Sundance
Sundance designs and distributes modular FPGA, DSP, and SoC embedded signal processing boards (VCS³, FMC, OpenVPX, PXIe) plus Ainstein radar altimeters, serving defense, aerospace, UAV, robotics, and academic customers across 40+ countries.
- Company typePrivate
- Founded1989
- HeadquartersChesham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sundance does
Sundance Multiprocessor Technology Ltd. is a privately held UK-based designer and distributor of high-performance embedded signal processing solutions, established in 1989 and headquartered in Chesham with a US operation (Sundance DSP Inc., Reno). The company builds modular FPGA, DSP, and SoC products on industry-standard form factors (FMC, FMC+, CRUVI, OpenVPX, PXIe, PCIe104, VPX, CompactPCI), integrating silicon from AMD/Xilinx (Zynq, Kria, Series-7), Texas Instruments (KeyStone), Microchip (PolarFire), and Intel. Its proprietary VCS³ single-board computer family, based on AMD Zynq UltraScale+ MPSoC, is positioned as one of the smallest SBCs of its kind, and the company also distributes complementary products from Ainstein (radar altimeters), Red Pitaya (T&M), Trenz Electronic (SoMs), Etion Create (OpenVPX), and Logic Design Solutions (FPGA IP).
The business model combines one-time hardware sales (sold direct in UK/Europe and through a global distributor network spanning USA, China, Czech Republic, Germany, Japan, Korea, Morocco, Taiwan, and Turkey), FPGA IP licensing (NVMe, ARINC), and custom design services. Pricing is quote-based with standard 30-day payment terms. Customers sit across defense and aerospace (where DO-160/178/254 compliance and ISO9001:2015 certification matter), UAV platforms (ArduPilot, PX4, DroneCAN integration), robotics/vision/motion developers, and 250+ academic institutions. The company is ISO9001:2015 certified and operates a Sundance-branded web store (store.sundance.com) alongside a content marketing engine (blog, newsletter, trade shows such as DroneX, Embedded World, DSEI, FPGA Conference Europe). Sundance has no disclosed external funding, revenues, or public ownership structure, and reports no senior leadership team beyond an administrative manager.
Sundance firmographics
Firmographics- Name
- Sundance
- Legal name
- Sundance Multiprocessor Technology Ltd.
- Website
- https://sundance.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sundance designs and distributes modular FPGA, DSP, and SoC embedded signal processing boards (VCS³, FMC, OpenVPX, PXIe) plus Ainstein radar altimeters, serving defense, aerospace, UAV, robotics, and academic customers across 40+ countries.
- Ownership category
- akta.pro rank
Sundance industry classification
Industry- Product category
- Embedded Computing Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (334290), Semiconductor and Related Device Manufacturing (334413)
- SIC
- Electronic Computers (3571), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded) (HDAHAJAC)
- akta.pro secondary industries
- Programmable Logic (FPGAs/CPLDs) (HDAHAJAG), Compute & Acceleration ICs (CPU/GPU/AI/FPGA/ASIC) (HDAHABAC), Application Processors & Microprocessors (MPUs/CPUs) (HDAHAJAB)
Keywords
Where Sundance is headquartered
LocationHeadquarters
- HQ city
- Chesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sundance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of embedded computing modules, boards, and systems including FPGA modules, DSP processors, SBCs, FMC modules, radar altimeters, and complete systems. Products are sold through direct sales and distributor network. Revenue generated from one-time hardware purchases with standard 12-month warranty.
- FPGA IP Licensing: Licensing of production-ready FPGA IP cores for NVMe storage and ARINC communication solutions. IP cores available through Sundance web store for evaluation and purchase.
- Custom Design Services: Custom hardware design, manufacturing, and testing services for customers with unusual requirements. Company provides specification, design, manufacture and test of custom solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sundance product offering
Product offeringCore offering
Sundance Multiprocessor Technology Ltd. designs, manufactures, and distributes high-performance embedded processing hardware based on FPGA, DSP, and SoC platforms from AMD/Xilinx, Texas Instruments, Microchip, and Intel. Its portfolio includes VCS³ single-board computers, FMC mezzanine cards, OpenVPX, PXIe and PCIe boards for robotics, vision, motion and sensor applications, alongside distributed radar altimeters, test instruments, and FPGA IP cores.
