Stubbs Cycles

What Stubbs Cycles does

Stubbs Cycles is a privately held, family-owned powersports dealership headquartered in a single location at 4436 Telephone Road, Houston, Texas, founded in 1965 by Jerry Stubbs and now operated across four generations of the Stubbs family. The business is an authorized dealer for Honda and Suzuki, selling new motorcycles, ATVs, side-by-side UTVs, and scooters from both manufacturers' complete model lineups, alongside pre-owned inventory acquired through trade-ins and other sources. Supporting the vehicle sales core, Stubbs operates a Parts Department selling OEM and accessory parts, a Service Department providing maintenance, repair, and motorcycle inspections, and a Riding Academy that delivers state-certified motorcycle operator training through a strategic partnership with Harley-Davidson using Harley-Davidson curriculum and training bikes.

The dealership operates a traditional showroom-based, test-ride-driven go-to-market layered with a DX1-powered website that supports online inventory browsing, parts requests, service scheduling, trade-in valuation, credit applications, and newsletter signup. Revenue is generated across four streams: one-time vehicle sales (new and used, MSRP-anchored with negotiated deals), parts and accessory sales, service labor charges, and Riding Academy course fees priced at $250-$295 per student plus optional retake and practice add-ons. Financing is facilitated through third-party lender partnerships, generating transaction-fee revenue, and the dealership also sells branded apparel and gift cards. Marketing relies on a website, Facebook presence, Google Reviews, promotional programs tied to OEM co-op dollars (Honda Bonus Bucks, Suzuki Customer Cash), and community engagement through Riding Academy classes.

The company has not raised external funding, has no parent or subsidiary entities, and operates exclusively in the Houston/Southeast Texas market. Its technology stack is built around the DX1 dealer management platform for inventory, pricing, and CRM, supplemented by Google Analytics and YouTube API integrations. With 60+ years of continuous operation and a self-described position as one of the largest and most respected motorsports dealers in Texas, the business is a stable, single-site independent franchise rather than a multi-location dealership group.

Name

Stubbs Cycles

Legal name

Stubbs Cycles

Website

https://stubbscycles.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Stubbs Cycles is a family-owned, single-location Honda and Suzuki powersports dealership in Houston, Texas, founded in 1965, selling new and used motorcycles, ATVs, UTVs, and scooters, plus parts, service, financing, and Harley-Davidson-affiliated rider training to individual consumers in Southeast Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and scooters from Honda and Suzuki brands. Revenue generated from retail vehicle transactions with MSRP pricing and negotiated deals.
2. Parts Department: Sales of original equipment manufacturer (OEM) parts for Honda and Suzuki vehicles, plus accessories. Revenue from individual part purchases and accessory add-ons.
3. Service Department: Motorcycle inspection services, general maintenance, and repair services. Revenue generated from labor charges and service work performed on customer vehicles.
4. Riding Academy: Motorcycle operator training courses offered in partnership with Harley-Davidson. Classes priced at $250-$295, with additional retake options at $100 and extra practice sessions at $80 for 5 hours.
5. Financing Services: Provides financing options for vehicle purchases through partnerships with lenders. Customers can apply for credit online or in-person.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Stubbs Cycles is a family-owned authorized Honda and Suzuki powersports dealership in Houston, Texas, selling new and pre-owned motorcycles, ATVs, side-by-side UTVs, and scooters. The dealership operates as a full-service center providing vehicle sales, OEM parts, maintenance and repair service, rider training through an affiliated Riding Academy, and in-house and partner-based financing options.

Product overview

Stubbs Cycles is a Honda and Suzuki powersports dealership in Houston, Texas, offering a comprehensive portfolio of new and used motorcycles, ATVs, side-by-side UTVs, and scooters. The dealership operates as a full-service powersports center with a core product line spanning Honda Motorcycles, Suzuki Motorcycles, Honda ATVs, Suzuki ATVs, Honda Side by Sides/UTVs, Honda Scooters, and Suzuki Scooters. Supporting the vehicle sales business, Stubbs Cycles provides a Parts Department, Service Department with maintenance and motorcycle inspections, Riding Academy for safety training through affiliated Harley-Davidson locations, financing options, test ride scheduling, and branded merchandise. The company serves as a dealer for Honda and Suzuki brands across their complete model lineups including sport bikes, cruisers, adventure bikes, motocross, utility vehicles, and youth models.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Motorcycles New Honda motorcycles including sport bikes, cruisers, adventure bikes, standard motorcycles, and touring models from Honda's complete model lineup, sold to individual consumers.
• Suzuki Motorcycles New Suzuki motorcycles including sportbikes, street bikes, adventure dual-sport models, and off-road motorcycles, sold to individual consumers.
• Honda ATVs New Honda all-terrain vehicles including FourTrax Foreman, Rancher, Recon, and Rubicon lines for utility and sport ATV applications.
• Suzuki ATVs New Suzuki all-terrain vehicles including KingQuad series in various configurations with power steering and camouflage options.
• Honda Side by Sides (UTVs) New Honda side-by-side utility vehicles including Pioneer lineup (1000, 520, 700 models) and Talon sport side-by-sides.
• Honda and Suzuki Scooters New Honda scooters (Metropolitan, PCX, ADV160) and Suzuki scooters (Burgman 400) for urban commuting and longer-distance travel.
• Pre-Owned Powersports Inventory Pre-owned motorcycles and powersports vehicles available at competitive pricing with trade-in options.
• Parts Department Genuine OEM parts for Honda and Suzuki motorcycles, ATVs, UTVs, and scooters with online parts request capability.
• Service Department Full-service maintenance and repair including motorcycle inspections, warranty service, recall look-ups, and insurance services for customer vehicles.
• Riding Academy Motorcycle safety training courses including Basic New Rider Course, Jumpstart beginner training, and advanced riding instruction offered in partnership with Harley-Davidson. Standard course priced at $295 with a reduced option at $250.
• Financing Services Credit application processing and financing options for new and used powersports vehicle purchases through partnerships with lenders, with payment calculation tools available online and in-person.
• Stubbs Cycles Apparel and Gift Cards Stubbs Cycles branded merchandise including t-shirts and motorclothes, plus gift cards available for purchase redeemable for parts, accessories, and services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Honda Motor Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer selling Honda motorcycles, ATVs, side-by-sides (SxS/UTVs), and scooters. Partnership includes access to Honda's model lineup, promotional programs (Honda Bonus Bucks), and HondaCare protection plans.
• Suzuki Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer selling Suzuki motorcycles, ATVs, and scooters. Partnership includes access to Suzuki model lineup and promotional programs (Customer Cash, Design Your DR-Z graphics kits).
• Harley-Davidson (Riding Academy)coreStrategic or Co-development PartnerRiding Academy partner providing motorcycle operator training courses using Harley-Davidson curriculum and training bikes (Harley Street 500, transitioning to RA-350). State-certified instructors trained through Harley Davidson Riding Academy. Special financing incentives available for Riding Academy students on motorcycle purchases.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/stubbscycles
• Xx.com/stubbscycleshtx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stubbs Cycles