Badger Laboratories

What Badger Laboratories does

Badger Laboratories, Inc. is a Wisconsin-based analytical testing laboratory founded in 1966, operating from three certified locations in Neenah (headquarters), Green Bay, and Stevens Point. The company provides state-certified environmental testing and consulting services, holding Wisconsin DNR and DATCP laboratory certifications at each site. Its service portfolio spans drinking water, wastewater, groundwater, soil, hazardous waste, sludge, fuels, solvents, air quality, and FDA-extractions testing on paper products, supplemented by field sampling/monitoring and environmental consulting (including WPDES permit management, storm water, and air permitting work). The founding team originated from the Institute of Paper Chemistry in Appleton, and the company has expanded its addressable market beyond Wisconsin through a Hemp and CBD testing line launched in 2019, serving cannabis and hemp producers nationally.

The company's testing infrastructure is built around Agilent analytical instrumentation, including the 1220 Infinity II HPLC for cannabinoid profiling (11 cannabinoids), ICP-MS for heavy metals, Ultivo LC-QQQ for mycotoxins and a 72-analyte pesticide screen, and Intuvo 9000 GCMS for residual solvents and a 38-terpene profile. Service offerings include unbundled individual tests as well as bundled panels (e.g., Well Water Safety, Primary/Secondary Metal Contaminants, PFAS by EPA Method 537.1, VOC scans, Pond packages, and a CBD/Hemp Full Panel). Standard turnaround times range from 1-2 business days for cannabinoid potency to 3-5 business days for the full panel.

Revenue is generated primarily through one-time analytical testing fees paid upon sample submission, supplemented by professional-services revenue from field sampling and environmental consulting engagements. Distribution combines direct lab access at the three Wisconsin sites, toll-free and local phone-based orders/quotes, web-based quote requests, and an e-commerce storefront for consumer drinking water and pond test kits (with $20 shipping or free local pickup). Customers span homeowners and private well owners, municipal and tribal governments, industrial/manufacturing operations, mining and fracking clients, the food industry, well drillers/plumbers, environmental research groups, and — for Hemp/CBD — producers across the United States. The company is privately held with no disclosed institutional investors, acquisitions, or parent entity.

Name

Badger Laboratories

Legal name

Badger Laboratories, Inc.

Website

https://badgerlabs.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger Laboratories is a Wisconsin-based, state-certified environmental testing laboratory founded in 1966 that provides water, wastewater, soil, air, and hemp/CBD analytical testing, field sampling, and environmental consulting from three Wisconsin locations, serving municipal, industrial, and residential customers nationwide for hemp/CBD work.

Ownership category

akta.pro rank

Product category

Environmental Testing Laboratory Services

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138), Environmental Consulting Services (541620)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)

akta.pro secondary industries

Watershed/Source Water & Raw Water Quality Monitoring (intakes, reservoirs, groundwater) (EUANAJAH), On-Site Water Testing & Rapid Screening Services (Field Kits, Sensors, ATP) (AFALAJAI), Physical & Aesthetic Water Quality Testing (Turbidity, TDS, pH, Hardness, Taste/Odor) (AFALAJAG)

Keywords

• Environmental laboratory testing
• Drinking water analysis
• Hemp cbd testing
• Wastewater compliance testing
• Field sampling monitoring

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Environmental Laboratory Testing Services: One-time analytical testing fees for water, wastewater, groundwater, soil, and hazardous waste samples. Pricing varies by test type, with packages for drinking water safety, metal contaminants, PFAS, VOCs, pesticides, and herbicides. Revenue recognized upon completion of lab analysis.
2. Field Sampling & Monitoring Services: On-site field services including infiltration/inflow monitoring, source pollutant reduction sampling, sewer dye tracing, wastewater metering station design, storm water sampling, and compliance monitoring.
3. Environmental Consulting Services: Expert consulting for wastewater, storm water, air permits, hazardous waste compliance, WPDES permit management, and regulatory compliance reporting services.
4. Drinking Water & Pond Test Kits: Direct sales of at-home testing kits for drinking water and pond analysis. Includes sample bottles, instructions, and lab report delivery. Customers can pick up at labs or have kits shipped.
5. Hemp & CBD Testing Services: Cannabis/hemp product testing including potency, heavy metals, microbial impurities, pesticides, residual solvents, mycotoxins, and terpenes. Custom panels available. Standard turnaround 1-2 business days for potency, 3-5 days for full panel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Badger Laboratories provides state-certified analytical laboratory testing for water, wastewater, groundwater, soil, hazardous waste, paper products, fuels, solvents, air quality, and hemp/CBD products. The company also delivers field sampling & monitoring, environmental compliance consulting, and consumer-facing drinking water and pond test kits across three Wisconsin laboratory locations. All work is anchored by Wisconsin DNR and DATCP certifications and supported by Agilent HPLC, ICP-MS, LC-QQQ, and GCMS instrumentation.

