal care line sold under McNROE's broader multibrand portfolio, complementary to the Wild Stone luxury fragrance brand and distributed through Indian modern retail and e-commerce channels.
Companies that use McNROE Consumer Products
Customer profileSegments1 record
Ideal customer profiles1 record
McNROE Consumer Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McNROE Consumer Products partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
McNROE Consumer Products competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
McNROE Consumer Products social profiles
Digital presenceMcNROE Consumer Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
McNROE Consumer Products leadership team
Management profileNumber of profiles
McNROE Consumer Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McNROE Consumer Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McNROE Consumer Products
What does McNROE Consumer Products do?
McNROE Consumer Products manufactures and markets multibranded personal care and grooming products in India, including perfumes, deodorants, wet wipes, talcum powder, and grooming accessories. The company's flagship offering is the Wild Stone luxury men's fragrance brand, which drives the majority of its branded revenue through modern retail and e-commerce channels. Products are positioned across mass and premium tiers to address the Indian male grooming and personal care consumer.
When was McNROE Consumer Products founded?
McNROE Consumer Products was founded in 1986. It employs 251 to 500 people.
Where is McNROE Consumer Products based?
McNROE Consumer Products is headquartered in Kolkata, India, in the Asia region.
Does McNROE Consumer Products have an API?
No public API is recorded for McNROE Consumer Products.
What industry is McNROE Consumer Products in?
McNROE Consumer Products's product category is Personal Care & Fragrances. Its primary akta.pro industry code is CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave), with a secondary code of CRABAGAG, Men’s Deodorants & Antiperspirants. Its NAICS code is 32561 and its SIC code is 2844.