What STEPEVI does

STEPEVI is a privately held luxury contemporary rug brand headquartered in Paris, France, with its co-founders Cem Şengör and Ayşegül Yürekli Şengör drawing on a four-generation family heritage in rug-making dating back over a century. The company owns and operates the largest integrated hand-tufting facility in Europe and the Middle East, located in Isparta, Türkiye — a region with centuries of rug-making tradition. Its product portfolio spans in-stock rugs delivered in 7-10 days, made-to-order custom rugs with a 2-3 week lead time, the STEPEVI Studio line of repurposed-yarn ready-to-ship rugs, and an Outdoor Rugs collection launched in 2025. Signature collections include the trademarked 'Touch Me' quality alongside Pixel Rose, Caresse, Foliage, Sakura, Lily, Liz, Fade, Nomad, Mural, and Craft, with broad customization across pattern, colorway, size, and material (Viscose/Wool).

STEPEVI monetizes through two principal channels: a direct-to-consumer e-commerce business with prices ranging from £91 to £3,510 per unit, complemented by a 30%-discount bundle offer on accessories such as velvet cushions, ottomans, throws, trays, floor cushions, and dog beds; and a B2B enterprise motion consisting of a Luxury Retail Program, a Hospitality Program, a High-End Residential Program, and an accredited Trade Program for interior designers. Trade deliveries run 4-6 weeks globally, supported by 24/7 client service from offices in New York, London, Paris, Munich, Milan, and Istanbul.

The company reaches end customers through six physical showrooms in London, Paris, Milan, New York, Istanbul, and Munich, a multi-currency Shopify-class storefront supporting EUR/GBP/TRY, and a marketing mix anchored by Instagram (@stepevicarpets), a brand Journal blog, email newsletters, Milan Design Week installations (including the 2026 'A Softer World' reveal of Caresse), and press coverage in Elle Decoration, World of Interiors, Interior Design, and Financial Times HTSI. STEPEVI is founder-controlled, has no disclosed external funding, and reports a headcount band of 251-500 employees.

Name

STEPEVI

Legal name

STEPEVI

Website

https://stepevi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

STEPEVI is a Paris-headquartered, founder-controlled luxury contemporary rug brand operating the largest integrated hand-tufting facility in Europe and the Middle East. It serves individual consumers via DTC e-commerce and showrooms, and luxury retail, hospitality, and interior design clients via dedicated B2B programs across six global design capitals.

Ownership category

akta.pro rank

Product category

Luxury Rugs and Home Textiles

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industry

Area Rug Manufacturing (IMAOAJAC)

Keywords

• Hand-tufted rugs
• Luxury carpets
• Custom rugs
• Interior textiles
• Rug manufacturing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Area Rugs: One-time purchase of handcrafted rugs ranging from £91 to £3,510 depending on size, quality (Viscose/Wool), and design. Core product line includes made-to-order and in-stock options.
2. Home Accessories: Accessories including ottomans, cushions, trays, floor cushions, throws, and dog beds sold alongside rugs. Bundle promotions with 30% discount when purchased with qualifying rugs.
3. Luxury Retail Custom Contracts: B2B custom rug manufacturing for luxury retail brands, hospitality businesses, and high-end residential projects. Special qualities developed for luxury retail with 4-6 week delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

STEPEVI manufactures and sells luxury hand-tufted rugs and carpets at the largest integrated hand-tufting facility in Europe & Middle East, located in Isparta, Türkiye, with headquarters in Paris, France. The company offers in-stock ready-to-ship rugs, made-to-order custom rugs, the STEPEVI Studio collection made from repurposed yarns, outdoor rugs, and home accessories (ottomans, cushions, throws, trays, floor cushions, dog beds), alongside signature collections such as Touch Me, Pixel Rose, Caresse, Foliage, Sakura, Lily, and Fade. B2B services include dedicated Luxury Retail, Hospitality, High-End Residential, and Trade Programs serving global customers through six showrooms, e-commerce, and 24/7 client service.

