What Universal Flow Monitors does

Universal Flow Monitors, Inc. is a U.S.-based manufacturer of industrial flow measurement instrumentation, founded in 1963 as a family-owned business serving automotive lubrication applications and now operating as a DwyerOmega product brand following its 2021 acquisition by Dwyer Instruments. The company designs, manufactures, and sells flowmeters spanning 14+ underlying technologies, including vortex shedding, variable area vane/piston, turbine, Coriolis mass, magnetic, ultrasonic, thermal, differential pressure, positive displacement, paddle wheel, laminar flow elements, and target flowmeters. Its core product lines include the CoolPoint vortex shedding family (CP, CP/CN, CT, CP-V8 battery, CPM concrete variants) covering 3-600 GPM and the SN/MN/LN/LL/PI series variable area vane and piston meters for lubrication oil from 0.25-500 GPM. Products are highly configurable across materials of construction, pressure ratings, pipe sizes, and output options (4-20 mA, HART, mechanical switches, LCD/LED displays).

The company generates revenue primarily through configured hardware sales distributed via three channels: direct enterprise sales, an authorized distributor network, and a full e-commerce storefront at flowmeters.com that accepts major credit cards and PayPal. Pricing is quote-based and not publicly disclosed, reflecting the configurability of the product line. Universal Flow Monitors targets roughly a dozen vertical segments including industrial manufacturing, water and wastewater treatment, chemical processing, oil and gas, mining and minerals, power generation, pharmaceutical and biotech, food and beverage, pulp and paper, HVAC and refrigeration, defense, laboratories, and medical, with documented use cases in automotive plants, steel mills, power plants, ore processing facilities, rock-crushing operations, and water treatment skid builders. Operations are run from two Michigan locations (Michigan City, IN and Hazel Park, MI), and the company sells to a global customer base through its channel mix. No venture capital, private equity funding, or public listing is evidenced; the company has operated as a privately held subsidiary since the Dwyer acquisition.

Name

Universal Flow Monitors

Legal name

Universal Flow Monitors, Inc.

Website

https://flowmeters.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Universal Flow Monitors is a U.S. manufacturer of industrial flow measurement instruments spanning 14+ technologies, selling configured hardware across 25+ verticals such as water treatment, oil and gas, chemical processing, mining, and power generation via direct sales, distributors, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Hazel Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flow Meter Product Sales: Direct sales of flow measurement instruments including vortex shedding, variable area, turbine, Coriolis mass, magnetic, ultrasonic, thermal, and differential pressure flow meters. Products are sold with various output options including mechanical switches, 4-20 mA transmitters, LCD displays, and HART protocol support.
2. Custom/Configured Products: Products are highly configurable with multiple options for materials of construction, pressure ratings, flow rates, connection types, control boxes, and output specifications. Custom orders and special configurations contribute to revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Universal Flow Monitors manufactures and sells industrial flow measurement instrumentation across multiple technologies including vortex shedding, variable area vane/piston, turbine, Coriolis mass, magnetic, ultrasonic, thermal, differential pressure, positive displacement, paddle wheel, and laminar flow element meters. Products are configured for diverse industrial applications such as cooling water, lubrication oil, industrial gases, compressed air, corrosives, clean/dirty water, and steam, with output options including mechanical switches, 4-20 mA transmitters, HART protocol, LCD displays, and battery-powered variants.

Product overview

Universal Flow Monitors is a flow measurement equipment manufacturer offering a comprehensive portfolio of flowmeter products and technologies. The core product lines include the CoolPoint series of vortex shedding flowmeters (CP, CN, CT, CP-V8, CPM variants) for water, coolant and corrosive applications ranging from 1/4" to 4" pipe sizes with flow rates from 3 GPM to 600 GPM, and the Vane/Piston style variable area flowmeters (SN, MN, LL, LN, PI series) designed for lubrication oil applications with flow ranges from 0.25 GPM to 500 GPM. These are complemented by multiple flow measurement technology categories including turbine, magnetic, ultrasonic, Coriolis mass, differential pressure, positive displacement, thermal, paddle wheel, laminar flow elements, and target flowmeters. The company also offers various output options including 4-20 mA transmitters, HART protocol, mechanical switches, LCD displays, and battery-powered variants. Universal Flow Monitors operates as a DwyerOmega product brand and was established in 1963.

Differentiator

Problem solved

Functional benefit

Brands

• CoolPoint: Vortex shedding flowmeter product line including battery-powered, intrinsic safety, and PROFINET options
• P420 Series
• FlowStream OFM Series
• Universal Series
• PI Series
• LL Series
• SN Series
• MN Series
• LN Series