Product overview

Badger Laboratories operates as a multi-service environmental testing laboratory offering a unified portfolio of certified analytical services centered on water quality testing and environmental compliance. The core offerings include Analytical Laboratory Services (water, wastewater, groundwater testing), Field Sampling & Monitoring, Environmental Consulting, and consumer-facing Drinking Water Test Kits. Since 2019, the company expanded into Hemp & CBD Testing services, offering individual test modules (Cannabinoid Potency, Heavy Metals, Microbial Impurities, Pesticides, Residual Solvents, Terpenes, Mycotoxins, Moisture) as well as bundled packages (Well Water Safety, Primary Metal Contaminants, Secondary Contaminants, PFAS, VOC Scans, Pond Packages) that customers can purchase individually or as comprehensive panels. Standard turnaround is 1-2 business days for potency and 3-5 business days for full panel testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytical Laboratory Services State-certified analytical testing for drinking water, groundwater, wastewater, sludge, soil, hazardous waste, paper products (FDA extractions), fuels, solvents, and industrial stack and ambient air, supporting industrial, municipal, and commercial compliance needs.
• Field Sampling & Monitoring On-site field services to meet industrial or municipal regulatory compliance, including infiltration/inflow monitoring, source pollutant reduction sampling, sewer dye tracing, wastewater metering station design, and storm water sampling.
• Environmental Consulting Expert consulting for water and hazardous waste compliance covering wastewater, storm water, air permits, hazardous waste compliance, WPDES permit management, and regulatory compliance reporting.
• Drinking Water & Pond Test Kits At-home drinking water and well water testing kits including labeled sample bottles, instructions, and lab report delivery, covering arsenic, coliform bacteria, fluoride, hardness, iron, lead, nitrate, PFAS, VOCs, pesticides, herbicides, and pond packages; available for in-lab pickup or $20 shipping.
• Hemp & CBD Testing Certified analytical services for hemp and CBD markets testing plant-based oils, raw plant material, edibles, extractions, infusions, and topicals for potency, heavy metals, microbes, pesticides, residual solvents, mycotoxins, and terpenes, with standard 1-2 business day potency turnaround and 3-5 business day full panel turnaround.

Quantifiable outcome

• 60 years of continuous operation demonstrating customer retention and business stability
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• SGS: Global testing, inspection, and certification company with significant environmental and agricultural testing capabilities serving industrial and government clients — broad incumbent competing for the same compliance-driven accounts.
• ALS Global: International testing services provider with a large environmental division (ALS Environmental) covering water, soil, air, and contaminated land — comparable offerings with global reach and similar industrial/municipal clientele.
• Eurofins Environment Testing: Global environmental testing services giant offering comprehensive water, soil, air, and product testing — directly comparable methods and customer segments but with much broader geographic and analytical footprint.

Direct peers

• Pace Analytical: Large U.S. environmental testing laboratory network providing drinking water, wastewater, soil, and air testing to municipal and industrial clients — directly overlaps Badger's core analytical services and customer base.
• ACT Laboratories: Cannabis testing laboratory offering potency, terpene, pesticide, heavy metal, microbial, and residual solvent panels — directly comparable to Badger's hemp/CBD service line for producers seeking state-compliant certificates of analysis.

Emerging players

• Anresco: Independent analytical laboratory providing food, cannabis, and product safety testing including pesticide, mycotoxin, and cannabinoid analyses — overlaps with both Badger's food testing and hemp/CBD testing services.
• CannaSafe Analytics: Cannabis and hemp testing laboratory offering full compliance panels (potency, terpenes, pesticides, heavy metals, residual solvents, microbes) for licensed producers — competes in the same hemp/CBD third-party testing category with national reach.
• SC Laboratories: California-based cannabis and hemp testing lab offering full compliance panels including cannabinoids, terpenes, pesticides, residual solvents, and microbes — competes for hemp/CBD producers in the same regulatory testing category.

Others

• Mérieux NutriSciences: Global food testing, sensory, and consulting services network — adjacent to Badger's FDA extraction and food safety testing work for industrial and food-industry clients, offering a comparable B2B testing model.

Regional players

• Wisconsin State Laboratory of Hygiene: State public-health laboratory providing environmental and drinking water testing services to Wisconsin agencies — competes for the same WI municipal and DNR compliance testing work but as a government entity rather than private lab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BadgerLabs
• LinkedInlinkedin.com/company/badger-laboratories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Laboratories