Salty Dog

What Salty Dog does

Salty Dog Yoga & Surf is a privately-held boutique fitness studio operating a single physical location at 915 a N Lake Park Blvd in Carolina Beach, North Carolina. The studio delivers group classes in yoga, Pilates (mat and reformer), and barre, offered in-studio, outdoors on the beach, and via live streaming. It serves a dual customer base of local Carolina Beach/Wilmington residents and visiting vacationers/second-home owners, with a non-intimidating community positioning that has earned repeated recognition as the Best Yoga Studio in Wilmington.

The company's product portfolio spans tiered recurring memberships (Good Vibe Tribe unlimited mat at $118/month, Salty Core Club reformer tiers at $108-$208/month with minimum commitments), class packs (10-class at $130, 25-class at $280), private one-on-one or small group sessions ($75-$85 per session, with bulk packages up to $680 for 10 sessions), and Salty TV — a global on-demand subscription video library at $11.99/month or $119.99/year. Additional revenue lines include a 200-hour Yoga Teacher Training program, wellness retreats, and Gather, an hourly community space rental to independent healers and bodyworkers. Discounted pricing serves students, seniors, military, and teachers, alongside a sliding-scale community class.

Salty Dog runs bookings, memberships, and scheduling through the third-party Momence platform and recommends Momence's native iOS/Android app for mobile access. There is no proprietary technology stack beyond the Salty TV content library, no AI/ML capability disclosed, and no institutional funding. Marketing runs primarily through organic social (Instagram, Facebook, YouTube, Yelp, TripAdvisor) and email, and the company is operating as an independent, likely founder-owned business.

Name

Salty Dog

Legal name

Salty Dog Yoga & Surf

Website

https://saltydogyogasurf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Salty Dog Yoga & Surf is a privately-held boutique fitness studio in Carolina Beach, North Carolina, offering yoga, Pilates (mat and reformer), and barre classes in-studio, on the beach, via live streaming, and through the global Salty TV on-demand subscription.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga classes
• Pilates reformer
• Barre fitness
• Wellness retreats
• Yoga teacher training

Headquarters

HQ city

Carolina Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mat Class Sales: Drop-in classes and class passes for mat-based Pilates, yoga, and barre. Single classes, multi-class passes with expiration dates, and membership-based unlimited access to in-studio and beach mat classes.
2. Pilates Reformer Classes: Boutique reformer classes with membership options (4 or 6 classes per month), 10-class passes, and single class drop-ins. Requires minimum commitment for monthly memberships.
3. Private Sessions: One-on-one private yoga and Pilates reformer sessions, plus group sessions for 2-4 students. Session-based pricing with packages available.
4. Salty TV Subscription: Monthly ($11.99) or annual ($119.99) subscription for unlimited access to on-demand video library featuring Pilates, yoga, barre, meditation, and quick 30-minute classes.
5. Retreats: Wellness retreats offered as additional revenue stream for immersive experiences.
6. Yoga Teacher Training: 200-hour Yoga Teacher Training program for aspiring instructors.
7. Gather Space Rental: Hourly rental of Gather space for healers, bodyworkers, and artists - includes intimate treatment room, private entrance, and larger gathering space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Salty Dog Yoga & Surf operates a boutique wellness studio in Carolina Beach, NC offering Pilates (Reformer and Mat), yoga, and barre classes in-studio, outdoors on the beach, and via live streaming. The studio also sells private one-on-one and small-group instruction, wellness retreats, and a 200-hour Yoga Teacher Training program. Salty TV, an on-demand subscription video library, extends the studio's class content to remote/at-home practitioners.

Product overview

Salty Dog is a boutique wellness studio offering a platform of fitness and wellness services centered around Pilates (Reformer and Mat), yoga, and barre classes. The core offerings include in-studio mat classes, beach yoga sessions, Pilates Reformer equipment classes, and live streaming options. The product portfolio consists of: (1) Core class offerings - Pilates Reformer classes, yoga, barre, and mat Pilates available in-studio, outdoors, and via streaming; (2) Salty TV - an on-demand video subscription library for home practice; (3) Private instruction - one-on-one yoga and Pilates Reformer sessions plus small group yoga; (4) Specialty programs - 200-hour Yoga Teacher Training and wellness retreats; (5) Community spaces - Gather rental space for healers and bodyworkers; and (6) Membership plans providing various access tiers and class packages. The studio also offers community sliding-scale pricing and drop-in options for flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• Salty TV: An on-demand video library offering Pilates, yoga, barre, and meditation classes for streaming at home. Provides monthly and annual subscription plans.

Products and services

• Yoga Classes
• Barre Classes
• Pilates Mat Classes
• Pilates Reformer Classes
• Beach Yoga
• Salty TV
• Private Yoga Sessions
• Private Pilates Reformer Sessions
• Yoga Teacher Training
• Wellness Retreats
• Gather Community Space Rental

Quantifiable outcome

• Less than $4 per class with Good Vibe Tribe membership

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Gather (Nicole Becken, PT)minorOthersNicole Becken, PT operates from the Gather space within the Salty Dog studio. Gather is described as 'A space dedicated for community' - a warm, welcoming space for healers, bodyworkers, and artists featuring an intimate treatment room, private entrance, and larger gathering space. Available for hourly rentals.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCljjxroaiYdAVfPEd1t80ag
• Facebookyoutube.com/channel/UCljjxroaiYdAVfPEd1t80ag
• Instagraminstagram.com/saltydogyogasurf
• Xx.com/saltydogyoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salty Dog