Developer docs
API playgroundTry for free, no card

Search company profiles

clAppIt

Full company profile

uuid000gqgz

Namestring
clAppIt
Legal namestring
Clappit
Websiteurl
clappit.io
Company typeenum
Private
Founded yearint
2025
Descriptiontext

Clappit is a pipeline-first release intelligence platform that unifies CI/CD automation, centralized configuration management, automated database migrations, one-click rollbacks, real-time deployment observability, and governance controls into a single SaaS product for cloud-native engineering teams. The platform targets AWS, Azure, GCP, and on-premises environments and is sold primarily to CTOs, VPs of Engineering, DevOps/Platform/SRE teams, and regulated-industry buyers, with developer-led onboarding via GitHub/GitLab/Bitbucket repository connection and a CLI tool. Underlying technology includes automated build/test/deploy pipelines with deploys under 12 minutes, sub-5-minute rollback with automatic DB migration reversal, configuration drift detection, RBAC, approval workflows, complete audit trails, SSO (SAML/OIDC), webhooks, and a REST API. Compliance posture includes SOC 2 Type II, ISO 27001 alignment, GDPR, and CCPA, with on-premises/VPC deployment available for regulated buyers.

The company monetizes through a four-tier SaaS subscription model—Developer at $20/month, Startup at $500/month, Growth at $1,000/month, and Enterprise on a custom multi-year contract—sold primarily through a product-led growth motion (14-day free trial, no credit card required, self-serve signup) with an overlay enterprise field-sales motion for regulated and large accounts. Marketing is content-led via a technical DevOps/CI/CD blog, an interactive ROI calculator, and a comprehensive documentation hub. Clappit was founded in 2022 according to firmographic data (with a 2025 reference in another source), operates from San Jose, California, and is led by founder-CEO Murthy Ivaturi alongside co-founders Praveen Kumar (COO) and Srinivas Maddala (CTO). The company claims 500+ engineering teams as customers and reports high-impact case-study outcomes, including 99.2% deployment success rates, 85% reduction in manual deployment work, and approximately $240K in annual savings for an average 20-person engineering team.

Short descriptiontext

Clappit is a pipeline-first SaaS release intelligence platform that unifies CI/CD automation, centralized configuration management, one-click rollbacks, and governance controls for cloud-native engineering teams, sold primarily to SMB and mid-market CTOs, DevOps, and regulated-industry buyers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Jose, United States
HQ citystring
San Jose
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
CI/CD automation, release management, deployment orchestration, DevOps platform, configuration management
Industry1 code
1Continuity for SaaS & Cloud Apps (M365/Salesforce Backup)
CodeHDABAIAKPrimaryYes
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
SIC code1 code
  • Services-Prepackaged Software7372
Product category
CI/CD DevOps Platform
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription (Tiered Plans)
TypeSubscription Recurring
Description

Four-tier SaaS subscription model with monthly and annual billing. Annual plans receive 20% discount. Revenue expands as teams upgrade from Developer ($20/mo) to Startup ($500/mo) to Growth ($1,000/mo) to Enterprise (custom). Free 14-day trial on all plans. Tier limits cover releases per month, config groups, drift check frequency, and audit retention.

clappit.io
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details4 tiers
1Developer ($20/mo) — Solo devs and small internal tools
ModelSubscriptionBilling cadenceMonthly
Notes

$20/month billed monthly or $16/month billed annually (20% discount). Includes: unlimited active pipelines, 10 releases/month, 2 config groups, 50 config keys/group, daily drift checks, 7-day audit retention, community support.

clappit.io
2Startup ($500/mo) — Small/medium product teams
ModelSubscriptionBilling cadenceMonthly
Notes

$500/month billed monthly or $400/month billed annually (20% discount). Includes everything in Developer, plus: 100 releases/month, 20 config groups, 500 config keys/group, hourly drift checks, 90-day audit retention, email support (72h SLA), one-click rollback, basic approval gates.

clappit.io
3Growth ($1,000/mo) — Growing orgs with compliance needs
ModelSubscriptionBilling cadenceMonthly
Notes