Products and services

• CoolPoint CP Series Vortex Shedding Flowmeter Small vortex shedding flowmeter for water and coolant applications, 1/4 inch to 1/2 inch pipe sizes, 3-12 GPM flow rates, with no moving parts, 4-20 mA output, and LED digital display.
• CoolPoint CP/CN Series Vortex Shedding Flowmeter Medium vortex shedding flowmeter for water and coolant applications, 3/4 inch to 2 inch pipe sizes, 25-200 GPM flow rates.
• CoolPoint CT Series Vortex Shedding Flowmeter Vortex shedding flowmeter with combined flow and temperature measurement, 1/4 inch to 2 inch pipe sizes, 3-200 GPM, dual 4-20 mA outputs for flow and temperature.
• CoolPoint CP/CT Large Series Vortex Shedding Flowmeter Large vortex shedding flowmeter for water and coolant, 3 inch to 4 inch pipe sizes, 300-600 GPM flow rates with optional temperature transmitter.
• CoolPoint CP-V8 Battery Operated Vortex Shedding Flowmeter Battery-powered vortex shedding flowmeter, 1/4 inch to 2 inch pipe sizes, 4-200 GPM, AA battery operated with LCD display showing rate or total.
• CoolPoint CPM Mobile/Concrete Vortex Shedding Flowmeter Mobile vortex shedding flowmeter designed for concrete truck water monitoring, 1 inch pipe size, 50 GPM, bolt-on design with pulse output or rate display.
• SN Series Variable Area Vane-Style Flowmeter Small vane-style variable area flowmeter for lubrication oil, 1/4 inch to 1 inch pipe sizes, 0.5-20 GPM, with mechanical pointer, switch, and LCD display options.
• MN Series Variable Area Vane-Style Flowmeter Medium vane-style variable area flowmeter for lubrication oil, 1/2 inch to 3 inch pipe sizes, 10-160 GPM, pressure ratings from 300-2000 PSI depending on model.
• LN Series Variable Area Vane-Style Flowmeter Large vane-style variable area flowmeter for lubrication oil, 1 1/2 inch to 4 inch pipe sizes, 80-500 GPM, spring-biased semi-circular vane design.
• LL Series Piston Flowmeter Low flow piston flowmeter for lubrication oil, 1/4 inch to 1 inch pipe sizes, 0.25-3 GPM, compact design with 4-20 mA transmitter options.
• PI Series Inline Piston Flowmeter Inline piston flowmeter for lubrication oil, 5 GPH to 30 GPM flow range, 2% full scale accuracy, max pressure 500-1500 PSI.
• P420 Series Vortex-Shedding Flowmeters Plastic-construction vortex-shedding flowmeters for process water, membrane permeate, brine, and corrosive fluids, available with PVC or CPVC wetted parts.
• FlowStream OFM Series Mass Flowmeters Mass flowmeters designed for testing products for gas and air leaks during or after assembly, user-programmable for multiple gas selection.
• Magnetic Flow Meters Electromagnetic induction flow meters with linear signals and flow, turndown up to 20:1 or better, capable of handling dirty liquids and slurries, with no pressure drop induced.
• Coriolis Mass Flow Meters High accuracy mass flow meters using vibration-induced Coriolis force, suitable for sanitary applications and approved for custody transfer, measuring mass flow directly without density compensation effects.
• Ultrasonic Flow Meters Ultrasonic flow meters using Doppler effect or transit time principles, available in clamp-on type with no wetted parts, and available in sizes up to 72 inches and larger.

Quantifiable outcome

• 2% full scale accuracy for standard vane/piston meters
• +3 more outcomes

Named customers6 records

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endress+Hauser: Global leader in industrial process instrumentation, with a comprehensive flow measurement portfolio (Promass Coriolis, Promag magnetic, Prowirl vortex) addressing the same chemicals, water/wastewater, oil & gas, and food/pharma verticals as UFM. Comparable technology catalog and target customer base.
• Emerson (Rosemount): Rosemount is a major global flow and process instrumentation brand within Emerson, offering magnetic, Coriolis, vortex, and DP flow meters into the same process industry verticals. Closest large-cap direct competitor to UFM's measurement-focused product set.
• Siemens Process Instrumentation: Siemens offers SITRANS flow meters (magnetic, Coriolis, ultrasonic, vortex) targeting water/wastewater, chemical, and power generation — overlapping significantly with UFM's mid-tier industrial flow applications.
• Yokogawa Electric: Yokogawa's flow measurement portfolio (ADMAG magnetic, ROTAMASS Coriolis, digitalYEWFLO vortex) competes directly with UFM in oil & gas, chemical, and power generation verticals where Yokogawa has strong DCS integration.
• ABB Measurement & Analytics: ABB offers a complete flow measurement portfolio (Coriolis, magnetic, vortex, swirl, DP) under the Process Automation division, targeting the same industrial verticals as UFM with global service infrastructure.

Direct peers

• KROHNE Group: KROHNE is a privately-held European specialist in industrial process flow measurement with a similarly broad technology portfolio (magnetic, Coriolis, vortex, ultrasonic, variable area). Directly comparable mid-size independent flow meter manufacturer.
• Badger Meter: Badger Meter is a US-headquartered flow measurement specialist offering magnetic, ultrasonic, and related technologies into water/wastewater and industrial markets. Comparable size and geographic footprint to UFM.
• Flow Technology Inc. (FTI): FTI is a US-based niche flow meter manufacturer offering turbine, coriolis, ultrasonic, and piston technologies. Comparable scale and technology specialization to UFM, similarly serving aerospace, chemical, and industrial OEM customers.

Emerging players

• McCrometer: McCrometer is a US-based flow measurement specialist focused on differential pressure and magnetic flow meters for water, irrigation, and oil & gas — partial overlap with UFM's customer base but narrower technology portfolio.
• AW-Lake Company: AW-Lake is a smaller US flow meter manufacturer specializing in positive displacement, Coriolis, and gear meter technologies for industrial and process applications. Similar mid-market niche positioning to UFM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Flow Monitors