Product overview
Sundance Multiprocessor Technology Ltd. is an ISO9001-2015 certified company established in 1989 that designs and manufactures a comprehensive range of products for the high-performance embedded processing market. The product portfolio consists of Sundance's own VCS³ family of compact single-board computers based on AMD Zynq UltraScale+ MPSoC technology, complemented by distributed products from technology partners including Ainstein radar altimeters (US-D1, US-D1 Pro, LR-D1, LR-D1 Pro) for UAV applications, Red Pitaya test and measurement instruments, Trenz Electronic embedded modules, Etion Create OpenVPX boards (VF365, VF370), and Logic Design Solutions FPGA IP cores (NVMe Host IP, ARINC IP). The Sundance product range spans multiple form factors including OpenVPX, PCIe, PCIe104, PXIe, VPX, and CompactPCI for defense, aerospace, industrial, and robotics applications. Core product families include modular systems with DSP and FPGA technologies from Texas Instruments KeyStone and Xilinx/Zynq platforms, FMC and FMC+ I/O expansion modules, sensors and vision systems, radar systems, and standalone development tools. The company also provides custom designed solutions for customers with unusual requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Sundance VCS³ Stack Compact single-board computer combining AMD Zynq UltraScale+ MPSoC with FPGA acceleration, designed for embedded vision and AI inference applications. Weighs approximately 70 grams and supports Vitis AI and DPU integration.
- Efinix Titanium Ti135 FPGA Module Low-power FPGA module based on Efinix Titanium Ti135 silicon, demonstrated at Embedded World 2026 for embedded applications requiring thermal efficiency.
- Ainstein All-Weather Radar Altimeter All-weather Ainstein radar altimeter added to the Sundance portfolio for UAV applications, complementing the existing US-D1 and LR-D1 series.
- Red Pitaya Test and Control Products Distributed line of Red Pitaya test and measurement instruments for test and control systems, available through the Sundance web store.
- Etion Create VF365 3U OpenVPX SBC 3U OpenVPX single-board computer module from Etion Create distributed by Sundance, targeted at defense and aerospace embedded computing applications requiring SOSA-aligned designs.
- PXIe720 PXI Express FPGA Module Powerful, flexible, and expandable PXI Express FPGA module for test and measurement applications, expanding Sundance's PXIe form factor lineup.
- Polar-VPX SoSA-aligned VPX Board Highly secure SoSA-aligned VPX board with advanced features for demanding defense and aerospace applications, based on Microchip PolarFire SoC technology.
- SMT-FMC116 16-Channel ADC FMC Module 16-channel ADC FMC module for high-channel-count data acquisition applications, adding density to Sundance's FMC mezzanine card portfolio.
- FMC-ADC500CD HPC FMC Module HPC FMC module with 4 channels of high-sampling-rate, high-resolution ADC and DAC for demanding signal processing applications.
- SoM1-SoC System-on-Module System-on-module for embedded computing applications based on Sundance's modular SoC platform designs.
- EMC²-MPFS250 PC104 Carrier PC104 carrier board built around the Microchip PolarFire SoC for industrial embedded applications requiring low-power secure processing.
- Lynsyn Lite Power Measurement Tool Non-intrusive power measurement tool for embedded systems that samples program counters and correlates power measurements with source code, supporting low-energy computing research.
- VCS-1 Embedded Processor Platform Original embedded processor platform based on AMD/Xilinx Zynq SoC technology for vision and AI applications, predecessor to the current VCS³ family.
- Ainstein Radar Altimeter Family (US-D1, US-D1 Pro, LR-D1, LR-D1 Pro) Family of Ainstein mmWave radar altimeters for UAV applications, ranging from standard short-range (US-D1, sub-80m AGL) to long-range dual-band precision systems (LR-D1 Pro, 24/60 GHz, 500m AGL). Designed against DO-160, DO-178, and DO-254 airworthiness standards with ArduPilot, PX4, and DroneCAN integration support.
- NVMe Host FPGA IP Core High-performance NVMe storage IP core for embedded systems on Microchip FPGAs, supporting multiple namespaces and configurable I/O queues with both CPU and hardware state machine control.
- ARINC IP Cores Avionics communication IP cores implementing industry-standard ARINC interfaces, designed to accelerate FPGA development for certification-focused aerospace projects.
- Custom Embedded Hardware Design Services Bespoke hardware design, manufacturing, and testing service for embedded systems customers with unusual requirements that cannot be met by standard COTS products.
Quantifiable outcome
- Deployed in over 40 countries for UAV operations
- +1 more outcomes
Companies that use Sundance
Customer profileSegments4 records
Ideal customer profiles3 records
Sundance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
Sundance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Digital Catapult Machine Intelligence GarageminorAI/ML incubator partnership to accelerate and deepen Sundance's artificial intelligence and machine learning knowledge and expertise. Facilitates ongoing AI/ML projects including the ARISE underground mining surveyor project.
- AinsteincoreAuthorized distributor and integration partner for Ainstein radar altimeters including US-D1, US-D1 Pro, LR-D1, and LR-D1 Pro models. Sundance offers these mmWave radar sensors for UAV applications through its web store and technical support.
- LogicTronixcoreFPGA Design and Machine Learning Company providing technical tutorials and integration support for Sundance VCS3 products. LogicTronix has demonstrated Vitis AI/ML integration with VCS3 3D Kit using Prophesee event cameras and develops AI-powered vision applications.