$1,000/month billed monthly or $800/month billed annually (20% discount). Includes everything in Startup, plus: 300 releases/month, 200 config groups, 5,000 config keys/group, 5-15 min drift checks, 1-year audit retention, email + Slack support (24-48h SLA), advanced approval gates, SSO (SAML/OIDC).

clappit.io
4Enterprise (Custom) — Large or regulated organizations
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Custom pricing. Includes everything in Growth, plus: unlimited releases, real-time drift checks, 3-7 year audit retention, dedicated Slack (1-4h SLA), custom approval workflows, on-prem/private cloud deployment, dedicated DevOps pod.

clappit.io
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Clappit is a pipeline-first release intelligence platform that provides unified deployment automation for cloud-native teams. The platform combines CI/CD pipeline automation, centralized configuration management with drift detection, one-click rollback with automatic database migration reversal, real-time deployment dashboards, and built-in governance controls (RBAC, approval gates, audit logs) into a SaaS offering that supports AWS, Azure, GCP, and on-premises infrastructure with tiered subscriptions from Developer ($20/mo) to Enterprise (custom).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • Deploy in under 12 minutes (vs 10-day manual cycles)
+8 more records
Product overview1 text field

Clappit is a pipeline-first release intelligence platform that provides unified deployment automation for modern cloud-native teams. The core platform combines CI/CD pipeline automation, centralized configuration management with drift detection, one-click rollback capabilities, real-time observability dashboards, and built-in governance and compliance controls. The platform supports multiple pricing tiers (Developer at $20/mo, Startup at $500/mo, Growth at $1,000/mo, and Enterprise with custom pricing) and targets CTOs, VPs of Engineering, DevOps teams, and regulated industries. Key developer tools include a CLI tool (clappit CLI), REST API with webhooks, and a template library for reusable pipeline configurations.

Product and service2 records
1Clappit Platform (Release Intelligence Platform)
CategoryDevOps release intelligence platform
Description

AI-powered release intelligence platform providing unified CI/CD deployment automation, centralized configuration management with drift detection, one-click rollbacks in under 5 minutes with automatic DB migration reversal, real-time deployment dashboards, RBAC and approval workflows, immutable audit logging, and multi-cloud deployment to AWS, Azure, GCP, or on-premises — sold to engineering organizations and regulated industries via tiered subscriptions (Developer $20/mo, Startup $500/mo, Growth $1,000/mo, Enterprise custom).

2clappit CLI
CategoryDeveloper CLI tool
Description

Developer-facing command-line tool for connecting GitHub/GitLab/Bitbucket repositories to Clappit pipelines and triggering deployments from the developer terminal, used by individual developers and platform engineering teams as the primary interface for self-service deployments.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Buildkite
TypeDirect peer
Description

Buildkite is a CI/CD platform that combines hosted orchestration with self-hosted build agents, targeting engineering teams that need control over their build infrastructure. Comparable to Clappit on pipeline-first architecture and developer-self-service onboarding, with overlap on regulated-industry use cases.

2Harness
TypeDirect peer
Description

Harness is the closest direct competitor: an AI-powered software delivery platform with CI/CD, feature flags, continuous delivery, and release intelligence. Like Clappit, it targets engineering leaders with a focus on deployment reliability, rollback, and governance, but at significantly higher price points and with deeper funding.

3Drone.io
TypeEmerging player
Description

Drone is a container-native CI/CD platform with a pipeline-as-code model similar to Clappit's clappit.yml approach. It targets developer-led adoption with low-friction onboarding, comparable to Clappit's PLG motion, but lacks the explicit governance and compliance-tier positioning.

4CircleCI
TypeDirect peer
Description

CircleCI is a direct CI/CD-as-a-service competitor with similar pricing-tier structure, developer onboarding, and pipeline-first architecture. Both target engineering teams seeking managed CI/CD without operating Jenkins, competing for the same SMB and mid-market buyer.

5GitLab
TypeBroad incumbent
Description

GitLab is a broad DevOps platform whose CI/CD capabilities overlap directly with Clappit's pipeline automation. It serves a similar CTO/VP-Engineering buyer but bundles CI/CD into a much wider product portfolio (SCM, security, planning), competing as a platform incumbent rather than a deployment-specialist.