Product overview

STEPEVI is a luxury contemporary rug brand headquartered in Paris, France, with manufacturing in Isparta, Türkiye—one of the world's great centers of rug-making. The company operates the largest integrated hand-tufting facility in Europe & Middle East. STEPEVI's product portfolio is organized into four main categories: (1) In-Stock Rugs ready to ship in 7-10 days, (2) Made-to-Order Custom Rugs with 2-3 weeks lead time, (3) STEPEVI Studio—a collection made from repurposed yarns that is playful, accessible, and ready to ship, and (4) Outdoor Rugs with UV and water-resistant properties. The brand offers numerous signature collections including Pixel Rose, Touch Me (trademarked quality), Caresse, Foliage, Sakura, Lily, Liz, Fade, Nomad, and Craft, as well as extensive customizable rug lines like Mural, Wood, Wind, Labyrinth, Field, and Desert. STEPEVI also provides complementary accessories including ottomans, cushions, throws, trays, floor cushions, and dog beds. B2B services include Luxury Retail, Hospitality, and High-End Residential programs, along with an accredited Trade Program for interior designers. The company operates showrooms in London, Paris, Milan, New York, Istanbul, and Munich.

Differentiator

Problem solved

Functional benefit

Brands

• STEPEVI Studio: An evolving rug collection made from repurposed yarns, featuring playful and accessible designs with short lead times.
• STEPEVI Outdoor
• Flying Carpets
• Haremlique

Products and services

• In-Stock Rugs Curated selection of luxury contemporary rugs ready to be shipped from STEPEVI's distribution center, including various patterns, colors, and sizes (e.g. Touch Me, Pixel Rose, Sakura, Lily, Liz, Fade, Nomad, Craft), with delivery in 7-10 days across UK, Europe, and Turkey.
• Custom Rugs Made-to-order custom rugs allowing customers to pick pattern, color, size, and fabric (Viscose or Wool) across customizable collections such as Mural, Wood, Wind, and Labyrinth, with a 2-3 week lead time and same per-size pricing as standard rugs.
• STEPEVI Studio Collection An evolving rug collection made from repurposed yarns, positioned as playful, accessible, and ready to ship with 7-10 day delivery. Includes designs such as Parade, Arrow, Meadow, and Bamboo, available as part of 30% rug + cushion bundle promotions with Haremlique velvet accessories.
• Outdoor Rugs Collection UV-resistant, water-resistant, lightweight rugs designed for terraces, balconies, and poolside settings. Features quick drying and easy-to-clean construction, available in-stock with 7-10 day delivery.
• Flying Carpets Collection Premium ready-to-ship rugs delivered in 1 week, featuring contemporary designs such as Urban, Zenith, Drift, Frost, Craft, Frozen, Heritage, Mist, Clay, Nebula, Eclipse, and Fracture.
• Pixel Rose Collection A contemporary bestseller rug collection reimagining Isparta's famed rose gardens through a digital-inspired pixelated floral motif. Available in multiple colorways including Cliff, Dark Gold, Cool Cream, Warm Red, Gray, Cool Blue, Black, and Beige.
• Touch Me Collection STEPEVI's signature innovation and trademarked quality defined by its distinctive texture and color boom aesthetic. Available in multiple Touch Me colorways with starting prices from £91 for small pieces.
• Caresse Collection Luxury rug collection defined by fluid movement, layered texture, and expressive softness with sweeping, organic forms. Available in Blush, Amber, Desert, Lavender, and Ocean colorways.
• Foliage Collection Rug collection magnifying the intricate structures of leaves into flowing, linear forms. Available in Chalk, Terracotta, Smoke, and Nature colorways.
• Sakura Collection Bestseller rug collection inspired by Japan's fleeting cherry blossom season, unfolding each year from mid-March. Available in Yellow and Pink colorways.
• Lily Collection Botanical-inspired bestseller rug collection exploring softer interpretation of floral forms through calm contours and gentle patterns. Available in Gold and Blue colorways.
• Liz Collection Bestseller rug collection offering floral abstraction where natural forms are distilled into sweeping contours. Available in Yellow and Gray colorways.
• Fade Collection Bestseller rug collection capturing the beauty of transition with an intricate motif that gradually dissolves. Available in multiple color combinations.
• Nomad Collection Rug collection inspired by paths and traces left behind by journeys across shifting landscapes. Available in Yellow and Blue colorways.
• Mural Collection Customizable rug collection available in Wool/Viscose Cut&Loop quality (12mm). Offered in 24 color variants with multiple size and shape options including rectangles, rounds, and runners.
• Craft Collection Flying Carpet ready-to-ship rug collection available in multiple colorways including Dark Gray, Gray & Black, Light Gray, Cream, and Multicolor, featuring architectural border structures.
• Home Accessories Complementary home accessories collection including velvet ottomans, cushions, throws, trays, floor cushions, and dog beds, available with bundle promotions of 30% discount when purchased with qualifying rugs.
• Luxury Retail Program B2B service for luxury retail stores offering exclusive designs tailored to brand identity, custom production with special qualities developed by STEPEVI's design and R&D departments, global delivery within 4-6 weeks, installation support, and 24/7 client service from offices in New York, London, Paris, Munich, Milan, and Istanbul.
• Hospitality Program B2B service for the hospitality sector offering bespoke carpet solutions for hotels, restaurants, and commercial spaces with custom design, durability, sustainable materials, and outdoor options.
• High-End Residential Program B2B service for high-end residential interior design projects, providing interior designers and architects with custom rugs, exclusive designs, trade pricing, and reliable delivery timelines.
• Interior Designer Trade Program Accredited Interior Designer Program offering accredited designers and trade professionals exclusive designs, trade pricing, sample services, and specialized support for luxury residential and contract projects.

Quantifiable outcome

• Delivery to UK, Europe and Turkey with 2-3 week custom lead times
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

One partnership is on record.

• HaremliqueflagshipGTM or Marketing PartnerSTEPEVI collaborated with Haremlique, a luxury home textiles brand, on a curated accessories collection. The partnership combines STEPEVI's expertise in contemporary rug design with Haremlique's heritage in luxury home textiles, featuring velvet cushions and ottomans designed to complement STEPEVI rugs. The collaboration was promoted as 'A Timeless Collaboration in Luxury Interiors' and offers bundle deals with 30% discount when purchasing rugs with Haremlique accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• West Elm: West Elm (Williams-Sonoma Inc.) is a large-scale premium home furnishings retailer with a meaningful rug assortment and global store presence. It competes with STEPEVI in the modern/contemporary rug category but as a broad incumbent across furniture and home categories rather than a rug-focused specialist.
• Serena & Lily: Serena & Lily is a premium home furnishings brand with a strong DTC platform and curated rug assortment. It overlaps with STEPEVI on luxury home textiles and DTC distribution, operating as a broader lifestyle home brand rather than a rug specialist.

Direct peers

• Benuta: Benuta is a major European online rug retailer offering a broad assortment of rugs from accessible to mid-premium price points across multiple countries. It overlaps with STEPEVI's European DTC e-commerce distribution and in-stock rug assortment, though positioned in lower price tiers.
• The Rug Company: The Rug Company is a London-based luxury handmade rug brand with showrooms in major cities globally. It is the closest direct competitor to STEPEVI in the contemporary luxury hand-tufted/woven rug category, sharing designer collaborations, premium pricing, and B2B trade programs.
• CC-Tapis: CC-Tapis is an Italian luxury rug brand producing handmade rugs in Thailand, with strong designer collaborations and a contemporary aesthetic. It directly competes with STEPEVI in the high-end contemporary rug category with overlapping designer-collab-driven positioning.
• Missoni Home: Missoni Home is the home furnishings line of the Italian luxury fashion house, producing designer rugs, textiles, and home accessories. It competes with STEPEVI in luxury contemporary rugs and designer home accessories with comparable premium positioning and global distribution.
• RugVista: RugVista is a leading European online rug retailer with a broad assortment and strong DTC e-commerce presence across Europe. It overlaps with STEPEVI on e-commerce-driven rug distribution in Europe but operates at more accessible price points.

Emerging players

• Ruggable: Ruggable is a digitally-native, machine-washable rug brand with strong North American DTC and growing international presence. It overlaps with STEPEVI in the rug category but competes with a fundamentally different value proposition (easy-care, lower price) and is an emerging threat rather than a direct luxury-tier rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stepevicarpets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEPEVI