Sir Home Improvements

What Sir Home Improvements does

Sir Home Improvements is a family-owned home remodeling company headquartered in Portage, Michigan, founded in 1980 by Frank Mumford and operating continuously for more than 40 years. The company specializes in bathroom remodeling (tub-to-shower conversions, walk-in showers, walk-in tubs, and aging-in-place accessibility upgrades), kitchen remodeling (cabinet refacing and replacement using Duracore components with soft-close features and Cabinet Restylers products), replacement window installation (Polaris-brand windows in double hung, casement, bay, picture, slider, garden, and hopper configurations with double/triple-pane and ENERGY STAR-rated options), and custom granite and quartz countertop fabrication. It serves residential homeowners across Southwest Michigan and Northern Indiana, with notable depth in the aging-in-place and veteran segments, and distributes through a multi-decade partnership with Home Depot in addition to its direct-to-consumer in-home sales motion.

Name

Sir Home Improvements

Legal name

SIR HOME IMPROVEMENTS, INC.

Website

https://sirhome.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sir Home Improvements is a family-owned home remodeling company founded in 1980 and based in Portage, Michigan, serving residential homeowners across Southwest Michigan and Northern Indiana with bathroom, kitchen, window, and granite countertop installations performed by in-house, factory-trained crews.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Lighting, Switches & Electrical Safety Upgrades for Seniors (HSABAJAH), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE)

Keywords

• Bathroom remodeling services
• Kitchen remodeling services
• Replacement window installation
• Granite countertop fabrication
• Home energy efficiency audits

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Bathroom Remodeling: Complete bathroom remodeling services including bathtub-to-shower conversions, walk-in showers, walk-in tubs, and wet area transformations. Many projects completed in one day. Revenue generated through project-based pricing.
2. Kitchen Remodeling: Kitchen remodeling including cabinet refacing, cabinet replacement, countertop installation, and full kitchen transformations. Uses Duracore materials and soft-close components.
3. Window Replacement: Replacement window installation featuring Polaris windows with double and triple-pane options, various styles including double hung, casement, bay, picture, slider, garden, and hopper windows.
4. Granite and Stone Surfaces: Custom granite countertop fabrication and installation for kitchens and bathrooms, including professional measurement, fabrication, and installation services.
5. Energy Audits: Free energy audits included with remodeling projects, valued at $3,000-$5,000. Conducted by Building Performance Institute certified consultants with diagnostic testing including blower door tests and infrared imaging.
6. Financing Services: Provides financing options including 24-month interest-free payment plans. Acts as intermediary for customer financing rather than direct lender.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sir Home Improvements is a family-owned home remodeling contractor that sells and installs bathroom remodels (tub-to-shower conversions, walk-in showers, walk-in tubs), kitchen remodels (cabinet refacing and replacement, countertop installation), replacement windows (Polaris double/triple-pane), and custom granite and quartz countertops for residential homeowners in Southwest Michigan and Northern Indiana. All work is performed by in-house, factory-trained installers with no subcontractors, and is bundled with energy efficiency offerings through the Project Possible Payback program.

Product overview

Sir Home Improvements is a family-owned home remodeling company operating since 1980, offering a unified portfolio of core remodeling products and services centered on bathroom, kitchen, and window upgrades. The core product suite includes Bathroom Remodeling Services (featuring BCI acrylic wall systems with SilverShield technology, walk-in showers, walk-in tubs including Jacuzzi models, and tub-to-shower conversions), Kitchen Remodeling Services (using Duracore cabinets and Cabinet Restylers products), Replacement Windows (Polaris windows in various styles including double hung, casement, bay, and picture windows), and Granite & Quartz Countertops. These core offerings are complemented by the Project Possible Payback Program, which bundles complimentary energy efficiency audits and sealing services with remodeling projects to help homeowners offset costs over time through energy savings. The company also operates the SIR Home Cares Initiative, including Baths for the Brave (providing free bathroom makeovers to veterans) and a partnership with NAMI for mental health support. All installations are performed by in-house, factory-trained professionals and backed by a limited lifetime labor warranty.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Many projects completed in 1 day
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Consumers EnergycoreStrategic or Co-development Partner · 1 January 2011Partnership with Consumers Energy for energy efficiency programs. Recognized with Excellence in Energy awards for contributions including natural gas savings for more than 10,000 homes, power savings for over 1,500 homes, and prevention of nearly 600 tons of carbon emissions.
• Home DepotcoreChannel Partner/ Reseller/ DistributorSIR Home Improvements partners with Home Depot to deliver Window, Kitchen, and Bath remodeling solutions. This partnership has been in place for over 40 years as a key distribution channel for their home improvement services.
• National Alliance on Mental Illness (NAMI)coreStrategic or Co-development PartnerActive partnership with NAMI including the founder Frank Mumford serving as president of NAMI Southwest Michigan since March 2017. SIR supports NAMI through donations and community outreach programs.
• Veterans Administration of Battle CreekcoreStrategic or Co-development PartnerPartnership with VA of Battle Creek for the Baths for the Brave program, which provides free bathroom makeovers for veterans in need. Works with NAMI veterans division to identify eligible veterans.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Window World: Window World is the largest U.S. window replacement franchise with direct-to-consumer in-home sales of energy-efficient replacement windows — a directly comparable business model and product offering to SIR's Polaris window replacement line.
• Bath Fitter: Bath Fitter is a North American direct-to-consumer bath remodeling franchise specializing in acrylic tub and shower liners and conversions — the same one-day, in-home sales motion SIR uses for its BCI Acrylic bath conversions and SilverShield walk-in showers.
• Renewal by Andersen: Renewal by Andersen is the full-service window and door replacement division of Andersen, operating via direct in-home sales and certified installer crews — directly comparable to SIR's window replacement model and customer experience.
• Jacuzzi Bath Remodel: Jacuzzi Bath Remodel is a national bath remodeling brand offering walk-in tubs, tub-to-shower conversions, and full bath replacements with in-home sales — directly competing with SIR's walk-in tub and acrylic shower business, and notably a supplier relationship for SIR.
• Window Nation: Window Nation is a regional U.S. window replacement company with in-home sales and certified installation crews, focused on energy-efficient windows — closely comparable to SIR's window replacement product line and go-to-market approach.
• BathWraps: BathWraps is a U.S. manufacturer and installer of acrylic bath and shower systems with a dealer/installer network — SIR is a recognized BathWraps President's Council installer, making BathWraps both a peer and a partner in the same product category.
• Re-Bath: Re-Bath is a large U.S. bathroom remodeling franchise offering tub-to-shower conversions, walk-in tubs, and full bath remodels with in-home consultations — a directly comparable business model and product mix to SIR's bathroom remodeling offering.
• Luxury Bath Technologies: Luxury Bath Technologies is a regional bath remodeler offering tub-to-shower conversions, walk-in tubs, and accessible bathing solutions through in-home sales — directly comparable to SIR's accessible bathroom and aging-in-place offerings.

Others

• Home Depot Home Services: Home Depot is both SIR's longest-standing installation partner and a competitor — it maintains parallel installer networks for windows, baths, and kitchens in the same geographies, with the ability to rotate partners and source leads internally.

Broad incumbents

• Pella Windows & Doors: Pella is a large national manufacturer and installer of windows and doors with showrooms and certified installer networks — overlapping with SIR's window replacement business but operating at much greater scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SIRhomeOnline
• YouTubeyoutube.com/@SirHomeCares
• Facebookfacebook.com/sirhomeimprovements
• LinkedInlinkedin.com/company/sir-home-improvements
• Instagraminstagram.com/sir_home_improvements
• TikToktiktok.com/@sirhomeimprovement?lang=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir Home Improvements