- Etion CreatecorePartnership for OpenVPX and VNX+ solutions including VF365 3U OpenVPX single-board computer module. Jointly developing OpenVPX knowledge base for future-proof design. Products featured at DSEI 2025 and InnoTrans 2026.
- Red PitayaminorAuthorized reseller of Red Pitaya products for test and control systems. Products available through Sundance web store.
- Trenz ElectroniccoreSundance distributes Trenz Electronic embedded products including System-on-Modules and provides access to the Trenz Electronic catalogue 2025. Featured at FPGA Horizons 2025 and 2026 events.
- AMD (Xilinx)coreAMD Adaptive Computing Partner providing embedded computing solutions based on AMD/Xilinx Zynq SoCs, Series-7 FPGAs, and Kria SOMs. Sundance products use AMD technology and participate in AMD Embedded Computing Summits.
- Logic Design Solutions (LDS)coreFPGA IP provider offering NVMe storage IP and ARINC communication solutions through Sundance web store. LDS IP cores are production-ready for aerospace, defense, industrial and embedded applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sundance competitors and assessment
Company assessmentDirect peers
- ADLINK Technology: Provider of embedded computing modules, SBCs, and FPGA-based data acquisition boards, with extensive aerospace/defense exposure — directly comparable to Sundance's FPGA/DSP module and PXIe lines.
- Mercury Systems: Designs and manufactures ruggedized, mission-critical embedded computing subsystems for aerospace and defense — direct competitor to Sundance's OpenVPX/SOSA-aligned Polar-VPX and FMC-based signal processing boards, serving the same primes and integrators.
- Kontron: Global embedded computing modules and SBCs provider with COM-HPC, SMARC, and proprietary boards — overlaps directly with Sundance's SBC, FMC, and FPGA module portfolio for industrial and defense applications.
- Abaco Systems (Ametek): Specializes in rugged embedded computing for aerospace, defense, and industrial applications including OpenVPX, XMC/FMC, and FPGA-based signal processing — closely mirrors Sundance's defense-focused board portfolio.
- SECO: Italian embedded computing specialist offering SBCs, edge AI platforms, and modular systems — directly comparable to Sundance's VCS3 and FPGA module lines for industrial/vision applications.
- Trenz Electronic: FPGA-based System-on-Module and carrier board vendor (and Sundance distribution partner) — directly comparable modular FPGA product line and an explicit go-to-market partner.
- Connect Tech: Designs carrier boards, embedded AI platforms, and FPGA/MPSOC integration products — closely mirrors Sundance's VCS3 SBC and FMC/CRUVI carrier strategy.
- Diamond Systems: Long-standing SBC and embedded I/O board manufacturer with PC/104, PCIe/104, and EPIC form factors — closely aligned with Sundance's PCIe104 carrier and SBC catalogue.
Broad incumbents
- Advantech: Diversified industrial computing and embedded platform incumbent with broad SBC, COM, and edge-AI offerings — overlaps with Sundance in industrial embedded but at vastly larger scale.
- Curtiss-Wright Defense Solutions: Large aerospace/defense conglomerate with extensive ruggedized OpenVPX, mission computing, and signal processing portfolios — broad incumbent competing with Sundance for defense embedded slots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sundance social profiles
Digital presenceSundance compliance and trust
Trust signalCompliance1 record
Sundance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundance leadership team
Management profileNumber of profiles
Profiles1 record
Sundance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sundance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundance
What does Sundance do?
Sundance Multiprocessor Technology Ltd. designs, manufactures, and distributes high-performance embedded processing hardware based on FPGA, DSP, and SoC platforms from AMD/Xilinx, Texas Instruments, Microchip, and Intel. Its portfolio includes VCS³ single-board computers, FMC mezzanine cards, OpenVPX, PXIe and PCIe boards for robotics, vision, motion and sensor applications, alongside distributed radar altimeters, test instruments, and FPGA IP cores.
Is Sundance a public or private company?
Sundance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sundance founded?
Sundance was founded in 1989. It employs 51 to 100 people.
Where is Sundance based?
Sundance is headquartered in Chesham, United Kingdom, in the Europe region.
How does Sundance make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are FPGA IP Licensing and custom Design Services.
Who are Sundance's main competitors?
Direct peers on record are ADLINK Technology, Mercury Systems, Kontron, Abaco Systems (Ametek), SECO, Trenz Electronic, Connect Tech and Diamond Systems. Broad incumbents are Advantech and Curtiss-Wright Defense Solutions.
Does Sundance have an API?
No public API is recorded for Sundance.
What industry is Sundance in?
Sundance's product category is Embedded Computing Hardware. Its primary akta.pro industry code is HDAHAJAC, System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded), with a secondary code of HDAHAJAG, Programmable Logic (FPGAs/CPLDs). Its NAICS code is 33411 and its SIC code is 3571.