6Spinnaker
TypeDirect peer
Description

Spinnaker is an open-source multi-cloud continuous-delivery platform originally built by Netflix. Like Clappit, it focuses on multi-cloud deployments and release reliability, though it operates more as self-hosted open-source software than a managed SaaS, and lacks the SMB-tier pricing model.

7Jenkins
TypeBroad incumbent
Description

Jenkins is the long-standing open-source CI/CD incumbent referenced in Clappit's own positioning as a 'fragile script' pain point. It overlaps on pipeline automation but lacks Clappit's managed SaaS, drift detection, and compliance controls, making it the incumbent that Clappit's 'pipeline-first' message most directly attacks.

8Octopus Deploy
TypeDirect peer
Description

Octopus Deploy is a deployment-automation platform with a strong governance and audit-trail focus, directly overlapping with Clappit's regulated-industry positioning. Both sell to enterprises requiring release controls and compliance-ready deployment pipelines, though Octopus skews more enterprise/up-market.

9Argo CD
TypeEmerging player
Description

Argo CD is an open-source GitOps continuous-delivery tool for Kubernetes that overlaps with Clappit's deployment-automation and config-management features for cloud-native workloads. It is a direct competitor within Kubernetes-centric engineering organizations but does not address the broader multi-language, multi-cloud audience Clappit targets.

10GitHub Actions
TypeBroad incumbent
Description

GitHub Actions is the dominant free/cheap CI/CD option bundled into GitHub, the de facto source-control platform for Clappit's target developer audience. It overlaps with Clappit's automated pipelines but lacks the governance, audit retention, and drift-detection focus that Clappit sells to regulated buyers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI capability8 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature11 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

clAppIt

CI/CD DevOps Platformclappit.io

Clappit is a pipeline-first SaaS release intelligence platform that unifies CI/CD automation, centralized configuration management, one-click rollbacks, and governance controls for cloud-native engineering teams, sold primarily to SMB and mid-market CTOs, DevOps, and regulated-industry buyers.

What clAppIt does

Clappit is a pipeline-first release intelligence platform that unifies CI/CD automation, centralized configuration management, automated database migrations, one-click rollbacks, real-time deployment observability, and governance controls into a single SaaS product for cloud-native engineering teams. The platform targets AWS, Azure, GCP, and on-premises environments and is sold primarily to CTOs, VPs of Engineering, DevOps/Platform/SRE teams, and regulated-industry buyers, with developer-led onboarding via GitHub/GitLab/Bitbucket repository connection and a CLI tool. Underlying technology includes automated build/test/deploy pipelines with deploys under 12 minutes, sub-5-minute rollback with automatic DB migration reversal, configuration drift detection, RBAC, approval workflows, complete audit trails, SSO (SAML/OIDC), webhooks, and a REST API. Compliance posture includes SOC 2 Type II, ISO 27001 alignment, GDPR, and CCPA, with on-premises/VPC deployment available for regulated buyers.

The company monetizes through a four-tier SaaS subscription model—Developer at $20/month, Startup at $500/month, Growth at $1,000/month, and Enterprise on a custom multi-year contract—sold primarily through a product-led growth motion (14-day free trial, no credit card required, self-serve signup) with an overlay enterprise field-sales motion for regulated and large accounts. Marketing is content-led via a technical DevOps/CI/CD blog, an interactive ROI calculator, and a comprehensive documentation hub. Clappit was founded in 2022 according to firmographic data (with a 2025 reference in another source), operates from San Jose, California, and is led by founder-CEO Murthy Ivaturi alongside co-founders Praveen Kumar (COO) and Srinivas Maddala (CTO). The company claims 500+ engineering teams as customers and reports high-impact case-study outcomes, including 99.2% deployment success rates, 85% reduction in manual deployment work, and approximately $240K in annual savings for an average 20-person engineering team.

clAppIt firmographics

Firmographics
Name
clAppIt
Legal name
Clappit
Website
https://clappit.io
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Short description
Clappit is a pipeline-first SaaS release intelligence platform that unifies CI/CD automation, centralized configuration management, one-click rollbacks, and governance controls for cloud-native engineering teams, sold primarily to SMB and mid-market CTOs, DevOps, and regulated-industry buyers.
Ownership category
akta.pro rank

clAppIt industry classification

Industry
Product category
CI/CD DevOps Platform
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

Keywords

  • CI/CD automation
  • Release management
  • Deployment orchestration
  • DevOps platform
  • Configuration management

Where clAppIt is headquartered

Location

Headquarters

HQ city
San Jose
HQ country
United States
HQ region
North America

Markets served

clAppIt business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. SaaS Subscription (Tiered Plans): Four-tier SaaS subscription model with monthly and annual billing. Annual plans receive 20% discount. Revenue expands as teams upgrade from Developer ($20/mo) to Startup ($500/mo) to Growth ($1,000/mo) to Enterprise (custom). Free 14-day trial on all plans. Tier limits cover releases per month, config groups, drift check frequency, and audit retention.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyDeveloper ($20/mo) — Solo devs and small internal tools
SubscriptionMonthlyStartup ($500/mo) — Small/medium product teams
SubscriptionMonthlyGrowth ($1,000/mo) — Growing orgs with compliance needs
SubscriptionMulti-year contractEnterprise (Custom) — Large or regulated organizations

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

clAppIt product offering

Product offering

Core offering

Clappit is a pipeline-first release intelligence platform that provides unified deployment automation for cloud-native teams. The platform combines CI/CD pipeline automation, centralized configuration management with drift detection, one-click rollback with automatic database migration reversal, real-time deployment dashboards, and built-in governance controls (RBAC, approval gates, audit logs) into a SaaS offering that supports AWS, Azure, GCP, and on-premises infrastructure with tiered subscriptions from Developer ($20/mo) to Enterprise (custom).

Product overview

Clappit is a pipeline-first release intelligence platform that provides unified deployment automation for modern cloud-native teams. The core platform combines CI/CD pipeline automation, centralized configuration management with drift detection, one-click rollback capabilities, real-time observability dashboards, and built-in governance and compliance controls. The platform supports multiple pricing tiers (Developer at $20/mo, Startup at $500/mo, Growth at $1,000/mo, and Enterprise with custom pricing) and targets CTOs, VPs of Engineering, DevOps teams, and regulated industries. Key developer tools include a CLI tool (clappit CLI), REST API with webhooks, and a template library for reusable pipeline configurations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Clappit Platform (Release Intelligence Platform) AI-powered release intelligence platform providing unified CI/CD deployment automation, centralized configuration management with drift detection, one-click rollbacks in under 5 minutes with automatic DB migration reversal, real-time deployment dashboards, RBAC and approval workflows, immutable audit logging, and multi-cloud deployment to AWS, Azure, GCP, or on-premises — sold to engineering organizations and regulated industries via tiered subscriptions (Developer $20/mo, Startup $500/mo, Growth $1,000/mo, Enterprise custom).
  • clappit CLI Developer-facing command-line tool for connecting GitHub/GitLab/Bitbucket repositories to Clappit pipelines and triggering deployments from the developer terminal, used by individual developers and platform engineering teams as the primary interface for self-service deployments.

Quantifiable outcome

  • Deploy in under 12 minutes (vs 10-day manual cycles)
  • +8 more outcomes

Companies that use clAppIt

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles4 records

clAppIt technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature11 records

clAppIt partnerships and signals

Strategic signal

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

clAppIt competitors and assessment

Company assessment

Direct peers

  • Buildkite: Buildkite is a CI/CD platform that combines hosted orchestration with self-hosted build agents, targeting engineering teams that need control over their build infrastructure. Comparable to Clappit on pipeline-first architecture and developer-self-service onboarding, with overlap on regulated-industry use cases.
  • Harness: Harness is the closest direct competitor: an AI-powered software delivery platform with CI/CD, feature flags, continuous delivery, and release intelligence. Like Clappit, it targets engineering leaders with a focus on deployment reliability, rollback, and governance, but at significantly higher price points and with deeper funding.
  • CircleCI: CircleCI is a direct CI/CD-as-a-service competitor with similar pricing-tier structure, developer onboarding, and pipeline-first architecture. Both target engineering teams seeking managed CI/CD without operating Jenkins, competing for the same SMB and mid-market buyer.
  • Spinnaker: Spinnaker is an open-source multi-cloud continuous-delivery platform originally built by Netflix. Like Clappit, it focuses on multi-cloud deployments and release reliability, though it operates more as self-hosted open-source software than a managed SaaS, and lacks the SMB-tier pricing model.
  • Octopus Deploy: Octopus Deploy is a deployment-automation platform with a strong governance and audit-trail focus, directly overlapping with Clappit's regulated-industry positioning. Both sell to enterprises requiring release controls and compliance-ready deployment pipelines, though Octopus skews more enterprise/up-market.

Emerging players

  • Drone.io: Drone is a container-native CI/CD platform with a pipeline-as-code model similar to Clappit's clappit.yml approach. It targets developer-led adoption with low-friction onboarding, comparable to Clappit's PLG motion, but lacks the explicit governance and compliance-tier positioning.
  • Argo CD: Argo CD is an open-source GitOps continuous-delivery tool for Kubernetes that overlaps with Clappit's deployment-automation and config-management features for cloud-native workloads. It is a direct competitor within Kubernetes-centric engineering organizations but does not address the broader multi-language, multi-cloud audience Clappit targets.

Broad incumbents

  • GitLab: GitLab is a broad DevOps platform whose CI/CD capabilities overlap directly with Clappit's pipeline automation. It serves a similar CTO/VP-Engineering buyer but bundles CI/CD into a much wider product portfolio (SCM, security, planning), competing as a platform incumbent rather than a deployment-specialist.
  • Jenkins: Jenkins is the long-standing open-source CI/CD incumbent referenced in Clappit's own positioning as a 'fragile script' pain point. It overlaps on pipeline automation but lacks Clappit's managed SaaS, drift detection, and compliance controls, making it the incumbent that Clappit's 'pipeline-first' message most directly attacks.
  • GitHub Actions: GitHub Actions is the dominant free/cheap CI/CD option bundled into GitHub, the de facto source-control platform for Clappit's target developer audience. It overlaps with Clappit's automated pipelines but lacks the governance, audit retention, and drift-detection focus that Clappit sells to regulated buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

clAppIt social profiles

Digital presence

clAppIt compliance and trust

Trust signal

Compliance4 records

clAppIt financial estimates

Financial estimate

Revenue estimate

Valuation estimate

clAppIt leadership team

Management profile

Number of profiles

Profiles3 records

clAppIt funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

clAppIt M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clAppIt

What does clAppIt do?

Clappit is a pipeline-first release intelligence platform that provides unified deployment automation for cloud-native teams. The platform combines CI/CD pipeline automation, centralized configuration management with drift detection, one-click rollback with automatic database migration reversal, real-time deployment dashboards, and built-in governance controls (RBAC, approval gates, audit logs) into a SaaS offering that supports AWS, Azure, GCP, and on-premises infrastructure with tiered subscriptions from Developer ($20/mo) to Enterprise (custom).

Is clAppIt a public or private company?

clAppIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was clAppIt founded?

clAppIt was founded in 2025. It employs 1 to 10 people.

Where is clAppIt based?

clAppIt is headquartered in San Jose, United States, in the North America region.

How does clAppIt make money?

One revenue line is on record: saaS Subscription (Tiered Plans).

Who are clAppIt's main competitors?

Direct peers on record are Buildkite, Harness, CircleCI, Spinnaker and Octopus Deploy. Emerging players are Drone.io and Argo CD. Broad incumbents are GitLab, Jenkins and GitHub Actions.

Does clAppIt have an API?

Yes. Comprehensive REST API for integrations with existing tools. Webhooks available for event notifications. API reference covers Pipelines API, Config API, and Webhooks. CLI tool available (clappit CLI for repository connection and deployments). Developer documentation is at clappit.io/docs.

What industry is clAppIt in?

clAppIt's product category is CI/CD DevOps Platform. Its primary akta.pro industry code is HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 5182 and its SIC code is 7372.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales