WhatsMiner
WhatsMiner (MicroBT) is a Chinese designer and manufacturer of Bitcoin ASIC mining hardware, offering air-, hydro-, and immersion-cooled M-series miners up to 512 TH/s for enterprise mining operations and individual miners worldwide.
- Company typePrivate
- Founded2019
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What WhatsMiner does
WhatsMiner is the consumer and enterprise brand of Shenzhen MicroBT Electronics Technology Co., Ltd., a privately held Chinese designer and manufacturer of Bitcoin (SHA-256) ASIC mining hardware founded in 2019 and headquartered in Shenzhen. The company designs full-custom ASIC chips on an advanced 5nm process and produces a broad M-series miner portfolio spanning three cooling classes — air-cooling (M30S, M50S, M60 families), hydro-cooling (M63, M64, M65, M66, M70, M735 families), and immersion-cooling (M6DS++) — with hashrates from roughly 100 TH/s to 512 TH/s and energy efficiencies as low as 14.5 J/TH. The product stack is complemented by the WhatsMinerTool desktop management platform for fleet firmware, pool, and monitoring operations, and an API documented for programmatic miner integration.
The business model is primarily direct hardware sales through shop.whatsminer.com, supported by warehouses in Hong Kong and the United States and a dedicated bulk-order enterprise channel; after-sales revenue is generated through authorized service centers offering repair services and warranty claims. Pricing is per-unit across the M-series SKUs (from approximately $460 for legacy M30S+ to $6,144 for the high-end M63S). Commercial strategy has recently extended into a revenue-sharing hosted-mining model via the April 2026 Deep Hash Mining partnership, in which WhatsMiner supplies hardware while the partner provides infrastructure and energy management. The customer base spans individual miners (via the online shop) and enterprise-scale Bitcoin mining operations (via bulk and partnership channels); strategic cooling-technology alliances with Fog Hashing, Hash House, and HEATCORE INC extend the offering into liquid and immersion-cooled deployments. Leadership disclosed in the inputs is limited to Jordan Chen, COO; ownership, funding history, and financials are not publicly available, representing meaningful data gaps.
WhatsMiner firmographics
Firmographics- Name
- WhatsMiner
- Legal name
- Shenzhen MicroBT Electronics Technology Co., Ltd. (深圳比特微电子科技有限公司)
- Website
- https://whatsminer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- WhatsMiner (MicroBT) is a Chinese designer and manufacturer of Bitcoin ASIC mining hardware, offering air-, hydro-, and immersion-cooled M-series miners up to 512 TH/s for enterprise mining operations and individual miners worldwide.
- Ownership category
- akta.pro rank
WhatsMiner industry classification
Industry- Product category
- Cryptocurrency Mining Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341)
- akta.pro primary industry
- Mining Hardware (ASIC/GPU) Manufacturing & Distribution (FSADAOAD)
- akta.pro secondary industry
- Custom & Application-Specific ASIC Design Services (HDAHABAJ)
Keywords
Where WhatsMiner is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
WhatsMiner business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mining Hardware Sales: Primary revenue stream from selling ASIC Bitcoin mining machines including M50S, M60, M63, M66, and M30 series with various hashrate and efficiency specifications. Products sold as spot orders, pre-orders, and flash sales.
- Parts and Accessories: Replacement parts, quick connectors, and accessories available for purchase through the support portal and direct contact for hydro-cooling and immersion cooling systems.
- Repair Services: After-sales repair services for miners including online registration, service center processing, and warranty claims through authorized service centers.
- Bulk Enterprise Orders: Large-scale orders for mining operations with custom pricing and delivery arrangements for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WhatsMiner M50S - 124TH hashrate, 26J/TH energy efficiency |
| Unit Pricing | Pay-as-you-go | WhatsMiner M702 - 220TH hashrate, 14.5J/TH energy efficiency |
| Unit Pricing | Pay-as-you-go | WhatsMiner M60S - 184-188TH hashrate, 18.5J/TH |
| Unit Pricing | Pay-as-you-go | WhatsMiner M63S - 512TH hashrate, 14.5J/TH |
| Unit Pricing | Pay-as-you-go | WhatsMiner M66S - 286-290TH hashrate, 18.5J/TH |
| Unit Pricing | Pay-as-you-go | WhatsMiner M30S+ - 100TH hashrate, 34J/TH |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
WhatsMiner product offering
Product offeringCore offering
WhatsMiner designs and manufactures ASIC Bitcoin mining hardware under Shenzhen MicroBT Electronics Technology Co., Ltd., offering a comprehensive portfolio of air-cooled, hydro-cooled, and immersion-cooled miners across the M30S, M50S, M60, M63, M64, M65, M66, and M70 series using proprietary full-custom chip design and 5nm process technology. The company complements its hardware with WhatsMinerTool management software for fleet operations, firmware upgrades, and pool configuration. Direct sales are conducted through shop.whatsminer.com with warehouse fulfillment from Hong Kong and the USA.
Product overview
WhatsMiner (MicroBT) is a manufacturer of Bitcoin ASIC miners offering a comprehensive portfolio of mining hardware across three cooling technologies: Air-Cooling (M30S, M50S, M60 series), Hydro-Cooling (M63, M64, M65, M66, M70, M735 series), and Immersion-Cooling (M6DS++ series). The product lineup ranges from 100 TH/s to over 500 TH/s hash rates with energy efficiencies from 14.5 J/TH to 34 J/TH. WhatsMiner complements its hardware with WhatsMinerTool management software for firmware upgrades, pool configuration, and remote miner monitoring. The company also provides technical support resources, repair services, and an official online shop for direct purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- WhatsMiner M30S+ Air-cooled Bitcoin ASIC miner delivering 100 TH/s hash rate with 34 J/TH energy efficiency, targeted at entry-level individual miners and home mining setups.
- WhatsMiner M30S++ Air-cooled Bitcoin ASIC miner with 102-104 TH/s hash rate and 31 J/TH energy efficiency.
- WhatsMiner M50S Air-cooled Bitcoin ASIC miner delivering 124 TH/s hash rate with 26 J/TH energy efficiency for standard air cooling deployment.
- WhatsMiner M50S+ Air-cooled Bitcoin ASIC miner with 148 TH/s hash rate and 23 J/TH energy efficiency.
- WhatsMiner M50S++ Air-cooled Bitcoin ASIC miner delivering 154-162 TH/s hash rate with 21 J/TH energy efficiency.
- WhatsMiner M60 Air-cooled Bitcoin ASIC miner with 160 TH/s hash rate and 19.9 J/TH energy efficiency.
- WhatsMiner M60S Air-cooled Bitcoin ASIC miner delivering 184-188 TH/s hash rate with 18.5 J/TH energy efficiency.
- WhatsMiner M60S+ Air-cooled Bitcoin ASIC miner with 200 TH/s hash rate and 17 J/TH energy efficiency.
- WhatsMiner M60S++ Air-cooled Bitcoin ASIC miner delivering 218 TH/s hash rate with 15.5 J/TH energy efficiency.
- WhatsMiner M63 Hydro-cooled Bitcoin ASIC miner with 372 TH/s hash rate and 19.9 J/TH energy efficiency featuring liquid cooling technology for enhanced thermal management.
- WhatsMiner M63S Hydro-cooled Bitcoin ASIC miner delivering 408 TH/s hash rate and 18 J/TH energy efficiency.
- WhatsMiner M63S+ Hydro-cooled Bitcoin ASIC miner with 464 TH/s hash rate and 15.5 J/TH energy efficiency.
- WhatsMiner M63S++ Hydro-cooled Bitcoin ASIC miner delivering high hash rate with advanced liquid cooling efficiency.
- WhatsMiner M66 Hydro-cooled Bitcoin ASIC miner with 276 TH/s hash rate and 19.9 J/TH energy efficiency.
- WhatsMiner M66S Hydro-cooled Bitcoin ASIC miner delivering 286-290 TH/s hash rate with 18.5 J/TH energy efficiency.
- WhatsMiner M70 Hydro-cooled Bitcoin ASIC miner with 220 TH/s hash rate and 14.5 J/TH energy efficiency.
- WhatsMiner M735 Hydro-cooled Bitcoin ASIC miner delivering 512 TH/s hash rate with 14.5 J/TH energy efficiency.
- WhatsMiner M601 Air-cooled Bitcoin ASIC miner in the M60 series family.
- WhatsMiner M65 Hydro-cooled Bitcoin ASIC miner in the M63/M65 series family with quick connector compatibility.
- WhatsMiner M64 Hydro-cooled Bitcoin ASIC miner with slightly smaller quick connector size compared to M63/M65 series.
- WhatsMiner M6DS++ Immersion-cooled Bitcoin ASIC miner designed for vertical installation, supporting vertical wall-mount with mechanical and structural support; vertical installation does not impact internal coolant flow distribution.
- WhatsMinerTool Desktop application for managing WhatsMiner miners; supports firmware upgrades (Windows PC required), pool configuration, SN acquisition, remote miner management, overclocking, performance monitoring, power management, and log/data export.
- WhatsMiner Online Shop Official online shop for purchasing WhatsMiner mining hardware directly, offering spot orders, pre-orders, flash sales, and coming soon products; ships from Hong Kong and USA warehouses.
Quantifiable outcome
- Energy efficiency reaching 14.5J/TH on M702 and M63S models
- +2 more outcomes
Companies that use WhatsMiner
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WhatsMiner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
WhatsMiner partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deep Hash MiningcoreStrategic partnership announced in April 2026 for scalable Bitcoin mining growth through a revenue-sharing model that eliminates upfront hardware capital expenditures. WhatsMiner supplies its latest generation mining servers with ~15.5 J/T energy efficiency, while Deep Hash Mining focuses on infrastructure development, fleet management, and energy optimization. Partnership supports expansion across Deep Hash Mining's existing and future mining sites.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
WhatsMiner competitors and assessment
Company assessmentDirect peers
- Bitmain: Bitmain is the global market leader in Bitcoin ASIC miners through its Antminer brand, offering air- and hydro-cooled SKUs that compete head-to-head with WhatsMiner's M-series. Both companies target enterprise and individual miners with comparable J/TH economics.
- Canaan (AvalonMiner): Canaan is a publicly-traded fabless designer and manufacturer of Bitcoin ASIC miners under the AvalonMiner brand, with comparable product positioning, pricing tiers, and target customer base. It is a direct competitor in the same ASIC miner market as WhatsMiner.
- Bitfury: Bitfury is a privately-held blockchain and Bitcoin mining hardware company that designs and manufactures ASIC chips and miners, plus operates mining infrastructure. It is a direct peer in fabless ASIC design and miner manufacturing.
- Ebang International: Ebang is a China-based, publicly-listed designer and manufacturer of Bitcoin ASIC miners (Ebit series). Competes with WhatsMiner on price-performance across comparable J/TH tiers and target mining customers.
- Innosilicon: Innosilicon designs and manufactures ASIC miners for multiple proof-of-work cryptocurrencies including Bitcoin, with comparable hashrate and efficiency specifications. It is a direct competitor in the Bitcoin ASIC miner market.
- StrongU: StrongU is a Chinese ASIC miner manufacturer producing Bitcoin mining hardware, positioned similarly to WhatsMiner as a Tier-2 challenger to Bitmain with comparable product tiers and customer segments.
Emerging players
- Linzhi (Ethereum-class ASIC): Linzhi is a fabless ASIC designer focused on advanced-node proof-of-work mining chips, with overlap in full-custom ASIC design methodology and target customers. It represents an emerging competitive threat, particularly in adjacent proof-of-work markets.
Regional players
- Hive Digital Technologies: Hive Digital Technologies is a publicly-traded Bitcoin mining operator (not a hardware manufacturer) but is a major buyer of ASIC miners, including WhatsMiner SKUs. Comparable as a customer and ecosystem participant in the Bitcoin mining value chain.
- Marathon Digital Holdings: Marathon Digital is a large-scale North American Bitcoin mining operator and a significant enterprise buyer of ASIC hardware. While not a direct manufacturing peer, Marathon represents a key customer archetype and shapes enterprise demand dynamics for WhatsMiner products.
Others
- Braiins (slush pool): Braiins operates one of the longest-running Bitcoin mining pools and develops mining firmware (Braiins OS). It is an adjacent ecosystem participant whose firmware and pool services intersect with WhatsMinerTool's fleet management functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WhatsMiner social profiles
Digital presenceWhatsMiner financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhatsMiner leadership team
Management profileNumber of profiles
Profiles1 record
WhatsMiner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhatsMiner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhatsMiner
What does WhatsMiner do?
WhatsMiner designs and manufactures ASIC Bitcoin mining hardware under Shenzhen MicroBT Electronics Technology Co., Ltd., offering a comprehensive portfolio of air-cooled, hydro-cooled, and immersion-cooled miners across the M30S, M50S, M60, M63, M64, M65, M66, and M70 series using proprietary full-custom chip design and 5nm process technology. The company complements its hardware with WhatsMinerTool management software for fleet operations, firmware upgrades, and pool configuration. Direct sales are conducted through shop.whatsminer.com with warehouse fulfillment from Hong Kong and the USA.
Is WhatsMiner a public or private company?
WhatsMiner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhatsMiner founded?
WhatsMiner was founded in 2019.
Where is WhatsMiner based?
WhatsMiner is headquartered in Shenzhen, China, in the Asia region.
How does WhatsMiner make money?
Four revenue lines are on record. Mining Hardware Sales are the primary driver. The others are parts and Accessories, repair Services and bulk Enterprise Orders.
Who are WhatsMiner's main competitors?
Direct peers on record are Bitmain, Canaan (AvalonMiner), Bitfury, Ebang International, Innosilicon and StrongU. Linzhi (Ethereum-class ASIC) is listed as an emerging player. Regional players are Hive Digital Technologies and Marathon Digital Holdings. Braiins (slush pool) is listed as an others.
Does WhatsMiner have an API?
Yes. WhatsMiner API enables developers to programmatically manage and monitor miners. The API supports retrieving miner SN (serial numbers) after firmware upgrade. API documentation is available through the WhatsMiner API User's Manual. Developer documentation is at support.whatsminer.com/en-US/article/489?title=WhatsMiner+API_User%27s+Manual.
What industry is WhatsMiner in?
WhatsMiner's product category is Cryptocurrency Mining Hardware. Its primary akta.pro industry code is FSADAOAD, Mining Hardware (ASIC/GPU) Manufacturing & Distribution, with a secondary code of HDAHABAJ, Custom & Application-Specific ASIC Design Services. Its NAICS code is 3341.