New Wire Marine

What New Wire Marine does

New Wire Marine is a Charleston, SC-based manufacturer and direct-to-consumer retailer of custom marine switch panels, electrical distribution components, and related boat outfitting products. Founded in 2010, the company designs, mills, etches, and assembles its products in-house in the United States, with a product portfolio spanning three switch panel tiers (SEAready pre-designed, E-Panel Builder customer-designed, and Fully Custom) plus marine-grade rocker switches, push buttons, circuit protection, power management (battery switches, ACRs, Power Boxes, RigPro), marine wire, terminals, NMEA 2000 networking components, the DEX7 multimeter, marine lighting, and SEAsafe HDPE storage solutions. The core technology is hand-assembled ABS switch panels with proprietary dual-light backlit switch technology and subtractive laser-etched labels, supported by an online drag-and-drop E-Panel Builder configurator that enables self-serve custom design.

The business model is primarily one-time, project-based sales of custom-built hardware directly to end customers through the company's e-commerce site, with quote-based pricing for custom panels, unit pricing for components and accessories ($19.99-$44.99 for switches, $160-$270 for SEAsafe glove boxes), and free shipping on orders over $150. Customer segments are split across individual recreational boat owners seeking replacement or upgraded helm panels (primary), boat builders and dealers needing OEM-equivalent or custom panels (primary), and marine electronics service/installation shops (secondary), with no disclosed distributor or retail channel. International shipping is offered, with confirmed fulfillment to markets including the United Kingdom. The company operates with 11-50 employees, has served 40,000+ customers since inception, and maintains 200+ five-star Google reviews, positioning it as a niche but established American-made alternative in the marine electrical aftermarket.

Name

New Wire Marine

Legal name

New Wire Marine

Website

https://newwiremarine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

New Wire Marine manufactures and sells custom marine switch panels, marine electrical components, and boat outfitting products directly to boat owners, builders, and marine service shops via DTC e-commerce from its Charleston, SC facility, having served 40,000+ customers since 2010.

Ownership category

akta.pro rank

Product category

Marine Electrical Components and Custom Switch Panels

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Wiring Device Manufacturing (33593), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)

akta.pro secondary industries

Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Cable, Connectors & Cable Management (IMAJAJAK), Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Custom marine switch panels
• Marine electrical components
• Marine grade rocker switches
• Boat electrical distribution
• Marine panel building

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Switch Panel Sales: Revenue from custom-designed and built marine switch panels sold directly to boat owners and boat builders. Panels are priced based on size, complexity, components, and wiring options. Production lead time of 3-6 weeks typically.
2. Marine Electrical Components: Sales of individual marine-grade components including rocker switches, push button switches, toggle switches, circuit breakers, fuse blocks, wire, terminals, battery switches, power boxes, lighting, and accessories.
3. E-Panel Builder: Free-to-use design tool generating revenue when customers complete and order their custom panel designs. No separate fee for the builder tool itself.
4. SEAsafe Storage Products: Marine-grade glove boxes, access doors, and storage solutions in standard sizes and custom configurations. Stock sizes ship quickly; custom orders built to specification.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

New Wire Marine designs, manufactures, and sells custom marine switch panels and electrical distribution panels for boats, available in three tiers: SEAready (pre-designed), E-Panel Builder (customer-designed online), and Fully Custom (RFQ-based). The company also sells a full line of complementary marine-grade electrical components, including rocker switches, push button switches, circuit breakers, battery management devices, marine wire, NMEA 2000 networking components, the DEX7 multimeter, marine lighting, and SEAsafe waterproof storage products, all assembled in-house in Charleston, SC.

Product overview

New Wire Marine is a marine electrical components company offering a portfolio of interrelated products centered on custom switch panels and marine electrical distribution systems. The core offering consists of custom switch panels available through three service tiers: SEAready (pre-designed), E-Panel Builder (online drag-and-drop design tool), and Fully Custom panels built to specification. Supporting the panel business are complementary product lines including marine-grade switches (Contura II, V, XIV rocker switches; push button switches from Bluewater, Bocatech, Carling; toggle switches), circuit protection (breakers, fuses, fuse blocks), power management (battery switches, ACRs, Power Boxes, RigPro systems, relays), wire and connectivity (marine wire, terminals, Deutsch connectors), network and monitoring (NMEA 2000 components, DEX7 multimeter, meters/gauges), marine lighting (accent, navigation, work lights, controllers), and storage solutions (SEAsafe glove boxes and access doors). The company operates exclusively in the marine segment, manufacturing and assembling products in Charleston, SC since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Switch Panels Hand-assembled, OEM-quality marine-grade 12V ABS switch panels available in three tiers (SEAready pre-designed, E-Panel Builder customer-designed, and Fully Custom) for boat owners, boat builders, and marine service shops.
• E-Panel Builder Free online drag-and-drop design tool that enables customers to design custom marine switch panels by selecting size, material color, components, wiring options, and backlighting, with save, review, and order functionality.
• SEAready Switch Panels Pre-designed switch panels with LED blue backlighting, sold as built-ready products for quick installation on boats.
• Marine Grade Rocker Switches Carling Contura II, V, and XIV series rocker switches available in illuminated backlit combinations with laser etching, including multiple color options (warm white, red, blue, cool white LED) and standard marine labels with custom options.
• Push Button Switches Marine-grade push button switches from Bluewater, Bocatech, and Carling brands, available in resettable and non-resettable options with various configurations (2-Circuit, momentary, Nav/Anc style) and blue and red backlighting.
• Toggle Switches Marine-grade toggle switches for boat electrical systems, providing on-off and multi-position switching capabilities.
• Circuit Breakers and Circuit Protection Marine circuit protection including A & C series breakers, fuse blocks, holders, and fuses (AMI, ATC, Maxi types) for protecting electrical circuits on vessels.
• Battery Switches and ACRs Battery management devices including battery switches and Automatic Charging Relays (ACRs) for controlling multiple battery banks on boats.
• Power Boxes Consolidated power distribution units (PW102 and others) that combine battery management components into single, easy-to-install units for boat electrical systems.
• RigPro Battery Management Systems Battery management system brand for boats, providing integrated power management solutions.
• Relays Electrical relays for marine applications including the BW-40A relay for controlling high-current devices from low-current switch circuits.
• Marine Wire Marine-grade electrical wire and cable designed for boat electrical systems with proper insulation for marine environments.
• Terminals, Lugs, and Connectors Marine-grade electrical connectors including Deutsch compatible connectors, terminal blocks, bus bars, ring terminals, and lugs for secure wire connections.
• NMEA 2000 Network Components Marine networking equipment including NMEA 2000 cables and tees for connecting marine electronics and sensors on boats.
• DEX7 Advanced Marine Multimeter Advanced marine digital multimeter for diagnosing and troubleshooting boat electrical systems, featuring marine-specific design and functionality.
• Meters and Gauges Marine-grade measurement instruments including voltmeters and other gauges for monitoring boat electrical systems and parameters.
• Marine Lighting Boat lighting products including accent and interior lights, utility and work lights, navigation lights, and lighting controllers and dimmers for marine applications.
• SEAsafe Marine Storage Waterproof marine glove boxes and access doors built from marine-grade HDPE, available in stock sizes (8x8x6, 6.5x12.5x6, 8x14.5x6 inches) in white or black, with options for lighting, retention lip, foam-floor liner, and custom dimensions.

Quantifiable outcome

• 40,000+ satisfied customers served since 2010

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Sea Systems: Direct competitor in marine electrical panels, switches, circuit protection, and battery management. Blue Sea Systems is the incumbent in the OEM and aftermarket marine electrical category that New Wire Marine is challenging with its custom panel offering.
• Paneltronics: Manufacturer of custom marine switch panels, power distribution panels, and breaker panels for OEM and retrofit applications. Overlaps directly with New Wire Marine's core custom switch panel business in both recreational and commercial marine segments.
• Ancor: Marine-grade wire, terminals, and electrical accessories sold into the same boat owner and marine installer customer base. Ancor competes with New Wire Marine's marine wire, terminals, and connector product lines.
• Marinco: Supplier of marine electrical products including shore power, charging, and onboard electrical connections. Overlaps with New Wire Marine on boat electrical systems and shares the same marine aftermarket and OEM customer base.
• Sea-Dog Line: Broad-line marine hardware and electrical accessories retailer that competes with New Wire Marine's switch, lighting, and accessory SKUs across the same boat owner and marine dealer channels.
• Attwood: Marine accessories manufacturer with overlapping categories in lighting, electrical accessories, and onboard power. Targets the same recreational and small commercial boat OEM and aftermarket customers.
• Perko: Manufacturer of marine lighting, hardware, and electrical accessories including navigation lights that overlap with New Wire Marine's marine lighting and accessory product lines.

Emerging players

• Bluewater Marine: Manufacturer of marine push button switches sold both as a standalone brand and as a component supplier to New Wire Marine. Overlaps on switch categories and shares the marine upgrade and refit customer base.
• Bocatech: Marine and industrial push button switch manufacturer that supplies switches into New Wire Marine's panel builds. Competes on switch SKUs and on direct panel builder relationships.

Broad incumbents

• Carling Technologies: Large established switch manufacturer whose Contura II, V, and XIV rocker switches are sold by New Wire Marine as part of its panel offering. Carling is a broad incumbent in marine and vehicle switching and a de facto standard in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/newwiremarine
• Facebookfacebook.com/NewWireMarine
• Instagramsecure.instagram.com/newwiremarine
• Xx.com/NewWireMarine
• LinkedInlinkedin.com/company/new-wire-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Wire Marine